DATA AND TECHNOLOGY SERVICES

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1 DATA AND TECHNOLOGY SERVICES

2 and Technology Services The Engine of Your Marketing Department Marketers today live at the mercy of the always-connected consumer and cannot afford to waste their marketing budgets on campaigns that may or may not be working. By uncovering relationships, patterns and trends within their data, marketers can increase the relevance of their marketing messages, improve multichannel engagement and boost their ROI. They need business intelligence at their fingertips and powerful customer lifecycle engagement tools to execute and refine their sales and marketing strategies, quickly. Enter Yes Lifecycle Marketing s and Technology Services Yes Lifecycle Marketing s and Technology Services are ideal for customers that need data or traditional database marketing solutions. The Marketzone product suite offers hosted and managed web-based business intelligence, reporting, and campaign management platforms. We also provide clients with analytics, business intelligence, consumer and business databases and data processing services. Custombuilt based on the clients requirements, our lifecycle marketing database technology gives B2B and B2C marketers the tools they need to develop, deploy, and optimize retention and acquisition campaigns

3 The Right Mix To Build Your Foundation and Technology Services encompasses four core areas of Yes Lifecycle Marketing Agency Services Agency Services When developing an evolved marketing strategy, brands rely on us to deliver data-driven insights and decipher their customer data across all different customer touchpoints. Covering demographic data on over 240 million consumers and 24 million businesses, our proprietary data assets provide enriched insights and unique value propositions unmatched by other service providers. Master Management Our master data management solutions give clients the Marketing tools and flexibility needed to create a customized solution that ensures all of their information stays current and most importantly, actionable. Master Management Marketing base Platforms Marketing base Platforms Our Marketzone database platforms provide industry leading lifecycle marketing management software within a datadriven environment. Our solutions are efficient, customizable tools delivering powerful insights into your marketing campaigns. pg. 3

4 How We Stand Apart Our Business is Your Business Technology Our technology consistently delivers the solutions marketers demand. With technology changing rapidly, it is difficult to keep up with business intelligence. We provide you with the tools to stay connected and up to date. Insights Without a strategy rooted in data, marketing becomes a guessing game that s as unpredictable as it is wasteful. Our goal is to ensure your marketing budget delivers maximum impact with each initiative by identifying, analyzing, and catering to your most valuable customers and prospects. People Our people are what truly set us apart. The experience and longevity of our team means our clients can count on us to deliver. That is our difference. That is what makes us unique. Insights People

5 Our Approach From Diagnosis to Deployment, we deliver results Diagnose and Define Opportunities Our and Technology Services group subscribes to the Diagnose to Deploy framework. This approach allows us to diagnose and define opportunities, design and develop communication strategies, and bring them to life by deploying an optimal multichannel customer lifecycle experience. By leveraging these practice areas, we can help our clients power intelligent interactions and build lasting relationships with their most valuable customers. Design and Develop Communication Strategies Deploy an Optimal Multichannel Experience pg. 5

6 Diagnose to Deploy Your Business is Our Business Diagnose a client s existing marketing programs by going over each component and gaining in-depth understanding of its objectives Define areas of improvement and the most effective and efficient ways to optimize a client s digital program Diagnose Design data-driven, visually stunning creative to reach program goals and enhance the customer experience Develop the right framework, infrastructure, and technology to cater to each client s unique objectives and distinct target audience Deploy Define Deploy a custom solution to achieve program objectives and take them to the next level Develop Design

7 Diagnose Agency Services With decades of experience helping multichannel marketers leverage their data and turn it into actionable insights, our Agency Services group diagnoses current marketing initiatives to get a better understanding of where you are currently. Utilizing a structured and iterative approach, Agency Services helps marketers build a solid foundation for marketing communications and identifying areas for near-term improvement. Integrated Client Services Our client services team integrates itself into your business so you can continue to work on your business, from day one. From evaluating project requirements and recommending processing efficiencies, our team has a full understanding of your strategies and requirements to ensure you are getting the strongest return on your investment. Agency Services Integrated Client Services pg. 7

8 Define Agency Services Our Agency Services team helps you define and obtain a deeper understanding of your customers behavior, marketing performance, and the value of improvements against actionable objectives. By utilizing these three centers-of-excellence, Agency Services works with you to connect with your customers through data-driven insights, communication strategies, and creative services. Analytics and Insights Analytics and insights give clients the information they need for growing their business and defining what is and is not working. We provide comprehensive data evaluation and analysis, create target audience profiles, actionable views of your customer and prospects, and give you an understanding of the marketing opportunity at hand. Agency Services Analytics and Insights Winner! Winner! A B B B B B A B

9 A 1 Assessment B C 2 Roadmap! 4 Define Strategy Via a tailored customer experience and communication strategy, we offer marketers the actionable data and insights needed to create a comprehensive assessment and vision of their current and future marketing communications, which is culminated into a fully utilizable roadmap. From this, you will be able to leverage your data and create a cadence that aligns with your business objectives. 3 Strategies pg. 9

10 Design Creative From and digital, to direct mail design, we have the creative experts who will design the content you need to engage your customers and prospects. More than just a creative agency, our team uses data and analytics to design content that will resonate with your audience on an individual basis. Creative Individual Personalized Content Infrastructure Framework Your business strategy is what we use to design the infrastructure framework and technical solution, not vice versa. We listen to you in order to gain a complete understanding of your business. We work with you to design a framework that will ensure your data is accurate, the solution is scalable, and most importantly, that it is usable and matches your business and objectives. Infrastructure Framework Business Strategy Infrastructure Framework N W E N W E W S S E W S S N E Technical Solution N

11 Develop Marketzone Whether it is a traditional hosted database solution, or an on-demand cloud-based solution, our Marketzone database platforms can provide you with the scale and customization you need to achieve present day and planned marketing communication strategies. When intertwined with our data and master data management solution, our database platforms will provide you with a truly holistic view into your customer and prospect database, allowing you to better segment, target and acquire new customers, and then retain those customers throughout the customer lifecycle. BUY NOW Master Management base Platforms pg. 11

12 Deploy Customer Integration Having a solution in place that ensures you have a unique and persistent ID across all customer and prospect profiles is essential to deploying effective marketing campaigns. Our sophisticated CDI solution brings all of your data together quickly, accurately, and consistently. When it comes to connecting with customers and prospects, nothing is more important than data. With a wide range of comprehensive data assets, we will give you the information you need to deploy effective and lucrative marketing campaigns. Compile data into a single viewpoint Gather information for effective campaigns Master Management Master Management (MDM) is a set of processes, guidelines, and infrastructures that allow organizations to compile all data assets into one master file, giving them a single viewpoint of the data in their organization. Without a proper MDM strategy in place, marketing efforts will rarely reach their full potential. The ability to keep all of your data in one area, clean and ready to use, sets you apart from your competitors and will translate into informed strategy. base Platforms Master Management Unique and persistent ID

13 Deploy Marketzone Marketzone is a hosted database solution that helps marketers provide their customers with marketing communications in the right channel at the right time whether that s realtime or otherwise. Customized and scalable to your needs, Marketzone offers business intelligence, reporting, and campaign management tools that empower marketers to develop and deploy actionable marketing campaigns. Integrated Client Services Acting as your dedicated resource, our integrated client services group brings together all facets of the diagnose to deploy framework to help ensure your success. As a team, they work towards the successful implementation of your marketing campaigns, reporting, and on-going communication optimization. pg. 13

14 Why and Technology Services? and Technology Services combine best-in-class data assets with innovative database marketing solutions that provides our clients with the tools needed to execute multichannel lifecycle marketing campaigns. But it is our people that truly sets our data and technology services apart. The experience and longevity of our team means our clients can count on us to deliver. Clients choose to work with us because of our people

15 A holistic approach to lifecycle marketing Yes Lifecycle Marketing is the innovative, holistic solution to the top-of-mind challenges of today s marketers. As part of Yes Lifecycle Marketing, and Technology Services is one of three fully integrated supporting disciplines data and database marketing, solutions, and agency services. Delivered via a single vendor, Yes Lifecycle Marketing puts marketers at the helm of their own programs by providing the unhindered unified framework they need to succeed. pg. 15

16 yeslifecyclemarketing.com

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