Facebook Holiday Best Practices Guide

Size: px
Start display at page:

Download "Facebook Holiday Best Practices Guide"

Transcription

1 Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/ :14:41 PM

2 Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during the holidays 11 Keep customers engaged after the holidays 15 Closing 18 2 facebook_holiday-guide.indd 2 8/5/ :14:42 PM

3 Introduction Last year s holiday season signaled a major shift in the way people shop. More people started their shopping online, even when intending to buy in store. Mobile traffic also rose significantly. In 2014, 90% of holiday sales took place in store, but 56% of in-store sales were influenced by mobile. 1 Mobile s impact on both online and offline sales will continue to grow in 2015 and it s important for marketers to be present at the point of influence and, increasingly, purchases. On Facebook, there are more posts, shares, and comments during the holidays than any other time of the year, and more people using mobile devices to find deals and gift ideas before shopping. 2 It s the best time to reach your audience, drive discovery of your products, and grow your business. A successful holiday season depends on thoughtful preparation and research during the summer and early fall. These guidelines will help you maximize your success during this critical time of the year. 1. The State of Retailing Online 2015, Shop.org & Forrester 2. Facebook US internal data based on stated and inferred data from January 2013 to January 2014 (accessed April 2014) 3 facebook_holiday-guide.indd 3 8/5/ :14:43 PM

4 Your holiday preparation checklist It s never too early to start planning for the holidays. Make sure you have the right tools in place, test your creative for different audiences, and understand your customers behavior before the holiday rush. Leverage Facebook s strategic insights about your customers Use Audience Insights 3 to better understand your current and potential customers. These insights including demographics, location, interests, psychographics, and purchase behavior can help inform your creative strategy when targeting those people. You may discover, for example, that high lifetime value (LTV) customers are 70% female, like high-end retail brands, and live in the suburbs of specific geographic locations. Armed with this information, you ll be able to tailor your message more effectively when targeting these potential customers. Identify key audience segments 3. Link: https://www.facebook. com/ads/audience_insights Determine which audience segments you will want to reach during the holiday season as well as how best to connect with them. For example, you might want to build different ad campaigns for your potential new customers, high LTV customers, category purchasers, loyalty members, and subscribers. By segmenting your audience into distinct categories, you can build different ad campaigns and target each segment with tailored creative that will most likely resonate with them. 4 facebook_holiday-guide.indd 4 8/5/ :14:45 PM

5 Plan your budget for the season Allocate budget for always-on campaigns to drive sales during the holiday season. At the same time, plan for key high-volume days such as Black Friday and Cyber Monday, as well as key holiday pushes and free shipping deadlines. Go mobile 44.6% of online traffic during the 2014 holiday season came from mobile 5 This year, people are expected to shop on mobile more than ever during the holiday season. 4 Advertisers should adapt their marketing, measurement, and purchase experiences for mobile. While consumers opt for larger smartphones, advertisers have greater opportunity and more creative real estate to drive discovery and purchases of their products. Research from the National Retail Federation determined that larger screen size on smartphones correlate with lower cart abandonment and higher conversion rates. 6 Use the time before the holidays to test your ad campaigns and creative on mobile and optimize your mobile web and app purchase experiences. Ensure your creative aligns with an audience on the go. In addition, test separate mobile and desktop campaigns and set specific bids for each. Add the Facebook Pixel to your website and the Facebook SDK in your mobile app To leverage all of the capabilities Facebook has built for retail and e-commerce advertisers, such as dynamic product retargeting, conversion optimization, and cross-device measurement, make sure your website is set up with the Facebook Pixel. If you have a mobile app, make sure it is set up with the Facebook s SDK with App Events. 7 With these items in place, you can target people who visit your website or use your mobile app on Facebook across all devices. For example, if a shopper browsed for watches on your mobile app but didn t purchase, you can automatically retarget them with an ad for that watch when they visit Facebook on their laptop. 4. Poll of 500 respondents, ages 18+, selected as representative sample of US online population, July Research published by Facebook IQ, Jul IBM, Online Retail Holiday Shopping Recap Report 2014, January Retail s Big Show 2014, emarketer, January Link: https://developers.facebook.com/docs/app-events 5 facebook_holiday-guide.indd 5 8/5/ :14:45 PM

6 Explore Facebook Marketing Partners If your business needs extra support during the holiday season, Facebook Marketing Partners are a great resource to help supercharge your marketing efforts. Facebook Marketing Partners specialize in exactly what you need to do, from adding scale to reaching new audiences to buying media more efficiently. Learn more about Facebook Marketing Partners here: https://facebookmarketingpartners.com Know your customers conversion path After implementing the Facebook Pixel, SDK, and standard events, you can review cross-device conversion paths 8 in ads reporting. 9 Using this data, you can identify typical conversion paths and tailor your marketing to accommodate your customers behavior. For example, if your customers tend to browse on their mobile device and purchase on desktop, you can draw their attention with video on mobile and use an ad with a strong call to action on desktop. Get started with the Facebook Pixel here: https://www.facebook.com/business/a/online-sales/conversion-tracking Get started with the Facebook SDK here: https://developers.facebook.com/docs/app-events Test different creative for your audiences Use this time before the holidays to test the different creative formats for your audiences. For example, your high LTV customers may be more responsive to link ads with video, while new customers may convert better with link ads with a product image or a featured offer. Consider testing strong call to action copy so you identify the best-performing creative prior to the holiday season. Include holiday hot list items in your test creative. 8. Link: https://www.facebook.com/business/news/cross-device-measurement 9. Link: https://www.facebook.com/help/ facebook_holiday-guide.indd 6 8/5/ :14:46 PM

7 Prepare your product catalog If you have a large product set and want to leverage dynamic product retargeting across devices, you will need to prepare your product catalog for Facebook. The product catalog contains a list of products you want to advertise, their availability, product URL, image URL, and other product attributes. If you re already advertising your product catalog on other platforms, you can leverage the same catalog or product feed and upload directly to Facebook or through a third-party feed provider. Learn more about the product catalog here: https://developers.facebook.com/docs/marketing-api/dynamic-product-ads/ product-catalog 7 facebook_holiday-guide.indd 7 8/5/ :14:46 PM

8 Drive momentum before the holidays August - September The time before the holidays is less promotional in nature and can be a great opportunity for you to boost your brand, grow your customer base, and capture more intent data from your website or mobile app. Get your brand front and center before the holidays If your brand needs a boost before the holidays, use this time to build affinity for your business on Facebook and Instagram. To boost your brand: Audience segmentation: Use Audience Insights to learn more about the people you want to reach. Create audience segments based on demographics and psychographics. Use insights to understand how people perceive your brand. Tailor creative to either reinforce or change this perception. Targeting: If brand awareness is your main objective, start broadly (age, gender, interests) before narrowing down. Ad units and creative: Video is a great way to bring your brand to life on Facebook and Instagram. If you don t have a video creative, consider using the carousel format to showcase your brand and product. Make sure that your creative is noticeable and the message is emotionally relevant to the audience. 8 facebook_holiday-guide.indd 8 8/5/ :14:48 PM

9 Optimization: Optimize for reach rather than clicks to raise awareness of your brand. Use Reach & Frequency to efficiently reach your target audience in a predictable way. If your objective is to drive views of your video creative, optimize for video views using Auction Optimized for Action. Example A fashion retailer wants to debut its winter line on Facebook to generate demand before the holidays. They used Reach & Frequency to reach a large scale of people with an emotional video creative showcasing the new collection. Ramping up your acquisition efforts early can give your business a boost during the holiday season. By starting early, you can bring your brand top of mind with your consumer, grow your customer base, and capture more intent data from your website or mobile app. By driving association between your brand and the holidays, your brand can be the natural destination when the holidays arrive. The more customers you reach and acquire during this time period, the more targetable audiences you can reach during the holiday season. 9 facebook_holiday-guide.indd 9 8/5/ :14:50 PM

10 Banana Republic used Lookalike Audiences modeled after its most loyal customers to increase its customer base during the competitive holiday season. Result A nearly 4X higher return on ad spend 10 Start acquiring new customers early Acquiring new customers early in the season ensures you have a healthy buyer file, thereby setting your business up for a successful holiday season. To acquire new customers: Audience segmentation: Identify specific segments of customers that you would like more of, such as high LTV customers, category purchasers, and recent purchasers. Targeting: Use Lookalike Audiences to find more prospects like your best customers. Remember to exclude your original customer list to only reach net new customers. Ad units and creative: Entice new buyers by using highly engaging ad units, such as video link ads or carousel link ads, to showcase multiple products or offers, different categories of products, or benefits of a single product. Optimization: Use conversion optimization to bid and optimize delivery for the action you care about, like a purchase. Example An e-commerce business wants to grow its customer base before the holidays so it can re-engage during the holidays. The e-commerce business used Lookalike Audiences to find people who looked like their high LTV customers and reached them with a carousel link ad showcasing their topselling products. 10. Facebook case study, June facebook_holiday-guide.indd 10 8/5/ :14:51 PM

11 Maximize sales during the holidays October - December All of your pre-holiday planning prepares you for your prime-time holiday campaigns. With the right tools in place, your brand top of mind, your audience segments identified, and a larger customer base, you are in great shape for a fruitful holiday season. The holidays are a highly promotional period on Facebook, with several retailers announcing sales as early as August. To capture your customers attention in News Feed and drive sales, use the following marketing techniques. Maximize sales during the holidays Engage people who are already familiar with your brand on Facebook. After identifying your customer segments, reach them on Facebook with targeted creative to drive them to purchase online, in store, or in your mobile app. To engage with existing customers: Audience segmentation: Identify specific customer segments you want to market to during the holiday season. For example, you can build segments for single or cross-category purchasers, members of your loyalty program, recent purchasers, past holiday purchasers, and customers with similar conversion paths. 11 facebook_holiday-guide.indd 11 8/5/ :14:52 PM

12 When comparing carousel link ads to single link ads, advertisers saw: 30-50% decrease in cost per acquisition 20-30% Targeting: Use Custom Audiences from a data file or your website or mobile app to reach your audience segments. Layer on additional targeting like demographics, location, interests and behaviors to reach the right audiences. Creative: Leverage carousel link ads to drive customers to your website or mobile app. Consider different promotions, such as limited-time offers, Black Friday, Cyber Monday, and shipping deadlines, to compel potential customers to act now. Optimization: Use optimize for CPM to maximize delivery with your audience. Enable accelerated delivery for limited-time sales. If focused solely on conversions, choose the optimize for conversions bid type. decrease in cost per click 11 Example A book retailer with an in-store and web presence wants to attract members of their loyalty program with multiple holiday promotions. The retailer uses carousel link ads to showcase each promotion in News Feed across devices and drive people to purchase online or in store. Retarget website visitors with dynamic product ads For always-on holiday campaigns, use dynamic product ads to automatically promote your entire product catalog on Facebook. Dynamic product ads enable you to import your entire product catalog to Facebook so you can automatically promote any product from your inventory to people who visited your website or mobile app, without having to create thousands of individual ads. Dynamic product ads provide you with the power and control over the products that are advertised, ensuring you are only showing ads for products that are in stock and correctly priced. To retarget website and mobile app visitors with dynamic product ads: Audience segmentation: Segment audiences based on their browsing behavior. You can create audiences of people who ve browsed key collections, added products to cart, or have recently purchased from your site. 11. Facebook internal study across 9K ad sets testing carousel link ads and standard link ads, January 15, 2015 February 15, facebook_holiday-guide.indd 12 8/5/ :14:52 PM

13 Targeting: After implementing the Facebook Pixel and SDK, you can automatically build Custom Audiences of website and mobile app visitors based on their browsing behavior. You can also include or exclude audiences from your campaigns based on these behaviors. Be sure to exclude past purchasers from the above to minimize audience overlap. For example, include people who have viewed and/or added products from a specific category but did not convert in the last 10 days. Creative: Upload your product catalog to Facebook to dynamically generate product ads showcasing one or multiple relevant products to people who have demonstrated intent on your website or mobile app. Test different variations of dynamic creative including variables such as price, description, and brands. Consider organizing product ad creative by creating different product sets. For example, if you sell different product categories, you could create one ad set for each. In addition, consider ad sets for best sellers, high-margin products, and gift products. Optimization: For each audience you are targeting, you should bid your maximum value for a one-day post-click conversion. In addition, consider optimizing ad sets by setting different bids for different targeting windows. For example, you may want to bid higher for an add to cart list than a viewed only list. As always, you should test different bid types to determine which bid type delivers most effective results. Example A potential customer visited an e-commerce website and added a sweater, hat, and scarf to his shopping cart on his mobile phone but did not purchase. With dynamic product ads, the e-commerce business can automatically retarget this potential customer with an ad showcasing that sweater, hat, and scarf in a single ad unit when he visits Facebook on his laptop. In addition, the business could show similar products the potential customer might be interested in but may not have seen when he or she visited the site. 13 facebook_holiday-guide.indd 13 8/5/ :14:54 PM

14 Dynamic product ads Facebook s dynamic product ads enable you to automatically promote relevant products from your entire catalog with unique creative, showcasing one or more products, across any device. Power of dynamic product ads Scale: Promote all of your products with unique creative without having to configure each individual ad. Always-on: Set up your campaigns once and continually reach people with the right product at the right time based on actions taken on your website or mobile app. Cross-device: Reach people with ads on any device they use, regardless of their original touchpoint for your business. Highly relevant: Show people ads for products that they have shown interest in from your product catalog. Minimizes challenges with low inventory: Dynamic ads only feature those products that are currently in your inventory, thereby minimizing wasted impressions. 14 facebook_holiday-guide.indd 14 8/5/ :14:54 PM

15 Keep customers engaged after the holidays The post-holiday time frame presents an opportunity to both generate sales and continue the relationship with your customers into the new year. Many people maintain a shopping mentality into the new year but look to fulfill unmet needs and have new demands going into the new year. Your existing holiday customers and gift recipients may be interested in products that enhance items purchased or received over the holiday season. Others may want to buy similar items related to something they now own. In addition, many people have gift cards and demands that were not fulfilled during the holiday season. It is important to recognize this behavior and reach your customers with your business s offerings. Cross-sell and up-sell to customers after the holidays To cross-sell and up-sell holiday buyers: Audience segmentation: Identify recent purchasers, high-value customers, as well as potential customers that did not convert during the holidays. The new year is a great time to showcase new collections and take advantage of full-price purchases across these segments. Targeting: Layer additional targeting to find the audiences that are most likely to convert after the holidays. Leverage Lookalike Audiences to continue to grow your overall customer base. Ensure your seed audiences are composed of your best customers. 15 facebook_holiday-guide.indd 15 8/5/ :14:55 PM

16 Creative: Focus on creative that defines your brand beyond the holidays. For example, showcase the latest products or spring-themed items for the new year. Optimization: Monitor which creative cross-sell communication and ad units most effectively drive users down the funnel. Invest in the Custom Audiences that have the highest rate of re-engagement with your business. Example A customer visited a toy store website and purchased a toy for his or her child. That toy store can now retarget the parent with other product offerings, such as similar toys and/or games within the same brand or genre, related to the original toy purchase. After the holidays, consumers naturally start thinking about and planning for the new year. This presents an opportunity to reach your holiday customers as well as new customers with products that extend beyond the holidays. Present your brand and new product offerings to build your customer base as well as increase the lifetime value of existing customers. Create demand for new products Keep your holiday buyers engaged by showcasing new product arrivals after the holidays. To drive demand for new products: Audience segmentation: Build Custom Audiences based on customer behavior during the holiday season. For example, identify customers that tended to purchase at full price versus those customers incentivized by a discount. Create Lookalike Audiences for these high-value segments in order to grow your customer base in the new year. Targeting: Connect with core audiences and Custom Audiences with new offerings beyond the holiday season. Leverage Lookalike Audiences to continue to grow your overall customer base. 16 facebook_holiday-guide.indd 16 8/5/ :14:56 PM

17 Creative: Use strong visuals to narrate a brand story that reflects your brand beyond the holidays. For example, showcase the latest products or spring-themed items for the new year. When targeting new Lookalike Audiences, be sure to exhibit creative with strong branding so potential customers understand what your business has to offer. Optimization: Leverage lessons learned during the holiday season about which budgets, bids, and creative messages resonated most with your customers. At the same time, start reallocating resources to testing new creative and bidding strategies to continually improve performance of your campaigns. Example A customer visited a toy store website and purchased a toy for his or her child. That toy store can now retarget the parent with other category offerings, such as games or books, based on that purchase. In addition, if the store has a brick and mortar location, the ad creative could provide an offer that drives the holiday customer in-store after the holidays are over. 17 facebook_holiday-guide.indd 17 8/5/ :14:56 PM

18 Closing The holiday season is wonderful time for people to connect and celebrate with those they care about. This time of year provides the opportunity for businesses to be a part of these moments by inspiring and connecting with their target audiences in a way that resonates with them most. In order to do so, businesses must prepare well before the holiday season. In addition, they must reflect upon last year s trends and ensure they are prepared for the way consumers shop today. Facebook has created the tools to help businesses connect to their audiences at the right time with the creative that will resonate the most with them. During this holiday season, leverage Facebook s platform to help your business connect people to people. 18 facebook_holiday-guide.indd 18 8/5/ :14:57 PM

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Dynamic Product Ads on Facebook A COMPLETE GUIDE

Dynamic Product Ads on Facebook A COMPLETE GUIDE Dynamic Product Ads on Facebook A COMPLETE GUIDE Adphorus 2015 Content Introduction 1 Benefits 2 How Dynamic Products Ads Work 4 Retargeting with Dynamic Product Ads 8 Best Practices 9 Bonus Feature How

More information

Dynamic Product Ads Implementation Guide

Dynamic Product Ads Implementation Guide Dynamic Product Ads Implementation Guide Reach your customers with highly relevant products, on all devices Table of Contents Introduction to dynamic product ads... Dynamic product requirements... Creating

More information

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com

BUY. Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform. February 2014. 1.877.AMPUSH.1 info@ampush.com BUY Mobile Retargeting for Retailers: Recapturing Customers Cross-Platform February 2014 1.877.AMPUSH.1 info@ampush.com TABLE OF CONTENTS Executive Summary 3 The Mobile Advertising Opportunity 4 E-Commerce

More information

The Power of Storytelling: Taking a Sequenced Approach to Digital Marketing

The Power of Storytelling: Taking a Sequenced Approach to Digital Marketing The Power of Storytelling: Taking a Sequenced Approach to Digital Marketing August 2015 insights.fb.com TABLE OF CONTENTS EXECUTIVE SUMMARY 03 INTRODUCTION 04 DEFINING STORYTELLING 05 Funnel-based storytelling

More information

Marketing Solutions Built with People in Mind

Marketing Solutions Built with People in Mind Marketing Solutions Built with People in Mind Tailored emails, web recommendations and data-driven digital advertising designed to engage new prospects and excite customers. MAGNETIC MISSION To understand

More information

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide INDUSTRY INSIGHTS DIGITAL ADVERTISING Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide EXECUTIVE SUMMARY With 1.3 billion users, Facebook has reach

More information

A Beginner's Guide to E-Commerce Personalization

A Beginner's Guide to E-Commerce Personalization A Beginner's Guide to E-Commerce Personalization CommerceSciences.com Contents Introduction... 1 Real-Time Offers & Website Personalization... 3 Creative Messaging That Really Matters... 5 Drawing Your

More information

strategies to maximize the effectiveness of your online merchandising and promotions plan

strategies to maximize the effectiveness of your online merchandising and promotions plan WHITE PAPER strategies to maximize the effectiveness of your online merchandising and promotions plan Executive summary Now, more than ever, the lines between corporate sites and online stores are blurring

More information

Facebook Dynamic Product Ads

Facebook Dynamic Product Ads Facebook Dynamic Product Ads eguide The most sophisticated retargeting solution available for Facebook. Contents Introduction... 3 How They Work... 4 Benefits... 5 Examples... 6 Retargeting with Dynamic

More information

The ultimate guide to your most successful Q4 yet

The ultimate guide to your most successful Q4 yet The ultimate guide to your most successful Q4 yet CONTENTS 01 Introduction 02 Strategy/Planning 03 Email 04 Social Media 05 Digital Tactics 06 Paid Search 07 Creative Consideration/Messaging 08 Backend

More information

Driving Results with. Dynamic Creative

Driving Results with. Dynamic Creative Driving Results with Dynamic Creative Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks and servers,

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA

More information

2015 Holiday Commerce Marketing Guide

2015 Holiday Commerce Marketing Guide 2015 Holiday Commerce Marketing Guide This past 2014 holiday period was a very merry season for ecommerce, witnessing a 16% growth in holiday sales over holiday 2013. 1 We have also seen continued shifts

More information

Holiday Ad Pricing & Strategy Guide. Driving Holiday Sales Profitably With In-Feed Advertising

Holiday Ad Pricing & Strategy Guide. Driving Holiday Sales Profitably With In-Feed Advertising Holiday Ad Pricing & Strategy Guide Driving Holiday Sales Profitably With In-Feed Advertising 2014 holiday spending is expected to grow 4.1% this year to $616.9 billion, representing almost 2 of the retail

More information

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer

Salony Creations. Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Salony Creations Full service Digital Marketing agency Namita Ramani Founder & CEO Lead Generation Expert Certified Google Trainer Over the past nine years, Salony Creations has helped over 300 companies

More information

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST

SPONSORED CONTENT THE MARKETER S 2015 HOLIDAY FORECAST THE MARKETER S 2015 HOLIDAY FORECAST 2015 HOLIDAY FORECAST How Marketers Are Gearing Up Online and Offline The Black Friday-Cyber Monday weekend is the blockbuster sales period for marketers, not just

More information

Driving Results with. Dynamic Creative Optimization

Driving Results with. Dynamic Creative Optimization Driving Results with Dynamic Creative Optimization Introduction In the world of digital advertising, reaching people is no longer the number one problem brands face when they plan a campaign. Ad networks

More information

Website Custom Audiences Guide

Website Custom Audiences Guide Website Custom Audiences Guide bn.1 Table of Contents 1. Overview Website Custom Audiences vs. FBX 2. Running a WCA Campaign Who Should Use WCA? Finding the Right Audience Basic WCA Targeting Leveraging

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

How to Grow Revenue & Thrive In. Flash Sales

How to Grow Revenue & Thrive In. Flash Sales How to Grow Revenue & Thrive In Flash Sales Flash Sales Performance Marketing Survival Guide Contents Introduction 3 Chapter 1 : Flash Sale Campaigns Targeting Each Sale to Old CRM Data is Ineffective

More information

HIGH-PERFORMANCE RETARGETING

HIGH-PERFORMANCE RETARGETING SOCIAL, MOBILE AND CRM RETARGETING CREATIVE STRATEGIES THAT PERFORM WHITE PAPER HIGH-PERFORMANCE RETARGETING STRATEGIES FOR THE MODERN MARKETER Executive summary In an ideal world, you d deliver a personalised

More information

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu.

Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It. Data fueled mobile marketing powered by miq. www.fiksu. Retargeting: Why Your Mobile Marketing Strategy is Incomplete Without It Data fueled mobile marketing powered by miq www.fiksu.com Maximize Your Budget and Amplify Your Results As dramatic as the evolution

More information

The. biddible. Guide to AdWords at Christmas

The. biddible. Guide to AdWords at Christmas The biddible. Guide to AdWords at Christmas CONTENTS. Page 2 Important Dates Page 3 & 4 Search Campaigns Page 5 Shopping Campaigns Page 6 Display Campaigns Page 7 & 8 Remarketing Campaigns Page 9 About

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

The State of Mobile Social Advertising

The State of Mobile Social Advertising Q1 2015 The State of Mobile Social Advertising Affirming The Advantages of a Managed Approach Table of Contents About The Report Executive Summary... Mobile Advertising Spend Growth... Pricing Trends...

More information

ECOMMERCE STRATEGEY FOR 2015 HOLIDAY

ECOMMERCE STRATEGEY FOR 2015 HOLIDAY ECOMMERCE STRATEGEY FOR 2015 HOLIDAY Digital Strategy Team May 2015 LYONSCG White Paper: ecommerce Strategy for 2015 Holiday 1 What 2014 Holiday Trends Tell Us As you plan for the Holiday 2015 sales push,

More information

Introducing Bing Shopping Campaigns beta

Introducing Bing Shopping Campaigns beta Introducing Bing Shopping Campaigns beta Bing Shopping Campaigns beta // available by invite only Launches in the US this summer. Most consumers shop and buy online 90% 83% of US consumers browsed, researched

More information

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING

DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING DRIVING FORCES OF CHANGE IN MOBILE ADVERTISING About the author: Cheryl Morris is Director of Marketing at Nanigans, a venture backed technology company driving the next evolution in media buying with

More information

SocialCode is a marketing partner for Facebook, Twitter, LinkedIn, Pinterest, Instagram and Pinterest.

SocialCode is a marketing partner for Facebook, Twitter, LinkedIn, Pinterest, Instagram and Pinterest. 1 Thank you all so much for having me, today Paid Social media is a topic that I m passionate about, and that I m immersed in every day in my role at SocialCode. SocialCode is a marketing partner for Facebook,

More information

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.

More information

RETARGETING. A Beginner s Guide to Retargeting 101

RETARGETING. A Beginner s Guide to Retargeting 101 RETARGETING A Beginner s Guide to Retargeting 101 1 Retargeting 101 Interested in retargeting, but don t know where to start? Allow the following beginner s guide to help you: Retargeting 101 What is Retargeting?

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle)

Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle) Travel Marketing Checklist: The Five Top Strategies to Boost Leads and Sales with Retargeting (No Matter Where Your Prospects are in the Buying Cycle) Retargeting is probably something you have seen, but

More information

Omni-Channel Shoppers: An Emerging Retail Reality

Omni-Channel Shoppers: An Emerging Retail Reality Omni-Channel Shoppers: An Emerging Retail Reality Retail marketing is changing. Today, success means connecting with your most important customer: the omni-channel shopper. Here we detail the three ways

More information

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide

Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide Using Facebook Advertising To Solve Marketing Challenges From Awareness To Sales: A Comprehensive Guide Q4 2014 Authors: Ben Weiss, Marketing Content Strategist John Terrana, VP, Media Solutions Max Kalehoff,

More information

Facebook Advertising Playbook

Facebook Advertising Playbook Facebook Advertising Playbook TABLE OF CONTENTS I. INTRODUCTION 6 II. ABOUT THIS REPORT 6 III. ABOUT IMPARTURE 7 1. INTRODUCTION TO FACEBOOK ADVERTISING 8 1.1 UNDERSTANDING TERMINOLOGY 8 2. THE CASE FOR

More information

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS

7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS 7 THINGS YOU NEED TO KNOW BEFORE TRYING GOOGLE ADWORDS Discover how Google AdWords works and learn how to plan before investing in pay per click marketing to give your business the best chance of success.

More information

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity

More information

Increase Conversion and Sales, Not your Marketing Budget

Increase Conversion and Sales, Not your Marketing Budget Increase Conversion and Sales, Not your Marketing Budget How to Optimize your Shopify Store for the Holiday Season! Dust off those jingle bells! The holiday season is just around the corner for online

More information

HOLIDAY HOT SHEET O C T O B E R 2 3, 2 0 1 4

HOLIDAY HOT SHEET O C T O B E R 2 3, 2 0 1 4 HOLIDAY HOT SHEET OCTOBER 23, 2014 2014 Holiday Hot Sheet: Weekly insights for the holiday marketer As marketers seek to connect with their customers during the largest consumer spending season of the

More information

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert

DISPLAY ADVERTISING: WHAT YOU RE MISSING. Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 1 2 4.ch DISPLAY ADVERTISING: WHAT YOU RE MISSING Written by: Darryl Chenoweth, Digital Marketing Expert Display Advertising: What You re // 2 Table of Contents Introduction...

More information

MAKING IT WORK. Mastering Remarketing in an Omnichannel World

MAKING IT WORK. Mastering Remarketing in an Omnichannel World MAKING IT WORK Mastering Remarketing in an Omnichannel World YOU VE GRABBED THEIR INTEREST NOW KEEP IT We ve all been there: We decide to research an item we re interested in, visit a website to learn

More information

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH

SOLVING. MARKETERS cross-channel. digital conundrum. a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS cross-channel digital conundrum a strategic guide to real-time marketing IN ASSOCIATION WITH SOLVING MARKETERS CROSS-CHANNEL DIGITAL CONUNDRUM A strategic guide to real-time marketing

More information

5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy

5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy 5 Essential Tips For App Marketing On Facebook How to make Facebook app ads an effective part of your marketing strategy Data fueled mobile marketing www.fiksu.com Before We Begin! To fully capitalize

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence

CIBC Business Toolkit Grow and Manage Your Business Online. Part 2: Grow Your Web Presence CIBC Business Toolkit Grow and Manage Your Business Online Part 2: Grow Your Web Presence 2 Grow Your Online Presence Did you know that in 2012, 93% of Canadians browsed online for information on goods

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

Best Practices for Relationship Marketing

Best Practices for Relationship Marketing WebTrends 851 SW 6th Ave., Suite 600 Portland, OR 97204 1.503.294.7025 1.503.294.7130 fax US Toll Free 1-877-WebTrends (1-877-932-8736) WebTrends Sales 1.888.932.8736 sales@webtrends.com Europe, Middle

More information

THE MEDIA PLANNER S GUIDE TO RETARGETING

THE MEDIA PLANNER S GUIDE TO RETARGETING THE MEDIA PLANNER S GUIDE TO RETARGETING The Global Leader in Retargeting Table of Contents Table of Contents 3 Introduction What is Retargeting Flavors of Retargeting 6 Four Steps to Building A Succesful

More information

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales

Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales Is Your Business Ready For the Holidays? 7 Steps to Improve Your Online Holiday Sales 2 7 Steps to Improve Your Online Holiday Sales Every year it seems as if the holiday decorations go up a month earlier

More information

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT

Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT Digital Strategy Facebook Management BENEFITS OF SOCIAL MEDIA MANAGEMENT r Targeted advertising r New customer acquisition r Branding r Customer engagement r Reputation management r Controlled customer

More information

Em@il Marketing integration and automation tactics that lift conversions and boost ROI.

Em@il Marketing integration and automation tactics that lift conversions and boost ROI. Em@il Marketing integration and automation tactics that lift conversions and boost ROI. How to successfully incorporate social, video, remarketing and marketing automation into your Email Marketing strategy.

More information

The Google. Dynamic Remarketing Guide

The Google. Dynamic Remarketing Guide The Google Dynamic Remarketing Guide 2 What Is Remarketing? Remarketing (also referred to as retargeting) is a form of online display advertising which allows online retailers to show ads to shoppers who

More information

How to Guide for using Facebook Ads to Drive Installs and Re-engagement to your Mobile Game. Jun.26.2015

How to Guide for using Facebook Ads to Drive Installs and Re-engagement to your Mobile Game. Jun.26.2015 How to Guide for using Facebook Ads to Drive Installs and Re-engagement to your Mobile Game Jun.26.2015 Introduction Every month, the Facebook Gaming team focuses on a different subject and shares best

More information

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study

Instagram Ads guide 30 Days of Instagram Ads - Live Blogging Case Study Instagram ads are finally available to everyone. But Have you tried to set up a campaign? Instagram provides little to no insight on how to get started. In addition, there s no case study data out there

More information

5 Immediate Tactics to Create a Seamless Responsive Experience

5 Immediate Tactics to Create a Seamless Responsive Experience 5 Immediate Tactics to Create a Seamless Responsive Experience Today s Speakers Speakers Ken Burke Founder and CEO MarketLive Jeff Hawley Director, Customer Experience Group Yamaha 2 MarketLive Customer

More information

Ten tips to maximize Small Business Saturday

Ten tips to maximize Small Business Saturday Ten tips to maximize Small Business Saturday Before you know it, the holiday shopping season will be here again, bringing along lots of opportunities to connect with and get the attention of your target

More information

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend

Transforming Big Data Into Smart Advertising Insights. Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from Performance Marketing about Tracking Digital Spend Transforming Big Data Into Smart Advertising Insights Lessons Learned from

More information

How Mobile Shopping Drives Omnichannel Conversions

How Mobile Shopping Drives Omnichannel Conversions Whitepaper How Mobile Shopping Drives Omnichannel Conversions The Evolving Path to Purchase Table of Contents Introduction 1 How Consumers Engage with Mobile 3 Consumer Expectations for Mobile Experience

More information

Six Big Things to Watch in Marketing in 2013

Six Big Things to Watch in Marketing in 2013 Six Big Things to Watch in Marketing in 2013 1 Technology is the catalyst for new marketing trends 2 3 4 5 Technology isn t inventing completely new things it s inventing new expectations about things

More information

Revenue Generating Conversion Rate Optimization (CRO) Strategies

Revenue Generating Conversion Rate Optimization (CRO) Strategies Revenue Generating Conversion Rate Optimization (CRO) Strategies AWG s recommendations are based upon intuitive testing and tracking via Google Analytics and other programs specifically purposed to measure

More information

Fashion Merchandising and Design Tactics

Fashion Merchandising and Design Tactics Fashion Merchandising and Design Tactics An Amazon Webstore Guide The concept of merchandising is as old as retail itself. In its broadest definition, online merchandising is delivering the right product

More information

ecommerce Industry Outlook 2015.

ecommerce Industry Outlook 2015. ecommerce Industry Outlook 2015. JANUARY 2015 Introduction. The global ecommerce industry saw impressive growth in 2014 with goods and services worth $1.5 trillion bought by shoppers via desktops, tablets

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

START THE NEW YEAR WITH A BANG. 8 Dynamite Tips to Make the Most of January Sales

START THE NEW YEAR WITH A BANG. 8 Dynamite Tips to Make the Most of January Sales START THE NEW YEAR WITH A BANG 8 Dynamite Tips to Make the Most of January Sales The Holiday season is generally a great time of the year for online retailers; customers are purchasing more and new visitors

More information

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty

GUIDE Hootsuite Campaigns. Acquire fans, gain leads, and build customer loyalty GUIDE Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty Hootsuite Campaigns Acquire fans, gain leads, and build customer loyalty This guide covers the 5 essential steps for launching

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

CONTEXTUAL RETARGETING

CONTEXTUAL RETARGETING SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting keyword level search retargeting enables advertisers to combine the effectiveness

More information

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local

ECM 210 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local Consumers Online: The Internet Audience and Consumer Behavior Around 75% (89 million) of U.S. households have Internet access in 2012 Intensity and scope of use both increasing Some demographic groups

More information

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms

Social Data Powering Mobile & Display. An exploration of the growing reach and capabilities of social platforms Social Data Powering Mobile & Display An exploration of the growing reach and capabilities of social platforms November 2015 WHAT SOCIAL PLATFORMS KNOW THREE TYPES OF KNOWING FROM NETWORK TO ECOSYSTEM

More information

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization

Boost Email Relevancy with Dynamic Content. Using Dynamic Content for Advanced Personalization & Customization Boost Email Relevancy with Dynamic Content Using Dynamic Content for Advanced Personalization & Customization 1 Boost Conversions with Dynamic Content 5/2013 Introduction In this paper we ll discuss using

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

SELLER LEADS & Boost Sales

SELLER LEADS & Boost Sales Using Facebook Ads to Generate SELLER LEADS & Boost Sales DIGITAL WHITEPAPER If you re not using Facebook ads as part of your inbound digital marketing strategy, you re missing out on a potential tidal

More information

30 Ways To Do Real-Time Personalization

30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization 30 Ways To Do Real-Time Personalization Today s modern marketers must be empowered to act on data any kind of data, from any source to deliver relevant, individualized

More information

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com

For more information, please contact: 214-886-6074 info@digitalinsightsonline.com For more information, please contact: 214-886-6074 info@digitalinsightsonline.com SEARCH RETARGETING Reach more searchers, more often, and more effectively with industry leading, keyword level search retargeting

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

Facebook Advertising Strategy for Ecommerce eguide. Performance Marketer s Guide to Revenue Growth on Facebook

Facebook Advertising Strategy for Ecommerce eguide. Performance Marketer s Guide to Revenue Growth on Facebook Facebook Advertising Strategy for Ecommerce eguide Performance Marketer s Guide to Revenue Growth on Facebook Contents Introduction 3 Chapter 1 : Scaling Spend & Growing Revenue 4 Begin with a Good Base

More information

Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015

Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track Perspective TM Holiday Readiness Guide: Strategies to Prepare Omni-channel tactics to maximize impact and results during HSS 2015 Market Track s Holiday Readiness Guide In this issue of Market

More information

2013 Holiday Email Marketing Calendar

2013 Holiday Email Marketing Calendar 2013 Holiday Email Marketing Calendar With the Holidays just around the corner, it s time to jump start your planning. Campaigner has created a calendar to help you get your Holiday planning under wraps

More information

Grow your online business with Google AdSense

Grow your online business with Google AdSense Grow your online business with Google AdSense Grow your online business As a publisher, you invest a great deal of time and energy into creating your content and maintaining your website. Many of our AdSense

More information

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising

Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising Retargeting is the New Lead Nurturing: 6 Simple Ways to Increase Online Conversions through Display Advertising 565 Commercial Street, San Francisco, CA 94111 866.497.5505 www.bizo.com Follow us on Twitter:

More information

Your No-Nonsense Guide to Facebook Ads

Your No-Nonsense Guide to Facebook Ads Your No-Nonsense Guide to Facebook Ads If you are in business, Facebook can play an important role in your marketing your business. It helps you connect and build relationships through updated posts. In

More information

FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW

FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW 2015 FACEBOOK ADVERTISING HOLIDAY TREND PREVIEW FOR ECOMMERCE With an estimated 23% of total U.S. retail ecommerce sales occurring during November and December of last year, it s critical for advertisers

More information

Every Step Counts. Insights and guidelines for a better attribution approach

Every Step Counts. Insights and guidelines for a better attribution approach Every Step Counts Insights and guidelines for a better attribution approach Overview The advent of online advertising came with big promise, and in many ways it has delivered: You now have the ability

More information

FACEBOOK MARKETING 2015. Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce

FACEBOOK MARKETING 2015. Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce FACEBOOK MARKETING 2015 Colleen Dalton C. Dalton Marketing & Board Member Truckee Chamber of Commerce January 21, 2015 AGENDA: 1. Facebook At-A-Glance 2. Facebook Organic Marketing, a.k.a the FREE News

More information

Instagram Advertising

Instagram Advertising Instagram Advertising THE PERFORMANCE MARKETER S GUIDE TO Finding and Scaling Success Advertising Automation Instagram has been growing in popularity for years, but its potential as a powerful revenue

More information

The 2012 holiday marketing checklist

The 2012 holiday marketing checklist Unwrap key trends and insights for a successful holiday shopping season An Experian white paper Introduction The 2012 holiday season is just around the corner and retailers are gearing up for this most

More information

The Impact of Tablet Visitors on Retail Websites

The Impact of Tablet Visitors on Retail Websites The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS TIP SHEET 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS Social media participation has become a must for businesses today. A survey by CMO in February 2012 revealed that marketers expect to spend almost

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting

More information

Adobe Analytics Premium Customer 360

Adobe Analytics Premium Customer 360 Adobe Analytics Premium: Customer 360 1 Adobe Analytics Premium Customer 360 Adobe Analytics 2 Adobe Analytics Premium: Customer 360 Adobe Analytics Premium: Customer 360 3 Get a holistic view of your

More information

The Greatest Strategy. For Social Media Marketing

The Greatest Strategy. For Social Media Marketing The Greatest Strategy For Social Media Marketing Table of Contents The Greatest Strategy for Social Media Marketing 03 Introduction: Why Social Media Marketing? 07 Part 1: Attracting Target Audience 12

More information