DIGITAL MARKETING SERVICES WEB DEVELOPMENT SOCIAL MEDIA MARKETING

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1 As part of the Gannett Company, Digital Marketing Services gives us access to a variety of in-house solutions to meet the needs of our valued clients, including a team comprised of digital strategists, media planners, web developers, creative strategists, and search engine marketing and optimization specialists. WEB DEVELOPMENT SEARCH MARKETING SOCIAL MEDIA Choose from an extensive library of templated landing pages and website designs or create a custom website from scratch. Design, hosting and maintenance are part of our long term commitment to your digital brand. Let our team of digital strategists help your website climb to the top of the search engines while growing market share and reputation. Services include: Search Engine Optimization, Pay-per-Click Advertising and Reputation Management. It s the easy, effective, and affordable way to build new customers and keep your audience coming back. Our team works with you on list building and creative messaging to target and resonate with your best customers. With the advent of Social Media, consumer relationships have changed. Networking sites are growing exponentially. An effective social media management strategy can help you build a positive presence and increase your customer base.

2 MARKETING marketing still yields some of the highest return on investment in digital marketing. marketing encourages customer loyalty, builds relationships between a business and its customers, and fosters repeat business. We will: Deliver your message (newsletters, promotions, exclusive offers, etc.) directly to the inbox of new prospects and previous customers on behalf of your business Recommend the best opt-in lists that target your ideal prospects Guide you on what creative approach works best Provide your business with a well thought out campaign that is affordable, effective, and monitored Source: GannettLocal

3 PRODUCT BENEFITS Increase sales conversions Generate repeat sales Encourage loyalty Gain valuable feedback Increase ROI Send real-time messages Segment user and customer database information for targeted marketing Track sales and user engagement Source: GannettLocal; ExactTarget s 2012 Channel Preference Survey

4 SEARCH ENGINE OPTIMIZATION Search Engine Optimization (SEO) is the art and science of making enhancements to your website to influence its ranking in search engines and drive traffic to your website. SEO may target different kinds of search, including image, local, video, academic, news, and industry-specific search engines. Other features: Our Search Engine Optimization specialists will work with you to identify your business goals, then develop and manage your entire campaign on multiple search engines. We will help your business climb the results page ladder by using relevant keywords and phrases to increase your business s online visibility. Source: GannettLocal; Network Solutions

5 PRODUCT BENEFITS Brand awareness Constant promotion Targeted traffic Establish credibility Increase visibility Beat your competition Additionally, you will have 24/7, secure, online access to your Campaign Management Center for all of your reporting needs so you can watch your search engine results improve. Source: GannettLocal; Network Solutions; Hubspot 2012; Marketshare.Hitslink.com, October 2010; PowerReviews, The 2011 Social Shopping Study

6 PAY PER CLICK Pay Per Click (PPC) is a powerful component of search engine marketing that places targeted, professional advertisements on search engines and social networks. These advertisements are used to generate leads and direct traffic to designated landing pages and websites. PPC ads are designed to highlight a business s most attractive and soughtafter products, services, and special offers, and direct interested Internet users to these features. Other features: Experts will work with you to identify your business goals, then develop and manage your PPC campaign on multiple search engines We elect the best keywords for your business to improve the effectiveness of your ad campaigns Source: GannettLocal; Network Solutions

7 PRODUCT BENEFITS Instant visibility Leveled playing field Drive immediate leads Attract targeted visitors Transparent data and analytics Direct traffic to your website that can result in relevant leads and potential sales Only pay when potential customers click on your ad or contact you Your PPC campaign can reach customers in your targeted area Save time. You control the budget, we allocate your advertising dollars to the most effective campaigns Advanced lead tracking and reporting captures daily campaign activity, that you can track with our online reporting Source: GannettLocal; Network Solutions; State of Inbound Marketing, Hubspot, March 2012

8 SOCIAL MEDIA Social Media provides businesses a unique opportunity to connect and engage with their current and potential client base on a level like never before. Through social media channels such as Facebook and Twitter, companies can manage their online reputation and quickly build a core network of brand supporters. Other features: Targeted Facebook advertising Custom content creation and management We develop a custom one-to-one relationship between your business and local customer Our campaign managers use custom analytics to measure the success of your campaigns Source: GannettLocal

9 PRODUCT BENEFITS Lead capture and creative marketing Hyper-targeted persona marketing Increase exposure Competitive differentiation One-on-one interaction Increase transparency and credibility Generate loyalty and advocacy for your business Engage and interact with current and potential customers Source: GannettLocal; comscore2011; Simply measured, Edison Research, 2010; Comscore, December 2011

10 WEB DEVELOPMENT Web development is more than just website building. Landing pages are also an essential component of digital advertising. All of your ads and search engine results need a place to land generally, there are two options, a landing page or a website. We ensure your landing page and new site will encompass brand recognition that focus on your service priorities and relevant content that are search engine friendly. Other features: Websites of all sizes and capabilities are available Call to action form that generates leads Social media integration Updating of the site is included Hosting & addresses are included Maintenance available Source: GannettLocal

11 PRODUCT BENEFITS Strengthens your brand Improves credibility Maximizes return on marketing investments Provides a strong customer experience Adds value and satisfaction by offering convenience Allows you to be available to your customers 24 hours a day, 7 days a week, 365 days a year Source: GannettLocal; ICT Facts & Figures, 2011; Comscore, January 2010; PowerReviews, The 2011 Social Shopping Study

12 MAPS OPTIMIZATION/ REPUTATION DASHBOARD Local consumers are online searching for nearby businesses that offer the products they need. Our Maps/Reputation Dashboard provides you with all the tools you need to ensure that your business is listed on all the right places and that your online reputation remains intact. You will also receive: Keyword research and analysis for complete optimization of your local listings Optimization of Google Places listing/ Foursquare listing 600 citations per year Monthly review of analytics and performance Customized reputation dashboard for client review/action items Syndication across hundreds of partner sites Source: GannettLocal

13 PRODUCT BENEFITS Increase exposure and move up in local search results Allows local consumers to find your business s location, phone number, and information Profile optimization to produce the best ranking performance Read all customer reviews and share all positive postings with your social network at a click of a button Monitor your online presence and rank with your competitors Receive automated alerts when new reviews and mentions occur so you can take action immediately Source: GannettLocal; PowerReviews, The 2011 Social Shopping Study

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