Stand OUT Stay TOP of mind Sell MORE

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1 Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close]

2 What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to your website from search engines like Google, Bing, Yahoo!, and hundreds of others. Get FOUND! Get RANKED! Get TRAFFIC! previous next 2/17 [close]

3 What is SEO? Why should I care? 201,000 Approximate number of searches each month on Google for Temporary Staffing 1,770,000 Approximate number of searches each month on Google for Staffing Services and Staffing Agencies 4,070,000 Approximate number of searches each month on Google for Employment Agency and Employment Agencies 185,000,000 Approximate number of searches each month on Google for Jobs People are searching for the services you offer. This guide will help you develop a plan to ensure people find your site, before your competitors. previous next 3/17 [close]

4 Keywords First thing s first select the right keywords! Before you can optimize your website, you must figure out the right keywords for your business. To start, ask yourself these questions: What kind of staffing or recruitment do you do? What are keywords? Keywords, or search strings, consist of a descriptive word or group of words that people use when searching the Internet for information. Search strings can be general (staffing) or more specific (IT Staffing Firms in San Diego). Examples: healthcare, technology, clerical, light industrial, etc. What geographic area do you serve (and more importantly, how do people refer to it)? Examples: New York, Upstate New York, Western New York, Buffalo New York, etc.. Is your main goal to drive candidate traffic or client and prospect traffic? previous next 4/17 [close]

5 Keywords How do you know if you have the perfect collection of keywords? The WRONG Way. Unfortunately there isn t a simple formula. But here are a few tips: 1. Pick popular keywords. Make sure people are searching for the keywords you ve selected. Google offers a free tool you can start with: https://adwords.google.com/select/keywordtoolexternal 2. Pick relevant keywords. Talk with your clients and employees to find out what words they use when searching for your services. 3. Make sure you can compete. Unless you can match the budget and resources of CareerBuilder and Monster, you probably won t rank #1 on the keyword jobs. However, by choosing more specific keywords (Ex. Administrative Assistant Jobs in Racine, CA), you may be able to compete. Watch out for these common pitfalls when choosing keywords: 1. Choosing broad keywords. like staffing and jobs instead of more specific search strings. Don t try to compete with Monster and CareerBuilder on the general terms you won t win! 2. Focusing on only the most popular. The most popular keywords also have a lot of competition. By mixing in more specific keywords that have a bit less traffic, you will have a better chance of ranking high faster. 3. Being everything to everyone. Don t try to optimize your site for every keyword under the sun. Narrow down your list of keywords and focus first on the most important and relevant keywords for your business. The more specific you are, the more success you will have. previous next 5/17 [close]

6 Meta Data I ve got my list of keywords Now what? Now that you have a refined list of keywords, you need to incorporate those keywords into your meta data. Meta WHO? Meta data is hidden code in your website that helps search engines determine what information your website provides. It sounds really technical (and it is), but we ll try our best to translate the geek speak! previous next 6/17 [close]

7 Meta Data Here are two main elements of meta data you should start with: 1. Page Title Tags. In the top left corner of your web browser, you will see a page title. This tells both users and search engines the topic of a webpage. For most staffing firm websites, this is just the company name. However, you can update this to include keywords unique to your firm (but try to stay under a total of 8-9 words). 2. Page Description. When your site appears in search rankings, this tells the search engine and the person doing the search what your site is about. previous next 7/17 [close]

8 Content RIGHT! WRONG! Keywords Selected n n Meta Data Updated n n Sit back and wait for n n the traffic to roll in Back in the old days (you know, the late 90s) simply updating your meta data and stuffing it with keywords was enough to get pretty decent rankings. Well, times have changed. With search engines getting much smarter now, content is king. In order to rank high and stay there your site needs to have relevant and timely content. Oh, it also has to be written in a way that appeals to both the human reader and the search engine. previous next 8/17 [close]

9 Content Killer copy for search engines and humans. Start with a strong headline. Tell the reader (and the search engine) what that particular webpage is about. Be conversational. Write copy that is easy to read. Stay focused. Write copy around the central theme of your webpage. Include keywords. Use language that users may use when searching for the services you offer. BUT, don t overdo it. Avoid inserting keywords aimed at search engines that prove to be annoying or don t make sense to your readers. Avoid duplication. Don t use the same content page after page try to make each page a little different. Create links. Include anchor text links in your copy that a user can click on to go to another place on your website (try to incorporate keywords into these links). Make updates lots of them! Perhaps most importantly, make frequent updates to keep your content fresh and relevant for humans and search engines. The more valuable content you have on your website, the higher your ranking. Write localized articles to help job seekers find jobs in your area. Discuss ways local companies can overcome business challenges. And be sure to mix in keywords throughout that content! previous next 9/17 [close]

10 Blogging Blogging is the single most effective SEO tool. It used to be that you could update the existing pages on your site with keywords and you would rank well. Times have changed! With the recent Panda and Penguin updates to Google s search algorithm, you need a content strategy in place to build and maintain your place in search results. The results speak for themselves!: Commercial Staffing and Recruiting Firm in Virginia that blogs four times/month. Visits from Search Engines Blogging allows you to easily add fresh, relevant and keyword-rich content to your website. Each new piece of content you add creates a new opportunity to rank well in search results. previous next 10/17 [close]

11 Content Marketing Don t be modest! Once you have good content, you need to tell the world!? As we ve noted, search engines have evolved drastically over the last several years. They have changed their ranking algorithms to ensure users get the most relevant results. As people begin to follow companies they like and share their content, Google and Bing take note. previous next 11/17 [close]

12 Social Media Social media is now a ranking factor Search engines look to social media to help them determine what is actually relevant. If people follow and talk about your company in great numbers on social media, then you must be relevant. If you re relevant, your search rankings will improve. Social Media is a Key indicator of Relevancy Does the rest of the world think you have a great product? If they do, they will amplify this. If you re not engaged socially, you re missing the boat because the conversation is happening socially about you and about your content. Those are really important signals for [Bing]. Whether you re involved or not is your choice, but those signals still exist whether you re in the conversation or not. Duane Forrester Sr. Product Manager Bing s Webmaster Program While you may already have a great website that ranks well on search engines, social media is going to be a necessity if you want to maintain and grow that presence. previous next 12/17 [close]

13 Implementation If you build it, they will come. But why wait? TThe major search engines will eventually find your site but it may take weeks or months. An aggressive submission plan will dramatically speed up the process and help you get results sooner. Submit your site to the major search engines. The major search engines (Google, Yahoo!, MSN), allow you to submit your website URL along with a short description for free. Take advantage of these free submissions. Also, Yahoo! and Google both have local business directories make sure your company information is listed. Here are a few good starting points for submissions: Google: Bing: previous next 13/17 [close]

14 Implementation Hey look kids, there s Big Ben, and there s Parliament! Just like stubborn Chevy Chase in European Vacation, a search engine isn t going to stop and say, Hey I m lost, can you give me directions? The search engine may find some pages in your website easily, while others will remain hidden, unless you provide directions. That s where a site map comes in A site map is a page that shows how your website is structured, and offers links to every page on your website. An effective site map will help users and search engine robots (spiders) find all the important pages on your site. Google also prefers a specific format of site map called an XML map. If you don t have one, add it! previous next 14/17 [close]

15 Analysis How do I know if my SEO strategy is working? Just look at the numbers! There are a variety of website traffic tools available to help you gauge the return on your SEO investment. We suggest installing Google Analytics Why? Two big reasons: 1. The software is free (but you do have to know how to add it to your HTML code). 2. It is one of the most comprehensive analysis tools available. Google analytics will show you: How people find your website How long people stay on your website How many new vs. return visitors you have What keywords people used to find your website What other sites refer traffic to your website And much more previous next 15/17 [close]

16 What else should I be doing? This guide offers a basic intro to Search Engine Optimization (SEO). But, what you ve read so far is just the starting point. Here are a few other things to consider when developing or enhancing your SEO strategy: 1. Create more inbound links The more respected websites that link to you, the higher your rankings will be. You can increase inbound links by making sure all outside job postings link back to your site, asking associations you belong to to link back to your website, and submitting staffing and workforce articles to free article directories. 2. Look at what your competitors are doing Try searching on the specific keywords you have selected and see where you rank in relation to your competitors. If your competitors are ranked higher, take time to evaluate their website. Look at their meta data, analyze their copy, and review the content they have on their website. Then define areas in which you can improve. 3. Explore Social Media Build your presence on Facebook, LinkedIn, Twitter and Google+. Join industry-related groups and share links to helpful posts and advice on your website. This does have a positive correlation on your SEO rankings and it will drive more traffic to your website, which is another factor search engines consider when determining a site s ranking. Want to see where you rank compared to your competitors? Contact us today for a free SEO Competition Analysis. Click here to receive more information. 4. Update Your Content Remember that Content is King. You need a plan in place to continually update your site with relevant content. A great and simple way to do this is through a blog or other type of content management system. 5. Call Haley Marketing Group We specialize in Search Engine Optimization (SEO) specifically for the staffing industry. We will help you develop a strong and targeted SEO strategy including necessary copywriting and content development, website programming, and search engine submissions. And our blogging and social media services help hundreds of staffing firms improve search rankings and generate new leads. Simply contact us at and we would be happy to answer any questions you might have and discuss an SEO plan that would be appropriate for your firm.. previous next 16/17 [close]

17 About Haley Marketing Group At Haley Marketing, we are staffing industry specialists. We offer a range of services to satisfy the marketing needs and fit the budgets of all kinds of staffing firms. We founded our company with a simple mission: to make great marketing more affordable. Whether you re looking for an effective way to stand out from the competition or you just need a new website or brochure, we can provide it. Our services include: Blogging & Content Marketing Social Media Marketing SEO & PPC Management Direct Mail E-newsletters & Marketing Website Design Website Content Integrated Staffing Campaigns Marketing Strategy Creative Services Solutions to the staffing industry s challenges. Prices YOU can afford. For more information, call us today previous 17/17 [close]

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