Free SEO. 1. Meta Tags: they must be enticing for both search engines and visitors?

Size: px
Start display at page:

Download "Free SEO. 1. Meta Tags: they must be enticing for both search engines and visitors?"

Transcription

1 Free SEO This is your FREE SEO GUIDE in order for you to create a SEO friendly website. Use the advice and tips in this article to better your website. According to a GVU user s survey, 84% of Internet users are using search engines to find websites. Statistics show that if your site does not appear in first three pages of search results, potential customers are very unlikely to find you. Therefore only 4% of searchers go beyond the third page of a search result. That means that 96% of searchers look at the first 3 pages of a search result. It is imperative that your website appears on the first page. The chances are that hundreds or thousands of Internet users per month use search engines to look for what you offer - so achieving a good ranking is a crucial step to maximising your online business. Searchers need to find your website to click on it and search engine optimisation techniques can do that for you. The other eye is us. Your web marketing agency Figures recently released by web monitoring firm Hitwise show that Google continues to dominate the search market in the UK, executing more than three quarters of all British searches. Yahoo powered 8% with MSN and Ask bringing up the rear, each with a 5% share. Therefore these four companies between them control a whopping 93% of the UK search market. This article answers these questions: 1. Meta Tags: they must be enticing for both search engines and visitors? 2. Link Popularity: you must link to as many sites as possible and you find out how many sites are linking to you? 3. Google Page Ranking: How is your overall presence rated by Google? 4. Social Media Likes: an additional ranking methodology by Google? Page 1

2 About Meta Tags To perform on search engines, a website should contain basic elements called Meta Tags. These tags are not always shown to visitors. They offer information to search engines, effectively allowing you to suggest the search terms you wish to appear against. The most important tag is the TITLE tag. This tag is a great place to put desirable search terms that is visible both to human visitors and search engines so it must be carefully balanced to appeal to both. You can see if your Meta Tags are present by selecting Source from the View menu in Internet Explorer. This shows you the underlying code which forms your site. The three most important tags are detailed below: Title Tag: - Considered as the most important single element to a website Must be concise, enticing and informative to interest search engine users Usually appears as the title of your search engine listings Defines the title of the browser window when viewing your site Defines the name for your site when added to favourites or bookmarked. The title of the webpage is in BLUE. Website owners have 65 characters available to design compelling, attractive and clickable words for their websites. To express the website name in the title of the home page is a waste of SEO real estate as is shown above. This is better. Page 2

3 Description Tag: Must be enticing and informative to interest search engine users Some search engines use this for the description of your listing A good place to insert your target search terms Keyword Tag: Suggests search terms to some search engines Ideally should include about search terms Search terms may contain more than one word Search terms are separated by commas Some repetition of search terms in different forms is desirable Sample Meta Tags. See below for an example of the three main meta tags in their proper format. Meta tags are included in the HTML code which forms your site. <title>uk Online Marketing, Website Promotion, Internet Marketing and Search Engine Promotion</title> <meta name="description" content="offering a free website analysis, website promotion, internet marketing advice, website design, banner campaigns, domains, hosting and more."> <meta name="keywords" content="uk,internet marketing,marketing,meta tag,website,web site,search engine,website promotion,ranking,submission,design,banner,search engine,search engine promotion,search engine submission,website marketing,website submission,online marketing,online promotion,internet promotion"> About Link Popularity When many other websites publish a link to your site, most search engines (including Google) give you a higher profile. If you can provide useful free advice or information on your site, other site owners may even link to you spontaneously. Once these links have been established it is necessary to get them crawled and indexed by Google. It should be Page 3

4 noted that not all links are equal and that some links are no follow : meaning you get no link juice from them. However, website owners seeking links often invest significant time to negotiate link exchanges with other sites and gradually build their profile. It is of course possible to buy links from sites with a high profile to give yours a temporary boost. The practice of buying links is not recommended. About Google Page Ranking Google keeps a "Page Ranking" score for every individual web page it has indexed. The higher your Page Ranking score (PR) the greater your potential for top positions against any relevant search. Google s PR scale ranges from zero to ten. A PR of zero means the web page is unlisted or even blacklisted, and only a handful of sites worldwide have reached PR 10. Your PR is determined by Google alone and depends on many factors or algorithms. The most important factors are: age of your website, the unique content, the quality and amount of the content, and quality of links to your website from other sites. Building your PR up can be a lengthy process; it can take some time before your PR changes even after you have built up a good base of links. About Your Website As a good practice, and on a regular basis say monthly, we recommend reviewing these tags for your website keywords against what your competitors. Your TITLE is the most important tag used by search engines to index your site and should be readable, enticing and contain popular relevant search terms. It should contain from 6 to 10 words in total, and maximum of 65 characters. Your DESCRIPTION should contain a human readable and enticing description up to 30 or so words, and a maximum of 155 characters. Your KEYWORDS should contain about search terms separated by commas only (no spaces), all text should be lower case. Note now Google does not read the Keyword Meta Tags since the beginning 2011 but other search engines do. So complete it. Page 4

5 Your Content should contain a strong emphasis on keywords. But don t over do it. Whilst writing strong, search engine friendly Meta Tags is an important part of the optimisation process, making sure your chosen keywords are used correctly within the viewable text on your web pages is equally important. Professional search engine optimisation also involves making changes to the code of your website to ensure that search engines are provided with every opportunity to index your site for the correct keywords. Your Link Popularity: You should consider increasing the number of external links to your site in order to improve your Page Rank score. A page ranking of 5 is generally accepted as being the minimum you should achieve in order that your site is seen as a major source of information by search engines. Directory Submissions service may also be helpful to you to increase your page rank. A Blog is also a useful page rank technique for higher rankings. Getting others to comments via your website shows some interaction on social media levels. Get ahead of your competition with Performance Listings With Performance Listings marketing teams and agencies pays search engines to send you quality targeted visitors. Using search terms directly related to your products and services they give you a steady stream of quality visitors for the duration of your contract. By using managed Performance Listings service companies bid on keywords relevant to your site, so that when a user searches for those keywords you appear in the top few listings. This is similar to pay per click campaigns (PPC) and Google Adwords. In 2012 the bids on keywords have increased substantially and you can pay a few US Dollars, British Pounds or Euros for each click to your website for your chosen keyword. You should bear in mind that the average conversion rate is around 1% for a professionally managed Adwords campaign. That means for 100 clicks you might pay 300 USD, GBP or Euros and make 1 sale or a profit of 30 USD, GBP or Euros (this Page 5

6 depends on your cost structure). You must calculate the cost of clicks versus the profit generated for your particular market space. END Page 6

Introduction to Search Engine Marketing

Introduction to Search Engine Marketing Introduction to Search Engine Marketing What will you learn in this Presentation? Introduction to Search Engine Marketing How do we define Search Engines? What is the Search Engine Marketing share? Why

More information

Search Engine Optimisation Guide May 2009

Search Engine Optimisation Guide May 2009 Search Engine Optimisation Guide May 2009-1 - The Basics SEO is the active practice of optimising a web site by improving internal and external aspects in order to increase the traffic the site receives

More information

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap.

SEO REFERENCE SHEET. Search Engine Optimization 101: How to get customers to find your website. (The Short Version) www.chaosmap. SEO REFERENCE SHEET Search Engine Optimization 101: How to get customers to find your website (The Short Version) www.chaosmap.com 1 Overview The Internet has become one of the single most important business

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

SOLUTIONS FOR TOMORROW

SOLUTIONS FOR TOMORROW SEO, or Search Engine Optimization, is the proactive practice of optimizing a web site based on a targeted keyword strategy by improving internal and external factors in order to increase the traffic a

More information

Search Engine Optimisation (SEO) Guide

Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) Guide Search Engine Optimisation (SEO) has two very distinct areas; on site SEO and off site SEO. The first relates to all the tasks that you can carry out on your website

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363

For more information, or to get started with an Online Marketing campaign, contact Ray Archie at: ray@mediumrarenyc.com. or by phone at 212 363 0363 Online Marketing, an overview We will get more potential customers to your website and we will get more of your site s visitors contacting you. We can determine what your potential customers are searching

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com

OPTIMIZATION SEARCH ENGINE WHAT IS SEO? www.databerry.com (855) 350.0707 email: sales@databerry.com SEARCH ENGINE OPTIMIZATION WHAT IS SEO? SEO SERVICES Keyword & Competition Analysis Website Optimization On-going Optimization KEYWORD ANALYSIS Traffic Analysis Competitive Analysis Ranking Analysis Site

More information

Search engine optimisation (SEO)

Search engine optimisation (SEO) Search engine optimisation (SEO) Moving up the organic search engine ratings is called Search Engine Optimisation (SEO) and is a complex science in itself. Large amounts of money are often spent employing

More information

SEO Services Sample Proposal

SEO Services Sample Proposal SEO Services Sample Proposal Scroll down to see the rest of this truncated sample. When purchased, the complete sample is 18 pages long and was written using these Proposal Pack templates: Cover Letter,

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

We do Online SEO Training. We do Class Room SEO Training. SEO & internet marketing Training

We do Online SEO Training. We do Class Room SEO Training. SEO & internet marketing Training SEO and internet marketing training Advance Training by SEORUCHI We do Online SEO Training We do Class Room SEO Training SEO & internet marketing Training 1 Basic of Topics in SEO What is Internet What

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

Search Engine Optimization for Higher Education. An Ingeniux Whitepaper

Search Engine Optimization for Higher Education. An Ingeniux Whitepaper Search Engine Optimization for Higher Education An Ingeniux Whitepaper This whitepaper provides recommendations on how colleges and universities may improve search engine rankings by focusing on proper

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

Search Engine Optimisation Extras

Search Engine Optimisation Extras SEO Extras Search Engine Optimisation Extras In addition to our SEO Managed Services HotLizard also offer individual services to compliment an existing SEO strategy. Please see below some of these additional

More information

Search Engine Submission

Search Engine Submission Search Engine Submission Why is Search Engine Optimisation (SEO) important? With literally billions of searches conducted every month search engines have essentially become our gateway to the internet.

More information

A Digital Marketing Guide to Fashion ecommerce

A Digital Marketing Guide to Fashion ecommerce A Digital Marketing Guide to Fashion ecommerce Contents 1. Introduction 3 2. The Search 4 2.2. Are You Using Google Merchant Centre? 5 2.3. Are You Being Reviewed? 6 2.4. Are You Researching Your Competitors?

More information

SEO AND META TAGS. DOCUMENT Here is a guide to SEO on your Webdadi website. WEBDADI Updated Nov 2015

SEO AND META TAGS. DOCUMENT Here is a guide to SEO on your Webdadi website. WEBDADI Updated Nov 2015 DOCUMENT Here is a guide to SEO on your Webdadi website SEO AND META WEBDADI Updated Nov 2015 TAGS How to make sure your SEO is updated on your Webdadi pages for individual pages, Meta tags, Window titles,

More information

The search engine optimization process involves:

The search engine optimization process involves: The purpose of this document is to provide an overview of how Smart Marketer approaches search engine optimization. In addition, it is an estimation of cost for services that we provide. Search engine

More information

How To Optimize Your Website For Search Engine Optimization

How To Optimize Your Website For Search Engine Optimization An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

Your Customers Are Online...

Your Customers Are Online... Your Customers Are Online... 1 Want more new customers customers that more money, more A resounding YES for all businesses, the question then becomes how? Word of mouth, superior products and services,

More information

Arya Progen Technologies & Engineering India Pvt. Ltd.

Arya Progen Technologies & Engineering India Pvt. Ltd. ARYA Group of Companies: ARYA Engineering & Consulting International Ltd. ARYA Engineering & Consulting Inc. ARYA Progen Technologies & Engineering India Pvt. Ltd. Head Office PO Box 68222, 28 Crowfoot

More information

Advanced Internet Marketing Techniques

Advanced Internet Marketing Techniques Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

How To Rank High In The Search Engines

How To Rank High In The Search Engines Search Engine Optimization Guide A Guide to Improving Website Rankings in the Search Engines Prepared by: Rosemary Brisco ToTheWeb LLC Sep 2007 Table of Contents WHY WORRY ABOUT SEARCH ENGINE MARKETING?...3

More information

SEO Basics for Starters

SEO Basics for Starters SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...

More information

SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE

SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE A BIT ABOUT US SCHOOL WEBSITE Digital marketing agency with 10+ years dedicated to the education market We re a team of over 50 experts offering

More information

2011-2012 Search Engine Optimization (SEO)

2011-2012 Search Engine Optimization (SEO) 2011-2012 Search Engine Optimization (SEO) Page 1 About TheMediaCrew TheMediaCrew -a leading search engine marketing and Optimization Company. We offer a complete range of search engine marketing services

More information

Digital marketing services

Digital marketing services Digital marketing services Experience. Capability. Technology A website must be supported with marketing and advertising if it is to become a true business channel. Sam Saltis, Managing Director, bwired

More information

monthly search engine optimization

monthly search engine optimization Key Web Concepts offers three levels of Monthly SEO. We conduct monthly reviews, competitor analysis, content updates and format improvements. The purpose of having a monthly program is to manage and monitor

More information

Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING

Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports

More information

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd 1 Contents 1.1What is SEO?... 3 What Do We Need To Do In Order To Search Engine Optimize Our Website?... 4 On Page SEO... 4 Doing On Page SEO... 5 Now let us run through each of the criteria that you have

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

Search Engine Optimisation

Search Engine Optimisation Service overview Search Engine Optimisation Increase your rankings on search engines and generate more qualifed leads with Netregistry s SEO program. Call 1300 638 734 or visit www.netregistry.com.au Introduction

More information

SEO Keywords Process Steps CreatorSEO easy to use SEO tools

SEO Keywords Process Steps CreatorSEO easy to use SEO tools CreatorSEO Keywords/phrases Process Guide Updated: May 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly

More information

Overview Of Services. Adwords

Overview Of Services. Adwords 3 rd Floor 19 South Mall Cork City. Phone 021-2348038 & 085-7560397 Website Design Search Engine Optimization Email Marketing Pay Per Click Management Social Media Management Analytics & Conversion Testing

More information

Top Tips. to improve your mobile app s discoverability and organic search performance

Top Tips. to improve your mobile app s discoverability and organic search performance Top Tips to improve your mobile app s discoverability and organic search performance Making sure your mobile app is visible and searchable online is crucial to its success. Good visibility and strong organic

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Making Pay Per Click Work for You

Making Pay Per Click Work for You Making Pay Per Click Work for You Kherrin Wade Digital Media Account Director @digikherrin do digital better what is PPC? where to start? best PPC strategies the world of PPC new(er) features what is ppc?

More information

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO)

11/23/2011. PPC Search Advertising. There are Two Key Parts to any Search Engine Marketing Strategy. 1. Search Engine Optimisation (SEO) PPC Search Advertising Adrian Feane Effective PPC Campaigns and 5 Case Study & Summary Slide There are Two Key Parts to any Search Engine Marketing Strategy. Search Engine Optimisation (SEO). Pay Per Click

More information

Driving more business from your website

Driving more business from your website For financial intermediaries only. Not approved for use with customers. Driving more business from your website Why have a website? Most businesses recognise the importance of having a website to give

More information

5 Tips to Turn Your Website into a Marketing Machine

5 Tips to Turn Your Website into a Marketing Machine Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed

More information

Search Engine Optimisation workbook

Search Engine Optimisation workbook Search Engine Optimisation workbook Sub-title here Search Engine Optimisation workbook SEO: Getting Started When referring to SEO the focus is on organic search results not paid for traffic from Google

More information

PROPOSAL: SEARCH ENGINE OPTIMIZATION

PROPOSAL: SEARCH ENGINE OPTIMIZATION PROPOSAL: SEARCH ENGINE OPTIMIZATION EXECUTIVE SUMMARY INTRODUCTION TO PROPOSAL Infogenix has prepared this proposal for the interest of search engine optimization (SEO). This proposal will cover the many

More information

How to Optimise your Content for SEO Success

How to Optimise your Content for SEO Success How to Optimise your Content for SEO Success 93% online experiences begin with a search engine SEO is a key component in an effective Inbound Marketing strategy and making the most of SEO techniques when

More information

HOW TO GET MORE WEB TRAFFIC & HIGH SEARCH ENGINE RANKINGS

HOW TO GET MORE WEB TRAFFIC & HIGH SEARCH ENGINE RANKINGS ebusiness Programme workshop programme HOW TO GET MORE WEB TRAFFIC & HIGH SEARCH ENGINE RANKINGS Presented by: Ann Stanley MD Anicca Solutions Agenda All About Search Engines Getting Listed in Search Engines

More information

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions.

More information

How to market your practice online and win new clients

How to market your practice online and win new clients How to market your practice online and win new clients You don t need a website to market your practice online www but if used as a hub for all your marketing activities, a good website will save you time

More information

Search Engine Optimization Proposal

Search Engine Optimization Proposal Search Engine Optimization Proposal Focus on Search Engine Ranking Improvement & Website Optimization (+ suggestions on Social Media + Mobile Devices + Local Market + Website Integration & Development

More information

SEO Hats. On-Page Optimisation. Internet Technical Terms. Website Architecture. How the Search Engine works. Search Engine Parameters

SEO Hats. On-Page Optimisation. Internet Technical Terms. Website Architecture. How the Search Engine works. Search Engine Parameters SEO (Search Engine Optimisation) Advanced Training Course Facility: Kiran Kumar Kadiyam & Naidu PP Duration: 30 Days About us: We are having 8 Years of Experience in Search Engine Optimization (SEO), Digital

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

Intelligent Web Solutions

Intelligent Web Solutions Integrated Web Marketing Solutions Intelligent Web Solutions Intelligent Web Solutions Av. Tancredo Neves, 1632. Edf. Salvador Trade Center Torre Norte, Sala 2114. CEP 41.820-020 Salvador Bahia Brasil

More information

Internet Marketing Guide

Internet Marketing Guide Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite

More information

SEO Guidelines for Keyword Research & Page Tagging

SEO Guidelines for Keyword Research & Page Tagging SEO Guidelines for Keyword Research & Page Tagging KoMarketing Associates, LLC Updated: September 7, 2007 Keyword Research Strategies Initial Keyword Research Here are guidelines for beginning to identify

More information

Search Engine Marketing and SEO

Search Engine Marketing and SEO Search Engine Marketing and SEO Presented By Connie Ragen Green Search Engine Marketing is a term you ve probably heard many times. But what exactly does it mean? The term refers to the different ways

More information

Course Contents of Digital Marketing

Course Contents of Digital Marketing Course Contents of Digital Marketing Introduction to Digital Marketing What is Digital Marketing History & Origin of Digital Marketing Advantages & Scope of Digital Marketing How Digital Marketing works

More information

How to Drive More Traffic to Your Event Website

How to Drive More Traffic to Your Event Website Event Director s Best Practices Webinar Series Presents How to Drive More Traffic to Your Event Website Matt Clymer Online Marketing Specialist December 16 th 2010 Today s Speakers Moderator Guest Speaker

More information

Five essentials of SEO for every restaurant website

Five essentials of SEO for every restaurant website Five essentials of SEO for every restaurant website PURPOSE This document will provide restaurant managers and restaurateurs with a basic understanding of Search Engine Optimisation (SEO) and its importance

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

SEO: What is it and Why is it Important?

SEO: What is it and Why is it Important? SEO: What is it and Why is it Important? SearchEngineOptimization What is it and Why is it Important? The term SEO is being mentioned a lot lately, but not everyone is familiar with what SEO actually is.

More information

The art of Digital Marketing PPC, SEO & Social

The art of Digital Marketing PPC, SEO & Social The art of Digital Marketing PPC, SEO & Social Presented by: Manesh Ram Senior Digital Marketing Consultant at Reload Digital www.reloaddigital.co.uk Digital Marketing What you REALLY need to know Pay-Per-Click

More information

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS

WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS WATKINS MFG DEALER GUIDE TO UNDERSTANDING WOORANK REPORTS Watkins Manufacturing WatkinsMfg.com (760) 598-6464 1280 Park Center Drive, Vista, CA 92081 Design Studio DesignStudio.com (888) 825-8883 715 J

More information

PropertyMinder Pay Per Click Management

PropertyMinder Pay Per Click Management PropertyMinder Pay Per Click Management This white paper discusses the common PPC management questions and will focus on the steps involved in creating and managing effective Pay Per Click campaigns to

More information

Search Engine Optimisation

Search Engine Optimisation Search Engine Optimisation A Beginner s Guide to SEO www.softwareassistance.co.uk Page 1 of 6 Beginner s Guide to Search Engine Optimisation (SEO) Index: Introduction... 3 Key Words & Phrases... 3 Meta

More information

REAL ESTATE DIGITAL MARKETING SOLUTION. Ver 1.11

REAL ESTATE DIGITAL MARKETING SOLUTION. Ver 1.11 REAL ESTATE DIGITAL MARKETING SOLUTION BRANDING LEADS ENGAGEMENTS Ver 1.11 Techzone Real Estate Digital marketing Solutions end to end digital marketing platform - Ver1.11 Page 1 Index of the documents

More information

How to Optimise My Website For Google

How to Optimise My Website For Google The SEO Crash Course Page The SEO Crash Course Insider Secrets To Hit The Top Off The Search Engines! By Mark Bowden & Jon Stringer All Rights Reserved Marketing Tips UK 552 Chorley Old Road, Bolton, BL1

More information

Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines.

Our SEO services use only ethical search engine optimization techniques. We use only practices that turn out into lasting results in search engines. Scope of work We will bring the information about your services to the target audience. We provide the fullest possible range of web promotion services like search engine optimization, PPC management,

More information

AUDIT REPORT AUTOMOTIVE TRAINING & DEVELOPMENT. 08 Jan 2016. Report Content Last Updated. Local Visibility. Local Reviews. Off-Page Optimization

AUDIT REPORT AUTOMOTIVE TRAINING & DEVELOPMENT. 08 Jan 2016. Report Content Last Updated. Local Visibility. Local Reviews. Off-Page Optimization WEBSITE AUDIT REPORT Report Content Last Updated 8 Jan 216 Local Visibility Local Reviews On-Page Optimization Off-Page Optimization Social Media Keywords Report AUTOMOTIVE TRAINING & DEVELOPMENT fgs@automotivetraining.us

More information

HO-12: Search Engine Optimisation (SEO) 1. Research and Identify Keywords

HO-12: Search Engine Optimisation (SEO) 1. Research and Identify Keywords HO-12: Search Engine Optimisation (SEO) Having developed your business website/e-shop the next task is to make sure that your potential customers can find you. The aim here is to optimise your website/e-shop

More information

Promoting your Site: Search Engine Optimisation and Web Analytics

Promoting your Site: Search Engine Optimisation and Web Analytics E-Commerce Applications Promoting your Site: Search Engine Optimisation and Web Analytics Session 6 1 Next steps Promoting your Business Having developed website/e-shop next step is to promote the business

More information

Small/Medium Business SEO Packages Welcome pack. www.ithinkmedia.co.uk

Small/Medium Business SEO Packages Welcome pack. www.ithinkmedia.co.uk Small/Medium Business SEO Packages Welcome pack www.ithinkmedia.co.uk Testimonials Welcome to ithinkmedia SME You've already made a great business decision by realising the potential of how Search Engine

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Understanding Search Engine Optimization A search engine (Google, Yahoo, MSN, etc.), uses a combination of techniques to gather information about web pages so they can organize,

More information

Putting SEO and Marketing PR to Work for Your Business

Putting SEO and Marketing PR to Work for Your Business Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

SEO & CONTENT MARKETING SERVICES

SEO & CONTENT MARKETING SERVICES SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search

More information

SEO Services. Climb up the Search Engine Ladder

SEO Services. Climb up the Search Engine Ladder SEO Services Climb up the Search Engine Ladder 2 SEARCH ENGINE OPTIMIZATION Increase your Website s Visibility on Search Engines INTRODUCTION 92% of internet users try Google, Yahoo! or Bing first while

More information

an Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1.

an Essential Marketing Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. A Science, a Black Art or an Essential Marketing tool? Grow Your Business Online: The Commercial Approach to Search Engine Marketing Prepared by Flex4, December 2011, v1. Grow Your Business Online P a

More information

Grow your Business with Online Marketing

Grow your Business with Online Marketing Grow your Business with Online Marketing - From Social Media Marketing to SEO Jan Klin Managing Partner Jan Klin & Associates 01928 788100 Sales Funnel and Inbound Marketing No interest Accepts that we

More information

Stand OUT Stay TOP of mind Sell MORE

Stand OUT Stay TOP of mind Sell MORE Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/14 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of

More information

WEBSITE MARKETING REVIEW

WEBSITE MARKETING REVIEW WEBSITE MARKETING REVIEW 46.2 Your website score Review of ampere-electricalservices.com Generated on July 23 2013 Introduction This report provides a review of the key factors that influence the SEO and

More information

How To Plan A Website

How To Plan A Website Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

Advertising online. Where to advertise online

Advertising online. Where to advertise online Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other

More information

SOCIAL MEDIA OPTIMIZATION

SOCIAL MEDIA OPTIMIZATION SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising

More information

Search Engines. Planning & Design 1

Search Engines. Planning & Design 1 Planning & Design 1 Previous tutorials have shown that some consideration at the design stage can help to make your site easier to navigate, easier to read and understand, and more Web-friendly. In this

More information

SEO Tutorial PDF for Beginners

SEO Tutorial PDF for Beginners CONTENT Page 1. SEO Tutorial 1: SEO Introduction... 2 2. SEO Tutorial 2: On-Page Optimization. 3-4 3. SEO Tutorial 3: On-Page Optimization. 5-6 4. SEO Tutorial 3.1: Directory Submission List. 7-16 5. SEO

More information

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com DIGITAL MARKETING PROPOSAL www.abccompany.com SEARCH ENGINE OPTIMIZATION SEO Search Engine Optimization SEO (search engine optimization) is the process of improving the visibility of a website or a web

More information

HubSpot's Website Grader

HubSpot's Website Grader Website Grader Subscribe Badge Website Grader by HubSpot - Marketing Reports for 400,000 URLs and Counting... Website URL Ex: www.yourcompany.com www.techvibes.com Competing Websites (Optional) Enter websites

More information

Pay Per Click Marketing

Pay Per Click Marketing WHITE PAPER August 2009 Pay Per Click Marketing Drive Leads and Sales the Cost Efficient Way Introduction Pay Per Click is one of the most cost effective marketing tools available, and can generate instant

More information

AUDIT REPORT NO MORE PHONE TAG. 10 Jun 2015. Report Content Last Updated. On-Page Optimization. Off-Page Optimization. Keywords Report.

AUDIT REPORT NO MORE PHONE TAG. 10 Jun 2015. Report Content Last Updated. On-Page Optimization. Off-Page Optimization. Keywords Report. WEBSITE AUDIT REPORT Report Content Last Updated 1 Jun 215 On-Page Optimization Off-Page Optimization Social Media Keywords Report NO MORE PHONE TAG support@nomorephonetag.com 787 S. State Street, Suite

More information

Online Marketing Company INDIA Digital Marketing Training

Online Marketing Company INDIA Digital Marketing Training Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing

More information

9 Tips on how to choose a good SEO (Search Engine Optimisation) Supplier

9 Tips on how to choose a good SEO (Search Engine Optimisation) Supplier 9 Tips on how to choose a good SEO (Search Engine Optimisation) Supplier 9 Tips on how to choose a good SEO (Search Engine Optimisation) Supplier As smaller businesses get more sophisticated with their

More information

How To Market Your Website Online

How To Market Your Website Online Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on

More information

Guide Boosting sales through online marketing

Guide Boosting sales through online marketing Guide Boosting sales through online marketing Boosting sales through online marketing E-commerce has never been more important for UK business. Online sales now account for 10% of all retail spending in

More information