LEADING FROM THE FRONT LINES

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1 SPONSOR AND EXHIBITOR OPPORTUNITIES the connection to the physician American Association of Physician Liaisons, Inc. LEADING FROM THE FRONT LINES 2015 CONFERENCE CHARLOTTE, NC

2 2015 CONFERENCE CHARLOTTE, NORTH CAROLINA PROFILE & ATTENDEE OBJECTIVES The conference is a highly conducive environment for high-quality lead generation amongst key players. Be recognized as an industry leader with global presence at the 2015 Annual Conference in Charlotte, North Carolina. Your company will have access to OVER 200 professional physician liaisons, business development leaders and physician relations experts from across the country who are your direct target audience. Exposure through sponsorship opportunities and exhibiting at our conference can lead to future clients and revenue for your company. The American Association of Physician Liaisons, Inc, is comprised of over 500 professionals currently serving in a physician liaison role. Our attendees are eager to hear presentations, visit exhibitor information booths and discuss tools and products in small groups or one-on-one sessions with your team. Sponsoring, delivering a presentation or reserving space as an exhibitor, will be well worth the investment. Many vendors and corporate sponsors receive key referrals from attendees, and goodwill is passed through word of mouth. The visibility of your company and its abilities will be heightened through direct exposure to key representatives of large and small healthcare institutions, academic medical centers and community hospitals. In this ever-changing healthcare environment, it is more important now than ever for physician liaisons to attend the annual Conference in order to: Compete in an evolving healthcare market Learn new ways to communicate with internal and external providers Leverage referral data to target the right physician audience Learn about tools to demonstrate your program s ROI Increase market share Facilitate new patient referrals Identify, recruit, onboard and retain quality physicians Understand how healthcare reform will impact the liaison role Interact with their colleagues from across the country, discuss and share best practices and learn new tactics for growing referrals Demonstrating your company s expertise in these areas will keep your company on the minds and in the recommendations of our attendees. The geographic makeup of is shown below. The attendees at the annual conference are YOUR direct target audience. JOB TITLE INSTITUTION TYPE REGION Other Business Development 8% 5% Director 15% 50% Physician Liaison Teaching Hospital Other Northeast South 4% 8% Specialty Hospital 10% 14% General 3% Acute Care 5% 9% Northwest For Profit 7% 30% Academic Medical Southeast 20% Center 11% Southwest Manager 15% 7% 43% 36% Marketing Not for Profit Midwest 1

3 SPONSORSHIP AND EXHIBITOR OPPORTUNITIES PLATINUM $7500 LEADING FROM THE FRONT LINES 2015 CONFERENCE CHARLOTTE, NORTH CAROLINA Provides the greatest degree of visibility throughout the year as an Corporate Sponsor. This top level sponsorship offers many exciting marketing opportunities to increase the visibility of your company with direct exposure to key representatives of healthcare institutions. CORPORATE SPONSOR BREAKOUT LECTURE SLOT Present a 45 minute educational topic of interest to physician liaisons during simultaneous breakout sessions at the Conference. Only 3 lecture slots are available. E-COMMERCE PUSH COMMUNICATION TO Benefit from the opportunity to get your message to the BRANDED CONFERENCE GIVEAWAY OR WI FI HOTSPOT Highlight your company by displaying your logo on one of the following branding options or help attendees stay connected by sponsoring the Wi Fi Hot Spot in the exhibit hall. Hotel Key Cards Logo Lanyards Travel Coffee Mug Tote Bag USB Flash Drive Wi Fi Hotspot NEW WEBINAR PRESENTATION Participate as a speaker in a 60 minute live webinar for the Webinars are an informative, targeted lead generation tool to position your company as an industry leader. Your participation includes a logo banner at the beginning of the webinar. Submit two articles to the quarterly newsletter. Your message/article will reach the entire CORPORATE AD BANNER ON CONFERENCE all 2015 conference communications to the One full page ad with your company logo and message to the Three complimentary Conference registrations and exhibit table and chairs at the conference. Your company description in the conference brochure. GOLD $5000 Conference and Event sponsorship identifies your company as an supporter with a focus on providing exposure for your company leading up to the conference and throughout the event. OFFICIAL RAFFLE SPONSOR Promote your company by participating as the raffle sponsor. Many exciting prizes will be given away throughout the event. You will have the opportunity to present the winning prizes and your logo will be prominently displayed on the gift bags. WEBINAR PRESENTATION Participate as a speaker in a 60 minute live webinar for the Webinars are an informative, targeted lead generation tool to position your company as an industry leader. Your participation includes a logo banner at the beginning of the webinar. E-COMMERCE PUSH COMMUNICATION TO Benefit from the opportunity to get your message to the Submit one article to the quarterly newsletter. Your message will reach the entire CORPORATE AD BANNER ON CONFERENCE all 2015 conference communications to the One full page ad with your company logo and message to the Two complimentary Conference registrations and exhibit table and chairs at the conference. Your company description in the conference brochure. 2

4 2015 CONFERENCE CHARLOTTE, NORTH CAROLINA SPONSORSHIP AND EXHIBITOR OPPORTUNITIES SILVER $3500 Conference sponsorship provides the opportunity to network with Membership while gaining exposure for your company through branded giveaway items. SAVE THE DATE PROMOTIONAL GIVE A WAY Sponsor our 2016 Save the Date attendee gift with your company logo. Submit one article to the quarterly newsletter. Your message will reach the entire CORPORATE AD BANNER ON CONFERENCE all 2015 conference communications to the BRONZE $1500 E-COMMERCE PUSH COMMUNICATION TO Benefit from the opportunity to get your message to the One half page ad with your company logo and message to the Two complimentary Conference registrations and exhibit table and chairs at the conference. Your company description in the conference brochure. Benefit from being an Exhibitor at the Conference and enjoy networking opportunities with PROMOTIONAL ITEM FOR CONFERENCE ATTENDEES Advertise your company by providing a promotional item for all conference attendees that will be given at registration. You provide the item, we distribute it! One quarter page ad with your company logo and message to the One complimentary conference registration and exhibit table and chairs at the conference. (Additional registrations offered at the early bird rate). Your company description in the conference brochure. HOTEL INFORMATION The 2015 Conference will be held at the Omni Charlotte Hotel. The hotel offers genuine North Carolina hospitality, is centrally located in the heart of Charlotte and is only 15 minutes from Charlotte/ Douglas International Airport. The AAA Four Diamond hotel is the perfect destination for convenience to explore countless attractions. Linked to 12 city blocks via a sky bridge, the Omni Charlotte Hotel is moments away from the Blumenthal Performing Arts Center, Discovery Place, the Epicentre entertainment district and more. Our discounted group room rate is $189/night, single or double occupancy (plus taxes.) 3

5 2015 CONFERENCE CHARLOTTE, NORTH CAROLINA 2015 EXHIBITOR AND SPONSORSHIP REGISTRATION FORM PLATINUM LEVEL SPONSORSHIP - $ Includes: Corporate Sponsor Breakout Lecture Slot Webinar Presentation E-Commerce Push Communication to Membership Corporate Ad Banner on Conference Communications Full Page Conference Brochure Advertisement Branded Conference Giveaway or Wi Fi Hotspot (Please indicate your choices by 1st, 2nd, 3rd, 4th, 5th or 6th below) Hotel Key Cards Logo Lanyards Travel Coffee Mug Tote Bag USB Flash Drive Wi Fi Hotspot (Branded items are assigned on a first-come (paid) basis) Exhibit table and chairs at the Conference and three direct mail Your company description in the conference brochure GOLD LEVEL SPONSORSHIP - $ Includes: Official Raffle Sponsor Webinar Presentation E-Commerce Push Communication to Membership Corporate Ad Banner on Conference Communications Full Page Conference Brochure Advertisement Exhibit table and chairs at the Conference and two direct mail Your company description in the conference brochure NEW SILVER LEVEL SPONSORSHIP - $3500 Includes: Giveaway -Save the Date Promotion Corporate Ad Banner on Conference Communications E-Commerce Push Communication to Membership Half Page Conference Brochure Advertisement Exhibit table and chairs at the Conference and two Conference attendee mailing list (one time use) hard copy for direct mail Your company description in the conference brochure BRONZE LEVEL SPONSORSHIP - $1500 Includes: Promotional Item for Conference Attendees You provide the item, we distribute it! Quarter Page Conference Brochure Advertisement Exhibit table and chairs at the Conference and one complimentary conference registration Conference attendee mailing list (one time use) hard copy for direct mail Your company description in the conference brochure SPONSORSHIP/EXHIBITOR FORM Name Company Address Phone Number Company Website Please send your logo (Digital version in a high resolution.tif or jpg) and company description (250 words or less in a word document) to with your Sponsorship/Exhibitor Form. PAYMENT INFORMATION: While payment by credit card is an option, checks are preferred to help reduce merchant service fees. Your signed registration form will serve as commitment of payment until your check arrives in the mail, preferably within two weeks of the date of the registration. Tax ID # PAYMENT TYPE: Check (Preferred) or Credit Card If you would like to pay by credit card, please contact at MAIL COMPLETED FORM AND CHECKS TO: American Association of Physician Liaisons () 461 Cochran Road Box 246 Pittsburgh, PA Questions may be directed to Barbara Hamschin at or by calling

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