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1 see mre details n what s included in each plan belw Initial Website Analysis & SEO reprt with priritized recmmendatins. Based n website audit, initial Mz Analytics crawl, Ggle Analytics data, Webmaster Tls data, and initial keywrd research. This will give us insight and fcus in yur SEO effrts success, efficiency, and what t imprve. Schweb Design, LLC Page 1

2 SEO & Keywrd Research Keywrd / Phrase Fcus Review Perfrm SEO keywrd research t priritize keywrds by ppularity/relevance Draw frm Mz Analytics data fr keywrd perfrmance and act n pprtunities. Initial and suggested keywrds t fcus n in cntent and priritize using Ggle Insights fr search and ther Keywrd analysis tls. Research Reprt will be shared with Client and will be helpful when being mindful f SEO while rerganizing cntent / re wrding cntent manually and fllwing patterns depending n the cntext acrss yur website. This research will be based upn yur site s current and planned cntent and hw yu/we deem it ideal t rganize & wrd yur cntent fr yur visitrs (in effrt t help them find what they re lking fr as easily as pssible). On Site Page Optimizatin (Analyze & Re Optimize pages) Max pages crawled and analyzed autmatically by Mz Analytics We ll als manually analyze, draw frm Mz analysis recmmendatins & pprtunities, and re ptimize pages each mnth Imprve sites higher pririty n page factrs derived frm abve review, Mz Analytics suggestins and pprtunities, Ggle Analytics reprt insights, etc. Review page titles, headings, page elements, URLs, sitemap.xml, web page sitemap; draw up suggestins fr changes. Schweb Design, LLC Page 2

3 Receive weekly SEO analytics reprts including: Dashbard Traffic Measure yur traffic grwth and find ut where it came frm. Attentin Find ut hw ften yu re being mentined and track hw yur cntent is getting shared. Authrity Measure the size f yur netwrk and hw authritative yur site is. Pinpint ways yu can grw yur authrity even mre. Data Snapsht View all f the traffic t yur site and see hw each channel is paying ff at a glance. Search Organic Search Vlume View yur ttal traffic frm rganic search and discver which search engines send yu the mst traffic in ne cnvenient data snapsht. Keywrd Rankings Analyze the ranking f yur keywrds bth current and tracked ver time t identify imprtant keywrd pprtunities. Keywrd Opprtunities Cmpare yur keywrds t see which nes are bringing in the mst traffic and which nes yu can target t expand yur reach and grw yur audience. On Page Optimizatin Take advantage f ur keywrd ptimizatin recmmendatins fr yur pages, and what steps yu can take t help the search engines crawl and index yur cntent. Schweb Design, LLC Page 3

4 Crawl Diagnstics Surface issues within yur site, and make recmmended fixes t see imprvement in yur search engine indexatin and rankings. Scial Ttal Netwrk Size View the ttal size and weekly grwth f yur scial presence acrss all yur scial channels. Traffic & Links frm Scial Channels Discver which scial channels are sending yu the mst traffic, and find ut wh is linking t yu n thse channels. Twitter Track new fllwers and discver what cntent invites the mst retweets, replies, and mentins n Twitter. Facebk Learn what cntent is resnating n Facebk, and see hw yur fans are interacting with yu. Mst Engaging Psts & Tweets See all yur best cntent and mst engaging psts in ne cmprehensive view. Links Cmpetitin Analyze yur link prfile against yur cmpetitrs and find new influencers t cnnect with in yur industry. Established Links Mnitr yur link prtfli t practively manage yur relatinships with link partners. Opprtunities Discver yur next pprtunity: Find ut where yu ve been mentined withut a link, and reach ut t make new cnnectins. Schweb Design, LLC Page 4

5 Mentins Brand Mentins Find ut whenever smene mentins yur brand by name and gain valuable insight int hw yur brand authrity grws. Traffic frm Brand Measure yur branded traffic grwth and the velcity f that grwth ver time. Cmpetitr Mentins Keep an eye n yur cmpetitrs and discver new pprtunities by mnitring their brand mentins and traffic grwth. Industry Mentins Mnitr yur industry by watching mentins ver time and discver what s trending, wh s talking abut it, and whm t reach ut t fr new pprtunities. Custm Queries Custmize yur mentin tracking t yur heart s desire. Tls Keywrd Difficulty & SERP Analysis Find ut hw difficult it is t rank fr specific keywrds based n the tp 10 cmpetitr sites that currently rank fr them. Rank Tracker Our Rank Tracker tl retrieves search engine rankings fr pages and keywrds, and stres them fr easy cmparisn later. Schweb Design, LLC Page 5

6 Cpy is written & rganized (and/r edited and revised) by Schweb Design drawn frm SEO Keywrd research perspective and interviews & infrmatin frm Client *$114/ hr is ur hurly rate. We always want t be cnsiderate f yur budget. We are happy t adhere the wrk we d fr yu (including the items abve) in accrdance with yur budget. Fr example, yu can say please keep the time yu spend n the Custm Website Design t nly 2.5 hurs and, althugh we may need t cut sme crners, we will adhere t that time while keeping the quality f ur wrk as high as pssible. Schweb Design, LLC Page 6

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