LA GAZETTE DU LABORATOIRE

Transcription

1

2 Sommaire LA GAZETTE DU LABORATOIRE France Planning 2014 P.3 Journal P.4 Inserts P.5 Database P.5 Website - P.6 White Papers P.6 Videos P.6 New products online (INWEB) P.7 E-newsletter P.8 LHYBRIDE (electronic directory) P.9 LA GAZETTE DU LABORATOIRE Maghreb Planning Maghreb 2014 P.10 Journal P.11 Website P.12 New products online (INWEB) P.12 E-newsletter Maghreb P.12 CONTACTS LA GAZETTE DU LABORATOIRE 332 RUE DU MARCLET RIORGES - FRANCE T : +33 (0) F : +33 (0) ISSN : European VAT N : FR Représentant en Allemagne, Suisse et Autriche : ASF LABMARKETING ALAIN SCHIFF-FRANCOIS T: + 49 (0) [email protected] LA GAZETTE DU LABORATOIRE MAGHREB MLS 56 Rue AL FOURAT RES SANAA- ETG 2- APPT 21 QUARTIER MAARIF EXTENSION CASABLANCA - MAROC T : +212 (0) F : +212 (0) pour tout renseignement : [email protected] Tarifs au / Price validity / Preise gültig zum : 01/01/2014 P.2

3 Planning Journal - La Gazette du Laboratoire Mois/Issue/Ausgabe N PLANNING 2014 Date de parution / Date of publication / Erscheinungstermin Réception des éléments/ Material deadline / Anzeigenschlusstermin 01/ /01/ /12/ / /02/ /01/ / /03/ /02/ / /04/ /03/ / /05/ /04/ / /06/ /05/ / /07/ /06/ / /09/ /07/ / /10/ /09/ / /11/ /10/ / /12/ /11/2014 Planning Infos Nouveautés (INWEB) Date d envoi du message «Infos Mois/Month/Monat Nouveautés»/ Réception de vos éléments / Date of dispatch of the message Material deadline / «Infos Nouveautés» / Annahmeschluss Versanddatum des «Infos Nouveautés» Newsletter 01/ /01/ /12/ / /02/ /01/ / /03/ /02/ / /04/ /03/ / /05/ /04/ / /06/ /05/ / /07/ /06/ / /09/ /08/ / /10/ /09/ / /11/ /10/ / /12/ /11/2014 Planning Elettre du mois Mois/Month/Monat Date d envoi de la e-lettre / Date of dispatch of the e-newsletter / Versanddatum des E-Newsletters Réception de vos éléments / Material deadline / Annahmeschluss 01/ /01/ /01/ / /02/ /02/ / /03/ /03/ / /04/ /04/ / /05/ /05/ / /06/ /06/ / /07/ /07/ / /09/ /09/ / /10/ /10/ / /11/ /11/ / /12/ /12/2014 P.3

4 journal Dedicated to the lab world : Since 1995, La Gazette du Laboratoire have been focusing on the most important current events of the French speaking laboratories (research, development, quality) in France, Belgium, and Switzerland. The Private labs (pharma, cosmetics, chemistry, food, environment, biotech...), the public research organisations (INSERM, CNRS, INRA, Universities...), and in addition many suppliers and service providers are introduced to the readers, thanks to our editorial contents. You will also find a lot of practical news (product news, technical s, tradeshows...). Circulation : 8,000 copies / month Frequency : 11 issues / year (1 each month, except August) Appreciated for its reactivity, our journal is your partner for your marketing and communication actions on the French area - Join us! The 4-color process is exclusively reserved for advertisers. With only one ad per, your advertisement benefits from an optimized visual impact, alongside high quality articles. Ad sizes and prices Front Size Price Formule «+» 50 (l) X 55 (h) mm 570 1/4 Page 105 (l) X 155 (h) mm 1800 Formule «+» Inner s Size Price 1/4 Page 105 (l) X 155 (h) mm 155 (l) X 105 (h) mm (l) X 80 (h) mm 50 (l) X 310 (h) mm 1/3 Page 70 (l) X 310 (h) mm (l) X 100 (h) mm 1/2 Page 210 (l) X 155 (h) mm 155 (l) X 210 (h) mm (l) X 310 (h) mm Full Page 210 (l) X 310 (h) mm /4 1/3 1/4 1/4 1/4 1/4 1/2 1/2 MuLTIPle ads over the year? special requests? Please contact us 1/3 1/2 Ad material High Resolution PDF Files (image files and embedded fonts) High Resolution EPS or JPEG files (minimum 300 dpi) / CMYK (for other formats, please contact us) your files to: [email protected] Pour toute demande : Christine Bouillard : [email protected] ou Virginie Murat : [email protected] Tél : +33 (0) P4

5 journal Stitched insert Your document is printed by our printer and stapled to the journal (central insert or cover insert). On reservation 4 colour printing on glossy paper (115 g) Material : HR PDF file (printing specifications on request) Fixed price: 2850 HT Loose insert Insertion of your flyer in one of our issues On reservation (only 2 loose inserts per month) Maximum size of the flyer : A4 - Maximum weight of each flyer : 20 g 8000 copies of your flyer required Fixed price : 2040 HT Training ad 2 color training program ads (black/red) in the section «Formations» (Training programs) of the journal - Ad size 130 HT / Parution - Ad size 250 HT / Parution 70 (l) X 75 (h) mm 70 (l) X 150 (h) mm Database Would you like to send a message to a part of our database? After determining your target (sector/function...), we will send your message to a selection of relevant mail/ addresses Extraction of mail/ addresses from our database 0,27 HT / a d d r e s s ing Send your ready-to-use HTML file to our webservice. Your HTML file will be checked and customized. You will receive an proof, for preliminary testing, before we proceed to the blast. Mailing : We carry out your mailing in partnership with our mailing house - Technical charges (depending on the type of mailing) - Postal charges (according to french postal procedures) Fixed price 220 on request Pour toute demande : Christine Bouillard [email protected] ou Virginie Murat [email protected] Tél : +33 (0) P5

6 Website The meeting point for lab specialists Banner ads Your banner ad + URL link (jpeg, gif or animated gif) standard size 150 x 40 pixels - on the Home Page HT / mois - on a specific of the website, depending on the nature of your action 520 HT / mois For other sizes, please contact us Statistics available on request from our tracking service White Papers For the online publication (PDF Format) of articles dedicated to the end users in the laboratory «White Paper» package : - your White Paper remains online for a 3 month period (logo + short introduction + PDF article to download + link to your company in LHYBRIDE (our electronic guide)) - Promotion of the section White Papers in our monthly e-newsletter + specific promotion of the White Papers/Videos of the month - Promotion of the White Papers in the printed issue of La Gazette du Laboratoire - At the end of the 3 month period, your White Paper remains accessible on our website (Archives) for 12 months - Statistics available on request from our tracking service Videos standard price : 3000 / for 3 months To draw attention to the videos available to the users (technical applications, product presentations, specific campaigns...) «Video» package : - your video remains online for a 3 month period in the section «Applications Vidéos» of our website (logo + short introduction + direct link to the video + link to your company in LHYBRIDE (our electronic guide)) - Promotion of the section Applications videos in our monthly e-newsletter + specific promotion of the White papers/ Videos of the month - Promotion of the Videos in the printed issue of La Gazette du Laboratoire - At the end of the 3 month period, your video remains accessible on our website (Archives) for 12 months - Statistics available on request from our tracking service standard price : 3000 / for 3 months Pour toute demande : Christine Bouillard : [email protected] ou Virginie Murat : [email protected] Tél : +33 (0) P6

7 NEW PRODUCTS online (INWEB) The heading «Infos Nouveautés» of our website : online promotion of your products Each month, the section «Infos Nouveautés» of our website includes a maximum of 20 new products (equipment, consumable, reagents, catalogue, service) Formule + INWEB Your banner at the top of the «Infos Nouveautés» section of our website. In addition, at the top of the message «Infos Nouveautés du mois», which is sent to contacts, at the beginning of each month size 150 x 60 pixels jpeg or animated gif 570 /month INWEB = - New product online for 1 month (image file + short text including URL links and contacts) - Online information request form (The requests are to your attention only and will never be transmitted to other companies) - Specific promotion of the «Infos Nouveautés» section to contacts at the beginning of each month - Promotion of the section in the «E-lettre du mois» (Monthly E-newsletter) - Archiving of the product news in the section «Galerie Produits»of our website, for a period of 6 months - Statistics available on request from our tracking service Rates 2013 Sliding yearly price scale 1 INWEB = 570 HT /each 2 INWEB = 560 HT /each 3 INWEB = 530 HT /each 5 INWEB = 510 HT /each 7 INWEB = 480 HT /each 9 INWEB = 450 HT /each 11 INWEB = 410 HT /each - On reservation - Maximum 20 INWEB each month - Always fair, thanks to a random rotating web positioning of the products - Automatic admission into our online products gallery «Galerie Produits» Planning INWEB 2014 : see 3 Pour toute demande : Christine Bouillard [email protected] ou Virginie Murat [email protected] Tél : +33 (0) P7

8 E-newsletter Dynamics and Interactivity The E-newsletter is sent out each month to contacts. It focuses on current events and allows you to announce your specific events, like user s meetings, technical workshops, special offers, company news, etc... Formule + E-Lettre Your banner at the top of the «E-newsletter» section of our website. In addition, at the top of the message «E-lettre du mois», which is sent each month to contacts size 150 x 60 pixels Jpeg or animated gif / month Information inside the E-newsletter Publication of your information in the appropriate heading (special offers, equipments, consumables, new web sites, company news, training programs, workshops...) - creation of a new heading, if necessary - Statistics available on request from our tracking service 1 click is enough to reach the detailed information Title / Logo or Image file / short text including URL/ links 375 / each - The «E-lettre du mois» is accessible 24/24 and 7/7 at - The E-newsletter is also ed to contacts at the date of its publication on the website - The E-newsletter can still be read on the website for 3 months after its publication Planning E-lettre 2014 : see 3 Pour toute demande : Christine Bouillard : [email protected] ou Virginie Murat : [email protected] Tél : +33 (0) P8

9 HYBRIDE ELECTRONIC DIRECTORY OF LAB SUPPLIERS Your products/professional services deserve a targeted advertising medium! L HYBRIDE, the interactive directory of La Gazette du Laboratoire for lab professionals, allows you to be visible to a specifically targeted professional audience (Research, Development, Control labs in the private and public sectors) Your company will include essential information (contact data, short company profile and product presentation, URL link to your website, contact form), and will be linkedto the key words that you will have chosen corresponding to your activity. The search engines included in LHYBRIDE enable fast and simple access to all of our members With a basic subscription your company is visible 24 hours a day, 7 days a week for 12 months BASIC SUBSCRIPTION Fixed price : 310 / 12 months Your banner on the home of - Fixed banner linked to your company profile - Position according to availability size 140 x 70 pixels 1200 / 12 months Your banner in the index s - Fixed banner linked to your company profile - Position according to availability - Subscribe to L HYBRIDE at any time - Let us create your s! Just send us your logo, text and pictures! - Update your at any time size : 123 x 62 pixels 710 / 12 months Your banner connected to a specific key item - Fixed banner linked to your company profile - Your banner appears on the top of the list of suppliers for this specific key item size : 123 x 62 pixels 290 / 12 months Pour toute demande : Christine Bouillard [email protected] ou Virginie Murat [email protected] Tél : +33 (0) P9

10 Maghreb La Gazette du Laboratoire Maghreb - Planning 2014 Mois/Issue/Ausgabe N Date de parution / Date of publication / Erscheinungstermin Réception des éléments/ Material deadline / Anzeigenschlusstermin 01/ /01/ /12/ / /02/ /01/ / /03/ /02/ / /04/ /03/ / /05/ /04/ / /06/ /05/ / /07/ /06/ / /09/ /07/ / /10/ /09/ / /11/ /10/ / /12/ /11/2014 Planning INWEB Maghreb 2014 Mois/Issue/ Ausgabe Date d envoi du message «Infos Nouveautés»/ Date of dispatch of the message «Infos Nouveautés» / Versanddatum des «Infos Nouveautés» Newsletter Réception de vos éléments / Material deadline / Annahmeschluss 01/ /01/ /12/ / /02/ /01/ / /03/ /02/ / /04/ /03/ / /05/ /04/ / /06/ /05/ / /07/ /06/ / /09/ /08/ / /10/ /09/ / /11/ /10/ / /12/ /11/2014 Planning E-lettre Maghreb 2014 Mois/Month/Monat Date d envoi de la e-lettre / Date of dispatch of the e-newsletter / Versanddatum des E-Newsletters Réception de vos éléments / Material deadline / Annahmeschluss 01/ /01/ /01/ / /02/ /02/ / /03/ /03/ / /04/ /04/ / /05/ /05/ / /06/ /06/ / /07/ /07/ / /09/ /09/ / /10/ /10/ / /11/ /11/ / /12/ /12/2014 P10

11 Maghreb La Gazette du Laboratoire Maghreb Like the French edition, La Gazette du Laboratoire Maghreb edition (Tunisia, Morocco, Algeria) focuses on current events related to the labs in the Maghreb countries (lab profiles, technical news, new products, seminars and tradeshows, etc.) monthly circulation 5000 issues Frequency 11 / year (1 / month, except August) AD SIZES AND PRICES Front Size Price Formule «+» 50 (l) X 55 (h) mm 360 1/4 Page 105 (l) X 155 (h) mm 1110 Formule «+» Inner s Size Price 1/4 Page 105 (l) X 155 (h) mm 155 (l) X 105 (h) mm (l) X 80 (h) mm 50 (l) X 310 (h) mm 1/3 Page 70 (l) X 310 (h) mm (l) X 100 (h) mm 1/2 Page 210 (l) X 155 (h) mm 155 (l) X 210 (h) mm (l) X 310 (h) mm 1/1 Page 210 (l) X 310 (h) mm /4 1/4 1/4 1/3 1/2 1/4 1/2 1/3 1/4 1/2 Multiple ads over the year? Other sizes? Special request? Please contact us.. for any question : +33 (0) P11

12 Maghreb Our website, www. g a z e t t e l a b o.ma, offers a large number of regularly updated useful headings (Classified ads, short news, calendar of professional events...) and some monthly information (E-newsletter (E-lettre du mois), Product news (Infos Nouveautés) Your banner on the home, always visible Size : 150 x 40 pixelsh /Monat jpeg or/oder animated gif 820 / month INWEB - Infos Nouveautés WEB Each month, the section «Infos Nouveautés» of our website includes a maximum of 20 new products (equipment, consumable, reagents, catalogue, service) INWEB = - New products online for 1 month (image + short text indluding URL and links) - Contact form - Specific promotion to s in the Maghreb countries at the beginning of the month - Promotion in the monthly E-Newsletter (E-Lettre Maghreb) - Archiving of the product news in the section «Galerie Produits»of our website, for a period of 6 months Tarifs INWEB Maghreb 2014 Sliding yearly price scale For any question, please contact your usual interlocutors E-Lettre Maghreb 1 INWEB = 450 HT / each 2 INWEB = 420 HT / each 3 INWEB = 400 HT / each 5 INWEB = 360 HT / each 7 INWEB = 340 HT / each 11 INWEB = 320 HT / each The Maghreb E-newsletter is sent out each month to more than s. It focuses on specific events and news (special offers, new catalogues, user s meetings, professional events ) Information inside the E- newsletter Maghreb Publication of your information in the appropriate heading (special offers, equipments, consumables, new web sites, company news, training programs, workshops...etc) Logo Logo Formule + E-newsletter Maghreb Your banner at the head of the E-newsletter section, and included in the message «E-lettre Maghreb du mois» sent out each month to contacts Title / Logo or Image file / short text in cluding URL/ links 290 HT / parution Size : 150 x 60 pixels jpeg or/oder animated gif 450 HT/month P12