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1 DIGITAL MARKETING SERVICES Pot Shop Marketing

2 Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility of a website in the major search engines. It takes skill, time, regular review and diligence to outperform your competition. Here are the most important components of digital marketing: Search engine optimization (SEO) - Includes keyword research, writing custom Meta tags and H1s for all pages and editing text on each page to include proper keywords and strategic linking between key website pages. These very important tasks are best left to an expert who has the knowledge and tools to optimize your website for success. Websites also need re-optimizing on an ongoing basis as Google changes its algorithm on a regular basis. Pay per click (PPC) marketing - Creating and managing a successful pay per click program will help generate more money and gain instant visibility in the major search engines. Pot Shop Marketing can create special PPC ad campaigns that run in specific cities, geographic regions or at specific times of the day. By creating unique and compelling PPC ads, Pot Shop Marketing can help achieve a higher return on investment (ROI) using your allotted PPC budget. Social media marketing - Social marketing sites include Facebook, Google Plus, Twitter, YouTube and more. Having a consistent brand across all social channels is paramount to social media success. Social media marketing not only provides your own personal voice, but also allows your fans the ability to become an evangelist. Pot Shop Marketing is the industry leader in creating custom branding across all social media channels. We also create and manage comprehensive social media marketing campaigns to engage fans, drive quality traffic to your site and convert visitors. Local marketing - Not everyone uses Weedmaps to find your business. People using smartphones often bypass directories and tap into local listings and maps to find you. Local directories are very important to the success of any marijuana business. Pot Shop Marketing can audit all your local directories, make sure they are properly optimized and update your listings as Google, Yahoo and other local listings evolve. Well-optimized local listings ensure customers using smartphones and tablet devices will easily find your local business. Content building - Google and the other search engines rank websites higher that have been around longer and have more pages. Blogging is a very effective way to create new and engaging content. Let the experts at Pot Shop Marketing help you with all your content writing needs. Photography and video Pot Shop Marketing has an in-house photography and video specialist. We can enhance your branding by showcasing your business in the best possible light. Whether you need product photos, videos that best display your business or educational videos for blogs and social posts, we are here to help. 1

3 The Importance of Search Engine Optimization (SEO) In earlier Internet times, optimizing websites for consumers who typed in combinations of keywords to find desired products and services was not that important. But even at that time, businesses that did recognize the importance of SEO had an unfair advantage over businesses that did not. The Internet continues to evolve. However, having a well-designed website that is optimized for customer searches is still the number one thing a dispensary can do to ensure its long-term growth and success. Currently, there are hundreds of thousands of searches every month on Google for marijuana businesses. Even so, hardly any marijuana websites are currently optimized to capture that huge audience. The chart below shows the number of searches each month for basic marijuana dispensary terms. Most marijuana businesses do not show up under key search terms! Marijuana businesses with websites that are professionally optimized perform better in search engines, make more money and set themselves up for long-term return on investment success. The exciting news is that the marijuana industry is fairly new. Very few marijuana businesses have optimized their websites. Pot Shop Marketing is NOT a start up company. We have over 15 years experience performing professional search engine optimization on hundreds of business websites. Let the pros at Pot Shop Marketing take your business to another level with our experienced SEO staff. Google is still the king when it comes to customer searches. Make sure you can be found where it matters! 2

4 The Importance of Pay Per Click (PPC) Marketing Pay per click marketing is an effective way for marijuana related businesses to increase qualified website traffic, extend branding and increase exposure to businesses looking for your products and services. PPC ads typically display at the top of Google and along the right hand side of a search page. While you can also do PPC advertising in Bing and Yahoo, Pot Shop Marketing recommends that your PPC budget be allocated to Google. Google is where the lion share of revenue-producing searches occurs. Pay per click marketing allows marijuana businesses to show up in search terms they could not normally rank for organically. The way PPC marketing works is that a monthly budget is set, which is then divided by the number of days in a month. As an example, a 600 per month PPC budget, divided by 30 days in a month, equals 20 per day. PPC ads display at the top of Google for key marijuana search terms. How much you pay is determined by how much demand there is for a specific term. Your ad displays daily in Google. You only pay if your ad gets clicked on. When you use up your budget for the day, then your ads drop out until the start of the next day. This allows you to also track how many people visited your website from PPC ads. Pay per click marketing is a great way to increase your exposure within Google and other major search engines. You can also geo-target ads to a specific city (i.e. Denver), region (i.e. Colorado), etc. Pay per click marketing is also available for mobile smartphone searches! Pot Shop Marketing has in-house experts who can setup and monitor your PPC advertising campaigns. It is important to have an expert setup your PPC so you do not waste money or write ineffective PPC ads. 3

5 The Importance of Local Marketing There are now more smartphones in the world than cars. Ninety percent of people who visit restaurants consult local reviews before making reservations. With people connected to the Internet 24 hours a day, it is key to have a well-defined local marketing plan. Google shows map listings when people use smartphones in your area. The map listings displayed depend on the location of your business, the information in your Google Local Listing and reviews within the Google network. It is also key to have a responsive website design so your website displays properly when people look at it on mobile devices. All website designs by Pot Shop Marketing are 100% responsive. Pot Shop Marketing is an expert in local and mobile marketing. From mobile marketing best practices, mobile pay per click, local directory listings and local reviews, we have you covered. Let our team of experts enhance your mobile presence today. 4

6 The Importance of Social Media Marketing Social media marketing is another great source of online marketing. However, marijuana businesses should be cautioned that social media marketing is not as lucrative as many think. Some businesses think they don t even need a good website if they do social media marketing. This is huge mistake many dispensaries make. Social media is a great way to encourage engagement with customers and to share important information. It is not the be all and end all to untapped riches. Key social media networks for marijuana businesses are Facebook, Google Plus and Twitter. Google Plus is often ignored but important because it ties into Google s local listings and maps. These Google tools are what people use when they search for businesses on smartphones. Therefore, it is important to have a solid Google Plus account setup. Instagram is not a good fit for marijuana businesses due to the fact that children over the age of 13 can see all Instgram content. Facebook is still the best place for daily customer interaction, contests and posts. Pot Shop Marketing has an experienced staff of social media branding experts. We can ensure that all your important social media channels have consistent branding. In addition, our in-house social media content writers can post for your business on a daily basis. We can also monitor your customer responses and respond as necessary. The Importance of Ongoing Content Writing With the multitude of websites out there, the ones that Google favors are the ones with unique and fresh content. It is very important to have a blog on your website and to regularly post with articles that are informational (not sales related) in nature. By being a source of industry information, your website will rank higher than websites who do not change content often. Pot Shop Marketing has an experienced content writing staff. If you need help improving your website content, writing custom blogs or need help with marketing content, we are here to help. Need help with brochures or other written marketing materials? Call us today for a quote. The Importance of Video and Photography As the Internet evolves and connection speeds continue to increase, video and photography play very important role in your business marketing strategy. YouTube is the 3rd most visited website on the Internet. Having high quality photos and short informational videos on your website, YouTube and Facebook is the best way to increase customer trust. Pot Shop Marketing has an in-house photography and video staff that can help you create affordable and effective photos and videos. 5

7 Pot Shop Marketing Digital Marketing Pricing Website SEO 10 Pages 999 Discounts available for larger websites. Pay Per Click Setup 399 Ongoing monthly maintenance available for 99 per month. Social Media Marketing Starting at 199 per month Local Marketing 299 per month Key local directory setup, optimization, and tune up. Content Writing Call for Quote Blogs, web content, print materials, etc. Photography & Video Half day packages starting at 499 Includes onsite photo and video shoot plus editing. *Combine any two digital marketing services and save 10% off each one. About Pot Shop Marketing The founder of Pot Shop Marketing is one of the leading experts in the U.S. on website design, usability, search engine optimization, social media marketing and local marketing. Pot Shop Marketing is NOT another startup trying to cash in on the green rush. Instead, we are passionate professionals who have been doing Internet marketing for over 15 years! Our entire team are seasoned marketing professionals. Pot Shop Marketing offers digital marketing systems, website design and Internet marketing services exclusively to the marijuana industry. Call the pros at PSM today at

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