SEO TRAINING COURSES GLASGOW & EDINBURGH. Online Marketing Workshops to fit all budgets

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1 SEO TRAINING COURSES GLASGOW & EDINBURGH Online Marketing Workshops to fit all budgets

2 SEO TRAINING COURSES GLASGOW & EDINBURGH BASIC INFORMATION SIGNUP CONSUMERS INTERACT WITH SEARCH ENGINES ON-PAGE OPTIMISATION LINK-BUILDING AND OFF-PAGE OPTIMISATION PROMOTING YOUR CONTENT GAINING TRUST AND POPULARITY ONLINE CREATING AN UNFORGETTABLE USER EXPERIENCE WEB ANALYTICS AND RANKINGS PAY PER CLICK ADVERTISING (PPC) MEASURING PERFORMANCE AND TRACKING YOUR WEBSITE S SUCCESS SOCIAL MEDIA ADVERTISING

3 BASIC INFORMATION This useful and informative basic SEO course provides you with the required knowledge, Pay Per Click (PPC) and Social Media Marketing experience to take control of your companies online marketing strategy. The one day Search Engine Optimisation (SEO) course outlines real life examples of how you can optimise your website for the most important marketing medium available Google. If you are confused about this SEO stuff, you are not alone, don t worry, we re here to help and make it as easy to understand as possible. This SEO training course is designed for: SignUp Name Message Phone SEND SEO TRAINING COURSE STRUCTURE This informative hands online marketing workshop which provides employees, business owners and marketing professionals with the required knowledge, understanding and toolkit to perform website optimisation without the need for an SEO consultant. During the course you will learn a blueprint which you can take on and use to meet your organisation s digital marketing aims and objectives. Throughout the course you will have every opportunity to learn, ask questions and understand exactly how to increase your website s performance on Google and all other major search engines.

4 SEO Training Courses Glasgow & Edinburgh Smarter Digital Marketing s one-day online marketing course provides you with the confidence, skill-set and required basic understanding of online marketing. AN INTRODUCTION TO SEO What is Search Engine Optimisation (SEO) & How to use this strategy to improve our businesses reputation online? How Search Engines operate and perceive websites CONSUMERS INTERACT WITH SEARCH ENGINES Keyword Research Measuring your website visitors and behaviour flow Competitor analysis and understanding your industry online Using effective SEO Tools & Analysis Techniques Content is the key, because it s how a website creates an online experience. - Adam Audette -

5 ON-PAGE OPTIMISATION Crawling & Indexing Structuring Your website s URLs & formatting your website s pages Meta Descriptions: What are they are how to use them Page Titles: What are they are how to use them HTML elements and Headers how to optimise for SEO purposes Sitemaps & robots.txt files what they are? Creation of high-quality content and its importance for improving your website s performance SEO Copywriting & Keywords Content Strategies/Inbound marketing LINK-BUILDING AND OFF-PAGE OPTIMISATION What is link-building? What is anchor text? Quality and types of backlinks Finding and gaining backlinks SEO Training Courses Glasgow & Edinburgh Smarter Digital Marketing s one-day online marketing course provides you with the confidence, skill-set and required basic understanding of online marketing.

6 PROMOTING YOUR CONTENT Keyword Research Where to upload your content How to structure and position your website s content when promoting it online GAINING TRUST AND POPULARITY ONLINE Getting listed on Google Maps Ensuring NAP consistency CREATING AN UNFORGETTABLE USER EXPERIENCE Usability & Design Easy navigation Internal linking

7 SEO Training Courses Glasgow & Edinburgh Smarter Digital Marketing s one-day online marketing course provides you with the confidence, skill-set and required basic understanding of online marketing. PROMOTING YOUR CONTENT Quick gains, medium and long-term SEO strategies SEO Checklist Protecting your SEO against pitfalls Monitoring and refining PAY PER CLICK ADVERTISING (PPC) How PPC works Setting up a simple yet effective campaign Negative keywords, types of keywords Monitoring and refining

8 MEASURING PERFORMANCE AND TRACKING YOUR WEBSITE S SUCCESS Setting up goal tracking on Google Analytics Installing & Using Google Webmaster Tools Using historical data Setting website goals and objectives SOCIAL MEDIA ADVERTISING The impact of social media on SEO Syndicating content through social media Effective social media platforms CALL TO BOOK SEO TRAINING For further information, or to book individual or group training, please call or contact us.

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