content e-letters for each subsegment

Transcription

1 CONCEPT DATABASE All opt-in profiles within the database of Roularta Media Group Subscribers to RMG titles RMG events RMG online contacts Segmented content e-letters for each subsegment

2 FORMULAS STANDARD INSERT Insert (= 1 block) in e-letter with maximum 3 blocks, with content from commercial partners and 1 editorial item Generating leads for a specific product, topic, etc. Content e-letter Sent out from Roularta

3 FORMULAS DEDICATED E-LETTER Exclusive e-letter for your enterprise (and possible partners) Standard: 2 advertorials for the client and 1 editorial (Roularta) Generate leads for different products, themes, topics or through different angles Leads from the editorial are also delivered to the client

4 FORMULAS SURVEY Product research with the generation of leads as a purpose 5 to 20 multiple choice questions (on the landing page) Analysis and reports by Roularta Lead Generation

5 E-LETTERS PORTFOLIO B2B Publication Sector Database Profile Business ICT KMO + corporate ICT Trends subscribers + contacts B2B events Data News subscribers + events CFO CFO Fiscoloog + tag CFO Industry Industry Newsletters Industrie Technisch Management Entrepreneurs, executives and directors IT decision makers Financial decision makers Industry contacts Reach (NL = Dutch, FR = French) NL FR = NL FR = NL FR = NL FR = Frequency Thrice a month Thrice a month Dedicated only 4 times a year Architects and Building Professionals Building Ik Ga Bouwen, Beter Bouwen & Verbouwen B2B Architects and building professionals NL FR =6.074 Dedicated only HR HR Tag HR HR-interest NL FR = Dedicated only B2B Decision makers Medical Care e-tips Finance Professionals Combination Combination Combination Medical Artsen- en specialistenkrant Doctors and specialists Finance B2B Finance B2B contacts Banks and insurance NL FR = NL FR = NL FR = Updated: 17/06/2015 Twice a month Once a month 4 times a year

6 E-LETTERS PORTFOLIO B2C Publication Sector Database Reach (NL = Dutch, FR = French) Frequency Lifestyle Lifestyle Grande, Bodytalk, Sport/Voetbalmagazine, Nest, Grande, Knack Focus, Knack Weekend, tag Lifestyle NL FR = Twice a month Personal Finance Finance B2C Fiscoloog, Inside Beleggen, tag Personal Finance NL FR = Twice a month Personal Life (Lifestyle + Personal Finance) Lifestyle + Personal Finance Lifestyle +Personal Finance + Knack/Vif NL FR = Twice a month Plus Magazine, Royals, 50+ Roularta subscribers NL FR = Monthly Building Building Ik Ga Bouwen, Beter Bouwen & Verbouwen B2C NL FR = Dedicated only Updated: 17/06/2015

7 UPGRADE WIDGETS ROULARTA WEBSITES Aim = strengthen campaign by generating leads via Roularta websites as well Only in combination with existing campaign same duration Widget Landing page White paper/ infodocument click lead Site SOV Period Business ICT CFO B2B Lifestyle Personal Finance Personal Life Trends.be N/F Datanews.be N/F Trends.be N/F Trends.be N/F Weekend.be N/F Trends.be N/F Weekend.be N/F 100% 14 days 50+ Plusmagazine.be N/F Medical Care Artsenkrant.com/ Lejournaldumedecin.com

8 LEAD GENERATION ADVANTAGES Combination of: Visibility and name recognition within de databases of Roularta Media Group Informing interested people (content, tips, magazine) Coming forward as an expert in the field or regarding a certain theme Being a part of the content of the E-letter Expanding database with interested profiles Generating qualitative leads Possibility to generate opt-ins, meetings with clients, offers Measurable ROI Strengths: Exclusive qualitative database Generated leads become exclusive property of your enterprise Content and problem-solving approach Refine the profile and give your sales extra input thanks to 3 questions you can ask on the landing page Generate short and long term leads