SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE"

Transcription

1

2 SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE

3 A BIT ABOUT US SCHOOL WEBSITE Digital marketing agency with 10+ years dedicated to the education market We re a team of over 50 experts offering website and print design, multimedia, SEO, PPC and Social Media services ALTA JUSTUS HEAD OF MARKETING 17+ years working in marketing, both online and off Bring my corporate experience to the education sector 3

4 WHAT IS SEO? Search Engine Optimisation (SEO) is the process of improving the visibility of a website or a webpage in search engines organic, or unpaid search results. 3

5 TYPES OF SEARCH RESULTS PPC/Paid Search Ad PPC/Paid Search Ad Organic/SEO/ Natural results Wikipedia Information News results Localised results Google maps/ Localised results 5

6 WHY IS SEO SO IMPORTANT? WHY IS SEO SO IMPORTANT? A website is the first place prospective parents and pupils will go to research your school A website that is optimised will give you the best chance of appearing on page one of Google 93% of visitors won t go further than the first page of Google Only 21% of marketers have included SEO in their budget this year! 6

7 MARKET SHARE OF SEARCH ENGINES Google 66.4% Baidu 11.2% Bing 10.3% Yahoo 9.3% AOL 0.53% Ask 0.21% Lycos 0.01% Others 2.1% 7

8 HOW DO SEARCH ENGINES WORK? 8

9 KEY FACTORS THAT AFFECT SEO CONTENT KEYWORDS LINKS ON-PAGE OPTIMISATION SOCIAL MEDIA MOBILE USABILITY 9

10 YOUR WEBSITE CONTENT CONTENT IS KING...And Context is Queen! Google wants to deliver users high quality content that s relevant to visitors Easy to use and flexible CMS is a must Ensure your content is: o Relevant o Readable o Insightful o Fresh 10

11 YOUR WEBSITE CONTENT TIPS Know your audience(s) and write for them first Try to put your keywords in the first few lines of your content, but don t keyword stuff Beef up your content. Top ranking pages now have 25% more content so don t be too sparse Include video in your content to reduce your Bounce rate and increase your Dwell time 11

12 YOUR BLOG CONTENT TIPS Create a content calendar to ensure you have a strategy for covering topics that is relevant to your audience Look at your Google Analytics to see the most popular content Include social buttons to share your content Find out what s trending on social media and create a blog around the topic Google loves fresh content 12

13 KEYWORDS STILL IMPORTANT But less emphasis than before Use balanced mixture of terms relevant to your webpages Don t repeat where you can avoid Search friendly what are people searching on? 13

14 KEYWORD RESEARCH Access your current situation does your site contain any keywords? Ask yourself Is the keyword relevant to your website s content? Search for the term/phrase in the major engines o Are your competitors showing up organically? o Are schools showing up as paid ads? Use Google Webmaster tools to see how people are currently finding your school website 14

15 KEYWORD PLANNER TOOL Set up a Google Adword Account to access the free Keyword Planner Enter your parameters: o Keyword phrase o Location o Your URL o Your Product Category (education) Keyword Planner with return suggested keywords Indicates the competition for that keyword as well ie Low, Medium or High 15

16 KNOW YOUR COMPETITION Search the keyword phrases you want to be found on Look at which schools come up Right click, choosing View Page Source and use Find to locate their keywords Read their content there s a good chance that s why they re ranking on that term 16

17 TAKING A SNEAKY PEEK 17

18 CREATING YOUR KEYWORD LIST Your School Name The type of school ie. Boarding, Day, Co-ed School sector ie. Primary, Secondary, Independent Curriculum IB, British Extra-curricular Sports, Music, Arts Localise your keywords by including your location Create variations of your keywords and group them into categories Decide which pages you ll optimise with which keywords start small 18

19 GROUPING YOUR KEYWORDS Name Type (Boarding) Sector (Independent) YourSchoolName Girls Boarding School City Girls Independent School City YourSchoolName City Boys Boarding School City Boys Independent School City Your SchoolName County Co-ed Boarding School City Co-ed Independent School County Your SchooName City and Country YourSchoolName variations or abbreviations Co-ed Boarding School County Co-ed Boarding School City, Country Independent School Country Private School City, Country 19

20 LINK BUILDING TYPES OF LINKS Backlinks links from external websites pointing to yours Interlinks links between pages of your own school website Social links inbound links from social media Outbound links links to other websites 20

21 LINK BUILDING TIPS Check your backlinks. Disavow spam or low-ranking sites through Webmaster Tools Look to have your school listed on high domain authority ranking sites such as Education UK and The Good Schools Guide Use your keywords in your internal links, not Click here Try to include social links back to your website whenever possible Include outbound links to authority sites such as Wikipedia as this helps Google zero in on your topics 21

22 ON-PAGE OPTIMISATION OPTIMISING YOUR META-TAGS: How your website speaks to Google Important that your website CMS allows you to easily make changes to: o o o o URL Page Headings <H1> Meta Data Image Alt Tags Check your current Google s Meta SEO Checker for Chrome 22

23 TITLE META-TAGS EXAMPLE META TITLE The most important 'non-content' part of your page Each meta title should be unique Google displays the first characters of a title tag so keep title under 55 characters Pages that start with your keyword rank higher Include modifiers like Best, Leaders and Guide in your titles to rank for long-tail keywords Include your Title in your H1 (header) tag 23

24 DESCRIPTION META TAGS EXAMPLE META DESCRIPTION This tag is often used by search engines for the description of your web page This currently won t affect the ranking or indexing of your webpage but may change very soon Keep under 160 characters to encourage people to view your page 24

25 KEYWORD META-TAGS Use keywords or keyword phrases that are relevant to that web page Include keyword in your page headers <H1 tags> 25

26 IMAGE ALT META-TAGS Use the keyword in the image s file name whenever possible Create descriptive Alt and Title text including your keywords Be sure that your image matches your content Like the keywords on your web page, don t stuff them 26

27 CREATING SEO-FRIENDLY URLS Keep short and sweet the first 3 to 5 words in a URL are given the most weight Include keyword where possible ie: Don t included underscores, symbols or numbers RENAMING YOUR URLS Be sure to use your CMS to create redirects on the pages that are high in SEO juice 27

28 SOCIAL MEDIA #BESOCIAL Your social activity counts Social links are organic Social results show up in Google so create content which is: o Engaging o Useful o Relevant 28

29 SOCIAL MEDIA TIPS Grow your followers but don t try to cheat Make your posts searchable avoid private posts on platforms Google likes Google+, so consider an account use your #Keywords in your #Hashtags Include social share buttons on your website can increase sharing of content up to 700% Update your content regularly and share on social media. The more the content is shared the better domain authority you achieve & move higher up the SEO ranks 29

30 MOBILE USABILITY RESPONSIVE MATTERS Over 50% of all Google searches are now done on a mobile Google s April algorithm update means a responsive website ranks higher Update had the biggest effect of all the recent Google updates 40% of websites Social feeds are more viewed on mobiles so make sure your links take them to a mobilefriendly website 30

31 OTHER SEO TIPS GET VISUAL Over 55% of Google search results now include videos and over 40% include photos It s expected that search engines will continue to increase the ranking factor of sites with video as their popularity increases YouTube is owned by Google & the 2nd largest search engine so take advantage of putting your keywords on your video descriptions YouTube is another opportunity for backlinks from a high authority domain 31

32 TOP 2016 SEO PREDICTIONS 1. MOBILE DOMINATION Mobile-friendly websites will continue to rise in rankings, leaving others behind Mobile devices have now taken overtaken laptops as the number one device in the UK User experience becomes even more important Goes hand in hand with Dwell time and Bounce rate 32

33 TOP 2016 SEO PREDICTIONS 2. CLICK-THRU RATE (CTR) The percentage of time a visitor has clicked through to your search results Can be tracked in Webmaster Tools/Search Traffic/Search Analytics You can see the queries your website has come up on and the CTR for each page 32

34 TOP 2016 SEO PREDICTIONS 3. DWELL TIME Google pays very close attention to Dwell time: how long people spend on your page when coming from a Google search If people spend a lot of time on your site, that may be used as a quality signal Found via Behaviour in Google Analytics Look to improve that by improving your content include videos, links to other pages etc. 34

35 MEASURING YOUR SUCCESS OPTIMISED PAGES May take several days, weeks and even months to see changes Give Google an opportunity to re-index your website Track your keywords on a monthly basis to see how they are doing If you re not seeing any success ask yourself if a PPC ad might be better for that search term? 35

36 INTERNATIONAL SEO TIPS TARGETING OTHER COUNTRIES Look at your Google Analytics to see where your traffic is coming from Purchase country specific domains:.com (US),.fr (France),.mx (Mexico) Create localised landing pages on your existing site or a sub-domain within your current site - Use content, keywords and language relevant to that market Consider PPC to direct traffic to your landing pages until your SEO is up and running 36

37 SOME USEFUL LINKS Keyword Tracking Software Google Maps Google s Mobile-Friendly Test School Website Responsive Test School Website SEO Articles Website Authority Checker Weekly Marketing Newsletter How To Create A Wikipedia Page Google Analytics Google Webmaster Tools School Website Webinars 37

38 WHERE TO FIND US Phone Phone: (44) Social Media twitter.com/schoolwebsite facebook.com/schoolwebsite.co.uk pinterest.com/schoolwebsite uk.linkedin.com/company/schoolwebsite plus.google.com/+schoolwebsitecouk Address (Head Office) Rowan House, Field Lane, Teddington, Middlesex, TW11 9BP Web 38

39

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

Top Tips. to improve your mobile app s discoverability and organic search performance

Top Tips. to improve your mobile app s discoverability and organic search performance Top Tips to improve your mobile app s discoverability and organic search performance Making sure your mobile app is visible and searchable online is crucial to its success. Good visibility and strong organic

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your website stands out from the competition

More information

Web School: Search Engine Optimization

Web School: Search Engine Optimization Web School: Search Engine Optimization Today s Goals Provide a foundational introduction to SEO, including on-page tactics and off-page tactics Give tactical guidance for improving your site in CQ Connect

More information

SEO Workshop Keyword and Competitor Research and On Page Optimisation

SEO Workshop Keyword and Competitor Research and On Page Optimisation SEO Workshop Keyword and Competitor Research and On Page Optimisation Marketing & Public Relations Department University of Newcastle April 2014 SEO Workshop Contents 2 What is SEO? STEP 1: Define Purpose

More information

Get More Hits to Your Website

Get More Hits to Your Website Get More Hits to Your Website Search Engine Optimization (SEO) With Sarah Johnson What is SEO? The techniques used so that people find your website listing when they search Pay-per-click For example, if

More information

Digital Training Search Engine Optimization. Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto

Digital Training Search Engine Optimization. Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto Digital Training Search Engine Optimization Presented by: Aris Tianto Head of Search at InboundID aris@inboundid.com @atianto Why Is Search Important Why search is important? Total Internet users in Indonesia

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT» 2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization

More information

How to Drive More Traffic to Your Event Website

How to Drive More Traffic to Your Event Website Event Director s Best Practices Webinar Series Presents How to Drive More Traffic to Your Event Website Matt Clymer Online Marketing Specialist December 16 th 2010 Today s Speakers Moderator Guest Speaker

More information

SEO for News Media. Jesse Kohl Content Optimization Manager

SEO for News Media. Jesse Kohl Content Optimization Manager SEO for News Media Jesse Kohl Content Optimization Manager Who I am... Present 12+ Years in Journalism, Communications & Digital Marketing Past Content Optimization Manager Toronto Star / thestar.com Digital

More information

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com DIGITAL MARKETING PROPOSAL www.abccompany.com SEARCH ENGINE OPTIMIZATION SEO Search Engine Optimization SEO (search engine optimization) is the process of improving the visibility of a website or a web

More information

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.

11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency. 11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social

More information

1.M2: Search Marketing (SEO)

1.M2: Search Marketing (SEO) 1.M2: Exercises A series of practical exercises is provided below: Module Domain Module Domain DMI_PDDM_PE_M2_00001 Search Marketing SEO Organic and paid search results display positioning of ad The Marketing

More information

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to: Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and

More information

SEO Packages. SEO Manager: Eva Gundermann

SEO Packages. SEO Manager: Eva Gundermann SEO Packages SEO Manager: Eva Gundermann SEO vs.sem/ppc 2 Definitions Search engine optimization= to prepare the website in order to be on the top pages in Google 3 Advantages of SEO More Visits More contacts

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Search Engine Optimization: What You Really Need to Know

Search Engine Optimization: What You Really Need to Know Search Engine Optimization: What You Really Need to Know The always changing areas of Internet marketing and automation can leave a small legal practice in the dust. How can you keep up and what do you

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

Metatags, Keywords, Links

Metatags, Keywords, Links Metatags, Keywords, Links The purpose of Digital Marketing is to get people online to visit your website, be impressed by what they see and hopefully become a client/customer There is no point in having

More information

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords

DIGITAL MARKETING. The Page Title Meta Descriptions & Meta Keywords DIGITAL MARKETING Digital Marketing Basics Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest Digital marketing trends Digital media marketing

More information

Boost your business: increase online visibility with Search Engine Optimisation

Boost your business: increase online visibility with Search Engine Optimisation Boost your business: increase online visibility with Search Engine Optimisation About the speaker Christophe Dalla Riva, CEO of Innovation K. I have been living in Cambodia for 8 years. I created my first

More information

Getting Traffic to your Website

Getting Traffic to your Website Overview Getting Traffic to your Website Promote your face off (social media) Build your website so it promotes itself (SEO) SEO stands for Search Engine Optimization. Doing SEO consists of taking steps

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst

SEO Workshop Today s Coach Lynn Stevenson. SEO Analyst SEO Workshop Today s Coach Lynn Stevenson SEO Analyst Overview Introduction to SEO Importance of Content SEO Content Best Practices Keyword Research Optimizing Content Common Pitfalls Social Media and

More information

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick

More information

Bogor Agricultural University. Search Engine Optimization

Bogor Agricultural University. Search Engine Optimization Bogor Agricultural University Search Engine Optimization Why is Search Important Total Internet users in Indonesia [2014] 71M+ EVERYONE GOOGLING The Search Marketing Trifecta Paid / Sponsored Listings

More information

Search Engine Optimisation workbook

Search Engine Optimisation workbook Search Engine Optimisation workbook Sub-title here Search Engine Optimisation workbook SEO: Getting Started When referring to SEO the focus is on organic search results not paid for traffic from Google

More information

Geo Targeting Server location, country-targeting, language declarations & hreflang

Geo Targeting Server location, country-targeting, language declarations & hreflang SEO Audit Checklist - TECHNICAL - Accessibility & Crawling Indexing DNS Make sure your domain name server is configured properly 404s Proper header responses and minimal reported errors Redirects Use 301s

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a

More information

Optimizing Your Magento Store for best SEO Practices

Optimizing Your Magento Store for best SEO Practices Optimizing Your Magento Store for best SEO Practices Ronald Dod CEO/Owner of Grey Umbrella Marketing Overview of Presentation 1. Magento Store Basics 2. Best On Page Optimization Practices 3. Best Off

More information

The art of Digital Marketing PPC, SEO & Social

The art of Digital Marketing PPC, SEO & Social The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

Be found higher in organic search with Yellow Search Optimisation

Be found higher in organic search with Yellow Search Optimisation Be found higher in organic search with Yellow Search Optimisation Yellow Search Optimisation (SEO) helps your website get found further up the organic search results, increasing your visibility to reach

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

http://www.jeanpierremurraykline.co.za/search-engine-optimization-certificate.pdf Domain

http://www.jeanpierremurraykline.co.za/search-engine-optimization-certificate.pdf Domain SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client

More information

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots.

Mark E. Pruzansky MD. Local SEO Action Plan for. About your Local SEO Action Plan. Technical SEO. 301 Redirects. XML Sitemap. Robots. Local SEO Action Plan for Mark E. Pruzansky MD Action Plan generated on 5 May 2013 About your Local SEO Action Plan This report contains a number of recommendations for correcting the issues and taking

More information

HOW TO CHOOSE A DIGITAL MARKETING AGENCY

HOW TO CHOOSE A DIGITAL MARKETING AGENCY Guide: HOW TO CHOOSE A DIGITAL MARKETING AGENCY Make sure they practice what they preach. CONTENTS 3 Introduction 4 Website 6 8 10 SEO 12 Content Marketing Inbound Marketing Social Media Marketing 14 Conclusion

More information

Lecture 7: Social Media Sharing, Google Analytics, Keyword Research & Meta-Tag Optimization, Facebook Fan Pages

Lecture 7: Social Media Sharing, Google Analytics, Keyword Research & Meta-Tag Optimization, Facebook Fan Pages Lecture 7: Social Media Sharing, Google Analytics, Keyword Research & Meta-Tag Optimization, Facebook Fan Pages Agenda Social Media Sharing Traffic Sources Google Analytics Meta-Tags Keyword Research with

More information

Online Updates, Strategies & Tips To Spark Your Business! How to get started with! Search Engine Optimization for your business

Online Updates, Strategies & Tips To Spark Your Business! How to get started with! Search Engine Optimization for your business Online Updates, Strategies & Tips To Spark Your Business! How to get started with! Search Engine Optimization for your business Presented by: Yusuf Chowdhury Online Business Owners Sara Pearl" Social Media

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

26-May-14 http://www.studydoctor.co.za/search-engine-optimization-certificate.pdf http://www.studydoctor.co.za/

26-May-14 http://www.studydoctor.co.za/search-engine-optimization-certificate.pdf http://www.studydoctor.co.za/ SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client

More information

62 Ecommerce Search Engine Optimization Tips & Ideas

62 Ecommerce Search Engine Optimization Tips & Ideas 62 Ecommerce Search Engine Optimization Tips & Ideas One of the reasons I like ecommerce SEO is there are a tremendous amount of opportunities to increase the optimization quality of an online store. Unlike

More information

Online Marketing Company INDIA Digital Marketing Training

Online Marketing Company INDIA Digital Marketing Training Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing

More information

Bret Phillips. Web Consultant. bretwp@webdevils.biz. @bretwp. http://webdevils.biz http://bretphillips.com. Web Devils offers the following services:

Bret Phillips. Web Consultant. bretwp@webdevils.biz. @bretwp. http://webdevils.biz http://bretphillips.com. Web Devils offers the following services: Bret Phillips Web Consultant bretwp@webdevils.biz @bretwp http://webdevils.biz http://bretphillips.com Web Devils offers the following services: Web Development Social Media Management Search Engine Optimization

More information

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales

SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales Did you know that SEO increases traffic, leads and sales? SEO = More Website Visitors More Traffic = More Leads More Leads= More Sales What is SEO? Search engine optimization is the process of improving

More information

SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE

SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE SEO: HOW TO DRIVE MORE TRAFFIC TO YOUR WEBSITE Brock Murray @SEOBrock BEFORE WE START REQUIREMENTS Website (preferably on a CMS ie WordPress) HIGHLY RECOMMENDED! WHAT IS SEO? Search Engine Optimization

More information

DIGITAL MARKETING TRAINING

DIGITAL MARKETING TRAINING DIGITAL MARKETING TRAINING Digital Marketing Basics Keywords Research and Analysis Basics of advertising What is Digital Media? Digital Media Vs. Traditional Media Benefits of Digital marketing Latest

More information

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program

Internet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

Includes: Building an SEO- friendly Website: A Comprehensive Checklist

Includes: Building an SEO- friendly Website: A Comprehensive Checklist Building an SEO- friendly Website: A Comprehensive Checklist Includes: v Pre- Planning Stage v Planning Stage v Development Stage v Pre- Launch v On- Site SEO v Launch v Post- Launch Data Collection v

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

A Basic Guide To Onsite SEO

A Basic Guide To Onsite SEO A Basic Guide To Onsite SEO Table of Contents Introduction A Web Page Deconstructed Keyword Research Page Content Page Heading Page URL Title Tag Meta Description Tag Images A Few Further Points Mobile

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

http://www.boundlesssound.co.za/wp-content/uploads/2016/02/boundlesssound-seo-certificate.pdf Domain

http://www.boundlesssound.co.za/wp-content/uploads/2016/02/boundlesssound-seo-certificate.pdf Domain SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client

More information

Search Engine Optimisation. Maximise Your Business Potential Online July 2010

Search Engine Optimisation. Maximise Your Business Potential Online July 2010 Search Engine Optimisation Maximise Your Business Potential Online July 2010 Agenda Indexing Web Page Optimisation Keyword Research Link Building Blogging Video Local Search Search Engine Market Share

More information

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com

UBER SEO. Affordable Online Marketing for Startups & Small Business. Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com UBER SEO Affordable Online Marketing for Startups & Small Business Provided By: EBWAY Crea2ve Solu2ons www.ebwaycrea2ve.com What is UBER SEO? EBWAY Creative provides SEO, SEM and SMO services, specifically

More information

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers

SEO. People turn to search engines for questions. When they arrive at your website they are expecting immediate answers SEO People turn to search engines for questions. When they arrive at your website they are expecting immediate answers What is SEO and what are the advantages of using it? SEO stands for search engine

More information

How to Optimise your Content for SEO Success

How to Optimise your Content for SEO Success How to Optimise your Content for SEO Success 93% online experiences begin with a search engine SEO is a key component in an effective Inbound Marketing strategy and making the most of SEO techniques when

More information

SEO is one of three types of three main web marketing tools: PPC, SEO and Affiliate/Socail.

SEO is one of three types of three main web marketing tools: PPC, SEO and Affiliate/Socail. SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client

More information

SEO Tutorial PDF for Beginners

SEO Tutorial PDF for Beginners CONTENT Page 1. SEO Tutorial 1: SEO Introduction... 2 2. SEO Tutorial 2: On-Page Optimization. 3-4 3. SEO Tutorial 3: On-Page Optimization. 5-6 4. SEO Tutorial 3.1: Directory Submission List. 7-16 5. SEO

More information

LO C AL S E O. Cheat Sheet

LO C AL S E O. Cheat Sheet LO C AL S E O Cheat Sheet What is local SEO? As a result of the rapid growth of mobile, local SEO has grown significantly in recent years with businesses aiming to take advantage of the improved connectivity

More information

Search Engine Optimization Proposal

Search Engine Optimization Proposal Search Engine Optimization Proposal Focus on Search Engine Ranking Improvement & Website Optimization (+ suggestions on Social Media + Mobile Devices + Local Market + Website Integration & Development

More information

Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London

Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London Website Report for http://www.cresconnect.co.uk by Cresconnect UK, London Table of contents Table of contents 2 Chapter 1 - Introduction 3 About us.................................... 3 Our services..................................

More information

Best Practices for Search Engine Optimization

Best Practices for Search Engine Optimization Best Practices for Search Engine Optimization Balancing WCMS capabilities for the best search results Optimizing Web content for search engines such as Google and Bing, has become a critical part of the

More information

it-yourself SEO mediamediainc Free 30 minute consultation with Media Media Inc Go to our main page and click on Make an Appointment

it-yourself SEO mediamediainc Free 30 minute consultation with Media Media Inc Go to our main page and click on Make an Appointment Do-it it-yourself SEO Free 30 minute consultation with Media Media Inc Go to our main page and click on Make an Appointment www..com -Phil Peretz www..com phil@.com Introduction 35+ years Print, Media,

More information

SEO TRAINING COURSES GLASGOW & EDINBURGH. Online Marketing Workshops to fit all budgets

SEO TRAINING COURSES GLASGOW & EDINBURGH. Online Marketing Workshops to fit all budgets SEO TRAINING COURSES GLASGOW & EDINBURGH Online Marketing Workshops to fit all budgets SEO TRAINING COURSES GLASGOW & EDINBURGH BASIC INFORMATION SIGNUP CONSUMERS INTERACT WITH SEARCH ENGINES ON-PAGE OPTIMISATION

More information

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide

Northwestern University Feinberg School of Medicine Search Engine Optimization Guide Northwestern University Feinberg School of Medicine Search Engine Optimization Guide 1 Contents Introduction... 3 Why Is SEO Important?... 3 Step One: SEO Planning... 3 Your Partners: Web Communications...

More information

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint A Practical Checklist 1 1. Content Development... Page 3 2. Content Organization... Page 4 3. META Data... Page 5 4. Fix Errors... Page

More information

SEO is one of three types of three main web marketing tools: PPC, SEO and Affiliate/Socail.

SEO is one of three types of three main web marketing tools: PPC, SEO and Affiliate/Socail. SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

How to market your practice online and win new clients

How to market your practice online and win new clients How to market your practice online and win new clients You don t need a website to market your practice online www but if used as a hub for all your marketing activities, a good website will save you time

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

www.superbikemag.co.za/wp-content/uploads/2015/07/superbike-seo-certificate Domain

www.superbikemag.co.za/wp-content/uploads/2015/07/superbike-seo-certificate Domain SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization What We Will Cover What is SEO Organic vs. paid placement How search engines work How to increase your rankings Identifying your keyword phrases Optimizing your web pages and

More information

Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING

Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports

More information

Certified Digital Marketing Professional VS-1217

Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional VS-1217 Certified Digital Marketing Professional Certified Digital Marketing Professional Certification Code VS-1217 Vskills certification for Digital Marketing

More information

http://www.khumbulaconsulting.co.za/wp-content/uploads/2016/03/khumbulaconsulting-seo-certificate.pdf Domain

http://www.khumbulaconsulting.co.za/wp-content/uploads/2016/03/khumbulaconsulting-seo-certificate.pdf Domain SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

SEO PROPOSAL YOUR SEO CAMPAIGN YOUR SEO PROPOSAL CAMPAIGN STRATEGY

SEO PROPOSAL YOUR SEO CAMPAIGN YOUR SEO PROPOSAL CAMPAIGN STRATEGY CAMPAIGN STRATEGY YOUR SEO CAMPAIGN WorkWave Marketing sets out to find you the right leads that will convert at a higher rate, we do not obsess about increasing page rankings, but over time will achieve

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale

LOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences

More information

Director of Marketing, Cote Family Companies

Director of Marketing, Cote Family Companies Frank Soukup III Frank Soukup III Director of Marketing, Cote Family Companies Overview Understand what it is What it does How does it affect you How to use it for your advantage How to use blogs & social

More information

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS Watkins Manufacturing WatkinsMfg.com (760) 598-6464 1280 Park Center Drive, Vista, CA 92081 Design Studio DesignStudio.com (888) 825-8883 715 J

More information

Free SEO. 1. Meta Tags: they must be enticing for both search engines and visitors?

Free SEO. 1. Meta Tags: they must be enticing for both search engines and visitors? Free SEO This is your FREE SEO GUIDE in order for you to create a SEO friendly website. Use the advice and tips in this article to better your website. According to a GVU user s survey, 84% of Internet

More information

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising

SSD FAIR MARKETING. Search Engine Optimization Social Media Management Reputation Management Pay-Per-Click Advertising YOUR ONLINE SUCCESS IS OUR BUSINESS Why is the right f it for your organization Within our F.A.I.R. marketing approach, we have developed proprietary formulas tailored to not only meet, but exceed, our

More information

http://firstsourcemoney.org/wp-content/uploads/2015/05/firstsourceholdings-seo-certificate.pdf Domain

http://firstsourcemoney.org/wp-content/uploads/2015/05/firstsourceholdings-seo-certificate.pdf Domain SEO Search Engine Optimization ~ Certificate ~ The most advance & independent SEO from the only web design company who has achieved 1st position on google SA. Template version: 2nd of April 2015 For Client

More information

SEO & CONTENT MARKETING SERVICES

SEO & CONTENT MARKETING SERVICES SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search

More information

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research

SEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,

More information

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website)

101 Basics to Search Engine Optimization. (A Guide on How to Utilize Search Engine Optimization for Your Website) 101 Basics to Search Engine Optimization (A Guide on How to Utilize Search Engine Optimization for Your Website) Contents Introduction Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Why Use

More information

Engineers design search engines to guide users to the most relevant content available. They want users to have a positive, useful experience.

Engineers design search engines to guide users to the most relevant content available. They want users to have a positive, useful experience. Introduction So you ve heard that search engine optimization (SEO) can help you make a lot of money on your website. But just what is SEO, and how is it implemented? According to Wikipedia: Search engine

More information