Here s your full marketing OS. Reimagined.

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2 Here s your full marketing OS. Reimagined. We believe advertising should be personal across every connected device and that marketers should focus on attracting customers instead of managing the complexity of today s crowded market. 2

3 Welcome to the next generation of marketing. Automation, simplicity, and design in a platform that leverages real-time data and multi-channel delivery to garner limitless results. 3

4 The Industry State Fragmented Mutually exclusive vendors focusing on individual solutions. Inefficient Vendors in the digital media landscape are depreciating performance due to increasing standards requiring sophisticated partnerships and tracking. Complex Complex by design, digital media is a commodity driven ecosystem with controlled transparency to users. 4

5 What can do for your brand? Unify Simplify Amplify Join the one-click revolution, within our multi-channel programmatic environment through a single platform. Leverage real-time data and multi-channel optimization to deliver unsurpassed results. Manage ROI across all your marketing activities. 5

6 Here s your full marketing OS. Reimagined. Desire Action Social Awareness Interest Programmatic Mobile Native ENTREPRISE APP CENTER Publish Search Video USER TARGETING CRM DMP PERSONA BUILDER DELIVERY PLATFORM 6

7 Powered Here s by best-of-breed your full marketing enterprise OS. apps. Reimagined. Schedule Automate Engage Measure Collaborate Design & Templates Automation Preview Subscriber Profiles GRAVITY4 Audience Targeting Custom Keywords Track & Analyze Geo Targeting Device Targeting DATA MANAGEMENT PLATFORM Advanced Push SDK Analytics User Profiles User Engagement ENTERPRISE APP CENTER Social prospecting Lead generation based on social affinities Track Forecast Gamification Reports Dashboard Dark Social SEO Tracking Social Taxonomy Persona Building 7

8 We believe Here s big your data full means marketing the right OS. data. Reimagined. Customer Journey 29 Milliseconds Influence 2 Milliseconds Capture 1 Milliseconds Awareness Interest Desire Action DMP PERSONA BUILDER DELIVERY PLATFORM 8

9 Enterprise Apps Here s an overview of our app center. 9

10 Track your site s analytics, and shared content in real-time. Social Equity Add custom sharing widgets across your site, and aggregate insights on what is being shared. Audience Extension Cookie users on your website to segment and create look-alike audiences to retarget. Social Taxonomy (Patent-Pending) Extract popular site-entry keywords and phrases to increase SEM and SMM efforts. 10

11 Schedule, automate, and manage your social channels on one dashboard. Publish Programmatic Hopper (Patent-Pending) Engagement Post targeted messages across Facebook, Twitter, Google+, LinkedIn, and Instagram. Use real-time data to reach your audience at peak times. See a full stream of messages delivered to you across all social networks. Engage directly with your audience. 11

12 The world s first free marketing & automation platform. Automate Send automated s with a single click based on customer behavior, rules, targeting, and segmentation. Analytics View vital data points such as opens, clicks, subscriptions, and bounces on one dashboard. Preview Before you send your , see how your message will look across all mobile, web, and desktop clients. 12

13 The most advanced mobile platform for brands and developers. Real-Time Analytics Measure unique user opens, installs, time spent, uninstalls and more all in real-time. Audience Targeting Create funnels and look-alikes to target users based on location, device, OS, etc. SDK Integrate Unify s SDK into your ios or Android with easy instructions and documentation. 13

14 The world s first cloud-based CRM platform powered by gamification. Gamification Create leaderboards, set goals, and obtain rewards to motivate your sales team, and close deals. Contact Management Import your existing CRM datable, and view contacts, leads, opportunities, deals, and meetings on one dashboard. Social CRM Integrate with reach.me to generate and follow up with leads captured by your social media channels. 14

15 Use shortened links with social media to capture your next prospect. Vanity URLs Use a custom brand-related URL to increase brand awareness, drive traffic, and drive conversions. itunes Links music fans right to the itunes store, and track media conversions in real-time. Audience Targeting Discover, segment, and retarget your engaged audience through the Gravity4 DMP integration. 15

16 Reach the best prospects on the social web in real time. Lead Generation Find and reach quality prospects by predicting their choices based on past social behavior Integrated Data Combine powerful social data with current customer profiles to generate amazing leads from Facebook and across the web. Robust Analytics Lead identification and targeting analysis - target, launch, and track campaigns through an engaging dashboard 16

17 Here s Cohesive your Synchronization full marketing OS. Perpetual learning, Reimagined. and real time syndication 1 ST /3 RD PARTY DATA (OPTIONAL) Gravity4 s DMP allows advertisers to construct segments as a result of G4 application use and optional 1st/3rd party data. This holistic data repository syncs directly with the G4 Delivery Platform for seamless segment activation, and perpetual performance intelligence. 17

18 Here s your G4 full DMP marketing OS. Reimagined. AGNOSTIC DATA INPUT CENTRALIZATION SEGMENT BUILDING MULTI-VARIANT TESTING G4 Application Data 1 st Party Brand Data 3 rd Party Data Agnostic Data Sourcing (1 st /3 rd ) Custom Taxonomies Persona Insights and Reporting Real Time Refresh Explicit Segment Creation Multivariate Segmentation A/B Testing Performance Insights Data Retention 18

19 G4 Delivery G4 DSP Display, Mobile, Video, Social G4 Search PPC (Google, Yahoo, Bing) G4 Native Social & Editorial 19

20 Here s G4 your Delivery full marketing Platform OS. Reimagined. G4 Delivery G4 Search G4 Native DATA MANAGEMENT PLATFORM (OPTIONAL) G4 DMP Segment Use RULES & SETTINGS Goal Setting Additional Rules/Targeting MACHINE LEARNING Inventory Selection Creative Selection Bid Algorithms DELIVERY PLATFORM Agnostic Delivery Aggregate Reporting Interactive Insights 20

21 Programmatic G4 Delivery Platform Display, Mobile, Video, Social Over 80 billion bid requests per day 99% Population Reach* All-inclusive access Desktop Video Mobile Web Mobile In-app Private Marketplaces FBX Sophisticated Artificial Intelligence The G4 DSP leverages state-of-the-art programmatic algorithms that evaluate aggregate inventory sources, audience attributes, and other targeting criteria for relevancy in driving revenue. Extended Audience Support The G4 DSP leverages data from the G4 Application Suite in tandem with 1st and 3rd party sources to create an agnostic and holistic environment for classifying audience segments. Social Taxonomy (Patent-Pending) The G4 DSP was built to alleviate the chaos of addressable media by building deep integrations across the industry to deliver across all devices, channels, and assigned audience personas! 21

22 G4 Delivery G4 Search PPC (Google, Yahoo, Bing) Performance Benchmarks 30% CPA reduction 105% ROAS increase 10% Resource reduction Top-tier access Google Yahoo Bing Sophisticated Artificial Intelligence G4 Search leverages state-of-the-art Search algorithms that evaluate aggregate inventory sources, keywords, and other targeting criteria for relevancy in driving revenue. End to End Insights G4 Search provides best in class pre-sales forecasting, and post-sales reporting. Workflow Simplicity G4 Search offers a simple, yet intuitive system that automates workflows on demand, which allows advertisers to focus on more strategic responsibilities. 22

23 G4 Delivery G4 Native Social & Editiorial 1.4 Billion unique users per month Top-tier acces Facebook Yahoo ESPN NBC + Much more Organic Placement G4 Native allows brands to place advertisements seamlessly in social or editorial environments for unobtrusive exposure. Rich Insights G4 Native reports on engagement metrics that matter. Understand the content that increases performance, and allow the G4 Native system to optimize placements in real time. Cross Device Access G4 Native is a cross device solution that matches the form and function of publisher content. 23

24 Reporting Cross Channel Reporting Add custom sharing widgets across your site, and aggregate insights on what is being shared. Real Time Data Cookie users on your website to segment and create look-alike audiences to retarget. Complete Transparency Extract popular site-entry keywords and phrases to increase SEM and SMM efforts. 24

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