DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING
|
|
|
- Vincent Hampton
- 8 years ago
- Views:
Transcription
1 DATA DATA: THE CORNERSTONE OF DIGITAL ADVERTISING Grzegorz Sławatyński / nugg.ad Director CEE
2 EUROPE S AUDIENCE EXPERTS Europe s largest targeting platform Since 2010 nugg.ad is a company of Co-operation with major European publishers/ media owners, programmatic platforms & media agencies
3 HOW TO GET THE BEST VALUE OUT OF DATA?
4 KEY QUESTIONS: What kind of data can we get? What do we need for that? How we should use data?
5 WHAT PROPORTION OF YOUR AD PLANNING & BUYING IS BASED ON DATA? DATA Econsultancy: Online Advertisers Survey Report 2013 AUDIENCE DATA: THE CORE OF DIGITAL ADVERTISING
6 What kind of data can we get? 1st party 3rd party 2nd party
7 COMBINABLE SEGMENTS STANDARDISED AUDIENCES WITH HIGH REACH BEYOND CHANNEL LEVEL Socio-demographics Age Gender Income Education level... Consumer behaviour/attitudes: Planning to move Shopping preferences Product preferences Planning to buy a car... Product interests Beauty / Care Consumer electronics Investment / Funds Fashion... Affinities Entertainment Lifestyle News Economy...
8 KEY QUESTIONS: What kind of data can we get? What do we need for that? How should we use data?
9 WHAT DO YOU NEED FOR THAT? INTELLIGENT REAL-TIME TECHNOLOGY.
10 PREDICTIONS PER MONTH DATA POINTS PER SECOND MACHINE LEARNING MORE THAN 70 DATA POINTS PER USER LIVE CLASSIFICATION REAL-TIME AUDIENCE TECHNOLOGY
11 KEY QUESTIONS: What kind of data can we get? What do we need for that? How and where should we use data?
12 INTELLIGENT AUDIENCE MANAGEMENT FOR ALL CAMPAIGN GOALS Awareness Interest/ Consideration Action/ Purchase Loyalty REACH Sociodemographic data & branding segments Product interests / modelling potential buyers Intent data / identified purchase intention CRM data (opt-in)
13 Where can we use that?
14 nugg.ad DATA ON DIFFERENT PLATFORMS DISPLAY PROGRAMMATIC / RTB MOBILE OFFLINE / CROSSMEDIA VIDEO WEB ANALYTICS CMS OR SHOP SYSTEM
15 DATA ALONG THE WHOLE PROGRAMMATIC VALUE CHAIN Compatible with many different platforms, e.g. :
16 Case Studies
17 CASE STUDY / DE CECCO CAMPAIGN GOAL: AWARENESS GOAL: Increase Sales & Brand Awareness for De Cecco Pasta in Danish PBT Network with Branding Optimiser Technology
18 CASE STUDY / DE CECCO MACHINE LEARNING TECHNOLOGY Based on a machine learning algorithm and customised Brand Engagement Measurement, the Branding Optimiser automatically identifies the right audience.
19 CASE STUDY / DE CECCO CAMPAIGN SETUP Campaign: Online display campaign, 6.8 million impressions Product: nugg.ad Branding Optimiser + Contact class measurement Evaluation: TNS Gallup Access Internet Panel & Click Stream
20 CASE STUDY / DE CECCO THE RESULTS
21 CASE STUDY / PEUGEOT CAMPAIGN GOAL: LEAD GENERATION Campaign Goals: Lower cost per lead Increase number of leads
22 CASE STUDY / PEUGEOT CAMPAIGN SETUP Campaign: Target Group: Infrastructure: Display ads, cross publisher campaign, 4 weeks Users who intend to buy a mini van, mini bus, estate car nugg.ad Data Management Platform and Open Targeting Platform TM
23 CASE STUDY / PEUGEOT THE RESULTS Cost per Lead: 27% in comparison to average campaigns incl. data fee Conversion Rate: + 8% points higher
24 LAST BUT NOT LEAST: DATA PROTECTION & SECURITY
25 nugg.ad HAS ALREADY EARNED SEVERAL PRIVACY CERTIFICATIONS We never store data with direct reference to individuals We use an extensive anonymisation approach One of the first companies which received the edaa privacy seal
26 QUESTIONS? COMMENTS? THANKS A LOT FOR YOUR ATTENTION! FOLLOW US:
by nugg.ad Europe s Audience Experts
by nugg.ad Europe s Audience Experts SMART AUDIENCE PLATFORM TM by nugg.ad Europe s Audience Experts The nugg.ad Smart Audience Platform TM offers cutting edge real-time technology for multichannel audience
GfK Crossmedia Link, Unlocking new insights
GfK Crossmedia Link, Unlocking new insights Helsinki, February 5 th 2015 GfK 2015 Intro GfK Crossmedia Link Helsinki, February 5 th, 2015 1 Changing Consumer Behaviour GfK 2015 Intro GfK Crossmedia Link
Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI
Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost
2013 SIIA Strategic and Financial Conference New York, NY
Since 1987 The Coming Shift in Digital Marketing: Always On CRM 2013 SIIA Strategic and Financial Conference New York, NY www.jegi.com June 21, 13, 2013 2012 Discussion Agenda M&A Heating Up in Marketing
2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.
2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross
Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy
Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers
EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY
EMAIL MEDIA SOLUTIONS FOR THE HOSPITALITY INDUSTRY Email Media Solutions for the Hospitality Industry Our Email Media Offering allows you to add targeted, centrally-controlled signatures and marketing
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2
actionable big data. maximum roi. Making Analytics Make Actionable Sense: PART 2 Why read this paper? The Big Data explosion has had a major fallout component: how do I track and measure all this data
Marketing Solutions Built with People in Mind
Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand
EMAIL MARKETING. A fast, cheap and effective way to connect with your customers
EMAIL MARKETING A fast, cheap and effective way to connect with your customers WHAT IS EMAIL MARKETING? Email marketing instantly delivers your brand's message straight to the inboxes of your customers.
Session 2 Generating Value from 'Big Data' Mark T. Bain
Session 2 Generating Value from 'Big Data' Mark T. Bain Presented by Mark Bain Head of Insurance Consulting KPMG GENERATING VALUE FROM BIG DATA 1 BIG DATA IS EVERYWHERE WHAT IS BIG DATA ALL ABOUT? WHAT
Data Management in a Marketing Environment. 2013 Chris Sukornyk
Data Management in a Marketing Environment 2013 Chris Sukornyk Omni-channel marketing Omni-channel marketing is based on the concept of creating personalized, contextually relevant customer experiences
ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET
ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta
Inbound & Outbound Marketing
Inbound & Outbound Marketing Agency with a creative heart and a technological backbone sales@mcounts.com @mcountsindia Why Us One Stop Shop We are your full-stack marketing partner, including email, display
THE REAL WORLD OF REAL-TIME ADVERTISING
2014 THE REAL WORLD OF REAL-TIME ADVERTISING WHAT S INSIDE 2 INTRODUCTION 3 HOW ONLINE ADVERTISING USED TO WORK 3 INTRODUCING THE AD EXCHANGE 4 REAL-TIME BIDDING EXPLAINED 5 WHO WORKS WITH WHOM? 6 CONCLUSION
media kit 2014 Advertise Global Mobile Ad Network
media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of
How to set up a campaign with Admedo Premium Programmatic Advertising. Log in to the platform with your email address & password at app.admedo.
How to set up a campaign with Admedo Premium Programmatic Advertising Log in to the platform with your email address & password at app..com For further support please email: hi@.com Campaign Delivery Settings
marketing cloud gold partner
marketing cloud gold partner The Lifecycle Marketing Agency How do we combine the best of Digital Advertising and Direct Marketing to create a better outcome? Challenges CHALLENGES Environmental Data Measurement
Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.
Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary
Mobile Real-Time Bidding and Predictive
Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis
Successful Programmatic Trading: Data!! lejo duivenvoorde country manager
1 Successful Programmatic Trading: Data!! lejo duivenvoorde country manager We were the first... Delta Projects Evolving technology for online advertising 2006 The 1st company in Sweden to execute a Retargeting
INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA
INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression
Online Media Kit 2014-FCC_OnlineMediaKit 12/4/2014 8:56 AM Page 1 nline Odvertising A
Online Advertising The Network Forum Communications Company online advertising network includes 46 websites across Minnesota, Wisconsin, North Dakota, and South Dakota. Our entire network reaches 2+ Million
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL
REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails
CA Community College Public Relations Organization The Evolution of Digital Marketing
CA Community College Public Relations Organization The Evolution of Digital Marketing Brian Kroll / VP West & Strategic Accounts / bkroll@adtaxinetworks.com Agenda The Changing Digital Landscape The Importance
Digital Media and Analytics
Digital Media and Analytics How to leverage a powerful new set of techniques for digital media buying and program measurement to drive business results CRM Drives Competitive Advantage We believe market
FIS Active Analytics Suite. Delivering Segmentation-driven Digital Marketing, Merchant Offers
FIS Active Analytics Suite Delivering Segmentation-driven Digital Marketing, Merchant Offers Price Optimization and Risk Management Performance Analysis The FIS Active Analytics Suite helps financial institutions
Outlook insights Hot Topics
Outlook insights Hot Topics Four forces reshaping the digital advertising landscape: mobile, video, native and programmatic www.pwc.com/outlook Four forces reshaping the digital advertising landscape:
Cross Platform Currency
IAB GLOBAL SUMMIT 2015 IAB GLOBAL September SUMMIT 30 October 1 2015 New York, New York Town Hall: 2016: September Media 30 October Measurement 1 and a New York, New York Cross Platform Currency Presentations:
Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center
Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private
The Fundamentals of B2C Marketing Automation for Effective Marketing Communications
The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight
Advertising on the Internet
A Briefing by IAB Europe Advertising on the Internet A quick download for policy makers contents Page What is advertising on the Internet? What is advertising on the Internet? Page 2 Page 3 Page 3 Page
Point of View: Programmatic Ad Viewability in China
Presents Point of View: Programmatic Ad Viewability in China Market First Industry Benchmark and Analysis Powered by Introduction In digital advertising, many marketers and agencies assume that ads are
Audience Management & Targeting
Audience Management & Targeting For Marketers A Dean Media Group Solution What is FinancialAudiences? Identify. Target. Learn. Repeat. FinancialAudiences is an audience management and targeting platform
Innovative marketing techniques for dynamic business growth.
Digital marketing education Digital marketing services Innovative lead generation Business growth strategies Innovative marketing techniques for dynamic business growth. Marketing Fact 1: 96% of people
McDonald s Summer Campaign. Cross Media Case Study
McDonald s Summer Campaign Cross Media Case Study Contents Background To the Research - Contributors - Objectives - Methodology - Creatives Used Campaign Performance - Impact on key Metrics Campaign Optimisation
C A P I T A L M A R K E T S D A Y 2 0 1 6
C A P I T A L M A R K E T S D A Y 2 0 1 6 J É R Ô M E C O C H E T & ANDREAS A N T R U P 22-03- 2 0 1 6 INTERMEDIATES Z A L A N D O M E D I A S O L U T I O N S A S I N T E G R A L P A R T O F O U R C O
Postgraduate Diploma in Digital Marketing. Awarded by University of California Irvine Extension
Postgraduate Diploma in Digital Marketing Awarded by University of California Irvine Extension 2 Accelerate your Career Improve Your Career Options with a Professional Postgraduate Diploma University of
Digital Advertising Trends-Excerpt. Prepared for:
Digital Advertising Trends-Excerpt Prepared for: March 6, 2013 Altman Vilandrie & Company AV&Co. is the leading strategy firm focused on the Telecom, Media, and Tech sectors Background Founded in 2002
Media Efficiency Panel MEP INMA Conference, Lissabon
GfK Consumer Tracking INMA European Conference, Media Efficiency Panel October 2011 Media Efficiency Panel MEP INMA Conference, Lissabon Laurent de Groof GfK Netherlands 2 Adspend Newspapers and Magazines
Paid Search Services
Paid Search Services Results-driven, mathematical PPC Pay Per Click advertising is widely acknowledged as the most powerful form of direct marketing. Not only are you gaining access to people that want
We d also recommend you consult Chapters 4 in the Chaffey & Smith recommended text as well as Chapter 1 in Ryan & Jones recommended text.
1 Our focus for this session is on the customer and how their needs are changing in light of changing digital technologies. We ll look how the buying process can be impacted by digital technologies and
The Online Media Diva Network Has over 10,000+ sites and delivers about 4 billion ad impressions daily.
The Online Media Diva Network Has over 10,000+ sites and delivers about 4 billion ad impressions daily. Our network is mostly female and we reach women and household purchasers. We know your audience because
NETMEDIAEUROPE Europe s top technology news digital publisher
Deutschlan NETMEDIAEUROPE Europe s top technology news digital publisher Powered by Content Driven by Data NETMEDIAEUROPE Keeping readers informed on the latest technology news and insights, helping them
> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?
FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their
Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified
Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that
1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA
Leveraging the Internet of Things in Marketing
Leveraging the Internet of Things in Marketing Index 3 3 4 4 5 5 6 6 Introduction The Internet of Things outlook IoT and marketing Wearables: Reaching customers anywhere Location-based marketing RFID tags
WHAT YOU D KNOW IF WE COULD TALK TO YOU
PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations
BIG DATA: IT MAY BE BIG BUT IS IT SMART?
BIG DATA: IT MAY BE BIG BUT IS IT SMART? Turning Big Data into winning strategies A GfK Point-of-view 1 Big Data is complex Typical Big Data characteristics?#! %& Variety (data in many forms) Data in different
6 Steps to Creating a Successful Marketing Database
6 Steps to Creating a Successful Marketing Database Why Invest in a Marketing Database? An organisation that has an ineffective marketing database, multiple databases that cannot communicate with one another,
media information 2015
media information 2015 Overview Mediadrive is a specialist online media company targeting golfers across Europe's leading golf websites We provide advertisers with a route to over 3 million users across
Creating a Comprehensive Email Scientists Automotive Database
A Are You Using Email Marketing To Reach Your Automotive Customers and Prospects? 2012 Email Scientists. All rights reserved. www.emailscientists.com ARE YOU USING EMAIL MARKETING TO REACH YOUR AUTOMOTIVE
Community Management. How to build and manage a loyal community for your mobile app with the help of social media networks!
Community Management How to build and manage a loyal community for your mobile app with the help of social media networks! April 27, 2015 Community Management App developers need to permanently communicate
Paid Search: What Marketers Should Focus on in 2014
[Type text] Paid Search: What Marketers Should Focus on in 2014 NETBOOSTER.COM Sergio Borzillo, Head of PPC (UK) Paid Search: What Marketers The 4 main areas to focus on for your Paid Search strategy in
VIEWABILITY ATA DSP ADEXCHANGE RTB. Cookie. Retargeting Look-alike IMPRESSION. Site Buys. SSP Behavioral targeting PROGRAMMATIC BUYING.
MP PROGRAMMATIC SSP Behavioral targeting Private Ad Exchange/Marketplace ATA Cookie FREQUENCY CAP Behavioral BUYING Targeting Retargeting Look-alike modeling DSP VIEWABILITY IMPRESSION ADEXCHANGE Site
The study was conducted through a 15-minute online survey and was undertaken by 350 people.
Hoop Group was asked to conduct the 3 rd annual IAB Australian mobile landscape study. The study was first undertaken in 2013, and continued in 2014. The study was conducted through a 15-minute online
RIGHT DATA MAKES GREAT MARKETING
RIGHT DATA MAKES GREAT MARKETING #1 IN EUROPE FOR WEB DATA MARKETING The One ID Marketing Concept? What is it you need to know? You are your clients and prospective clients? What do they do? What do they
Turning Big Data into a Big Opportunity
Customer-Centricity in a World of Data: Turning Big Data into a Big Opportunity Richard Maraschi Business Analytics Solutions Leader IBM Global Media & Entertainment Joe Wikert General Manager & Publisher
MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved
February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and
Nexage Analytics Report December 2013
Nexage Analytics Report December 2013 Programmatic: Becoming the strategic technology foundation of mobile advertising Programmatic is gaining steam. It has rapidly shifted from a disruptive force to the
Retail market of spare parts, wear parts and accessories for passenger cars in Poland 2014. Market analysis and development forecasts for 2014-2016
Retail market of spare parts, wear parts and accessories for passenger cars in Poland 2014 2 Language: Polish, English Date of publication: January 2015 Delivery: pdf Price from: 1800 Find out How fast
Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment
Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment IAB Europe Metrics and KPIs Bulletin October 2014 Brand advertisers seek consumer insight and viewable
Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING
Email Media: CRM opportunities from employee email traffic $ CONVERSION RETENTION PERSONALISATION PROFILING CRM opportunities from employee email traffic No matter how sophisticated a company s CRM programme
Ad Networks vs. Ad Exchanges: How They Stack Up
Ad Networks vs. Ad Exchanges: How They Stack Up An OpenX whitepaper July 2010 Web publishers have always had a wide choice of different ad networks to partner with to generate ad revenue. Recently, ad
CONSUMER MARKETING 2014-2015
CONSUMER MARKETING 2014-2015 March 2014 3 rd edition 405 pages ISBN# 9781577831952 Published by: Richard K. Miller & Associates (RKMA) PART I: OVERVIEW 1 CONSUMER MARKETING 1.1 Scope 1.2 Market Assessment
Online Advertising Agency. www.m-m-g.com
Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003
THE LIGHT AND DARK OF SOCIAL SHARING
THE LIGHT AND DARK OF SOCIAL SHARING Harnessing the power of consumer connections EXECUTIVE SUMMARY: LIGHTING UP THE DARK Dark Social as a marketing opportunity is one of the most exciting and potentially
THE 10 Ways that Digital Marketing + Big Data =
1 Ways that Digital Marketing + Big Data = Sales Productivity The best global companies are transforming the way they market and sell. Here s how! Evolves into Digital TOP 10 about us MarketBridge is a
Programmatic Marketing Glossary of Terms
Programmatic Marketing Glossary of Terms We re closing the knowledge gap between the ad technology space and brand marketers. Closing this gap will drive stronger alignment with strategic partners and
Digital Intelligence in Dubai: Current status and outlook
Digital Intelligence in Dubai: Current status and outlook Christian Sauer, CEO Webtrekk Smartcon 2015 Dubai Leadership for a Data Driven Economy Importance of Web Analytics 27% 9% 3% 21% Very important
Agencies, Advertisers and Consumers: The Digital Challenge
Agencies, Advertisers and Consumers: The Digital Challenge Presented By: Adolfo Ramirez Media Practice Lead, AKA Enterprise Solutions (212) 502 3910 Aramirez@akaes.com www.adsalessolutions.com Agencies
Page-Ad : Automated takeovers using Real Time Bidding
Page-Ad : Automated takeovers using Real Time Bidding Trends in online advertising The eco system for online advertising is changing rapidly. Currently there are three trends: Automated real-time trading,
Why have a mobile website
Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business
Chapter 3 Types of CRM
Chapter 3 Types of CRM 1 Learning Objective To know about the Operational CRM To understand Collaborative CRM To Understand Analytical CRM 2 Introduction to Types of CRM CRM recognises that customers are
Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of
Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.
Corporate websites, the cornerstone of your digital marketing strategy.
Corporate websites, the cornerstone of your digital marketing strategy. Never before have companies had so many different ways of reaching their target audience. Social networks, new technologies and the
Online Audience Measurement and Ad Effectiveness Metrics and KPIs. europe. An IAB Europe Blueprint. @IABEurope IAB Europe www.iabeurope.
Online Audience Measurement and Ad Effectiveness Metrics and An IAB Europe Blueprint @IABEurope IAB Europe www.iabeurope.eu europe Introduction IAB Europe Mission IAB Europe is the voice of digital business
The State of Programmatic in Norway
The State of Programmatic in Norway August 2014 Introduction This paper contains Delta Projects observation on programmatic trading in Norway today. Starting with online display media in real time bidding
TRANSUNION ADFUEL Audience Buying Guide. The Financial Services and Insurance Industries trusted source for consumer and small business audiences
TRANSUNION ADFUEL Audience Buying Guide The Financial Services and Insurance Industries trusted source for consumer and small business audiences Q4, 2015 TU Adfuel SM Make the Right Impression sm TransUnion
International Marketing
International Marketing The challenge In the context of international marketing the greatest challenge for companies today is to find access to foreign markets. A good understanding about how a new market
Shhh, Just Put that New Car in My Mailbox Using predictive analytics to understand onlineshopper intent and engage meaningfully
point of view Shhh, Just Put that New Car in My Mailbox Using predictive analytics to understand onlineshopper intent and engage meaningfully Acxiom Corporation 601 E. Third, Little Rock, AR 72201 www.acxiom.com
The Carnegie Conference Walt Disney World Resort January 24, 2013
Display Planning & Buying Real Time Bidding Custom Networks Nt Retargeting Rt ti Search Retargeting Dynamic Creative Data Management Display Campaign Design & Audience Management The Carnegie Conference
FutureFlowMedia. A New Weapon to Help Your Clients Reach Precisely-Target Audiences Hyper-Targeted Email Advertising
FutureFlowMedia A New Weapon to Help Your Clients Reach Precisely-Target Audiences Hyper-Targeted Email Advertising Under Pressure to Get Your Client s Message In Front of More of the Right People? As
TNS EX A MINE BehaviourForecast Predictive Analytics for CRM. TNS Infratest Applied Marketing Science
TNS EX A MINE BehaviourForecast Predictive Analytics for CRM 1 TNS BehaviourForecast Why is BehaviourForecast relevant for you? The concept of analytical Relationship Management (acrm) becomes more and
How To Get A Better Car From A Car Dealer To A Car Buyer
Making Measurement Meaningful Why do we measure media and advertising? Track progress = Is everything going to plan? Analyse = Why isn t it going to plan? Fix the problem. Gain insight = Give me a better
POSITIONING STATEMENT
www.click.co.uk HELLO@click.co.uk POSITIONING STATEMENT CLICK CONSULT LTD WILLOW HOUSE, HOOTON ROAD, HOOTON, CHESHIRE, CH66 7NZ www.click.co.uk 0845 205 0292 @clickconsultltd facebook.com/clickconsult
Here s your full marketing OS. Reimagined.
Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity
THE RECRUITMENT INDUSTRY ONLINE
THE RECRUITMENT INDUSTRY ONLINE AS A LEADING DIGITAL MARKETING AGENCY WITHIN THE RECRUITMENT INDUSTRY ENCENDO UNDERTOOK A STUDY IN MAY 2015 INTO THE ATTITUDES AND SPEND OF RECRUITMENT COMPANIES IN IRELAND
www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio
www.egta.com Automated & programmatic marketing An egta publication on data-driven advertising sales for television & radio abstract egta the organisation representing the leading television and radio
Meltwater Buzz Social Suite. Anna Pieh-Jankowska
Meltwater Buzz Social Suite Anna Pieh-Jankowska June 2012 Meltwater Buzz Social Suite Turning Conversations into Customers 1 Listen +Engage Connect Meltwater Buzz Social Suite A powerful suite of tools
Digital Marketing. Engaging your Audience Online. Presented by News Xtend. November 2015
Digital Marketing Engaging your Audience Online Presented by News Xtend November 2015 50 YEARS AGO TODAY Today REACH YOUR AUDIENCE Traditional Media: Match the target group to the media channel. Digital
DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA EMAIL MARKETING
As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists,
IMPRESSIONS MARKETING STRATEGY. partner collaboration ENGAGEMENT
IMPRESSIONS INNOVATION MARKETING STRATEGY partner collaboration ENGAGEMENT for Creating Global Connections 2 Cover property located in: Sarasota, Florida, United States Our 2012 marketing strategy is all
Mobile Marketing Survey Report Q1 2014
Mobile Marketing Survey Report Q1 2014 About RadiumOne What we do RadiumOne makes the cross-platform advertising connection through proprietary first party data, vast targeting capabilities and crosschannel
THE CONTENT MARKETING GUIDE. How We Drive Rankings And Traffic With Content?
THE CONTENT MARKETING GUIDE How Drive Rankings And Traffic With Content? 1 P a g e TABLE OF CONTENTS I. Introduction: Ranking with Content Marketing - Page 2 II. Our Writing and Marketing Blend - Page
ADDICTIVE MOBILITY 2014 YEAR END REPORT
ADDICTIVE MOBILITY 2014 YEAR END REPORT FOREWORD Mobile has become the connective tissue. 2014 witnessed a clear demarcation between Global brands and Agencies who have fully embraced mobile advertising
Online Marketing Channels
Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes
How to acquire high lifetime value (LTV) app users at scale? May 12, 2015
How to acquire high lifetime value (LTV) app users at scale? May 12, 2015 User acquisition management User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts.
HIGH-PERFORMANCE RETARGETING
SOCIAL, MOBILE AND CRM RETARGETING CREATIVE STRATEGIES THAT PERFORM WHITE PAPER HIGH-PERFORMANCE RETARGETING STRATEGIES FOR THE MODERN MARKETER Executive summary In an ideal world, you d deliver a personalised