S M B u y e r s G u i d e. Buyers know where to find the world s best security solutions.

Transcription

1 S M u y e r s G u i d e uyers know where to find the world s best security solutions. 37

2 Security Management uyers Guide The foundation of the Security Management uyers Guide (SMG) is the 600+ security industry manufacturers and suppliers that exhibit at the SIS nnual Seminar and Exhibits. These industry leaders comprise the breadth of available security solutions today, though all relevant companies are invited to list at no cost. The SMG is also the only SIS web site that is completely public-facing, with every facet and service available to all security practitioners, not just SIS members. The SMG is built around an unrivalled lead generation engine that delivers prospect information by to designated contacts at your company. ut the free listings and the lead generation service (which is also free for buyers and sellers) is just the foundation of marketing value of this site. Each company has the opportunity to develop a microsite page featuring white papers, multi-media, Google Maps of branch offices, event listings, and more (see page 39 for more details). The SMG also offers dynamic opportunities for display advertising, with video, high-profile expanding push down ads that are ideal for product announcements, and contextual advertising, which allows you to target the product categories in which your ad will display. 2 The header/footer ad puts one banner ad in the site masthead as well a larger banner at the bottom of the page. These banner ads ensure a high rate of exposure as your message will appear in one of the two exclusive positions on every page throughout the site. Header (468 X 90) Footer (728 X 90) The exclusive pushdown ad offers the largest amount of real estate on the site, expanding from a 960 x 90 teaser to a full 960 x 45 that is capable of serving video. 2 ads appears below the primary Navigation bar and 2 adjacent to the product and services browsing controls. These positions can be shared by a max of 2 advertisers in rotation. (300 X 250) d blocks are dynamically served with all sharing time on the home page, and then dynamically driven by keyword. s site visitors navigate to specific product categories and drill down to the subcategory-level ads, relevant ads are served to the benefit of both advertisers and prospective clients. (50 x 200) SMG microsite listings also receive priority rankings in all product categories and are entitled to run their logos in the listing, attracting more attention and raising brand awareness. Every SMG listing generates leads Manufacturers and suppliers representing the breadth of solutions available today New Pushdown d on SMG home page is perfect for product launches Rotating Top anner d d blocks display in context to the products and categories displayed. 38

3 Security Management uyers Guide Microsites The microsite is one of the key privileges extended at no cost to annual contract advertisers with premiere advertising positions. This showcase opportunity establishes your brand with a prominent logo display, a full 500-word company description, contacts, and a separate resources tab for sharing white papers, case studies, datasheets, or virtually any other collateral marketing and communication pieces. Social media badges also integrate your social media campaigns such as Twitter, LinkedIn, and Facebook, allowing you to transition from making an impression to forging a real connection with buyers. Microsite features that showcase all of your marketing efforts: Key Staff & ontact etails ompany Logo Social Media and RSS Links Event Listings Video Google Map showing every branch location ase Studies White Papers Press Releases 39

4 Security Management uyers Guide isplay d Rates (Gross) & Specs Rate Per Month Rate Per Quarter nnual Rate Header/Footer anner $,400 $3,800 $4,000 Push own anner,600 4,400 Feature ads (2 positions) 2,000 5,000 6,000 Vertical dblocks 750 2,025 7,200 SMG Website d Specs Header/Footer (468 x 60/728 x 90) Run-of-site ads run both at the top and bottom of the page. Maximum rotation of 0 ads. n annual contract on a Header/Footer ad earns a FREE Gold Level Sponsorship. Push own (960 x 90 teaser/960 x 45 expanded) Exclusive position expands on click-to-reveal 960 x 45 ad. For additional specifications and guidelines contact [email protected]. quarterly contract on a Push own ad earns a FREE Gold Level Sponsorship. Feature ds (300 x 250) Positions below primary site navigation and in category navigation. Maximum rotation of 4 ads and annual contract earns a FREE Gold Level Sponsorship. d locks (50 x 200) Rotate on home page and in up to 5 specific product categories and regions. Website and e-newsletter reservations due on the 20th of the month preceding publication Materials due 5 days prior to publication. The Listing Levels (Free asic Listing, Silver and Gold) are not a package. Listing Levels and Rates Free asic Listing ompany Name Website URL ddress, Phone, Fax, Product ategory Listings Request More Information utton Summary (haracters) escription (haracters) 500 Serving lients In field Key Staff & ontact etails ompany Logo Social Media Links (Facebook, Twitter, LinkedIn, YouTube, & RSS) Images Events per Year Resources (PFs: datasheets, case studies, white papers) Upload Video Featured Listing In ategory (top level in alpha sequence) Multiple Office ddresses Google Map of ddresses Lead Generation Reports NNUL VLUE- Free Silver up to 4 00 max $,500 Value Gold up to 2 50 max Unlimited $2,500 Value 40

5 Security Management uyers Guide Newsletter The SMG e-newsletter The content that you contribute to the SMG page is also delivered to more than 60,000 industry professionals each month in the SMG Newsletter. The SMG Newsletter exclusively covers the unique beat of news and events that shape the development and deployment of the new technologies and innovative solutions that drive the progress of the security industry. In addition to promoting the earned media of white papers and case studies, the SMG newsletter provides opportunities for skyscraper ads and paid product announcements. SMG e-newsletter d Rates Skyscraper (60 x 600) $,500 Top Product $,500 Featured Product $,200 SMG e-newsletter d Specs Skyscraper (60 x 600) Two positions available in the righthand column of the newsletter Top Product Exclusive position above editorial with product image and 30-word description. Featured Product Up to 3 positions below the primary editorial section feature 30-word description and product image. Website and e-newsletter reservations due on the 20th of the month preceding publication. Materials due 0 days prior to publication. 4