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1 display advertising rates annual volume rates (net) Display Volume Sun.-Thurs.* Fri./Sat. Casual...$8.64/line... $9.96/line $2,500...$8.36/line... $9.60/line $5,000...$6.34/line... $7.27/line $10,000...$5.07/line... $5.81/line $20,000...$5.04/line... $5.79/line $25,000...$4.93/line... $5.68/line $35,000...$4.86/line... $5.59/line $50,000...$4.69/line... $5.39/line $75, $4.62/line... $5.33/line $100,000...$4.60/line... $5.30/line $125,000...$4.56/line... $5.21/line $150,000...$4.50/line... $5.17/line $200,000...$4.45/line... $5.14/line $250,000...$4.41/line... $5.09/line $350,000...$4.36/line... $4.97/line $500,000...$4.21/line... $4.86/line $1,000,000...$4.04/line... $4.66/line $1,500,000...$3.93/line... $4.55/line $2,000,000...$3.81/line... $4.38/line * When Friday or Saturday is a non-publishing day, Friday/Saturday rate applies on Thursday. annual volume Annual volume plateaus include display and classified advertising in the Edmonton Journal, TVtimes, colour comics, special publications produced by the Edmonton Journal and online advertising. Advertisers agreeing to an annual volume commitment will be charged the corresponding rate. Advertisers achieving a higher volume plateau will be entitled to a rebate, and advertisers not achieving their volume commitment agree to pay at the rate applicable for the year s actual advertising volume. Annual volume commitment applies to fiscal year September 1 - August 31. position charges Page A2/A3/B3...plus 35% Guaranteed Position...plus 35% Specified Position...plus 35% Stock Listing...plus 25% banners Careers & Employment...$11.96/line Double Trucks (Min lines)... plus 1 column (Rates include colour) Front...Section Front Sun-Thurs... 1X... $5, $4,063 Fri/Sat... 1X... $6, $4,662 Sun-Thurs... 6X... $4, $3,790 Fri/Sat... 6X... $5, $4,394 Front Page Banner 10 column (10.5 ) x 30 agate lines Section Front Banner 10 column (10.5 ) x 40 agate lines colour comics (non-commissionable) special products Profiles... less 25% (full page, 50% advertorial) Impact Sections (multiple pages for a single advertiser) 4 pages... less 20% 8 or more pages... less 25% 6 TIMES 13 TIMES 26 TIMES 52 TIMES Earlugs (min. 6)... $551 $491 $436 $380 1/2 Page... Regular earned rates apply (720 lines) (10 column x 72 agate lines) Banner... Regular earned rates apply (270 lines) (10 column x 30 agate lines) Flex Form Ads... plus 25% (minimum 1/2 page) Gateways... plus 15% (minimum 1/2 page)...sun.-thurs...fri./sat. Advertising Feature Rates...$6.34/line... $7.27/line Legal Notices & Auctions...$8.44/line... $9.71/line Earlugs section fronts only (colour add $100) 1X...$969...$1,112 6X...$873...$1,003 13X...$ $931 26X...$ $860 52X...$ $795 Colour Advertising Black / 1 Colour... $2,208...$2,541 Black / 2 Colours... $3,222...$3,706 Black / 3 Colours... $3,865...$4,447 terms of payment Published rates are net. For commissionable rates multiply by No cash discounts. For clients without an established account, payment is due upon ad booking. For established accounts, payment is due by the last business day of the following month. A monthly service charge will be applied to outstanding balances.

2 digital advertising rates leaderboard Ad Size (Pixels) 728x90 Channel Specific (CPM)...$20.00 Rich Media & In-Page Video Channel Specific (CPM)...$22.50 Expanding - No Video Channel Specific (CPM)...$24.00 Expanding - Video Channel Specific (CPM)...$26.50 big box Ad Size (Pixels) 300x250 Channel Specific (CPM)...$30.00 Rich Media & In-Page Video Channel Specific (CPM)...$32.50 Expanding - No Video Channel Specific (CPM)...$36.00 Expanding - Video Channel Specific (CPM)...$38.50 text (sponsored) links 36 Characters Maximum including spaces Channel Specific (CPM)...$5.00 full screen transitional ad Ad Size (Pixels) 640x480 Channel Specific (CPM)...$60.00 rich media - peel back Ad Size (Pixels) 125x125 Channel Specific (CPM)...$38.00 rich media - top layer Ad Size (Pixels) 500x500 No Video Channel Specific (CPM)...$38.00 Top Layer to Leaderboard...$48.00 Top Layer to Big Box...$53.00 Notes: 1...All rates presented above are rates per thousand impressions (CPM) 2. Rates are subject to change without notice. 3...Third party Rich Media ad tags & serving costs are the sole responsibility. of the advertiser/agency and not included in Net CPM Rates. 4...For all ad specification please visit interactive/specifications/index.asp 5. Local discount tiering is applicable to agencies on a per client basis only. 6...Premium for frequency caps only applies if the frequency cap is set to 6. or less. 7 or above is at no additional charge. 7...Single Page Premium doesn t apply on the first 25% of impressions targeted at the Main Index Page, but must be applied for the remaining 75% of the impressions targeted at the Main Index Page within the Order. 8...A flat rate CPM uplift of $2.50 is to be added to all display ad units with video. 9. Expanding, video and advertorial require a minimum investment of $1,500. advertorial Ad Size - text format 120x90 GIF & JPG Advertorial - Standard (CPM)...$45.00 Advertorial - PREMIUM (CPM)...$40.00 Plus $1,500 flat fee (net per page) video pre-roll content channels Ad Size (Pixels) 320x240 AVI, MPEG Channel Specific (CPM)... :07 Sec... $33.00 Channel Specific (CPM)... :15 Sec... $45.00 Channel Specific (CPM)... :30 Sec... $55.00 impulse ad index page/sub-index page Ad Size (Pixels) 300x100 PLEASE CONTACT YOUR LOCAL ACCOUNT EXECUTIVE FOR DETAILS. For positioning and pricing on non-standard ad units your account executive. Rich Media (Expanding) 20% TARGETING Specific Page (incl. index) 25% Time Based (Time/Day, Day/Wk) 20% User(Geo/OS/Browser/freq cap) 10%

3 mechanical requirements lugs Earlugs... 2" wide x 2.3" deep..cityplus, Life, Sports, Outdoors, Business, New Homes, G3, Body & Health, Bistro, At Home, Saturday Travel, Friday Driving, What s On, Culture, Sunday Reader Minilugs... 2" wide x 1.5" deep Classified, Driving Advantage, Saturday Careers, TV Listings Page, Real Estate & Rental (Classified), What s On Pullout Obit Earlug " wide x 1.25" deep Weather Lug " wide x 1.25" deep colour comics Banner " x 30 agate lines 1/2 Page " x 71 agate lines banner ads Front Page columns x 30 agate lines Section Front columns x 40 agate lines Mind Games Page columns x 15 agate lines Your Money Page columns x 40 agate lines 10 column format 10.5" x "..Ads exceeding 285 lines of column depth must occupy the full column...14 agate lines equal 1 inch...minimum size 1 column x 14 agate lines. Full page dimensions: 10.5 inches by 310 agate lines. A full page is comprised of 10 columns. broadsheet Columns... Inches Note: 9 column broadsheet advertisements are not available. tabloid Columns... Inches Note: 9 column tabloid advertisements are not available. double truck/centre spread...image WIDTH... IMAGE DEPTH Broadsheet...22" agate lines (22.142") Note: 1" of total width is allocated to centre gutter space. Tabloid...22" agate lines (10.25") Note: 1" of total width is allocated to centre gutter space. tearsheets The Edmonton Journal subscribes to the Web-based software, i-tearsheets. ( is a user-friendly, convenient way of viewing and receiving electronic versions of your advertising tearsheets, not only from our paper,. but all the CanWest papers across the country...paper tearsheets are no longer supplied by the Edmonton Journal...Advertisers should their sales representatives for further information and setup on i-tearsheets. The Edmonton Journal Electronic Pre-Press Department is a Macintosh computer environment. The Journal can accept ads on the journalexpress.com website, FTP, , CD, and DVD. The following requirements must be met to ensure trouble-free output of your ad: CONTACT:...Include the name and phone number of someone who can be ed in the event of problems. IDENTIFICATION:...Please name the file with pertinent client identification and information. Fonts:...Include a folder with all the fonts (screen and postscript). If we do not have the necessary fonts, delays or font substitution may result. When possible, fonts should be changed to outlines or curves. LAYOUT:...A fax of the ad should be included to compare output. acceptable file formats only: Adobe InDesign CS Adobe Photoshop CS Adobe Illustrator CS Adobe Acrobat PDF 6.0 FILES FROM OTHER PROGRAMS MUST BE SAVED IN PDF OR EPS FORMAT. FONTS MUST BE CONVERTED TO OUTLINES/CURVES OR INCLUDED. Microsoft Word files are for unformatted text only. Do not embed images in a Word file. Be aware we will have to rebuild any ads submitted in Word format, therefore, all fonts and graphics (high resolution format only) should also be included. Submitting files use as the preferred method of. transferring files. If you encounter problems, please . or technical support at. (780) electronic delivery: Electronic material should be received two days prior to EPS deadline. electronic requirements: All documents should be the exact size of the advertisement running. No borders, margins, cropmarks, registration marks or pasteboard items. Only one advertisement per document/file. Photoshop and mechanical screen elements should be set to allow for a 34% dot gain. For example: a 50% screen will print as 84%. All artwork prepared should reflect these numbers. Please the Edmonton Journal for the exact parameters to be set in Photoshop. colour advertising: All custom colours should be specified as CMYK process in the colour palette.. The colour palette should contain only the colours used within the file. It is not. possible to accurately match Pantone colour using CMYK process on newsprint. discs from PC environment: Please include document fonts, or, if possible, convert all text to outlines/curves and send a PDF. For new clients, we require a test file prior to the live ad to ensure the PC to Macintosh conversion works. technical support: Should you require assistance or clarification on any of the above information, please : Dexter Gomez / Robert Kaduk (780)

4 deadlines & mechanical requirements premium positions Front Page Banner...10 columns x 30 agate lines Section Front Banner...10 columns x 40 agate lines Page A-2, A columns x 70 agate lines 10 columns x 70 agate lines Stock Page Island Ads...5 columns x 100 agate lines 2 columns x 70 agate lines Page B columns x 100 agate lines 10 columns x 100 agate lines Homes Front...10 columns x 80 agate lines special positions Careers...2 column minimum Obituaries...2 column minimum Special Occasions...2 column minimum Church Page...2 column minimum minimum ad sizes 1 column x 14 agate lines 2 columns x 14 agate lines 3 columns x 30 agate lines 4 columns x 30 agate lines 5 columns x 30 agate lines box numbers 6 columns x 35 agate lines 7 columns x 40 agate lines 8 columns x 45 agate lines 10 columns x 60 agate lines 9 column tabloid and 9 column broadsheet advertisements are not available. Replies are mailed if desired. It is advisable to use name, address and phone number for better results. While every effort will be made to forward box replies as soon as possible, we accept no liability with respect to the loss or damage alleged to arise through either delay or failure to forward replies, however caused. Replies will be cleared every 4 weeks. Uncollected replies will be destroyed. deadlines Display Deadlines Space and Material:... 3 days prior by 5:00 p.m. Camera Ready Material:... 2 days prior by 5:00 p.m. Disk Material:... 2 days prior by 12:00 p.m. Proof Deadline:... Noon, business day prior to publication Saturday Careers, Travel & New Homes Display Deadlines Space & Material:... Wednesday by 4:00 p.m. (Saturday Careers, Travel) Space & Material:... Wednesday by noon (New Homes) Proof Deadline:... Thursday by noon Classified Deadlines Line ads:...1 business day prior by 2:00 p.m. Saturday for Sunday and Monday publication by 2:00 p.m. Exception: Friday Driving deadline is 8 p.m. Wednesday Display:...2 business days prior by noon Exception: Friday Driving deadline is 5 p.m. Tuesday Proof deadline:...1 business day prior to publication by 10:00 a.m. TVtimes Deadlines Booking Deadline: Thursdays, 15 days prior to publication. Due to space limitations, orders accepted on a first-come, first-served basis. Proof Deadline: Mondays, 11 days prior to publication. Colour Comics Deadline Fridays, three weeks prior to publication, subject to availability. ROP Proof Corrections Deadline One business day prior by 12:00 noon. Pre-print Deadlines Booking...2 weeks prior to insertion Receiving...1 week prior to insertion corrections An allowance will be made for one incorrect insertion only upon manager s approval. miscellaneous The Advertiser agrees that the Publisher shall not be liable for damages arising out of errors in advertisements beyond the amount charged for actual space occupied by that portion of the advertisement in which the error occurred, whether such error is due to the negligence of its servants or otherwise and there shall be no liability for noninsertion of any advertisement. The Publisher reserves the right to add the word "Advertisement" or the abbreviation "Advt." to any or all advertisements, to edit or reject any advertising copy and to discontinue or omit any advertisement. The Publisher reserves the right to increase the rate stipulated herein on any contract at any time on notice in writing. The Advertiser reserves the right to cancel the contract at any date upon which a higher rate than that contained therein is made effective by the Publisher. special services Affidavits: preparation charge per item... $66.00 Box Replies: (includes mailing)... $50.00

5 tv times rates front page banner ( 10.5 Wide x 2 Deep ) $2,958 $2,812 $2,663 $2,515 $2,368 full page newsprint $4,934 $4,685 $4,349 $4,192 $3,946 inside front $7,053 $6,700 $6,348 $5,995 $5,641 outside back cover $7,374 $7,006 $6,636 $6,267 $5,899 inside back cover banner (10.5 Wide x 2 Deep ) $1,481 $1,405 $1,333 $1,258 $1,183 colour Regular Stock Black and 1 colour...$984 Black and 2 colours...$1,233 Black and 3 colours...$1,481 * Subject to availability. Guaranteed Position Charges Plus 10%

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