2016 Advertising & Sponsorship Kit

Transcription

1 2016 Advertising & Sponsorship Kit

2 ABOUT FAMILY CHILD CARE What began years ago as an informal approach to providing child care as a way to support working parents, has become an intentional career choice by family child care providers to offer quality early care and education in their homes. Family child care providers are dedicated to delivering high quality, emotionally secure and educational child care to children of all ages in every community across the country. Home by home, NAFCC is working to strengthen the profession of family child care and help parents identify high quality programs and make informed decisions about their children s care. NAFCC SNAP SHOT Members: 5,600 Children Served: 60,000 Families Served: 45,000 THE VOICE OF THE FAMILY CHILD CARE COMMUNITY The National Association for Family Child Care (NAFCC) serves as a nationwide non-profit association dedicated to strengthening the profession of family child care. NAFCC is the professional voice for family child care providers on Capitol Hill. We facilitate the only nationally recognized accreditation program designed specifically for family child care providers. Our accreditation program was designed by hundreds of providers, parents, and early care experts in an effort to create quality indicators for family child care programs throughout the country. CONNECTING YOU WITH FAMILY CHILD CARE PROVIDERS Family child care providers turn to NAFCC for ongoing training, professional development, to stay informed about important developments in the field, available resources, and critical issues that affect family child care. If you have products or services for family child care providers, we can help you reach a national audience. Sponsorship opportunities are available offering beneficial collaboration for companies and organizations seeking a more encompassing alliance with NAFCC. NAFCC 2016 Advertising and Sponsorship Opportunities 1

3 ADVERTISING OPTIONS ADVERTISING As a national organization, we primarily communicate with our members through . Each month an e-newsletter is sent to our members. Accreditation e-newsletters are also sent each month to our members and Accreditation Facilitation Projects that support accredited providers. Additionally, bimonthly public policy updates are sent to our members to keep them informed of industry news and actions. s promoting trainings, the Family Child Care Institute, and other activities the association is involved in are sent as needed. This is a great opportunity to increase the visibility of your organization or business among leading early childhood educators. This advertisement is a banner ad across the top of the . Monthly electronic mailings are sent out to our 5,600 members. NAFCC s s average 30% open rates and 9% click rates on ads. Frequency 1 Ad 3 Ads 6 Ads 12 Ads Cost $ $ $ $ CPM $20.00 $18.00 $16.00 $14.00 CPM Formula: For 5,600 members, we charge $20.00 CPM (Cost Per Thousand). $20.00 x 5,600 members (5.6 CPM) = $ Digital Artwork Specifications Width: 728 pixels Height: pixels Preferred Format: Jpeg or PNG WEBSITE ADVERTISING In 2015, NAFCC launched a brand new website. With simple navigation, family child care providers and advocates come to our site to find a variety of information from training to accreditation, membership or public policy, NAFCC is known as the leading source of family child care resources. Each month, NAFCC s website averages 10,000 visits from early childhood professionals. Statistically, ads on NAFCC s home page average 250 clicks per month. With the redesign, larger ad space will be available in prominent space, leading to more visibility of the advertisement. Frequency 1 Month 3 Months 6 Months 12 Months Cost $ $ $ $ CPM $2.00 $1.80 $1.60 $1.40 CPM Formula: For 10,000 visits to our site, we charge $2.00 CPM (Cost Per Thousand). $2.00 x 10,000 members (100 CPM) = $ Digital Artwork Specifications Width: 290 pixels Height: 452 pixels Preferred Format: Jpeg or PNG NAFCC 2016 Advertising and Sponsorship Opportunities 2

4 WEBINAR SPONSORSHIP NAFCC offers organizations the opportunity to sponsor webinars to our members. Webinars must be valuable training, presented by a qualified presenter. The organization may choose the topic and presenter to be approved by NAFCC. NAFCC will then advertise and host the webinar, and provide certificates for the attendees. The company s logo with a link to the site will be prominently displayed on all advertising materials and s may include a banner ad for the organization. s will be sent to 5,600 members. Open rate for webinar s average 36% and click through rates average 18%. Cost per webinar: $ NEWSLETTER ARTICLES Each month, NAFCC sends our membership an e-newsletter. Organizations may provide NAFCC approved articles for our members for a minimal processing fee. Articles should be between 800 and 1200 words and must be written from a neutral point of view. This allows all views to be represented fairly and without bias. Authors should aim to provide complete information, and not to promote one particular point of view over another. The company s logo with a link to their site may be included at the bottom of the article. Open rate for NAFCC newsletters averages 32%. Cost per article: $ DEDICATED S TO NAFCC MEMBERS Exclusively available to annual sponsors. NAFCC offers annual sponsors the opportunity to send dedicated s to our membership. Open rate for dedicated s averages 36%, and the click through rate averages 18%. Bronze level sponsors are offered one dedicated per year. Silver level sponsors are offered two dedicated s per year. Gold level sponsors are offered two dedicated s to our membership as well as two dedicated s to our full contact list (20,000 contacts) each year. s to our full contact list average a 17% open rate and 12% click through rate. SOCIAL MEDIA ADVERTISING Exclusively available to annual sponsors. NAFCC has 5,300 likes on our Facebook page. Posts shared or posted for advertisers and sponsors average a reach of 2,680 people and 115 likes. Average reach on shared posts is 2,680 people with an average of 115 likes. NAFCC 2016 Advertising and Sponsorship Opportunities 3

5 NETWORKING WITH NAFCC LEADERS Exclusively available to annual gold sponsors. There are many talented leaders involved in NAFCC to help strengthen the field of family child care. We have ten board members, 16 membership council representatives, and 13 affiliate organizations. These individuals and organizations are scattered throughout the United States and make a powerful presence in family child care communities nationwide. Gold level sponsors are offered the opportunity to connect with these leaders. NAFCC will introduce you to these leaders by phone or webinar, with a follow up connection. SPONSORSHIP LEVELS An annual sponsorship to NAFCC will allow you a unique opportunity to: Reach your target market Align your brand with NAFCC and family child care professionals Influence family child care leaders on a national level PLATINUM LEVEL SPONSOR - $25,000 The Platinum Level Sponsorship includes all benefits of the Gold Level Sponsor with all benefits of the Family Child Care Institute Diamond Level Sponsorship (see page10). NAFCC will accept up to two Platinum Level Sponsors. GOLD LEVEL SPONSOR - $15,000 The Gold Level Sponsorship offers the highest level of beneficial collaboration and access to NAFCC members. This exclusive and customized package is for companies and organizations seeking a more encompassing alliance with NAFCC than simple advertising. NAFCC will accept up to two Gold Level Sponsors. Gold level sponsorship benefits include: Logo and link on NAFCC s website 12 months of website advertising Eight banner advertisements Four dedicated s o Two s to members o Two s to NAFCC s full contact list 12 shares or posts of social media advertising Three webinar sponsorships Opportunity to include articles in NAFCC s monthly e-newsletter Networking with national leaders Logo and link on all NAFCC s (excluding Family Child Care Institute) NAFCC 2016 Advertising and Sponsorship Opportunities 4

6 SILVER LEVEL SPONSOR - $8,000 NAFCC will accept five silver level sponsors. Silver level sponsorship benefits include: Logo and link on NAFCC s website Six months of website advertising Four banner advertisements Two dedicated s to NAFCC members Six shares or posts of social media advertising Two webinar sponsorships Opportunity to include articles in NAFCC s monthly e-newsletter BRONZE LEVEL SPONSOR - $3,500 Bronze level sponsorship benefits include: Logo and link on NAFCC s website Two months of website advertising Two banner advertisements One dedicated to NAFCC members Two shares or posts of social media advertising One webinar sponsorship Opportunity to include articles in NAFCC s monthly e-newsletter FOR MORE INFORMATION Mandi Schill Professional Development Manager 1743 Alexander Street, Suite 201 Salt Lake City, UT mschill@nafcc.org NAFCC 2016 Advertising and Sponsorship Opportunities 5

7 SPONSORS AT-A-GLANCE PLATINUM $25,000 GOLD $15,000 SILVER $8,000 BRONZE $3,500 Complimentary Agency Membership Logo & Link on NAFCC Website Website Advertising Advertising Dedicated s to Members Dedicated s to All NAFCC Contacts Social Media Advertising Webinar Sponsorship Newsletter Articles Networking With National Leaders Logo & Link on All NAFCC s (Excluding Family Child Care Institute) All Institute Diamond Sponsorship Benefits (See page 10) Gold sponsors will receive four dedicated s each year. Two s to members and two to our full contact list. NAFCC 2016 Advertising and Sponsorship Opportunities 6

8 2016 Family Child Care Institute

9 2016 FAMILY CHILD CARE INSTITUTE The National Association for Family Child Care (NAFCC) presents the 2016 Family Child Care Institute which is the largest national gathering of family child care providers, advocates, trainers, mentors, and leaders. Each year, an average of 46 states are represented at the Institute. NAFCC anticipates participants at the 2016 Family Child Care Institute. Family child care providers are predominantly women and are entrepreneurs with the purchasing power for their program. The providers who attend our Institute are focused on creating the ultimate child care environment focusing on safety and child development while in their homes. Attendees expect training and networking experiences, as well as new products and services to support their work. Mentors and advocates who work with dozens to hundreds of family child care providers also attend the Institute in order to gain information and resources to help the providers they serve improve their quality of care and business practices. Exhibiting and Advertising Reach NAFCC comprises nearly 6,000 individual members of the family child care community and 12 state Affiliate associations. Targeted marketing campaigns promote the Family Child Care Institute to members and over 15,000 other family child care professionals. Over 7,500 attendee prospects receive direct mailings of registration materials. Over 11,000 combined followers on social media receive regular conference updates 2015 Attendee Break Down along with registration information, exhibit hall promotion, and more. Testimonial We had a successful experience exhibiting and interacting with child care providers attending the 2015 NAFCC conference. We were able to learn many valuable insights from providers about what s most important to them and how General Mills can help meet their needs. Dawn Chen, General Mills 65% 25% 10% Providers Advocates Agencies NAFCC 2016 Advertising and Sponsorship Opportunities 7

10 FAMILY CHILD CARE INSTITUTE ADVERTISING OPTIONS EXHIBITORS Exhibit space will include one 8x10 draped (8 back wall/3 side rails) booth with a 6 skirted table, two chairs, wastebasket, and ID sign. Exhibit Hours: Thursday, July 7, :00pm 5:00pm Exhibitor Set-Up 7:00pm 9:00pm Grand Opening of Exhibit Hall Friday, July 8, :00am 5:00pm Exhibit Hall Open Saturday, July 9, :00am 12:30pm Exhibit Hall Open 12:30pm 2:30pm Exhibit Hall Tear Down *Exhibitor will not dismantle, pack or remove items before Saturday, July 9 th at 12:30pm. Please note the following: 1. Each exhibitor is asked to contribute a door prize with a minimum value of $ To secure exhibit space, payment must be received by NAFCC no exhibitor will be permitted to set up unless NAFCC has received payment in full. 3. Institute Sponsors will be granted first booth selection after payment is received. 4. ALL EXHIBIT SPACE IS NON-REFUNDABLE. 5. To guarantee your information in our program, exhibit space must be purchased by April 1, Electricity, AV equipment, and internet are the financial responsibility of the exhibitor. 7. The decorating company will provide information regarding material delivery to the Institute site. 8. Prior to the Thursday, July 7 th Grand Opening, NAFCC offers Opening Ceremony activities in the foyer outside the Exhibit Hall entrance. From 6:00pm 7:00pm exhibitors will not be allowed to enter or exit the exhibit hall. You may wait in the exhibit hall for doors to be opened or enter with exhibit guests at approximately 7:00pm following the opening ceremony. 1 Booth: $ Booths: $ Additional $ for each corner requested. The NAFCC Conference is the best conference to meet family child care providers. We have found exhibiting to be a great way to get in touch with movers and shakers in the industry. -Lakeshore Learning Materials NAFCC 2016 Advertising and Sponsorship Opportunities 8

11 RESOURCE SHARING Resource sharing affords presenters and non-profit organizations an opportunity to showcase their products or publications during the Exhibit Grand Opening. Space will be available for a minimum of two hours on Thursday night for Institute presenters and non-profit organizations to display products or services. Space will include a draped table with two chairs. Cost: $45.00 Please note the following: 1. To secure exhibit space, payment must be received by NAFCC. 2. RESOURCE SHARING SPACE IS NON-REFUNDABLE. 3. Electricity, AV equipment, and internet are the financial responsibility of the exhibitor. 4. Prior to the Thursday, July 7 th Grand Opening, NAFCC offers Opening Ceremony activities in the foyer outside the Exhibit Hall entrance. From 6:00pm 7:00pm exhibitors will not be allowed to enter or exit the exhibit hall. You may wait in the exhibit hall for doors to be opened or enter with exhibit guests at approximately 7:00pm following the opening ceremony. NAFCC Exhibitor & Resource Sharing Policy Statement: NAFCC s Annual Conference encourages the exchange of diverse opinions and products. Not all of these opinions, ideas, and products reflect NAFCC s official positions. NAFCC assumes no responsibility for any statement of fact or opinion presented at the annual conference nor does acceptance of advertising, exhibits, or sponsors imply endorsements of any products or services by the association. The exhibitor assumes the full responsibility and liability for losses, damages, and claims arising out of exhibitors activities on the hotel premises and will indemnify, defend and hold harmless NAFCC, and the hotel, its agents, servants, and employees from any and all such loses, damages, and claims. PROGRAM ADVERTISING The Family Child Care Institute program is distributed to all participants. Attendees use this publication as a resource after the Institute since it is filled with information about exhibitors, presenters, and the workshops. Additionally, their certificate of participation is in the Institute program. It is an excellent, cost effective way to get your message to attendees when they are most focused on opportunities to improve their programs and advance their own professional development. Advertising in the Institute program is charged according to the size of the advertisement. Camera ready ads must be submitted to the national office no later than April 1, Ad Sizes Dimensions Cost Business Card 3 ½ x 2 $ Quarter Page 3 ¾ x 5 $ Half Page 7 ½ x 5 $ Full Page 7 ½ x 10 $ Inside Front & Back Covers Available to Gold Sponsors Only Back Cover Available to Gold Sponsors Only NAFCC 2016 Advertising and Sponsorship Opportunities 9

12 BAG INSERTS All registered attendees will receive a bag when they pick up their registration materials. Bag inserts are a fantastic opportunity for attendees to be exposed to your organization from the very beginning of the Family Child Care Institute. You can send your brochure, pamphlet, pens, notepads, or any other item and it will be included in the official Family Child Care Institute tote bag. Bag inserts must meet size requirements. Liquid samples must be sealed to prevent leaking or they will not be included in the bags. UNRESTRICTED INSTITUTE SPONSORSHIP LEVELS Unrestricted sponsorship levels allow your company to have visibility throughout the Family Child Care Institute as well as prior to the Institute through registration and marketing. DIAMOND LEVEL SPONSOR - $10,000 Diamond Level Benefits Include: Name recognition: Your logo will appear on the main Family Child Care Institute webpage and on the sponsors page in the printed Institute program. You will also receive recognition from the podium for your generous donation. Diamond sponsors who have paid prior to December 31, 2015 will also have their logo featured in the full color printed registration brochure mailed out to NAFCC members. Exhibit Space: You will receive two complimentary exhibit hall booths. Program Advertisement: You will receive a prominent, full-page color ad. You will be responsible for submitting artwork that meets our ad specifications by the required deadline. Cover ad spaces are reserved for the first three Diamond level sponsors. Bag Inserts: Your company can include two advertisements in the official Institute tote bags. Complimentary Registrations: Your company will receive two complimentary registrations to share with your staff. You may also use these registrations to scholarship providers to attend the Institute. Social Media Advertising: NAFCC will post on our Facebook and Twitter accounts twice prior to Institute that your company is a sponsor. This is a great way to share with participants the specials you might be offering or connect them to your website prior to attending the Family Child Care Institute. Company Display Banner: Your banner may be prominently displayed in the exhibit hall. The banner must be free standing and provided by your agency. Hotel charges may apply. Institute Attendee List: An attendee list is available by request two weeks prior to the Institute. The list will include the attendee s name, city, state, , and phone number. An additional list will be provided after the Institute to include late registrations. Priority Seating at Saturday Luncheon Logo and Link on all Family Child Care Institute s: Your logo will be included on all s marketing and promoting the Family Child Care Institute. NAFCC 2016 Advertising and Sponsorship Opportunities 10

13 RUBY LEVEL SPONSOR - $5,000 Ruby Level Benefits Include: Name recognition: Your logo will appear on the main Family Child Care Institute webpage and on the sponsors page in the printed Institute program. Exhibit Space: You will receive one complimentary exhibit hall booth. Program Advertisement: You will receive a half-page color ad. You will be responsible for submitting artwork that meets our ad specifications by the required deadline. Bag Insert: Your company can include one advertisement in the official Institute tote bags. Complimentary Registrations: Your company will receive two complimentary registrations to share with your staff. You may also use these registrations to scholarship providers to attend the Institute. Social Media Advertising: NAFCC will post on our Facebook and Twitter accounts once prior to Institute that your company is a sponsor. This is a great way to share with participants the specials you might be offering or connect them to your website prior to attending the Family Child Care Institute. Institute Attendee List: An attendee list is available by request two weeks prior to the Institute. The list will include the attendee s name, city, state, , and phone number. An additional list will be provided after the Institute to include late registrations. SAPPHIRE LEVEL SPONSOR - $3,500 Ruby Level Benefits Include: Name recognition: Your logo will appear on the main Family Child Care Institute webpage and on the sponsors page in the printed Institute program. Exhibit Space: You will receive one complimentary exhibit hall booth. Program Advertisement: You will receive a quarter-page color ad. You will be responsible for submitting artwork that meets our ad specifications by the required deadline. Bag Insert: Your company can include one advertisement in the official Institute tote bags. Complimentary Registrations: Your company will receive one complimentary registration to share with your staff. You may also use this registration to scholarship a provider to attend the Institute PEARL LEVEL SPONSOR - $1,000 Pearl Level Benefits Include: Name recognition: Your logo will appear on the main Family Child Care Institute webpage and on the sponsors page in the printed Institute program. Program Advertisement: You will receive a business card size color ad. You will be responsible for submitting artwork that meets our ad specifications by the required deadline. Bag Insert: Your company can include one advertisement in the official Institute tote bags. NAFCC 2016 Advertising and Sponsorship Opportunities 11

14 INSTITUTE SPONSORS AT-A-GLANCE DIAMOND $10,000 RUBY $5,000 SAPPHIRE $3,500 PEARL $1,000 Name Recognition in Printed Program and on Institute Website Program Advertisement Full Page Half Page Quarter Page Business Card Bag Inserts Complimentary Registrations Exhibit Space Social Media Advertising 2 1 Institute Attendee List Company Display Banner Priority Seating at Saturday Luncheon Logo and Link on all Institute s Recognition from the Podium Logo on Registration Brochure NAFCC appreciates donations of other amounts and they will be recognized on our Institute webpage and in the printed program. NAFCC 2016 Advertising and Sponsorship Opportunities 12

15 SPONSOR AN EVENT Event sponsorship is completely separate from unrestricted sponsorship. Event sponsors will receive name recognition in the printed program and on the Institute webpage. Additionally, event sponsors who donate over $5,000 will qualify to receive the Institute attendee list. INSTITUTE LUNCHEON - $25,000 Sponsor will be recognized with signage at the event and at the podium. Additionally, sponsor will receive podium time at the luncheon, the opportunity to distribute materials on luncheon tables, and provide a display within the luncheon room. THURSDAY, FRIDAY, OR SATURDAY KEYNOTE SPEAKER - $4,500 Sponsors of keynote speakers will be acknowledged with signage at the event and at the podium. TRIBUTE TO FAMILY CHILD CARE - $10,000 Held Friday, July 8, 2016, this formal event honors NAFCC Accredited Providers, Candidates in Process, Accreditation Observers, and Accreditation Facilitation Projects. Awards are presented to individuals and organizations that have supported family child care and become leaders in their work. Sponsors will be recognized at the event podium, with signage at the event, and in the event program. LET S MOVE! CHALLENGE - $1,000 Sponsorship provides prizes to be awarded to participants for the Let s Move! Challenge and challenge materials. The challenge will encourage participants to increase their healthy eating and exercise habits at the Institute by completing specific tasks. Each task will earn them a raffle ticket towards a drawing for prizes. All prizes will reflect and support healthy habits outlined by the Let s Move! Child Care campaign. Sponsors will be recognized at the podium and on challenge materials. CAUCUS MEETINGS - $1,500 NAFCC supports several caucus groups and provides a platform for discussion and networking at the Institute. Sponsors may designate their contribution to provide refreshments for the following caucus sessions: Diversity Caucus, State Presidents Caucus, or Military Caucus. Sponsorship will be acknowledged at the caucus meeting and sponsor will have the opportunity to distribute materials to participants. REFRESHMENT BREAK - $4,000 A sponsored refreshment break may be held in the Exhibit hall. NAFCC will consult with the sponsor to determine the refreshment and time of the break. Sponsorship will be acknowledged at the podium and by signage in the break area. NAFCC 2016 Advertising and Sponsorship Opportunities 13

16 MORNING COFFEE- $2,500 Morning coffee can be sponsored in the exhibit hall on Thursday, Friday, or Saturday. For an additional cost, juice and/or pastries can be included also. INSTITUTE BAGS In-kind donation Institute bags are filled with information, resources, and advertisements and given to each participant at registration. This sponsorship is a wonderful marketing opportunity that will give your company wide exposure at our event. Bag designs must be approved by NAFCC. LANYARDS In-kind donation Every Institute attendee is required to have a name badge for admission to events. Your company s logo can be placed on the lanyard accompanying the name badge given to every registrant. This sponsorship is a great way to get noticed by participants. FOR MORE INFORMATION Mandi Schill Professional Development Manager 1743 Alexander Street, Suite 201 Salt Lake City, UT mschill@nafcc.org NAFCC 2016 Advertising and Sponsorship Opportunities 14