2012 North American Beekeeping Conference & Tradeshow. Sponsorship, Exhibit and Advertising Opportunities Event Prospectus

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1 Sponsorship, Exhibit and Advertising Opportunities Event Prospectus The Conference: The 2012 North American Beekeeping Conference & Tradeshow will feature: Anticipated attendance of more than 600 beekeepers An exhibit hall full of the latest and greatest innovations in beekeeping The Serious Sideliner Symposium Something for everyone, from the small-scale beekeeper to the seasoned professional Why Exhibit: Meet with more than 600 beekeepers all under one roof Three (3) days to showcase your products and services to industry-specific attendees Conduct face-to-face meetings with existing and future customers Introduce new products and services to a knowledgeable audience Why Sponsor/Advertise: Your sponsorship dollars go to support the conference and help keep expenses low for all attendees Additionally, sponsorship dollars will help support the ABF with their annual initiatives Great opportunity to get your company name in front of more than 600 beekeepers Sponsors receive recognition on the conference Website, on-site signage, and rotating slides in General Session

2 Sponsorship Packages Platinum Sponsor... $10,000 (1) 16 X 30 exhibit pavilion (6 8 X 10 booths) (10) Complimentary conference registrations 15-minutes of stage time during general session (1) Full-page ad in the conference guide Recognition as a Platinum sponsor in the conference guide Recognition as a Platinum sponsor on PowerPoint slide displayed during general session Recognition as a Platinum sponsor on event Website w/link to your company Website (2) Conference bag inserts (5) Complimentary room nights at the Rio All-Suite Hotel & Casino Gold Sponsor... $7,500 (1) 16 X 20 exhibit booth (4 8 X 10 booths) (8) Complimentary conference registrations 10-minutes of stage time during general session (1) 1/2-page ad in the conference guide Recognition as a Gold sponsor in the conference guide Recognition as a Gold sponsor on PowerPoint slide displayed during general session Recognition as a Gold sponsor on event Website w/link to your company Website (2) Conference bag inserts (3) Complimentary room nights at the Rio All-Suite Hotel & Casino Silver Sponsor... $5,000 (1) 8 X 20 exhibit booth (2 8 X 10 booths) (6) Complimentary conference registrations 5-minutes of stage time during general session (1) 1/4-page ad in the conference guide Recognition as a Silver sponsor in the conference guide Recognition as a Silver sponsor on PowerPoint slide displayed during general session Recognition as a Silver sponsor on event Web-site w/link to your company Website (1) Conference bag insert Bronze Sponsor... $2,500 (1) 8 X 10 exhibit booth (4) Complimentary conference registrations (1) 1/4-page ad in the conference guide Recognition as a Bronze sponsor in the conference guide Recognition as a Bronze sponsor on PowerPoint slide displayed during general session Recognition as a Bronze sponsor on event Website w/link to your company Website (1) Conference bag insert

3 Sponsorship Exclusive A La Carte Opportunities Conference Bag w/logo (Limit 1)... $3,500 Company logo imprinted on conference bag and distributed to all attendees (1) Complimentary conference registration (2) Conference bag inserts Conference Notebook w/logo (Limit 1)... $3,500 Company logo imprinted on conference notebook and distributed to all attendees (1) Complimentary conference registration (2) Conference bag inserts Name Badge Lanyard w/logo (Limit 1)... $2,500 Company logo imprinted on conference name badge lanyard and distributed to all attendees (1) Conference bag insert Conference Pen w/logo (Limit 1)... $2,500 Company logo imprinted on conference pen and distributed to all attendees (1) Conference bag insert General Session Keynote Sponsor (Limit 1)... $1,000 Opportunity to introduce the keynote speaker Exclusive sign recognition during opening general session Coffee Break Sponsor (Limit of 6)... $1,000 Exclusive sign recognition during one coffee break

4 Sponsorship Non-Exclusive A La Carte Opportunities Each of the following sponsorship options include: Recognition on signage at sponsored event Recognition as a conference sponsor on event Website * * * * * * * * * * * * * * * * * * * * * * * * * * * * * Welcome Reception Sponsor... Recognition for amount sponsored (your choice) Honey Queen Reception Sponsor... Recognition for amount sponsored (your choice) Serious Sideliner Symposium Sponsor... $250 Auxiliary Breakfast/Meeting Sponsor... $250 Foundation Luncheon Sponsor... $250 Optional Evening Activity Sponsor... $250 ABF Annual Banquet Sponsor... $250 Coffee Break Sponsor... $250 Create Your Own Opportunity: The 2012 North American Beekeeping Conference & Tradeshow offers a variety of unique opportunities to increase your visibility and maximize your exposure. If you have an idea for a unique sponsorship that is not listed in this prospectus, we will be happy to customize something to meet your marketing objectives. Please contact Tara Zeravsky at tzeravsky@meetingexpectations.com.

5 Advertising Opportunities Full-page ad outside back cover of conference program guide... $800 Full-page ad inside front cover of conference program guide... $750 Full-page ad inside back cover of conference program guide... $750 Full-page ad in the conference program guide... $550 ½-page ad in the conference program guide... $450 ¼-page ad in the conference program guide... $350 Sponsor a broadcast (logo included)... $500 Conference bag insert... $250

6 Exhibitor Opportunities Premium/Standard Exhibit Booth Package: Each exhibit booth includes the following: (1) 8 X 10 with 8 high back drape, 3 high side drapes (1) ID sign w/company name (1) 6 table (2) Chairs (1) Wastebasket (2) Complimentary conference registrations. Note: For each additional booth reserved, one additional employee may be registered without cost. Company name with link to Website on the conference Website Table-Top Package: (1) 6 table (2) Chairs (1) Wastebasket (1) Complimentary conference registration Company name with link to Web-site on the conference Website Booth Assignments: Booth pavilions have been reserved for those who purchase a sponsorship package. All other booths will be assigned on a first-come, first-served basis determined by receipt of exhibitor agreement with payment. Exhibit space will not be assigned until payment is received in full. The exhibit hall manager will make every effort to ensure the booth you selected is the booth you will have on-site. However, final booth placement is at the discretion of the exhibit hall manager. The floor plan is subject to change to accommodate other functions of the conference. Table-Top Assignments: Table-top displays will be placed in the foyer area of the exhibit hall. Assignment of tables will be made by the exhibit hall manager. Rates: Category Early Rate (Contract received by 10/05/11) Regular Rate (Contract received after 10/05/11 and on or before 12/14/11) Premium Booths $ $ Standard Booth $ $ Table-Top Display $ $ Note: Premium booths are defined as those within a high-traffic area (i.e., entrance, need coffee breaks and near lounge) and are subject to availability. Table-top displays are limited in quantity.

7 Sponsorship, Exhibit and Advertising Agreement Contact Information (please print): Company: Primary Contact Name: Company Website: Cell: Mailing Address: City: State: Postal Code: Country: Telephone: Address: Sponsorship Packages: Platinum Sponsor... $10,000 Gold Sponsor... $7,500 Exclusive A La Carte Sponsorship Options: Conference Bag w/logo (Limit 1)... $3,500 Conference Notebook w/logo (Limit 1)... $3,500 Name Badge Lanyard w/logo (Limit 1)... $2,500 Silver Sponsor... $5,000 Bronze Sponsor... $2,500 Conference Pen w/logo (Limit 1)... $2,500 General Session Keynote Sponsor (Limit 1)... $1,000 Coffee Break Sponsor (Limit 6)... $1,000 Non-Exclusive A La Carte Sponsorship Options: Welcome Reception... Honey Queen Reception... Serious Sideliner Symposium... $250 Auxiliary Breakfast/Meeting... $250 Foundation Luncheon... $250 Advertising Opportunities Full-Page Ad Outside Back Cover... $800 Full-Page Ad Inside Front Cover... $750 Full-Page Ad Inside Back Cover... $750 Full-Page Ad Within... $550 Exhibit Booths: Early Rate (contract received by 10/05/11): Premium Booth... $700 Standard Booth... $600 Table-Top Display... $375 Regular Rate (contract received 10/06/11-12/14/11): Premium Booth... $800 Standard Booth... $700 Table-Top Display... $475 Optional Evening Activity... $250 ABF Annual Banquet... $250 Coffee Break Sponsor... $250 Create Your Own Opportunity... ½-Page Ad... $450 ¼-Page Ad... $350 Sponsor a Broadcast ... $500 Conference Bag Insert... $250 Booth Preference: 1 st Choice: 2 nd Choice: 3 rd Choice: Payment Information: Visa Mastercard American Express Full Payment Amount: Check or Money Order (made to American Beekeeping Federation) Mail to: Meeting Expectations (ABF) 3525 Piedmont Rd Building Five, Suite 300 Atlanta, GA Fax to: (404) Name (as it appears on credit card) Exp. Date of Card Credit Card Number Security Code Billing Address Signature

8 Tradeshow Rules and Regulations (page 1 of 2) 1. Exhibit Space Agreement: By submitting the agreement for exhibit space, the exhibitors releases ABF(hereby referred to as Show Management) from any and all liabilities to exhibitor, its agents, licensees or employees that may arise as a result of submission of an agreement or participation in this exhibit. Acceptance of an agreement does not imply endorsement by Show Management of the exhibitor s products, nor does rejection imply lack of merit of product or manufacturer. Show Management has the sole right to determine eligibility of any company or product for inclusion in the tradeshow. Show Management has the right to move any Exhibitor s location in the exhibit hall for any reason. 2. Cancellation Policy: If Exhibitor, for any reason, must cancel participation in the tradeshow, Exhibitor must notify Show Management in writing and refunds will be issued based on the following schedule: Cancellation Received by: October 5, 2011 December 14, 2011 After December 14, 2011 Refund Amount 75% Refund 50% Refund No Refund 3. Tradeshow Hours: The Tradeshow will have the following schedule: Date: Time: Function: Tuesday, January 10 8:00 AM Noon Decorator Set-Up 1:00 PM 4:00 PM Exhibitor Set-Up 6:00 PM 9:00 PM Welcome Reception in the Exhibit Hall Wednesday, January 11 8:00 AM Noon Exhibitor Set-Up Noon 6:00 PM Open to Attendees Thursday, January 12 8:00 AM 6:00 PM Open to Attendees Friday, January 13 8:00 AM 1:00 PM Open to Attendees 1:00 PM 4:00 PM Exhibitor dismantle 4. Exhibit Space: Exhibitor shall not harm, deface or damage the exhibit hall or any other area of the The Rio or any of its contents, or cause or permit the same to be done. Exhibitor shall not place or permit to be placed any nails, hooks, tacks, screws or any device into any portion of the The Rio. Exhibitor shall not use or permit the use of any tape, glue, cement or any other compound to fasten signs, banners, or any other form of display or advertisement to any position of the The Rio. Exhibitor is liable for any damage caused by Exhibitor, or its representatives to building floors, walls, or columns, or to the property of other exhibitors. Exhibitors may not apply paint, lacquer, adhesive or other coating to building columns or floors or to standard booth equipment. 5. Dismantling: Exhibitors are required to remain open during the scheduled times listed above. Exhibits may not be dismantled before Show Management officially closes the show floor at 1:00 PM on Friday, January 13, Exhibits must be removed by the exhibitor from the show floor at the conclusion of the conference. Exhibitor agrees to return and restore the exhibit space, at its sole expense, to the same condition in which it existed prior to the Exhibitor s occupancy. Exhibitor shall be liable for all storage and handling and cleaning charges resulting from the failure to remove exhibit material from the exhibit hall prior to 4:00 PM on Friday, January 13, Noise Levels: Exhibitors agree that noise levels must be kept to a minimum as not to interfere with other exhibits. Noise from any equipment of any kind must be kept within the confines of the exhibit booth. Exhibitors may not demonstrate any equipment or cause any noise that may be objectionable to surrounding exhibitors. 7. Fire and Safety Regulations: Exhibitor agrees to comply with and accept full responsibility for compliance with all federal, state, and municipal fire and safety regulations. 8. Equipment or Machinery: Exhibitor assumes all responsibility for equipment and machinery that is to be part of their exhibit. Exhibitor understands that he/she must work with the show s General Contractor for placement of this equipment and is solely responsible for the cost associated with installation and dismantling equipment. 9. Alcoholic Beverages: The use of alcoholic beverages by exhibitors on the Tradeshow floor is prohibited, except by permission of Show Management.

9 Tradeshow Rules and Regulations (page 2 of 2) 10. Tradeshow Admission: Show Management shall have sole control over tradeshow admission at all times. 11. Indemnity: Exhibitor agrees to indemnify Show Management, the The Rio, members, officers, directors, agents, and employees of each of these entities and official general contractor against and hold them harmless for any claims arising out of the acts or negligence of the Exhibitor, his agents, or employees, or out of labor disputes. Exhibitor further agrees to assume all risk and indemnify and hold harmless Show Management, the The Rio, members, officers, directors, agents, and employees of each of these entities and official general contractor from an against any and all claims, liability expenses and damages of any kind or nature arising out of or in connection with damage to or loss of any property belonging to Exhibitor or Exhibitor s employees, agents, contractors, representatives, patrons and/or guests. 12. Americans with Disabilities Act: Exhibitor acknowledges its responsibilities under the Americans with Disabilities Act (ADA) to make its booth accessible to handicapped persons. Exhibitors shall also indemnify and hold Show Management, the The Rio, members, officers, directors, agents and employees of each of these entities harmless against cost, liability, or damage which may be caused by Exhibitors failure to comply with the requirements of this Act. 13. Exhibit Hall Traffic: No demonstration or activity that blocks aisles or prevents ready access to other booths shall be permitted. Show Management reserves the right to remove any such activities or equipment that in their sole opinion creates an obstruction within the exhibit hall. 14. Union Restriction: Exhibitors are required to observe all union contracts in effect between Show Management, its official contractors, all venues and facilities and any other organizations. Show Management cannot take the responsibility for interference with the show caused by disputes involving union personnel and individual exhibitors. 15. Exhibitor Activities: Exhibitor agrees not to schedule meetings or activities that encourage the absence of attendees from the conference or exhibit hall during official exhibit or conference hours. 16. Exhibitor Agreement: Exhibitor acknowledges receipt of the tradeshow rules and regulations and by submitting the agreement agrees to abide by these rules and regulations as set by Show Management.

10 Booth Staff Registration (page 1 of 2) In addition to the Sponsorship, Exhibit and Advertising Agreement, to be registered for the conference please complete this form and return with your contract via fax to or mail to: ABF, 3525 Piedmont Road, Building 5, Suite 300, Atlanta, GA Should you have any questions, please contact the ABF office at or info@abfnet.org. All exhibitors must be registered no later than December 14, Exhibiting Company Contact Information (Please print clearly): Company: Mailing Address: City: State: Postal Code: Country: Company Web Address: Please complete the following information for each of your complimentary registrations: Last Name: First Name: Address: Telephone: Emergency Contact (Name): Cell Number: Cell Number: Special Needs or Dietary Considerations: Last Name: First Name: Address: Telephone: Emergency Contact (Name): Cell Number: Cell Number: Special Needs or Dietary Considerations: Registration Questions: How did you hear about the 2012 North American Beekeeping Conference? (Select all applicable options): Mailer Web Site ABF Other

11 Booth Staff Registration (page 2 of 2) Which of the following would best describe your operation? (Check all that apply) Honey Producer/Pollinator Honey Producer/Packer Equipment Supplier Package Bee and Queen Bee Breeder Small Scale/Sideliner Service Provider Donations: Honey Queen Fund Honey Defense Fund Legislative Fund Preservation of Honey Bees Foundation Friends of the Bee Fund $25.00 $25.00 $25.00 $25.00 $25.00 $50.00 $50.00 $50.00 $50.00 $50.00 $75.00 $75.00 $75.00 $75.00 $75.00 $ $ $ $ $ $ $ $ $ $ Optional Activities: ABF Ladies Aux. Breakfast Thurs., 1/12/12 Foundation Luncheon Friday, 1/13/12 ABF Annual Banquet Sat., 1/14/12 1 Adult - $45 1 Adult - $55 1 Adult - $85 2 Adults - $90 2 Adults - $110 2 Adults - $170 Conference Registration Payment: Registration Rate: $ EXPCOMP Check Enclosed Donations: $ (made payable to American Beekeeping Federation) Additional Activities: $ Visa MasterCard Total Due: $ American Express Name (as it appears on credit card): Billing Address: City: State: Postal Code: Country: Credit Card Number: Security Code: Expiration Date: Card Holder s Signature: *Please note: If a wire transfer is needed, please send request to Amanda Hammerli, info@abfnet.org. **Registration Cancellation Policy: Registration cancellations received in writing on or prior to 12/14/11 will be refunded minus a $50.00 administrative fee. Registration cancellations received after 12/14/11 will not be refunded.