If you're not appealing to every minority community, be that racial or in terms of sexual orientation, you're missing out on market share.

Transcription

1 If you're not appealing to every minority community, be that racial or in terms of sexual orientation, you're missing out on market share. Robert Klara, Adweek MEDIA KIT

2 LGBT CONSUMERS HIGH SPEND BRAND LOYAL HIGH INCOME DIGITAL CENTRIC LGBT MARKET OVERVIEW! 16 million LGBT adults (average from multiple sources)! $830 billion buying power in the US (Witeck / Selig Center)! 23% higher median income is same-sex households compared to straight households (Prudential)! $2,045 more per year spent on packaged goods in male same-sex households (Nielsen)! 2.06 times more likely to pay more for products from companies (comscore)! 1.23 times more likely to buy brands that reflect their style (comscore)! 1.86 times move likely to love buying new gadgets and appliances (Simmons)! 1.56 times more likely to consider themselves a spender rather than a saver (comscore)

3 LGBT CONSUMERS LGBT websites / blogs 74% Streaming videos 64% Mainstream websites / blogs 62% Network / cable television 50% Mainstream radio 41% Mainstream general newspapers 38% LGBT local newspaper / publication 36% LGBT newsletters 35% Mainstream magazines 28% LGBT mobile apps 27% LGBT-dedicated TV programming 25% LGBT national magazines 22% LGBT radio 7% WHY ADVERTISE DIRECTLY TO LGBT CONSUMERS IN DIGITAL MEDIA? Gay consumers are early adopters, with heavy Internet and mobile media consumption. In fact, 74% of LGBT consumers in the US visited LGBT websites in the past week. LGBT website usage grew 28% year-over-year, while local gay newspapers and nation gay magazine readership continues to decline.* Advertisers are allocating marketing budgets to specifically target LGBT audiences through digital media. As the gay market leader, Gay Ad Network has become the preferred gay media partner for leading brands and agencies. *Source: Community Marketing & Insights, 2014 LGBT Community Survey Media Engagement Past Week LGBT Consumers, Age 18-34

4 LGBT AUDIENCE TARGETING REACH THE LGBT AUDIENCE EVERYWHERE Successful LGBT marketing campaigns target the right audience segment, in the right media, at the right time. The LGBT audience is fragmented across mainstream websites, social networking websites, gay websites and mobile apps, so cross-media audience aggregation is required to build scalable campaigns. Gay Ad Network aggregates the LGBT audience. Our powerful database marketing platform makes it easy for advertisers to reach their intended target across popular gay websites and mobile apps, as well as YouTube, Facebook, and other major media outlets.

5 !!!! GAY AD NETWORK AUDIENCE STATS Number One LGBT Audience Reach 148,000,000 Page Views Per Month Source: AppNexus! 25,000,000 Unique LGBT Profile Records Source: AppNexus! Unique Visitors Per Month 7,580,000Source: Quantcast 300+! LGBT Sites Supported! TOP 5 Gay Apps Supported!

6 COMPLETE COVERAGE NON-GAY SITES AND APPS DISPLAY GAY SITES AND APPS MOBILE 360º REACH VIDEO RETARGETING BEHAVIORAL SOCIAL SPONSORSHIPS!Gay Ad Network offers a complete LGBT advertising solution. Our cross-media audience targeting platform spans display, video, mobile and social inventory. Our LGBT media planning expertise and support for active campaigns has helped us attract and retain clients to become the market leader.

7 LGBT MEDIA CAMPAIGNS CAN RUN ACROSS ONE OR ALL OF THE POPULAR LGBT WEBSITES Reaching gay consumers in an authentic LGBT environment is great way to build brand affinity. Gay Ad Network delivers ads on a curated list of award-winning websites where consumers go to find gay news, travel, entertainment and lifestyle information. All websites are audited regularly to ensure brand protection and quality control. Benefit from our direct publisher relationships with guaranteed first-party premium inventory. Dynamic optimization shifts delivery to the most productive inventory placements.

8 CONTENT-FOCUSED TARGETING CAMPAIGNS CAN TARGET SPECIFIC LGBT WEBSITES AND CONTENT CATEGORIES Gay Health & Fitness Gay Entertainment Gay Travel LGBT News Fashion & Style Lesbian LGBT Parenting LGBT Business!

9 BEYOND LGBT MEDIA GAY AD NETWORK CAN IDENTIFY & TARGET GAY CONSUMERS ON MAINSTREAM SITES!By leveraging our proprietary first-party LGBT audience profile database, advertisers can target LGBT consumers outside of gay media. Campaigns may be delivered to gay consumers across all major ad exchanges and networks. Gay Ad Network transforms Facebook, YouTube and leading websites like the New York Times into gay marketing channels. Whitelists and blacklists may be created to control inventory placements, while thirdparty tracking tools verify delivery.

10 NICHE AUDIENCE TARGETS REACH NICHE LGBT AUDIENCE SEGMENTS Gay Ad Network audience segments may be created to refine audience composition and improve campaign efficiencies. Audience segments may be constructed by overlaying our first-party LGBT audience data with over 25,000 data points from third-party data providers. Targeting options include behaviors, demographics, context, interests, psychographics, lifestyles, brand affinities, past purchases, and in-market intent.

11 PRE-DEFINED AUDIENCE SEGMENTS Advertisers can reach custom audience segments or choose from Gay Ad Network s pre-defined audiences. Early Adopters: Brand-conscience and technically savvy, these progressive buyers influence their peers. Entertainment Enthusiasts: These buyers frequently attend movie premiers, musical performances and live events. Luxury Buyers: With high disposable income, these wealthy buyers have a propensity to spend on the finer things in life. Frequent Travelers: These frequency-fliers love to travel the world for business and pleasure. Fitness Buffs: Healthy and fit, these buyers work hard to stay in shape and live life to the fullest. Green Buyers: Socially conscience and eco-friendly, these LGBT buyers seek out environmentally safe brands. Proud Parents: These LGBT moms and dads prefer buying from inclusive companies.

12 LGBT ADVERTISING OPTIONS!!Display ads can be targeted by site list, content category or Gay Ad Network s custom LGBT audience segments! Standard IAB ad sizes are supported including 728x90, 300x250, 300x600, 160x600! Overlay interstitials takeover the entire web page! Site side skins appear in the columns alongside the page BANNER ADS AND HIGH IMPACT UNITS OFFER BROAD REACH AND PERFORMANCE! Site peel-overs appear at the top corner of the page! IAB Rising Star High Impact Units provide highly impacted user experiences

13 LGBT MOBILE CAMPAIGNS!!Mobile ad campaigns run with Gay Ad Network can target specific devices, locations, and apps to maximize campaign efficiency MOBILE ADVERTISING IS EFFECTIVE IN REACHING YOUNGER LGBT CONSUMERS! Campaign performance can be measured and optimized by creative, operating system and inventory placement! Display banner ads provide maximum frequency and reach across gay apps and general market apps! Full-screen interstitial ads maximize awareness and engagement! Interstitial text messages can be broadcast to mobile users locally or nationally

14 LGBT SOCIAL MEDIA CAMPAIGNS! Gay Ad Network solves the Facebook gay audience supply shortage by leveraging our LGBT audience database and FBX targeting technology! Reach over 25M global LGBT customers on Facebook in the right hand column sidebar and within the News Feeds SOCIAL ADVERTISING USING NATIVE AD FORMAT PROVIDES SEAMLESS INTEGRATION! News Feeds ad units support social elements for viral distribution as people like, share, and comment on the ad

15 LGBT VIDEO PRE-ROLL! Video pre-roll ads run for 15 or 30 seconds prior to a user initiated video play! LGBT viewer segments can be selected to target the audience! Video pre-roll engagement and view through tracking is supported! Video campaigns can be optimized by creative, audience segment and inventory placement VIDEO PRE-ROLL ADVERTISING IS IDEAL FOR BRANDING AND BUILDING AWARENESS!!An advantage of Gay Ad Network pre-roll advertising over gay cable TV or broadcast TV commercials is our ability to target specific LGBT audience segments and measure the view through and click through results

16 GAY AD NETWORK AD SPECFICATIONS TYPE AD UNIT DIMENSIONS PLACEMENT MAX SIZE FORMAT Display Banner Ad 300x250, 728x90, 160x600, 300x600 Within web content areas 40k Flash, PNG, GIF, JPG Display Site Side Skins 300x1050 Appears in left and right columns 40k Flash, PNG, GIF, JPG Display Site Peel Aways 125x100 and 800x600 Appears on top right corner of pages 40k Flash, PNG, GIF, JPG Display Page Takeover/ Interstitial 640x360 or 640x480 Runs over top of an active web page 40k Flash, PNG, GIF, JPG Video Video Pre-Roll 16:9 or 4:3 aspect ratio 640x360 recommended Runs 15 or 30 seconds prior to video 10M MOV or FLV. VAST 2.0 tags supported. Mobile Banner Ad 320x50 Appears in app or on mobile web page 40k PNG, GIF, JPG Mobile Screen Takeover/ Interstitial 320x480 Takes over the entire device screen 40k PNG, GIF, JPG Mobile Text Broadcast n/a Pops up over top of mobile app n/a Title: 25 characters, Body Copy: 90 characters Social Facebook Newsfeed 600x315 Main newsfeed column 25k JPG, Title: 50 characters, Body Copy: 500 characters Social Facebook Right Hand Column 600x315 Right hand column 25k JPG, Title: 25 characters, Body Copy: 90 characters

17 CREDENTIALS AN EXPERIENCED AND SUCCESSFUL LGBT MEDIA COMPANY Gay Ad Network is the world s largest advertising marketplace for connecting advertisers with gay consumers worldwide and has repeatedly been awarded the #1 gay audience ranking by comscore. The company is a National Gay and Lesbian Chamber of Commerce certified Business Enterprise and was named to the Inc list of America s fastest growing private companies.

18 IN GREAT COMPANY GAY AD NETWORK HAS EARNED THE TRUST OF THESE GREAT COMPANIES

19 CLIENT TESTIMONIALS What our clients are saying about Gay Ad Network! AT&T is working with Gay Ad Network to continue our heritage of support and outreach to the LGBT community through a combination of digital advertising and content sponsorships," said Ashley Sheets, Associate Director of Media - National Consumer Media & Entertainment at AT&T. "Gay Ad Network's audience targeting service has been instrumental in helping us achieve our goals within the LGBT community. "Online video advertising through Gay Ad Network was an integral part of the OraQuick In-Home HIV Test Kit product launch," said Catherine Hahn, VP Planning and Account Management, Ionic Media. "Combining video advertising with display, mobile and social media is proving to be a very efficient way for us to reach our target market. "Lexus is very pleased with the results from Gay Ad Network's gay audience targeting service," said Aaron Walton, co-founder of Walton Isaacson, the multicultural agency of record for Lexus. "We measured a positive brand attitude lift of 10.6% for the Lexus GS while the gay-targeted web and mobile ad performance on non-gay media properties exceeded our expectations. "Key West is a popular LGBT tourist destination. Gay Ad Network is creating broad awareness for our new LGBT Key West spot through video advertising, said Eric Gitlin Vice President, Associate Media Director, Tinsely Advertising.

20 INDUSTRY LEADER What thought leaders are saying about Gay Ad Network! Once concentrated on a few gay portals, this audience is now fragmented across mainstream social networking sites and a large number of smaller gay information, news, community and niche social networking sites designed for the various segments of the gay market. Gay Ad Network aggregates these fragmented communities under one umbrella, providing online media planners an easy, efficient way to reach a large segment of the gay and lesbian market. Gay Ad Network is, in itself, a smart move, playing on marketers' interest in targeted networks that allow them to place advertisements more thoughtfully. All the display operators want in on video, and vertical ad networks are no exception Gay Ad Network has rolled out online video advertising network and syndication platform Gaycast. Targeted at gay and lesbian consumers, Gaycast s launch partners include American Airlines, Mandalay Bay and the Florida Keys Tourism Council.

21 : National Sales Office (760) gayadnetwork.com