Introduction. Conference Agenda. Who Should Attend? This is a very informative and interactive conference! Well worth one s time!

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2 Introduction The 2016 Community Bank Marketing Conference is designed to help you maximize your reach to your community; connect with local media; understand the toughest challenges in retail banking; develop strategies to prepare for the customer of the future; and more. This conference was developed by a committee of communitybank marketing professionals with the needs of their peers in mind. Participants walk away with a wide variety of information from expert speakers on topics that bank marketing officers have repeatedly requested, and return to the bank excited and ready to implement newly found techniques and knowledge! Again this year, two roundtable discussion sessions are on the agenda to allow participants to learn from each other. Each roundtable is dedicated to a specific marketing topic. Attendees are able to pre-select which table discussion in which they would prefer to participate. Roundtable topics include social media, new products/technology, loan volume, PR/special events, cross selling, and mobile banking. A mini-exposition featuring the latest products and services benefitting the community bank and its marketing efforts also highlights the day. Who Should Attend? The 2016 Community Bank Marketing Conference not only benefits marketing professionals, it is also geared toward presidents, CEOs, officers, and anyone who is involved in increasing profitability for your community bank. This is a very informative and interactive conference! Well worth one s time! Conference Agenda 8:30 9 a.m. Registration, Display Tables, and Continental Breakfast 9 10:15 a.m. It Takes a Village: Community Charter Marketing Mark Arnold, President On the Mark Strategies, Carrollton, TX Successful financial institutions must be involved in community activities. However, true community charter marketing is much more than being at an event here and there it takes a strategic approach. More and more financial institutions are evolving into organizations serving larger populations. As a senior vice president who led his financial institution with a community emphasis, Arnold offers information and ideas for maximizing your reach into your communities. Arnold This session covers: Community marketing strategies Targeting your community Community marketing tips and tactics Formula for successful community marketing Mark Arnold is an acclaimed speaker and expert in branding, training, and strategic marketing for banks and other businesses. He helps his clients achieve their goals with insight and energized training. He speaks regularly to audiences around the country on many topics including branding, marketing, strategy, leadership, personal growth, and generational issues. His breadth of knowledge connects with audiences for keynotes, breakouts, and training events. Arnold is the author of Think Huge: How to Elevate Your Life and Your Business, My Best Service Ever, and Marketing Across the Generations: Gen. X. He serves as president of On the Mark Strategies, a consulting firm specializing in branding and strategic planning. Not a mere consultant, Arnold partners with financial institutions and organizations to help achieve their desired strategic goals. He has worked with banks ranging in size from $32 million to $1.8 billion. Prior to founding On the Mark Strategies, Arnold served as senior vice president for a multi-million dollar financial institution in Dallas. He oversaw and planned strategies for multiple departments, including marketing, business development, human resources, training and customer investments. Arnold has won numerous national communication and marketing awards and holds a bachelor's of journalism degree from the University of Texas at Austin.

3 Conference Agenda (continued) 10:15 10:30 a.m. Break and Display Tables 12 1 p.m. Networking Lunch/Exhibits 10:30 11 a.m. Marketing Roundtable Session This roundtable discussion session encourages attendees to interact and learn from each other. Each roundtable is dedicated to a specific marketing topic. Attendees are able to preselect which table discussion in which they would prefer to participate. Roundtable topics include social media, new products/technology, loan volume, PR/special events, cross selling, and mobile banking. Please indicate on the registration form which table you prefer. I loved the roundtable discussions! 11 a.m. 12 p.m. Making a Case for Feeding the Media Patrick Dix, Senior Public Relations Manager SHAZAM Network, Davenport, IA Changes in newsrooms (print and broadcast) during the last few years mean there are more opportunities than ever for banks to be used in stories as experts on subjects like home loans, cybersecurity, online banking, and more. This session shows you why newsrooms need banks more than ever, and how you can take advantage of that need. We look at how you can get positive stories about your bank in the media and why that can pay off BIG if you ever have a critical incident at your bank. This session: Helps banks see the opportunity to connect with local media Shows banks why reporters are more likely than ever to use them in a story Shows banks where there are opportunities to connect with traditional media using social media Patrick Dix is senior public relations manager at SHAZAM Network in Davenport, IA. Dix manages the SHAZAM Network's public relations efforts, where he serves as the main company spokesman. Dix uses his expertise to lead all social media channels, write articles for trade associations, create press releases for the Network, and provide media training to financial institutions. Dix joined the SHAZAM Network in 2015, bringing with him 20 years of public relations and writing experience. Prior to joining SHAZAM, he had a 25-year career as a broadcast journalist. For the last 16 years, Dix served as the senior news anchor on the number one rated network morning newscast in Des Moines, IA. Throughout his broadcast career, he covered everything from local and national politics to business and consumer news. Dix has been recognized for outstanding reporting with awards from The Society of Professional Journalists, The William Randolph Hearst Foundation, and the Midwest Broadcast News Association. 1 2 p.m. Retail Banking Challenges 2016 Jay Coakley, President Coakley Strategic Solutions, Jefferson City, MO This presentation really hits home by reviewing the 12 toughest challenges facing retail banking. Understanding these challenges is important to survival. As another industry executive said at a recent retail banking conference, If you don t like change, wait until you become irrelevant. This presentation makes a solid connection with the audience by sharing information regarding the challenges that have caused the service charges on transaction accounts to tank and general retail profitability to drop by more than 40 percent. After attending this session, you ll leave excited about the future and determined to learn more to help their bank grow and not be irrelevant. Jay Coakley is a 31-year veteran of the financial services field, and president of Coakley Strategic Solutions in Jefferson City, MO. Before starting his firm, Coakley served as a senior vice president of corporate marketing for Central Bancompany, where he managed customer acquisition and retaining profitability strategies. For 15 years, he has worked with future bank leaders as an instructor with the Graduate School of Banking in Madison, WI, as well as several state banking associations. He was honored for his work in the area of new demand-deposit product development with a Harvard Business School case study. Very enjoyable! I wish I could attend all of the roundtable discussions! 2-2:30 p.m. Second Marketing Roundtable Session To encourage attendees to interact and learn from each other, a second roundtable discussion session is being offered. Each roundtable is dedicated to a specific marketing topic. Attendees are able to pre-select which table discussion in which they would prefer to participate. Roundtable topics include social media, new products/technology, loan volume, PR/special events, cross selling, and mobile banking. Please indicate on the registration form which table you prefer.

4 Conference Agenda I really like how the day is broken up with different sessions. Really great conference this year! 2:30 2:45 p.m. Exhibits/Break 2:45 4 p.m. The Customer of the Future Mark Arnold The customer of the future: the notion conjures images of robot maids cleaning our ultra-modern houses like The Jetsons. The reality, however, is compelling and demands our attention. Tomorrow's customer isn't a Baby Boomer, a Gen Xer or even a Millennial. While they may share components of all these age ranges, they possess their own unique sets of challenges and demands on the retail financial services environment. This session covers the following key points: Technology strategies and trends Customer engagement and experience Value above cost Diversification Digital and mobile banking The customer of the future, with their individualized needs and expectations, is right around the corner. Are you ready for them? 4 p.m. Prizes and Adjournment I love all the latest and greatest marketing information I receive at the conference. Registration Fees *Early-bird registration fees apply to those individuals registering one month prior to the date of the program. Persons registering after this date must pay the regular registration fee. Late registrants cannot be guaranteed admission if seminars reach capacity. Fees include hand-out materials, refreshment breaks, and lunch. An income-tax deduction may be allowed for educational expenses undertaken to maintain or improve professional skills. Cancellation Policy Registrants cancelling two days prior to each seminar receive 100% refund; one day prior, 50%; the day of the seminar, no refund. All cancellations must be made in writing prior to the seminar day. Invoices and training materials will be sent to all no shows. *Early Bird CBAI MEMBER One person... $225 Two or more from same banking institution... $205 each **PROSPECTIVE-MEMBER One person... $425 Two or more from same banking institution... $405 each Regular Pricing CBAI MEMBER One person... $255 Two or more from same banking institution... $235 each **PROSPECTIVE-MEMBER One person... $455 Two or more from same banking institution... $435 each CDD members receive a 10% discount. **Only financial institutions/firms eligible for CBAI membership.

5 Registration Form COMMUNITY BANK MARKETING CONFERENCE APRIL 28, 2016 ERIN S PAVILION, SPRINGFIELD Please Print Name of Bank Address City, State, Zip Tel. No. Name/Title Preferred Roundtable Topics (Please circle two topics in the list below). Social Media, New Products/Tech, Loan Volume, PR/Special Events, Cross-Selling, Mobile Banking Name/Title ( address required for registration) ( address required for registration) Preferred Roundtable Topics (Please circle two topics in the list below). Social Media, New Products/Tech, Loan Volume, PR/Special Events, Cross-Selling, Mobile Banking I have special needs, please contact me before the seminar. Please select your payment method. Check Enclosed Check in Mail Pay at Door Credit Card* *If you are paying by credit card, please fill out the following information. (Visa & MasterCard accepted). Name as It Reads on Card Date and Location April 28, 2016 Erin s Pavilion 4965 S 2nd St., Springfield, IL (217) Accommodations A block of rooms has been reserved at the Baymont Hotel, 5871 South Sixth Street, Springfield. To obtain accommodations, call 217/ Please indicate you are a CBAI member to obtain the special rate of $63 plus tax for singles or doubles. For More Information Tracy McQuinn, Senior Vice President Valerie Johnston, Vice President Melinda McClelland, Vice President Rebecca Ridgeway, Administrative Assistant Jennifer Nika, Administrative Assistant Department of Education & Special Events 800/ / Fax: 217/ Terry Griffin, Vice President Chicago Area 708/ Company Name on Card Billing Address of Card Card Number Three-Digit Security Code: Click it in: Fax it in: (217) Exp. Date Mail it in: CBAI Education Department 901 Community Drive Springfield, IL Call it in: (800) (Illinois only) (217) Marketing Subcommittee Members Mindy Combs, First Southern Bank, Marion Tracy Bedeker, First Federal Savings Bank, Ottawa Dena McDonald, First Farmers State Bank, Minier (Bloomington) Kim McKee, North Central Bank, Hennepin (Ladd) Ann Scholtes, Bank of Pontiac Angela Truluck, First National Bank of Steeleville Arla Wasson, Farmers State Bank, Harrisburg