Specialist Programs. Composite Fencing. Frequently Asked Questions FAQS

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1 Cmpsite Fencing Specialist Prgrams Frequently Asked Questins FAQS COMPANY PROFILE FORM A standard cmpany prfile frm is required t gather basic cmpany infrmatin abut the cntractr participating in the specialist prgrams. This frm is needed t set up cntractrs in ur pint f sale system t start tracking pprtunities, estimates, rders, and marketing materials. TRAINING The fllwing live webinar trainings are required: Trex Fencing - Prduct Knwledge (all staff): This webinar prvides basic prduct infrmatin abut Trex Fencing. All staff members are required t attend s questins abut Trex Fencing can be answered fr any inquires. Trex Fencing Sales 101 (sales team): A webinar that is designed specifically fr the sales team t knw the best practices n hw t sell Trex Fencing installatins. This webinar fcuses n all cmmunities fr the fllwing applicatins residential, cmmercial, gvernment, & HOAs. Trex Fencing Management Training (management): This particular webinar helps management t price Trex Fencing installatins accrdingly. Trex Fencing isn t difficult t install but ver pricing an installatin can lse the pprtunity fr an excellent prject with deeper prfits than ther prducts. Trex Fencing Installatin (staff pertaining t installatins): Trex Fencing isn t difficult t install but an installatin webinar has been created t help crews t tackle any situatin n a Trex Fencing prject. With years f experience installing Trex Fencing, let us help eliminate headaches thrugh a minute live webinar that will cver any and hpefully all circumstances that will happen during an installatin. MARKETING SUPPORT Trex Fencing shall take reasnable actin t assist the Specialist in their effrts t prmte, sell, and install Trex fencing, including the prvisin f reasnable quantities f supprt materials such as prduct infrmatin, sales prmtinal literature, and marketing tls.

2 MATCHING PAY-PER-CLICK CAMPAIGN Fr Specialists that add Trex Fencing t their website, a Matching Pay-Per-Click Campaign f up t $ is prvided. This initiative prvides a marketing jump start t help Specialists clse tw Trex Fencing prjects in 45 days during the pre-qualificatin timeframe. Additinally, fr the first tw jbs purchased under the Pre-Qualificatin Prgram, $ per jb f Matching Pay-Per-Click credits are prvided. A ttal f $ wrth f marketing credits can be earned during the prequalificatin. ADD TREX FENCING WEBSITE PACKAGE TO WEBSITE It s imprtant t maintain website theme with incrprating Trex fencing as cntractr prmtes Trex fencing. The easiest way t prmte and receive inquires is having Trex Fencing n cntractr s website. A Trex Fencing Website Marketing Package is prvided fr easy uplad which includes prduct cntent and installed images. Steps t Review 1. D a website audit with the natinal sales representative fr suggestins with adding Trex fencing. 2. Review cntractr s hme page and determine hw Trex fencing can be added just like ther fence prducts ffered. 3. Review the cntractr s prduct tab n the hme page and make sure Trex fencing has a link t the web page dedicated fr Trex fencing. 4. The web paged dedicated fr Trex fencing needs t have the fllwing prduct cntent: a. Prduct cmpsitin and knwledge b. Prduct virtues and benefits c. Trex fencing clrs swatches d. Trex fencing diagram e. Pictures f Trex fencing f. If necessary, prvide a link t 5. It s required t have a Trex Fencing pht gallery with a minimum f 15 prject pictures. All three Trex Fencing clrs need t be shw cased. Phts fr the gallery can be fund in the shared Ggle Drive flder: Trex Fencing Website Marketing Package\Gallery Prtfli Pictures 6. Where necessary add the Trex fficial lg thrughut the cmpany website. 7. If pssible prvide web page fr Trex gates and anther web page fr Trex technical details. 8. Finally, make sure all Trex Fencing links wrk prperly.

3 LISTING & PROFILE PAGE ON TREXFENCING.COM Prfessinal installers that succeed in the Trex Fencing Specialist Pre-Qualificatin will be given cntractr recgnitin n. This will allw fr cnsumers t cntact Trex Fencing Specialists directly t schedule installatin bids. A Cmpany Prfile Frm needs t be submitted t a Trex Fencing distributr t cmplete a Specialist s listing and prfile page. JOBS PUBLISHED ON TREXFENCING.COM Trex Fencing Specialists have the pprtunity t shw case their prjects n. A TrexFencing.cm Blg Frm will need t be submitted t Sales@TrexFencing.cm fr publishing prjects n TrexFencing.cm SALES LEADS & REFERRALS Sales leads and referrals will be handed ver t Trex Fencing Specialists by their Trex Fencing distributr. Fr all sales leads and referrals, a return-and-reprt t the Trex Fencing distributr is required by the Trex Fencing Specialist. After an installatin bid has been prvided t the ptential prspect, the Specialists will ntify their Trex Fencing distributr. In rder t receive sales leads and referrals, the Trex Fencing Specialist must prvide t their Trex Fencing distributr their per ft labr charges fr installing Trex fencing. This as well as all ther Trex Fencing Specialist infrmatin will nt be shared in any way. TERMS OF PURCHASE & SHIPPING PRIORITY Specialists are nt required t stck materials but are able t purchase materials by the jb r by the piece. Specialists are given shipping pririty meaning rders ship within five days plus 4-7 days fr transit time. Specialists purchase materials upfrnt by ne f the fllwing payment methds: cashier s check, ACH debit transfer, credit card (2.75% surcharge), wire transfer, direct depsit (US Bank), r payment surety bnd. MATCHING FUNDS ASSISTANCE FOR WEBSITE PERFORMANCE & DESIGN After the Trex Fencing Specialist has successfully cmpleted the Pre-Qualificatin, the Trex Fencing distributr will wrk directly with the Trex Fencing Specialist t enhance website perfrmance and design fr search engine ptimizatin (SEO). A third party audit is required t knw the csts assciated t enhance website perfrmance and design. Matching funds assistance will nly be prvided upn prir apprval by the Trex Fencing distributr.

4 Search Engine Optimizatin (SEO) Frm Wikipedia, the free encyclpedia ( Search engine ptimizatin (SEO) is the prcess f affecting the visibility f a website r a web page in a search engine's "natural" r un-paid ("rganic") search results. In general, the earlier (r higher ranked n the search results page), and mre frequently a site appears in the search results list, the mre visitrs it will receive frm the search engine's users. SEO may target different kinds f search, including image search, lcal search, vide search, academic search,[1] news search and industry-specific vertical search engines. As an Internet marketing strategy, SEO cnsiders hw search engines wrk, what peple search fr, the actual search terms r keywrds typed int search engines and which search engines are preferred by their targeted audience. Optimizing a website may invlve editing its cntent, HTML and assciated cding t bth increase its relevance t specific keywrds and t remve barriers t the indexing activities f search engines. Prmting a site t increase the number f backlinks, r inbund links, is anther SEO tactic. FINANCING OPTIONS FOR HOMEOWNERS Financing ptins are available t purchase Trex fencing materials fr the Specialist s custmer (hmewner). The hmewner must purchase materials directly frm the Trex Fencing distributr at retail price t qualify fr financing. The difference between retail price and the Specialist price is credited back t the Trex Fencing Specialist minus the prcessing fee. The credit will be issued by wire transfer within10 days frm when the Delivery/Cmpletin Certificate has been received by the Trex Fencing distributr. The maximum materials amunt that can be financed is $25,000. The hmewner requesting financing must wrk directly with the Trex Fencing distributr and cmplete the fllwing paperwrk: Hme Imprvement Cnsumer Credit Applicatin Sales Slip B Hme Imprvement Sales Prcessed at Delivery/Installatin Delivery/Cmpletin Certificate Refer t the Trex Fencing Specialist Prgram Financing Cst Analysis Sheet. ANNUAL PURCHASING REQUIREMENTS The fllwing purchasing cmmitments are required t maintain Specialist status: Trex Fencing Specialist: $60,000+ in a calendar year Trex Fencing ELITE Specialist: $160,000+ in a calendar year Purchases are reviewed each quarter with the specialists t analyze, review, and strategically plan fr the next quarter. Meeting vlume purchases is necessary t maintain the designated specialist status.

5 TREX FENCING CONTRACTOR FORM LETTER Trex Fencing will assist the cntractr with sending a pre-frmed letter abut Trex Fencing t all clientele such as HOAs, landscapers, architects, hmebuilders, develpers, & municipalities. The Trex Fencing Cntractr Frm Letter is t prvide prduct awareness abut Trex Fencing and t give recgnitin fr the cntractr. This is a quick way t prvide prduct awareness t the cntractr s existing custmer base that Trex Fencing is ffered. Additinal Benefits fr Trex Fencing ELITE Specialists LINE OF CREDIT (OAC) A line f credit may be established with the fllwing terms: On Apprved Credit Established Purchasing Histry with Trex Fencing distributr Net 20 Payment Terms ADVERTISING CO-OP Credits are given t Trex Fencing ELITE Specialists fr a cst sharing Advertising C-p prgram. The minimum yearly purchase vlume must be met by the Trex Fencing ELITE Specialist t qualify fr C-p advertising credits. Fr all Trex Fencing purchases in a calendar year, a 2% C-p advertising credit will be given. The Advertising C-p accrued in the calendar year is issued t the Trex Fencing ELITE Specialist n the secnd Wednesday in January f the fllwing calendar year. The fllwing advertising c-p ptins are available t apply credits: Pay-Per-Click Marketing Campaign Trex Fencing Apparel