BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments"

Transcription

1 BrightRoll Insights: Mobile Video Advertising Strengthens TV Media Investments

2 Executive Summary While TV remains a trusted mass market media with the broadest reach, video consumption on mobile devices is becoming an integral part of how marketers and agencies connect, engage and convert customers. This first-of-its-kind study from BrightRoll and Nielsen shows how mobile video advertising can be an effective complement for TV advertisers trying to reach increasingly fragmented audiences and improve ROI.

3 Television has been and remains the primary advertising vehicle for the world s largest brand marketers. As the mobile space has matured and consumers have devoted more time to both mobile devices and TV, the marketing community has seen new opportunities to influence behaviors. As consumers have increasingly engaged with digital video on mobile devices, brand marketers are considering complementing their TV investments with mobile video to put their message where consumers are spending their time. Consumption of sight, sound, and motion continues to set records on TV, dominates the desktop and is growing on mobile devices. Today, consumer media viewing habits are changing more rapidly than ever before. Consumption of sight, sound, and motion continues to set records on TV, dominates the desktop and is growing on mobile devices. Brand marketers are considering unprecedented media investments to reach these consumers, whose attention has become harder to capture as their media consumption fragments. Television: Record-setting ad consumption Desktop: Ad consumption domination Mobile: Growing ad consumption Marketers want the most from their media investments, and now they have more outlets across which to optimize. BrightRoll commissioned Nielsen to examine media efficiency across TV and mobile video in a first-of-its-kind study. The results of this study provide suggestions on how to execute multi-screen campaigns cost effectively and with better results. The results of this study provide suggestions on how to execute multi-screen campaigns cost effectively and with better results.

4 The Changing Face of Media Consumption The challenge of effectively reaching customers is complicated by changes in consumer viewing habits, including a significant evolution to multi-screen viewing. Understanding this shift is important to ensuring brand advertising budgets generate the maximum return on investment for advertisers and agencies. TV penetration is unmatched, as over 95 percent of American households own a TV. 1 TV ad budgets are the largest for any media segment with a forecast $68 billion spend in 2014 in the U.S., according to emarketer. 2 While TV remains the first screen, video consumption on mobile devices is increasing at record levels. CMO.com reports that online video consumption across mobile devices is accelerating rapidly, with smartphone increases of 73 percent and tablet increases of 42 percent year over year (Q vs Q1 2014). 3 emarketer states that U.S. mobile advertising grew to $9.69 billion in 2013 and is projected to reach $17.73 billion by the end of The number of U.S. mobile and connected TV viewers will reach a staggering million by US TV vs. Digital Video Ad Spending Annual Increases, $0.89B $1.81B $1.31B $2.19B $1.76B $2.06B $1.81B $1.68B $2.21B $1.67B $1.59B $2.66B $3.18B $3.88B The dramatic shift in consumer behavior has encouraged many brand marketers to rethink their media buying strategies to put their message where target audiences are spending time. TV Digital Video Online video consumption growth in smartphones and tablets 73% Smartphones are rapidly gaining popularity with 73% year over year growth. 3 42% Tablets are also taking market share with 42% year over year growth. 3 SOURCES 1 Forbes, Fifty Essential Mobile Marketing Facts 2 emarketer, June CMO.com U.S. Digital Video Benchmark Adobe Digital Index Q emarketer, August 2013

5 US Global Mobile Advertising Growth 20 billion 16 billion $17.73B +82.9% increase US mobile advertising is projected to reach $17.73B by the end of billion 8 billion 4 billion $9.69B +57% year-over-year share growth for US mobile 2013 Actual 2014 Projected Source: emarketer, August 2013 Over 95 percent of American households own a TV 204.6MM projected U.S. mobile and connected TV viewers by 2017

6 First-Of-Its-Kind Multi-Screen Efficiency Study Nielsen, the leading global information and measurement company, was commissioned by BrightRoll, the leading independent programmatic video ad platform, to develop a study to demonstrate how brand marketers can put their media dollars to work most effectively through a combination of TV and video advertising served to mobile devices. Findings from the study indicate that a marketer s reach for a desired target consumer may rise as much as 12.7 percent when TV advertising is aligned with video advertising served to mobile devices. The study uncovered how brand marketers can optimize their ad spend amidst the rapidly changing media consumption habits of their target consumers. Leveraging Nielsen s data and simulation capabilities, the study focused on four major verticals: CPG, auto, financial services and telecom. The goal of the study was to determine how the pairing of mobile and TV advertising can build incremental reach for brand advertisers and improve cost efficiency. Nielsen s research shows that a combination of TV advertising supplemented with video ads served to mobile devices can help marketers reach those consumers whose attention is spread across multiple screens. Findings from the study indicate that a marketer s reach for a desired target consumer may rise as much as 12.7 percent (in the CPG vertical) when TV advertising is aligned with video advertising served to mobile devices. Furthermore, reallocating 15 percent of a brand s TV budget to mobile, reduces the cost per target rating point (TRP)* by as much as 13.7 percent. Incremental brand reach using mobile 72.8% +12.7% 71.0% +11.9% 71.9% +9.5% 71.6% +9.9% CPG (Females 25 54) Auto (Adults 25 54) Telecom (Adults 18 49) Financial Services (Adults 18 49) BrightRoll Mobile Incremental Audience TV only *Target Rating Point (TRP) is one percent of the specifically targeted audience, not the total audience, being reached by an advertisement.

7 Nielsen estimates that for marketing campaigns to capture more than 60 percent of its target audience, brands often spend more than $707,000 per reach point (i.e., cost per point). Further, it s not surprising for brands to spend $1,389,000 or more to acquire one incremental reach point after 70 percent of consumers have been reached. This dramatic increase in incremental cost per point indicates that marketers often hit a point of diminishing returns once they hit the 60 and 70 percent thresholds. Cost Per Point Increase $1,400,000 $1,000,000 Methodology The study, conducted by Nielsen, was commissioned by BrightRoll s research department. The study was conducted on four omnipresent verticals: Consumer Packaged Goods (CPG), auto, financial services and telecom. Data was aggregated from multiple sources including Nielsen NPM panel, Nielsen EMM panel and Nielsen Monitor Plus. TV TRP and incremental reach point analysis were calculated via Nielsen NPM and Monitor Plus data. Mobile TRP was calculated utilizing BrightRoll data. CPG: Cost per TRP Females $48,641 $46,536 $44,296 $41,949 Auto: Cost per TRP Adults $600,000 $200,000 $43,981 $43,303 $42,429 $41,358 Telecom: Cost per TRP Adults $42,335 $41,106 $39,707 $38, Percent reach on TV Financial Services: Cost per TRP Adults $40,073 $39,072 $37,902 $36,571 TV only Shift 5% to mobile Shift 10% to mobile Shift 15% to mobile

8 Reach Fragmented Audiences with TV and Mobile Video Today s marketers live in a different world than just 10 years ago. As consumption of media expands across multiple screens, it s become harder for marketers to execute against these channels in a manner that is cost effective. As video consumption on mobile devices continues to accelerate, complementing TV buys with an incremental investment in a mobile video advertising strategy will result in a more efficient use of a marketer s advertising dollars. Moreover, once marketers hit the 60 and 70 percent thresholds in reach, there is a point of diminishing returns for their TV buy. Mobile video advertising creates new and more efficient opportunities to reach audiences that choose to consume content on mobile devices. As such, reallocating a portion of a brand s TV budget to a mobile ad platform will increase incremental reach. Advances in mobile technology continue to benefit consumers and change the way they consume media. Marketers have an opportunity to benefit from these changes in consumer attention as well. Based on the insights from this study, it is clear that complementing TV with smart video advertising executions will make brands and agencies advertising dollars work harder. Millennials Lead Changes in Consumption Millennials and Hispanic Millennials are exhibiting significant changes in how they consume media. Millennials, whose use of smartphones is at a near-constant rate, are one of the largest population segments in the U.S., totaling about 77 million. In the secondquarter of 2014, 85% of Millennials aged own devices, an increase from 77% in the second quarter of The credit reporting and consumer data firm Experian says that 43 percent of Millennials are mobile dominate when it comes to digital media consumption. Drilling down into the demographic data reveals an even more dramatic insight - 58 percent of Hispanic Millennials watch videos on their smartphone. Smartphone phone and television consumption by age range 18% 38% 25% 45% 34% 19% 13% 8% Smartphone Video Television Experian, May 2014

9 What s Next? Although consumers have embraced video consumption on mobile devices, one of the biggest impediments to marketer adoption has been a lack of industry standard tracking and measurement in mobile video. To address this issue, BrightRoll has been actively involved in establishing standards for mobile measurement, including being a beta participant of Nielsen Online Campaign Ratings. Nielsen Online Campaign Ratings identifies and provides consistent measurement of consumers exposed to mobile ad campaigns. As standards are established and adopted, marketers will soon be able to measure their mobile campaign delivery to target audiences.

10 BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across the web, mobile and connected TV. The company powers digital video advertising for the world s largest brands, including 85 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. 85 of AdAge of 20 top ad networks Top 15 agencies ADVERTISERS BRANDS ATDs AD NETWORKS AGENCIES PRIVATE MARKETPLACE DESKTOP MOBILE WEB & APPS SSPs EXCHANGES PUBLISHERS 25/50 of top publishers 15,000 websites 10 largest DSPs PARTNERS 6,000 mobile web & apps 100+ leading video service partners in data, research, creative services, and technology and infrastructure. For more case studies, whitepapers and videos about BrightRoll and the programmatic advertising space, please visit our resources page. BrightRoll.com United States Europe Canada Copyright 2014 BrightRoll, Inc.

TV + Online Video: The Best of Both Worlds

TV + Online Video: The Best of Both Worlds WHITE PAPER: Share-shift Analysis TV + Online Video: The Best of Both Worlds FEBRUARY, 2011 EXECUTIVE SUMMARY Online video ad spending increased by 40% 1 in 2010 as an increasing number of advertisers

More information

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING

DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING DIGITAL VIDEO 2013 US VIDEO ADVERTISING: FIRMLY ROOTED AND GROWING BrightRoll US Video Advertising Report: April 2013 www.brightroll.com 415.677.9222 343 Sansome Street, Suite 600, San Francisco, CA 94104

More information

The State of Mobile Social Advertising

The State of Mobile Social Advertising Q1 2015 The State of Mobile Social Advertising Affirming The Advantages of a Managed Approach Table of Contents About The Report Executive Summary... Mobile Advertising Spend Growth... Pricing Trends...

More information

ONLINE GRP. igrp yougrp. wegrp. What You Need to Know About. P1 United States Europe Canada. Copyright 2013 BrightRoll, Inc. All names and logos are

ONLINE GRP. igrp yougrp. wegrp. What You Need to Know About. P1 United States Europe Canada. Copyright 2013 BrightRoll, Inc. All names and logos are igrp yougrp wegrp What You Need to Know About ONLINE GRP Copyright 2013, Inc. All names and logos are P1 Digital video advertising is projected to grow 41% in 2013. What You Need to Know About Online GRP

More information

Hispanic Americans Foreshadow the Future of Media

Hispanic Americans Foreshadow the Future of Media Hispanic Americans Foreshadow the Future of Media A whitepaper exploring the media consumption habits of Hispanic Americans Presented by + Table of Contents 2 4 5 13 Executive Summary Hispanic Americans

More information

UK Video Advertising Report November 2012

UK Video Advertising Report November 2012 UK Video Advertising Report November 2012 BrightRoll UK Video Advertising Report: November 2012 brightroll.co.uk +44 (0)207 550 5580 22, Long Acre London WC2E 9LY Copyright 2012 BrightRoll, Inc. 64% of

More information

Elevate the User Experience Plug Into Your Payday

Elevate the User Experience Plug Into Your Payday Elevate the User Experience Plug Into Your Payday Plug into a Better Mobile Experience. Deliver High-Quality Video Ads. Maximize Your Payday. THE BENEFITS OF INTEGRATING YUME S SDK FOR DEVELOPERS YuMe.com

More information

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting

The Mobile Data Management Platform. Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting The Mobile Data Management Platform Reach Relevant Audiences Across Devices and Channels with High Impact Ad Targeting 1 Introduction As users spend more time engaging with media on mobile devices, brands

More information

The Changing Environment of Video Advertising

The Changing Environment of Video Advertising WhitePaper The Changing Environment of Video Advertising Video. Personal. Everywhere. White Paper Introduction While the technology industry today moves in evolutions, not revolutions, you d be hard-pressed

More information

How TV, Online and Magazines Contribute Throughout the Purchase Funnel

How TV, Online and Magazines Contribute Throughout the Purchase Funnel Assessing Ad Impact: How TV, Online and Magazines Contribute Throughout the Purchase Funnel OVERVIEW Dynamic Logic, a company specializing in advertising accountability research, recently updated their

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

SIZMEK MOBILE INDE X 2015. Formats, Adoption, and Waste

SIZMEK MOBILE INDE X 2015. Formats, Adoption, and Waste SIZMEK MOBILE INDE X 2015 Formats, Adoption, and Waste CO N T EN T S THE MOBILE MARKETING OVERVIEW CH A R T S 3 U.S. MOBILE PHONE INTERNET USERS AND PENETRATION 3 Addressable mobile inventory 3 U.S. MOBILE

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

PIVOTAL. U.S. Equity Research Internet / Advertising. Pivotal Research Group

PIVOTAL. U.S. Equity Research Internet / Advertising. Pivotal Research Group PIVOTAL Pivotal Research Group U.S. Equity Research Internet / Advertising Nielsen Data: TV Dominates Time, Other Media Grows March 5, 2014 BOTTOM LINE: Nielsen published its "Cross-Platform" report for

More information

Insights from DoubleClick Video advertising momentum

Insights from DoubleClick Video advertising momentum Insights from DoubleClick What s Inside? Introduction Video ads: a story of growth Brand advertisers dominate the video ad landscape Who are the top publishers in video monetization? What does this mean

More information

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction.

MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. RE MYTH-BUSTING SOCIAL MEDIA ADVERTISING Do ads on social Web sites work? Multi-touch attribution makes it possible to separate the facts from fiction. Data brought to you by: In recent years, social media

More information

Digital Advertising Report. Adobe Digital Index Q1 2015

Digital Advertising Report. Adobe Digital Index Q1 2015 Digital Advertising Report Adobe Digital Index Q1 2015 Table of contents Social 3. Overview 4. Social streaming apps 5. Social branded post 6. Social impressions 7. Social interaction rate by industry

More information

US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016

US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 December 2015 US DIGITAL MEDIA USAGE: A SNAPSHOT OF 2016 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns. We include infographics

More information

UNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD. standout brand experiences

UNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD. standout brand experiences UNDERSTANDING RESPONSIVE DESIGN A SOLUTION FOR PUBLISHERS AND ADVERTISERS IN A MULTI-SCREEN WORLD INTRODUCTION As the penetration and use of mobile devices continues to increase, publishers and advertisers

More information

2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by:

2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK. *Survey fielded by: 2013 ONLINE ADVERTISING PERFORMANCE OUTLOOK *Survey fielded by: EXECUTIVE SUMMARY Over the past several years, digital media has continued to develop as a branding medium, growing beyond its roots as a

More information

Media Trends: Q4 Report

Media Trends: Q4 Report Media Trends: Q4 Report By Marketing Mechanics DECEMBER 2014 Media Trends Q4 2014 1 Introduction Marketing Mechanics are pleased to present Q4 Media Trends Report of 2014. Our research is based on insights

More information

Marchex Summary November 2012

Marchex Summary November 2012 Marchex Summary November 2012 SAFE HARBOR STATEMENT This presentation contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical

More information

THE EVOLUTION OF TV. Reaching Audiences Across Screens

THE EVOLUTION OF TV. Reaching Audiences Across Screens 2 THE EVOLUTION OF TV Reaching Audiences Across Screens Part one of our Evolution of TV series, 7 Dynamics Transforming TV, introduced the increasing shift of TV to delivery over the internet. Here we

More information

Driving Relevant Business Insights From Social Media

Driving Relevant Business Insights From Social Media A FROST & SULLIVAN EXECUTIVE SUMMARY Driving Relevant Business Insights From Social Media In Collaboration With: View the ondemand version of the ebroadcast: www.frost.com/insights Even the most successful

More information

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media

INTRODUCTION. 6 Keys to Reaching and Winning Today s Connected Consumer 2014 Cox Media INTRODUCTION We re living in an always on society where business and life never slow down for a moment. To stay on top of their busy lives, your target customers are constantly connected. Whether watching

More information

Company Category S2S Description

Company Category S2S Description LIVERAMP INTEGRATIONS Company Category S2S Description 24/7, Video 24/7 creates the technology tools for business advantage in the digital age, offering clients powerful and streamlined marketing solutions

More information

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from

The CMO s Guide to Data-Driven Marketing. Smart Market: Vol. II Data-Driven Marketing, Demystified. With Support from The CMO s Guide to Data-Driven Marketing Smart Market: Vol. II Data-Driven Marketing, Demystified With Support from WELCOME TO THE NEW MARKETING Data is changing the very essence of marketing. Gone are

More information

McKinsey iconsumer The digital youth: A glimpse into future market evolution

McKinsey iconsumer The digital youth: A glimpse into future market evolution The digital youth: A glimpse into future market evolution By Bertil Chappuis, Ewan Duncan, and Naomi Neruda While many commentators note the swift uptake of all things digital by younger consumers, new

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

fragment of your imagination?

fragment of your imagination? Is good digital advertising a fragment of your imagination? Ken Mallon Global President, Digital Allan Thompson Vice President, Digital Product Development This media revolution can be an extremely sharp

More information

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative

Real-Time Marketing, Dynamic Creative Optimization. Understanding the Intersection of Data, Media and Big Creative ` Real-Time Marketing, Dynamic Creative Optimization & the Empowered Marketer Understanding the Intersection of Data, Media and Big Creative Online media, paired with an influx of data sources, has made

More information

State of Mobile Commerce Growing like a weed

State of Mobile Commerce Growing like a weed State of Mobile Commerce Growing like a weed Q1 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is 29% of ecommerce transactions in the US and 34% globally. By the end of 2015, mobile

More information

Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game.

Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Stop waiting for the year of mobile advertising. The new buying model will change the rules of the whole digital advertising game. Orange Advertising Network global insights international network reach

More information

Appscend Mobile Platform Whitepaper

Appscend Mobile Platform Whitepaper A Appscend Platform Presentation Appscend Mobile Platform Whitepaper V V a l u e 1 A d d e d Appscend Platform Presentation Table of Contents Overview... 3 About the company... 3 The Amazing Mobile Application

More information

US Digital Media Usage: A Snapshot of 2014

US Digital Media Usage: A Snapshot of 2014 NOVEMBER 2013 US Digital Media Usage: A Snapshot of 2014 This Snapshot provides a key to digital media usage trends next year and how they will be different from this year s patterns critical for marketers

More information

Digital Advertising Trends-Excerpt. Prepared for:

Digital Advertising Trends-Excerpt. Prepared for: Digital Advertising Trends-Excerpt Prepared for: March 6, 2013 Altman Vilandrie & Company AV&Co. is the leading strategy firm focused on the Telecom, Media, and Tech sectors Background Founded in 2002

More information

DATA BROUGHT TO YOU BY

DATA BROUGHT TO YOU BY DATA BROUGHT TO YOU BY WHY BEING CUSTOMER-CENTRIC MEANS BEING DATA-DRIVEN A CROSS-CHANNEL ANALYSIS OF HOW MULTI-TOUCH ATTRIBUTION CHALLENGES CATEGORY MARKETING NORMS. Changing habits and the rapid rise

More information

Telecommunications, Media, and Technology. Leveraging big data to optimize digital marketing

Telecommunications, Media, and Technology. Leveraging big data to optimize digital marketing Telecommunications, Media, and Technology Leveraging big data to optimize digital marketing Leveraging big data to optimize digital marketing 3 Leveraging big data to optimize digital marketing Given

More information

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape

Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape Capturing Near Me Moments: How location-based mobile advertising is changing the marketing landscape A Digital Marketing Depot Whitepaper Introduction: The mobile advertising opportunity Smartphone ubiquity

More information

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011. Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,

More information

Mobile video advertising

Mobile video advertising Mobile video advertising A major revenue opportunity for operators Scan for mobile reading Operators are looking at ways to monetize the huge growth in mobile video consumption by subscribers. This document

More information

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG

State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG State of the Market LOCATION POWERED MOBILE ADVERTISING REPORT DEEP DIVE ON CPG USING MOBILE ADVERTISING TACTICS TO DRIVE AND MEASURE SALES LIFT FOR CPG The consumer package goods (CPG) vertical has traditionally

More information

The Impact of Tablet Visitors on Retail Websites

The Impact of Tablet Visitors on Retail Websites The Impact of Visitors on Retail Websites Adobe Digital Marketing Insights Adobe Digital Marketing Insights Report The Impact of Visitors on Retail Websites Executive Summary Consumers who visit retail

More information

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT

THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT THE STATE OF MOBILE ADVERTISING Q2 2015 BENCHMARK REPORT TABLE OF CONTENTS Introduction Benchmark Data Advertiser Recommendations About the Data GREETINGS, Welcome to Ampush s Q2 2015 Benchmark Report.

More information

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc.

The Rise of Big Data and the Internet. Judy Bahary, SVP, comscore Inc. The Rise of Big Data and the Internet Judy Bahary, SVP, comscore Inc. Some Big Data Nuggets 92% of the world s data was created in just the past two years Today s smartphone would have been most powerful

More information

Rentrak Overview: Exact Commercial Ratings

Rentrak Overview: Exact Commercial Ratings Rentrak Overview: Exact Commercial Ratings Bruce Goerlich Chief Research Officer January 22, 2013 Who is Rentrak? Strategic Uses of Exact Commercial Ratings Rentrak Examples Summary 2 Who is Rentrak? 3

More information

ADVERTISING TRAVEL PRODUCTS TO MULTI-SCREEN CONSUMERS. A UK Travel white paper November 2012

ADVERTISING TRAVEL PRODUCTS TO MULTI-SCREEN CONSUMERS. A UK Travel white paper November 2012 ADVERTISING TRAVEL PRODUCTS TO MULTI-SCREEN CONSUMERS A UK Travel white paper November 2012 THE UNITED KINGDOM - A NATION OF MULTI-SCREENERS With the spread and evolution of mobile devices, be prepared

More information

Bridging Digital with Television Measurement Presentation to the BRC

Bridging Digital with Television Measurement Presentation to the BRC Presentation to the BRC May 28, 2013 Rebecca Shropshire, VP Digital Chris Herlihey, VP Research Bridging digital with television measurement Why it s important 25-30 TV hours / 11 internet hours per week

More information

Insights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution

Insights from McKinsey s Global iconsumer Research. The Young and the Digital: A Glimpse into Future Market Evolution Insights from McKinsey s Global iconsumer Research The Young and the Digital: A Glimpse into Future Market Evolution iconsumer Maps Shifts in Digital Behavior Around the Globe This article is one of a

More information

Travel Flash Report. Booking on mobile goes mainstream

Travel Flash Report. Booking on mobile goes mainstream Travel Flash Report. Booking on mobile goes mainstream SEPTEMBER 215 1 TRAVEL FLASH REPORT: BOOKING ON GOES MAINSTREAM Introduction. Since 214, Criteo has analyzed more than 1 billion bookings generated

More information

Essential Video Marketing Trends for 2015

Essential Video Marketing Trends for 2015 Essential Video Marketing Trends for 2015 The Rise of Mobile Video Video continues to win over both marketers and consumers, offering a rich medium to attract, educate, delight and increasingly convert

More information

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012 Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related

More information

THE EVOLUTION OF TV. The Promise of Programmatic TV

THE EVOLUTION OF TV. The Promise of Programmatic TV 3 THE EVOLUTION OF TV The Promise of Programmatic TV Our Evolution of TV series explores how TV is shifting to internet delivery. Programmatic TV is one dynamic driving the shift and potentially transforming

More information

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders

4.5% 2014 Digital Marketing Optimization Survey results > 4.5% Top lessons learned from the leaders 2014 Digital Marketing Optimization Survey results Top lessons learned from the leaders Table of contents 1: Introduction 2: Five lessons from the top 20% #1: They test to make decisions 3: #2: They put

More information

State of Mobile Commerce. Q1 2015

State of Mobile Commerce. Q1 2015 State of Mobile Commerce. Q1 2015 MARCH 2015 Executive Summary Mobile commerce is growing like a weed. Mobile is now 29% of ecommerce transactions in the US and 34% globally. Mobile shopping trends ecommerce

More information

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile

1H 2015 Mobile Advertising Benchmarks Report. September 2015. #1Rmobile Mobile Advertising Benchmarks Report September 2015 #1Rmobile Table of Contents About This Report / Methodology...3 Highlights & Key Findings... 4 Mobile Program Overview...5 6 Interactive In-Stream Video

More information

In-Stream Video - It's What Consumers Want

In-Stream Video - It's What Consumers Want 1 Introduction One video any screen. MediaMind is actually making that idea a reality. One platform and workflow to manage, serve and track your video assets to all the engagement points you want to leverage

More information

SEPTEMBER 2012 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends

SEPTEMBER 2012 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends SEPTEMBER 0 Device & Manufacturer Data Device & OS Mix Mobile Developer Trends Global Tablet Trends September 0 Device & Manufacturer Data Top Manufacturers (all devices) CHART A Top 0 Mobile Phones CHART

More information

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified

Redefining Measurement from Awareness to Conversion. Smart Market: Vol. 4 Data-Driven Marketing, Demystified Smart Market: Vol. 4 Data-Driven Marketing, Demystified Redefining Measurement from Awareness to Conversion PROGRAMMATIC MARKETING & THE NEW CUSTOMER JOURNEY In today s multiscreen world, the odds that

More information

The Tablet Evolution 2013

The Tablet Evolution 2013 The Tablet Evolution Bite Sized Thought Piece 2013 The tablet has come a long way since its mainstream launch in 2010 and ownership now stands at one in four households in Great Britain (Ipsos MediaCT

More information

IAB Australia Mobile Landscape Study

IAB Australia Mobile Landscape Study IAB Australia Mobile Landscape Study 2014 Mobile advertising industry snapshot World leaders in brand & comms measurement More than 400 brand and communication experts worldwide Numerous industry awards,

More information

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS

More information

Q2 2012 Global Digital Advertising Update

Q2 2012 Global Digital Advertising Update Q2 2012 Global Digital Advertising Update Adobe Digital Index Q2 2012 Global Digital Advertising Update Table of contents 1: Executive summary 2: Overall search trends 4: Search by device type 6: Facebook

More information

ADDICTIVE MOBILITY 2014 YEAR END REPORT

ADDICTIVE MOBILITY 2014 YEAR END REPORT ADDICTIVE MOBILITY 2014 YEAR END REPORT FOREWORD Mobile has become the connective tissue. 2014 witnessed a clear demarcation between Global brands and Agencies who have fully embraced mobile advertising

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook:

7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS. www.tapinfluence.com Share this ebook: 7 KEY INFLUENCER MARKETING STRATEGIES FOR FOOD BRANDS www.tapinfluence.com Share this ebook: CONTENTS Influencer Marketing Overview Why Work with Influencers? 7 Influencer Marketing Strategies for Food

More information

TRENDS IN PAID DIGITAL MEDIA

TRENDS IN PAID DIGITAL MEDIA TRENDS IN PAID DIGITAL MEDIA AGENDA DIGITAL AD SPENDING TRENDS CROSS-PLATFORM POSSIBILITIES GETTING TARGETED PRICING MODELS 2 TRENDS IN PAID DIGITAL MEDIA DIGITAL AD SPENDING: TRAVEL THE STEADY RISE IN

More information

Trust in Advertising and Brand Messages

Trust in Advertising and Brand Messages Nielsen Featured Insights Delivering consumer clarity April 2012 www.nielsen.com Trust in Advertising and Brand Messages Irish Consumer Trust in Earned Media Sources most credible Editorial content still

More information

The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015

The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015 PhoCusWright White Paper The U.S. Hotel Advertising Marketplace: Industry Sizing and Trends 2015 Sponsored by Written and Researched by Tom Powell aviano sans berling FUTURA PMS-377 PMS-2617 PMS-444 669933

More information

THE BASICS OF PROGRAMMATIC

THE BASICS OF PROGRAMMATIC 1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How to use real-time, automated technology for B2B digital advertising PROGR AMMATIC BA SICS Programmatic 101 for B2B

More information

FINDING THE RIGHT STUDENTS: FOUR KEY TRENDS IMPACTING INQUIRY GENERATION

FINDING THE RIGHT STUDENTS: FOUR KEY TRENDS IMPACTING INQUIRY GENERATION FINDING THE RIGHT STUDENTS: FOUR KEY TRENDS IMPACTING INQUIRY GENERATION INTRODUCTION The lack of stability education marketers have experienced over the last several years has been unprecedented. And

More information

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION

MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION 2014 MOBILE AD RECEPTIVENESS, ENGAGEMENT, AND ACTION Overview Advertisements are an essential part of marketing. Through ads we can raise awareness, inform consumers, offer deals, and drive shoppers in

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

What s New in Analytics: Fall 2015

What s New in Analytics: Fall 2015 Adobe Analytics What s New in Analytics: Fall 2015 Adobe Analytics powers customer intelligence across the enterprise, facilitating self-service data discovery for users of all skill levels. The latest

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35

TABLE OF CONTENTS. Germany Overview 24 Spain Overview 27 Portugal Overview 30 The Netherlands Overview 32 Czech Republic Overview 34 About WSI 35 TABLE OF CONTENTS Executive Summary 2 United Kingdom Internet Usage 3 Total Advertising 4 Digital Advertising 5 Display Advertising 7 Search and Social 8 Social Media 9 Mobile Marketing 11 Europe Total

More information

BUILDING LIFETIME VALUE WITH SEGMENTATION

BUILDING LIFETIME VALUE WITH SEGMENTATION PRESENTS DATA DRIVEN BRAND MARKETING PART ONE YOUR DEFINITIVE GUIDE TO BUILDING LIFETIME VALUE WITH SEGMENTATION WHAT YOU D KNOW IF WE COULD TALK TO YOU Proving the Value of Marketing 1 2 3 4 5 6 SEE YOUR

More information

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing

More information

Quarterly email benchmark report

Quarterly email benchmark report Quarterly email benchmark report Q2 2014 April, May, June An Experian Marketing Services benchmark report Q2 2014 email benchmark report Q2 2014 executive summary...1 Spotlight on: Email for mobile acquisition...2

More information

Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital

Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Ecosystem The local game is changing. Daily deal sites like Groupon and LivingSocial.com in the U.S. have altered the

More information

TABLE OF CONTENTS TABLE OF CONTENTS I.

TABLE OF CONTENTS TABLE OF CONTENTS I. TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable

More information

From National to Neighbor: How to localize your mobile strategy!

From National to Neighbor: How to localize your mobile strategy! Welcome to today s webinar From National to Neighbor: How to localize your mobile strategy Presented by: Neil Mahoney Partner SIM Partners @nmahoney Monica Ho Vice President of Marketing xad @HoInDaHizzy

More information

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap

actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap actionable big data. maximum roi. HOW TO DRIVE OFFLINE RETAIL SALES USING ONLINE MARKETING Building a bridge to overcome the online to offline gap Why read this paper? We are inundated with online marketing

More information

Advertising media - A

Advertising media - A Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most

More information

Measuring TV s Impact for Mobile Advertisers

Measuring TV s Impact for Mobile Advertisers Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted

More information

Social Media Strategy

Social Media Strategy Marketing Strategy and Performance Benchmarks Social Media Strategy Research Summary Report Ascend2 Research Conducted in Partnership with Leading Marketing Solution Providers Social Media Strategy Research

More information

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved

MOBILE BUYER SURVEY 2014. February 25, 2014. Rubicon Project All Rights Reserved February 25, 2014 Rubicon Project All Rights Reserved buyers EXECUTIVE representing SUMMARY more than 100,000 globally. Global mobile advertising spending is forecast to reach $18 billion in 2014, and

More information

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising

The Quantcast Display Play-By-Play. Unlocking the Value of Display Advertising The Quantcast Display Play-By-Play Unlocking the Value of Display Advertising Introduction In 2013, businesses will spend nearly $18 billion on display advertising. Over the past few years, we've seen

More information

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014

THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 THE AUSTRALIAN ONLINE LANDSCAPE REVIEW JULY 2014 STATE OF THE ONLINE LANDSCAPE July 2014 Welcome to the July 2014 edition of Nielsen s Online Landscape Review. The online landscape in July saw Australians

More information

Measuring Mobile Advertising ROI Using BlueCava Device Identification

Measuring Mobile Advertising ROI Using BlueCava Device Identification Executive White Paper Series Measuring Mobile Advertising ROI Using BlueCava Device Identification Inside Executive Summary... 2 The Challenges of Mobile Marketing ROI Measurement... 2 The Mobile Imperative...

More information

Mythbusting: The Exaggerated Effects of Cord Cutting.

Mythbusting: The Exaggerated Effects of Cord Cutting. Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean

More information

DIGITAL AD SPENDING BENCHMARKS BY INDUSTRY: THE COMPLETE EMARKETER SERIES FOR 2015

DIGITAL AD SPENDING BENCHMARKS BY INDUSTRY: THE COMPLETE EMARKETER SERIES FOR 2015 MAY 2015 DIGITAL AD SPENDING BENCHMARKS BY INDUSTRY: THE COMPLETE EMARKETER SERIES FOR 2015 EXECUTIVE SUMMARY INTRODUCTION US industries will collectively spend more than $58 billion on paid digital advertising

More information

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper

Five Questions to Ask Your Mobile Ad Platform Provider. Whitepaper June 2014 Whitepaper Five Questions to Ask Your Mobile Ad Platform Provider Use this easy, fool-proof method to evaluate whether your mobile ad platform provider s targeting and measurement are capable

More information

Lionbridge 2014 Global Email Survey Results

Lionbridge 2014 Global Email Survey Results Lionbridge 2014 Global Email Survey Results Introduction Today s consumers are more connected and more savvy than ever. While mobile marketing on social media channels gets the Lion s share of attention,

More information

News in a Mobile World

News in a Mobile World News in a Mobile World About This Series The business of news continues to change at an astonishingly rapid pace. Like our local news partners, CNN must stay ahead of evolving consumer preferences, new

More information

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.

Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55. Brazilian Mobile Advertising Services Market Application-to-peer SMS Advertising is Expected to Generate a CAGR of 55.5% until 2019 9838-65 January 2015 Contents Section Slide Number Executive Summary

More information

2010 Brightcove, Inc. and TubeMogul, Inc Page 2

2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Background... 3 Methodology... 3 Key Findings... 4 Online Video Streams... 4 Engagement... 5 Discovery... 5 Distribution & Engagement... 6 Special Feature: Brand Marketers & On-Site Video Initiatives...

More information

Mobile Advertising Around the Globe: 2015 Annual Report

Mobile Advertising Around the Globe: 2015 Annual Report BEST PRACTICE SERIES Mobile Advertising Around the Globe: 2015 Annual Report 9 INSIGHT SERIES The Definitive Facebook Advertising Playbook marinsoftware.com Executive Summary In 2014, global smartphone

More information

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA

INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA INTELLIGENT MOBILE MONETIZATION--POWERED BY BIG DATA Using Predictive Learning to Reach the Right Customers with the Right Mobile App Cohort analysis a Big Data-powered approach for making every ad impression

More information