2015 Communications Workshop

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1 2015 Communications Workshop The MBA Communications Council Presents: Mapping Out Your Marketing Strategy

2 2015 MBA Communications Workshop August 12-13, 2015 Ridgeland, MS Schedule of Events Wednesday, August 12 - C Spire Building, 6th Floor, Ridgeland 12:30 p.m. Registration 1:00 p.m. Welcome Leitha Chapman, Communications Council Chairman Mac Deaver, MBA President 1:20-2:15 p.m. Introduction to Mobile Payments/Affects of Emerging Technology Austin Center & Darrin Wall, Acuity Merchant Services *MBA Affiliate Member 2:15-3:15 p.m. Effective Channel Strategies for Maximum Customer Impact Susan Steele, NCR *MBA Affiliate Member 3:15-3:30 p.m. Break - Sponsored by Econocheck Corporation 3:30-4:30 p.m. Making the Case for Feeding the Media Patrick Dix, Shazam *MBA Affiliate Member 6:00 p.m. Cooking Class at Farmer s Table in Livingston (Directions will be provided) Thursday, August 13 - Embassy Suites, Ridgeland 8:00 a.m. Continental Breakfast / Exhibits Open 8:30-9:00 a.m. The Importance of Marketing & Communications: Combining Communication & Talent Management with Effective Marketing Practices - Brian Townley, Leadership Author 9:00-9:40 a.m. Discussion Group #1 9:40-10:00 a.m. Break / Exhibits Open 10:15-11:30 a.m. Inspiring Leadership: Unleashing Motivation in the Workplace 11:30 12 Noon Discussion Group #2 12:00-1:00 p.m. Lunch/Exhibits Open 1:00-2:30 p.m. Creating Creative Market Plans and Strategies with Employee Buy-in 2:30-2:45 p.m. Break / Exhibits Open 2:45-3:30 p.m. Discussion Group #3

3 Austin Center is President of Acuity Merchant Services LLC taking control of the company in Since then Center has expanded the business across the United States and has significantly increased the merchant portfolio. He is a graduate of the College of Charleston with a bachelor of arts degree. Center has an extensive background in sales and comes to Acuity from Vice President of Sales at Cenco, an industrial, maintenance, and supply company MBA Communications Workshop August 12-13, 2015 Ridgeland, MS Acuity Merchant Services Cheryl Cockrell is Executive Vice President of Acuity Merchant Services LLC, responsible for customer satisfaction. Cheryl brings a decade of operational experience in the payment business serving the customers of Payment Alliance International, Payment Transaction Solutions LP and People Bank, Tupelo, MS. Mrs. Cockrell is a graduate of the University of Mississippi. Guest Speakers Darrin Wall is the Vice President of Sales at Acuity Merchant Services, responsible for management of sales agents and account maintenance. Darrin has a technical background having three years of technology laboratory experience. Darrin graduated from the University of Tennessee- Chattanooga with a degree in Business Management. NCR Susan Steele holds the position of Director of Business Development. She has over 20 years of experience in the financial services industry. In her role of Director of Business Development she works with Financial Service companies or leagues, educating them on Digital Insight and the trends in the mobile and digital market place. Prior to coming back to DI she had recently been at Diebold, where she held the position of Portfolio Solution Executive. In this role at Diebold she leveraged her 20 years of experience in the FI sector to identify trends, both business and technology, and create strategies and solutions for helping FIs meet their end goals and objectives. SHAZAM Patrick Dix manages the SHAZAM Network s public relations efforts, where he serves as the main company spokesman. He uses his expertise to lead all social media channels, write articles for trade associations, create press releases for the Network and provide media training to financial institutions. Dix joined the SHAZAM Network in 2015, bringing with him 20 years of public relations and writing experience. Prior to joining SHAZAM, he had a 25-year career as a broadcast journalist. For the last 16 years, Dix served as the senior news anchor on the No. 1 rated network morning newscast in Des Moines, Iowa. He has been recognized for outstanding reporting with awards from The Society of Professional Journalists, The William Randolph Hearst Foundation and the Midwest Broadcast News Association. Brian Townley Brian Townley is a leadership author and speaker who started his career in the banking industry in He served as the Director of Human Resources, Professional Development and Marketing for The National Banks of Central Texas where he was employed for more than 25 years. By leading a successful effort to improve operational efficiency, the bank experienced extraordinary growth as a result of Brian s innovative practices, including an increase of approximately 400% in sales. Brian s energy and passion for helping others determine their purpose is contagious and convincing. His expertise is based on real world experience where he has implemented innovative leadership strategies, driving results, building positive morale and insisting on accountability. In 2005, he expanded his career internationally as an educator, exploring the facets of leadership and the core characteristics of a leader. His extensive traveling allows him to share his insights on leadership development as a top-rated keynote speaker and teacher at conferences and events around the world. While serving on numerous professional development advisory boards, Brian has been recognized with various distinguished awards.

4 GENERAL INFORMATION In an environment where trends are constantly changing, technology is advancing and customers are expecting more, banks are having to continually stay abreast of latest technological trends while redefining their marketing strategies. The 2015 MBA Communications Workshop is where bankers will gain the tools and insight needed to keep their bank competitive in today s ever-changing market. Join us for this event to network with the best and brightest in the marketing industry. Author and professional development specialist Brian Townley will headline this year s workshop where attendees will leave with the materials as well as the motivation to implement creative marketing strategies to drive growth. Additionally, we will have several MBA Affiliates speak ing on the various forms of mobile payments, emerging technological trends, and media relations. Who Should Attend? This annual workshop is designed for communications/marketing executives, communications/marketing personnel, and senior executives responsible for overseeing the marketing and public relations functions. In addition, this year s topics would also provide great insight for individuals in the technology departments of their banks. Cooking Class at Farmer s Table in Livingston FARMER S TABLE COOKING SCHOOL IN LIVINGSTON 1030 Market Street Flora, MS Located in the historic Town of Livingston, the Farmer s Table Cooking School offers a unique farm to table culinary experience. Join us for a fun evening enjoying good food, cocktails, and cooking demonstrations with Executive Chef, Matthew Sheeter. Chef Sheeter learned to appreciate fresh ingredients while growing up in rural Ohio and eating fresh produce from a large family garden. He attended and graduated from the prestigious culinary school, Johnson & Wales in Charleston, South Carolina. Sheeter s culinary career led him to Viking Range where he worked for 11 years. During his time with Viking Range, he managed the cooking schools in Atlanta and Ridgeland. You won t want to miss this incredible experience and opportunity to network! It is sure to be a fun evening! Dress We recommend business casual dress. To ensure your comfort, please bring a jacket or sweater. Complimentary Book Each registered conference participant will receive a complimentary copy of Brian Townley s new book, RIPPLeFFECT, Leading from the Core. Please indicate if you will be participating on the registration form. Spouses are welcome! Must be PRE-REGISTERED to attend.

5 2015 MBA Communications Workshop Mapping Out Your Marketing Strategy August 12 C Spire (6th Floor) Ridgeland August 13 Embassy Suites Ridgeland Registration Fee for One MBA Member ($275) Non-Member ($550) Registration Fee for Each Additional MBA Member at Same Bank ($245) YES! I will be attending the Cooking Class at Farmers Table in Livingston ($81 Per Person - fee includes food, beverages & cooking demonstration) Number of Individuals Attending Cooking School (Spouses Welcome): Spouse Name (if attending): TOTAL AMOUNT $ Name: Registration Form PLEASE DUPLICATE FORM FOR EACH REGISTRANT REGISTRATION The registration fee includes access to the two-day conference, continental breakfast and lunch on Thursday, August 13. Hotel reservations must be made separately. If you plan to attend the Cooking Class at Farmers Table in Livingston, please make sure to indicate this on the registration form and include the additional fee in your total payment. Spouses are welcome to attend the Cooking Class. HOTEL INFORMATION Embassy Suites is located at The Township at Colony Park in Ridgeland. To make reservations, please call, (601) The room rate is $ Reference the MBA to receive the group rate. The group rate will be available until July 23, DIRECTIONS TO C SPIRE 1018 Highland Colony Parkway, Suite 300 Ridgeland, MS City: Bank or Company Name: Bank Address: City, State, ZIP: Going northbound on I-55, take exit 105C and turn west (left) onto Old 0.40 miles, C Spire building will be on your right. Going southbound on I-55, take exit 105B and turn west (right) onto Old 0.40 miles, C Spire building will be on your right. Phone: Fax: Each individual registrant will receive a confirmation of registration via or fax. Please contact the MBA at (601) if you do not receive a confirmation within 48 hours. Please register by FAX to ATTN: Rachel Chew or mail to MBA, P.O. Box 37, Jackson, MS **PLEASE NOTE THAT YOU MUST INDICATE ON THIS FORM IF YOU PLAN TO ATTEND THE COOKING CLASS AT THE FARMERS TABLE IN LIVINGSTON. CANCELLATION POLICY: Full registration fees will be refunded if a cancellation is received on or before AUGUST 5, After that date, a $50 processing fee will be retained. No refunds will be granted for cancellations made the day of the conference. Substitutions are welcome at no charge. DIRECTIONS TO EMBASSY SUITES 200 Township Place Ridgeland, MS Going northbound on I-55, take exit 105C and turn west (left) onto Old 0.50 miles, hotel on left. Going southbound on I-55, take exit 105B and turn west (right) onto Old 0.50 miles, hotel on left.

6 We would like to take this time to recognize our MBA PROGRAM PARTNERS, listed below, that provide support to the MBA for a wide-range of events throughout the year. Please take a moment to thank representatives of these companies when you get the chance! 2015 Mississippi Bankers Association Program Partners

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