Media Kit. History 2 Readership Profile 3 Key Numbers 4 Demographics 5 Distribution 7 Rates 8 Display Positions 9

Transcription

1 Media Kit History 2 Readership Profile 3 Key Numbers 4 Demographics 5 Distribution 7 Rates 8 Display Positions 9

2 HISTORY 2 Hamodia was founded in 1910 in Eastern Europe by the leading Torah leaders of that time to be the authentic voice of Orthodox Jewry. From its inception, Hamodia was dedicated to speaking for the Torah community. Since its founding, Hamodia s editorials and opinion columns have reflected the moral and ethical values of honesty in the home, in business and in the political arena. After WWII Hamodia was re-launched in Israel in 1950 as a daily newspaper by Agudath Israel, the international umbrella organization of Torah-true Jewry. It has since grown into a prestigious source of news and a reliable interpreter of world events and community affairs for its ever-growing readership. Today, English language editions of both the daily and weekly Hamodia remain faithful to those early, pioneering fundamentals while providing a wide variety of news, information, opinion, columns, features, contests and advertising to hundreds of thousands of discerning readers. Join the Hamodia family of advertisers by calling the Daily Newspaper of Torah Jewry: ( )

3 Readership Profile 3 What is Hamodia? Hamodia is the primary source of news and information for tens of thousands of educated Orthodox Jewish families. Many readers consider it their reliable source for world events and current affairs. For the majority of readers, Hamodia is their only source of media, and is therefore read from cover to cover. Hard-to-Reach, Receptive Readers Hamodia readers attempt to distance themselves from contemporary culture. In order to shelter their families from negative influences, most of their homes have no television, and most of the popular periodicals never get past the front door. Instead, they see Hamodia as their window to the world and count on Hamodia to ensure that they are fully informed about world events and current affairs. For a majority of our readership, Hamodia is the only media conduit to the family. Advertisers may spend millions on a Super Bowl commercial, and practically none of our readers will see it. But this hard-to-reach audience will read your ad in Hamodia. Hamodia is more than a newspaper reporting current events with accuracy and integrity. Hamodia presents insightful weekly columns, authored by renowned and respected scholars and thinkers, that reinforce the values and moral standards of our readership. They read it from cover to cover with great interest.

4 Key Numbers 4 Media Preferences Advertising Incentive Effectiveness AD PAGE SIZE 88% preferred ad placement with Hamodia, 28% more than the next publication PROMOTION RESULTS PUBLICATION THAT GIVES AD THE MOST CREDIBILITY (Rated 1-3, 1 being the most, 3 being the least) Hamodia leads significantly in credibility as an advertising venue Full Page Half Page Quarter Page Total Advertising Total Response 100% 80% 60% 40% 80% of advertisers saw positive results from their promotion % 40% saw positive branding benefit % 0 JEWISH PRESS YATED NE EMAN HAMODIA TORAH TIMES THE VIEWS MISHPACHA WEEKLY LINK FIVE TOWNS JEWISH TIMES AMI FLATBUSH JOURNAL LOCAL FREEBIE JEWISH PRESS YATED NE MAN HAMODIA TORAH TIMES THE VIEWS MISHPACHA WEEKLY LINK FIVE TO WNS JEWISH TIMES AMI FLATBUSH JOURNAL LOCAL FREEBIE *Source for all data: JMS - Jewish Media Surveys 2012

5 Demographics 5 Hamodia reaches a very desirable but otherwise hard-to-reach target market family-centered, communally active, highly motivated consumers. Hamodia readers deliberately exclude most other media (television, magazines and newspapers) from their homes for ideological reasons an exclusion that is very unlikely to waver. The age range of Hamodia s readership is a broad one; Hamodia provides material of interest to the entire family. Its core readership in the United States is primarily concentrated in major metropolitan areas of the Northeast, Midwest, West Coast, and South Florida. Worldwide, the readership is located primarily in major urban Jewish communities around the globe. Peter Drucker famously forecast the rise of the information worker. That term describes much of Hamodia s readership affluent, upwardly mobile entrepreneurs, professionals, and educators who, because they are well-regarded by their community and business associates, also influence the tastes of others in business and consumer products. Hamodia s readers are family-oriented and invest heavily in their families current and future needs. Some of this investment is in financial products, both conventional (life insurance, bank accounts, stocks, mutual funds) and less conventional (hedge funds, real estate, private equity, venture capital), some in education and consumer durables (computer equipment, spacious homes, furnishings and vehicles), and some in higher-quality food, health care and other staples. Domestic and international travel for business and/ or recreational purposes is part and parcel of their budgets as well. They are serious investors, focusing on growth and long-term security. Their financial interests and needs are varied, ranging from dependence on all types of insurance, secure investments and savings plans to more aggressive investment strategies. You can reach these prosperous consumers by placing your ad in Hamodia.

6 Demographics 6 Our readership* New York Metropolitan Area Rockland County Upstate New York TOTAL NEW YORK STATE New Jersey 169,755 29,869 2, ,610 50,427 HOME OWNERSHIP Own a private home Own a co-op or condo Rent Own a second home Average market value of primary residence 63% 20% 17% 21% $760,000 Other Cities in the USA Canada TOTAL NORTH AMERICA 52,481 15, ,759 TRAVEL AND LEISURE Have flown internationally within a year Fly at least 3 times a year 65% 30% Israel Other Foreign Countries TOTAL WORLDWIDE 63,043 94, ,560 CARS Have purchased a car within the year Own more than one car 55% 48% Average number of persons per household Own their own business Professional % 25% INCOME Average annual household income $147,000 Managerial 20% * Global readership includes Hamodia International, daily editions & Binah Magazines.

7 DISTRIBUTION 7 Hamodia for sale or available by subscription

8 Rates Full Run Weekly Advertising Rates 8 Size Dimensions Full Run 4x 7x 12x 18x 25x Full Page 10 x 14 $3,000 $2,850 $2,700 $2,625 $2,460 $2,400 Junior Page 6 x 14 $2,100 $1,995 $1,890 $1,840 $1,722 $1,680 1/2 page 5 x 14 or 10 x 7 $1,500 $1,425 $1,350 $1,315 $1,230 $1,200 1/3 page 6 x 8 $1,040 $988 $936 $910 $855 $832 1/4 page 5 x 7 $800 $760 $720 $700 $655 $640 1/6 page 4 x 6 $560 $532 $505 $490 $460 $448 1/8 page 4 x 4 $400 $380 $360 $350 $328 $320 Business Card 4 x 2 $200 $190 $180 $175 $165 $160 Classifieds Up to 20 words $72 $68 $65 $63 $59 $57 Custom Size Per column inch $60 $57 $54 $52 $50 $48 PLEASE SEE OTHER SIDE FOR DISPLAY POSITIONS Each column inch is 1.8 wide. ADDITIONAL: 1 color $350 Full Color $750. For each international edition, an additional 50% surcharge applies. Ad submission deadline, 11:00 a.m. Friday prior to publication. Rates effective as of 2/1/13. *For daily rates please call our office. Errors: Hamodia is not liable for errors unless a corrected proof is returned to us before publication. Our liability for an error will not exceed cost of space for the section occupied. Claims for errors must be made in writing within 10 days of insertion. The publisher will not be responsible for incorrect proofs or art supplied by other newspapers. In the event the advertiser defaults, the publisher shall have the right to recover from the advertiser, in addition to the amount due, reasonable cost of collection, attorney fees and litigation cost. Publisher shall not be responsible for error except to cancel charge of such portion of advertisements as may have been rendered valueless by error. Publisher shall not be responsible for omissions of copy. The right is reserved to omit advertising submitted for publication. Rates are subject to change without notice.

9 DISPLAY POSITIONS 9 FULL PAGE 10 X 14 JUNIOR PAGE 6 X 14 1/2 PAGE 10 X 7 1/2 PAGE 5 X 14 A Guide to Advertisers This chart shows the relative size of the most commonly requested space sizes and special positions available on request. This shows the standard format of the newspaper. 1/3 PAGE 6 X 8 1/4 PAGE 5 X 7 1/6 PAGE 4 X 6 1/8 PAGE 4 X 4