PARTNERSHIP OPPORTUNITIES

Transcription

1 PARTNERSHIP OPPORTUNITIES NEW ENGLAND GROWS Boston, MA February 4 6, 2015 When we asked you for the Top Reasons you come to Grows This is what you told us! #1 Create Awareness #2 Generate New Leads #3 Face-to-Face Time Need some creative ideas to maximize your presence? Check out these opportunities to position your organization as a green industry innovator and committed supporter through partnerships with New England Grows. As an added benefit, all partnerships $3000+ will receive a banner link on the Grows web site and official show mobile app. $3,000 $2,000 $1,000 $500 Brew Garden Raised Patio Demo (Sealing/Lighting) Attendee Swag Bags Registration Lanyards Grows Guide Advertising Live Hardscape Demo (Décor) Recharging Lounges Grows Mobile App Splash Screen Women in Horticulture Luncheon Hoisting License Training Course Exhibitor s Meeting Product Demo on the Common Ground Stage Grows App Banner Ads New England Grows Website Ad Banner EDU Session Media Loop

2 EXCLUSIVE PARTNERSHIPS BREW GARDEN $3000 Located near the Common Ground stage, this oasis will call all weary attendees to quench their thirst, as well as raise their spirit, and have your company to thank for it! Prominent signage will be placed throughout the bar, and sponsors are welcomed to provide napkins printed with their logo and/or key message. LIVE HARDSCAPE CONSTRUCTION DEMONSTRATION PAVING $5000 SEALING, LIGHTING $3000 DECOR $2000 A soup to nuts, raised patio demonstration will be given by University of New Hampshire faculty and student volunteers. Attendees will witness the construction of a raised patio including proper stone sealing, lighting and finish work. Partners will provide materials necessary for construction and be invited to give a brief presentation about the product at the demonstration site. Exclusive partners needed in paving, sealing, lighting and patio décor. ATTENDEE SWAG BAGS $3000 Imagine your company displayed on the official swag bags of New England Grows. No one goes home without filling them with various goodies collected throughout the show. Fill the bags with your literature before the show and attendees will pick them up at registration. Disposable bags are an option or you could consider upgrading to a reusable, environmentally friendly version. Sponsor provides bags and literature. REGISTRATION LANYARDS $3000 Want to see your brand displayed everywhere? Consider exclusive sponsorship of the registration lanyard. Worn by every single attendee at New England Grows, this subtle but effective form of advertising is a great way to make a big statement and carry the conversation beyond the show as many attendees reuse lanyards for future events. Sponsor provides lanyards.

3 EXCLUSIVE PARTNERSHIPS WOMEN in HORTICULTURE LUNCHEON $1000 Wednesday, February 4 12:00 n 1:30 p.m. An opportunity for female colleagues to connect during a special networking luncheon at GROWS. In addition to great company, good food and a stellar view of Boston s waterfront, the gathering will feature a conversation with Taylor Johnston, horticulturist at Boston s Isabella Stewart Gardener Museum and founder of Gamine Co. a trade-inspired collection of beautiful work wear for women.

4 SHARED PARTNERSHIPS RECHARGING LOUNGES $2000 (3 available) You ll be the hero by providing a place for attendees to recharge their electronics AND their bodies. Chair massages, comfortable seating and plug ins for mobile devices, will be all people need to recharge during the day and get back on the show floor. Prominent signage will be placed in the lounges, encouraging attendees to make your booth their next stop. (Limited to 3 partners) HOISTING LICENSE TRAINING COURSE $1000 (3 available) New England Grows will offer the Massachusetts Hoisting License Training Course at this year s show. Participants will register in advance, and spend one day in classes in preparation for their certification exam. Are you a company that would like to put yourself in front of these potential clients? Sponsors will be given program recognition and the opportunity to distribute marketing materials and network with class participants. (Limited to 3 partners) PRODUCT DEMONSTRATION $500 (10 available) Do you just need a few minutes to really get the attention of a wide audience and tout the great features of your product? Maybe the product demo events are for you! Held 4 times a day on the Common Ground Stage, you can showcase your product or service and let a captive audience know how you can help them make their business thrive. EXHIBITOR S MEETING $1000 (3 available) Host our 400+ exhibiting companies at the Friday morning Exhibitor Wrap Up Meeting on the show floor. Here, exhibitors gather for a cup of coffee and the opportunity to provide feedback to show management about all things Grows. This is the only chance to get in front of our whole community of exhibitors when they are not busy interacting with attendees. You will have an opportunity to make a 2-minute welcome announcement and participate in the talk show style Q&A presentation.

5 ADVERTISING GROWS GUIDE ADVERTISING $3000 This year, Grows is producing a hybrid of the Pre-Show Planner and the On-Site Show Guide. Six (6) full page, 4-color ads will be offered and the publication will be distributed to 37,000 prior to the show, with an additional 10,000 on-site. This increases the distribution by 5x over past Show Guide advertising! (Limited to 6) Deadline for contract & artwork is October 1, GROWS MOBILE APP START-SCREEN $2000 Grows is embracing the paperless revolution and going digital with our show program! Everything participants need to know on-site will be found on our mobile app or within our Grows Guide (distributed prior to the show). The start-screen sponsorship features your logo (linked to your web page) each and every time the app is launched by attendees. You will also be featured in the app copy in itunes and the Google Play Stores. It includes three banner ads. You can expect 10s of thousands of views from the start screen sponsorship and thousands for your banner ads. Benefits of an Exclusive Splash Screen Partnership Your company information will instantly appear each time a user opens the app. Splash screens use the entire screen to display your company logo. Splash screen partnerships include 3 additional banner ads throughout the app pages. GROWS WEBSITE BANNER $500 Online banners and links provide valuable touch points for the visitors to the New England Grows site. Strategically placed on our most visited pages (About, Registration, Schedule at a Glance, Floor plan), viewers increase brand recognition through constant exposure to your logo and can easily link to your company s website for additional information. Banners run from September April (6 advertisers maximum). See ad specs (link on web page) for details. APP BANNER ADS $1000 Your banner ad will appear on the iphone, ipad and Android apps. Banner ads appear on the bottom of the phone screen. The banner ads are loaded into the app and appear in a predetermined order each time the app is launched. Ads are clickable to another page in app (recommended) or to an external web site. (Limited to 6)

6 PRODUCT PARTNERSHIPS Common Ground Stage Landscape Materials, design, set and strike The newly redesigned Common Ground Stage is the focus of community activity at New England Grows. Lucky sponsor(s) will be front and center for the constant stream of activity taking place throughout the show. Plant materials (stage décor) and audience furniture create the perfect setting for our popular sprint sessions. (Limited to 3) Common Ground Perimeter Landscape Materials, design, set and strike The Common Ground area is the nerve center at New England Grows and home to the Common Ground Stage, Recharging Stations, Founding Partner Organization booths and learning hubs, and the ever-popular Brew Garden. Make an impression as attendees make their way in and out of this high traffic area by donating plant materials and décor to spruce up and define the space. (Exclusive) Common Ground Furniture / Seating Materials The Common Ground serves as a place to catch your breath and get off your feet for a few minutes while recharging your electronics or taking in a quick and educational Sprint Session on the Common Ground Stage. Show attendees just how comfortable your furniture collect-ion is by donating seating for these extended audience areas in front of the stage. (Limited to 2) Grows Bookstore & Resource Center Landscape Materials, design, set and strike Smack dab in between the escalators from Registration sits the Barnes & Noble bookstore. This year we are beefing it up with other valuable resource. You can be the exclusive provider of Landscaping for this area ensuring every participant sees your goods before even stepping foot on the Exhibition floor. (Exclusive) Interactive Attendee Learning Hub A new feature at Grows, this interactive learning hub will feature a variety of donated raw materials where attendees will learn from experts on how to layer colors, materials, and textures to create professional displays. Whether it s for a feature in a Garden Center or an intimate corner of a garden or patio, these vignettes will inspire end-users and build sales. Using plants, containers, and other décor items, attendees will build their own vignettes that will be photographed and shared for a prize. Put your product into their hands by donating to our library of raw materials.

7 PARTNERSHIPS & ADVERTISING CONTRACT COMPANY CONTACT ADDRESS CONTACT STATE / CITY PROV. ZIP BOOTH NO. PHONE FAX PARTNERSHIPS COMPANY NAME FOR PROMOTIONAL MATERIAL (if different from above) EXCLUSIVE PARTNERSHIPS SHARED PARTNERSHIPS Brew Garden $3,000 n Live Hardscape Construction Demonstration / Paving Partner $5,000 n Live Hardscape Construction Demonstration / Sealing, Lighting $3,000 n Product Demo (10 Available) $500 Live Hardscape Construction Demonstration / Décor $2,000 n Attendee Swag Bags $3,000 PRODUCT PARTNERSHIPS Registration Lanyards $3,000 I'm interested in donating the following products/décor: Women in Horticulture Luncheon $1,000 ADVERTISING Recharging Lounges (3 Available) $2,000 Hoisting License Training Course (3 Available) $1,000 Exhibitor's Meeting (3 Available) $1,000 ADVERTISING AGENT NAME & CONTACT INFO (if different from above) AGENCY NAME AGENT NAME PHONE GROWS! Guide Advertising (6 Available) Deadline: 10/1/14 $3,000 New England Grows Mobile App Splash-Screen $2,000 Grows Mobile App Banner Ads (6 Available) $500 Grows Website Banner Ad (12 Available) $500 Grows Ed Session Media Loop Ad (12 Available) $500 Artwork to be submitted electronically to Janet@NewEnglandGrows.org and copied to JMcPhee@NewEnglandGrows.org. For print ads, artwork must be received no later than October 1, Signed contract and payment in full is required prior to publishing. PAYMENT & SIGNATURE PAYMENT METHOD Check or money order (Payable to New England Grows, Inc.) Visa MasterCard TOTAL DUE (see above) $ CARD NO. EXP. DATE SECURITY CODE CARDHOLDER SIGNATURE PRINT NAME BILLING ADDRESS (if different from above) STREET CITY STATE ZIP PRINT NAME SIGNATURE TITLE DATE I understand that if my artwork requires changes to fit ad specifications or if I request any changes be made to my ad, additional charges will be incurred and agree to pay the additional costs. Acceptance of donated materials is made at the discretion of New England Grows, Inc. Exhibitor agrees to hold New England Grows and its agents harmless for any damage that may occur as a result of donating material to the 2015 event. Donating company agrees to have material delivered to the Boston Convention & Exhibition Center on Monday, February 2, 2015 and removed by Saturday, February 7, 2015, and assumes responsibility for installation, maintenance, and removal of all donated material. Return to: New England Grows, Inc. 8-D Pleasant Street South Natick, MA Tel: (508) JMcPhee@NewEnglandGrows.org Fax: (508)