Online Updates, Strategies & Tips To Spark Your Business! How to get started with! Search Engine Optimization for your business

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Online Updates, Strategies & Tips To Spark Your Business! How to get started with! Search Engine Optimization for your business"

Transcription

1 Online Updates, Strategies & Tips To Spark Your Business! How to get started with! Search Engine Optimization for your business Presented by: Yusuf Chowdhury Online Business Owners Sara Pearl" Social Media Rocketeer "

2 What We ll Cover Today What is Search Engine Optimization (SEO) and the importance of having a SEO strategy for your business to help you drive traffic and get more leads Quick-Start SEO Checklist to get your website search engine optimized so you can easily rank and be found online! (On page, off page tactics to get your website ranked!) Rolodex of SEO software and resources (free and paid options) to super charge your SEO efforts

3 What on earth is this SEO thing? Every time you go to google.com and enter in the search box to find something, that activity is called search " Google s search engine retrieves the information from their database and returns a list of results to you" Search Engine Optimization (SEO) is the process of influencing the visibility of a web page in a search engine s organic results" Differs to Search Engine Marketing (SEM), which is paid advertising to rank high via the search engines. "

4

5 What does a Search Engine do?" 1. Index" 2. Retrieve" 3. Rank" Discovers and stores WebPages" Finds relevant websites and resources " Appearance order of a website in the search engine "

6 What are users looking for?" Transactional queries" Informational queries" Navigational queries" Search that indicates an intent to complete a transaction/purchase" Search that cover a broad topic for which there may be thousands of results" Looking for an answer to a question or how to do something" Eg cupcake recipes " Search query entered with the intent of finding a particular website or webpage"

7

8 Search Engine Marketing (SEM) The process of gaining traffic through visibility on search engines using Pay Per Click (PPC) advertising. 8

9 Why is SEO a must for businesses?" Helps to boost the ranking of your website in the search engines so that you site can be found by users" Generate targeted leads and customers through Google" Increase the targeted traffic" Grows your business through increased traffic, leads and sales"

10

11 Click Through Rates Result Position #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 % of Clicks 43% 12% 9% 7% 5% 4% 3% 3% 2% 3%

12

13 SEO Quick-Start Checklist

14 Market Research Your website Domain Name 1 2 Keyword Selection 3 Page Optimization Registering with directories 4 5 Link building 6

15 Major factors affecting your search engine ranking On-site Optimization" This is the foundation of your website s SEO and it accounts for around 30% of your website s SEO. Without on-site optimization, Off-Site optimization is futile" Off-Site Optimization" Accounts for 70% of your site s SEO"

16 On site SEO Factors" Navigation" Interlinking" Design" Content"

17 Meta Tags q Title tag - This is the page or post title as it shows up in the top of your browser in the search engine." q <title> Title text here </title>" q Meta Description Tag -This is the paragraph below the title that is used to draw readers in. The meta description tag is where you would want to put your site s summary" q <meta name= description content= This is where you put your site s summary />" q Keyword meta tags The meta keywords tag is where you put all of the keywords you use in your site." q <meta name= keywords content= SEO, Search Engine, etc />" "

18 Off site optimization has more to do with" everything outside your website in order " to affect your SEO. It makes up roughly" 70% of your overall SEO factor."

19 Off site SEO Factors" Page Rank" Relevancy" Quality" Outbound Links"

20 What does Google recommend for SEO? Create a useful, information-rich site, and write pages that " clearly and accurately describe your content. " Make sure your <title> elements and ALT attributes are " descriptive and accurate." Use keywords to create descriptive, human friendly URLs" Make pages primarily for users, not for search engines" Produce fresh content regularly"

21 Recommended tools for Key Word Research googlekeywordtool.com" google.com/analytics" freekeywords.wordtracker.com" google.com/webmaster/tools" keywordspy.com" spyfu.com"

22

23

24 What to consider when doing your Keyword Research Research tools" Get specific" Strength in numbers" Highly relevant" Develop a content resource"

25 Keyword Research Relevant and niche based" Low competition" General vs. Long tail keywords" Local Search Vs Global Search" 1000 to 10000" Export your keyword list"

26

27 How to use Keyword effectively ü Use the keyword in the title tag at least once. " ü Try to keep the keyword as close to the beginning of the title tag as possible." ü At least 2-3 times, including variations, in the body copy on the page " ü At least once in the alt attribute of an image on the page. " ü Once in the URL. " ü At least once in the meta description tag. "

28 How to optimize your site ü ü ü Make your website easy to use, navigate, and understand." Provide direct, actionable information relevant to the query." Professionally designed and accessible to modern browsers." ü Deliver high quality, legitimate, credible content. "

29 How to optimize your site ü Title tag - This is the page or post title as it shows up in the top of your browser in the search engine." ü Meta Description Tag -This is the paragraph below the title that is used to draw readers in. " ü Permalink This is everything after the domain name that references the post of page." ü Headings The words used in the headings of your content" ü Paragraphs How often your keywords is used throughout the paragraph in your post" ü Links The quality of sites linking to and from your site "

30 Why do links even matter?

31 What are inbound or outbound links? " Google s algorithm gives a big factor to links pointing to your site. Links pointing to your site are also called inbound links or backlinks. Link building is simply the process of getting links to your websites (or what we call inbound links or backlinks) from other websites."

32 How do you build back-links? Create Blog page" News sites (Press Releases)" Comment on other blogs " Social Networking Sites" Video Sites." RSS feed" RSS subscriptions via Google Reader" Internal Linking" Niche Based website and directories " Web Articles" Web Forums" Web Directories "

33 Searching for guest bloggers! Go to Google and search (Replace the word keyword with your niche) keyword submit a guest post keyword guest post keyword guest post by keyword accep:ng guest posts keyword guest post guidelines Keyword Write for Us Keyword Guest Blogger Wanted Keyword Blogs the Accepts Guest Posts Keyword Become a Contributor Keyword Become a Guest Writer Keyword Now accep:ng guest posts

34 Searching for guest bloggers! hdp:// places- to- syndicate- your- content hdp:// essen:al- blog- directories- to- submityour- blog- to hdp:// sites- to- submit- guest- posts hdp://myblogguest.com/

35 SEO Tools - seomoz.org/tools - webseoanaly:cs.com - woorank.com - alexa.com - compete.com - link- assistant.com - majes:cseo.com - quantcast.com - Screaming Frog - Google Analy:cs - Google Webmaster tool - google.com/adwords - seo- browser.com - opensiteexplorer.org

36

37 Resources SearchEngineJournal.com SearchEngineLand.com SEOmoz.org SEObook.com SearchEngineWatch.com

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115

05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115 05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?

More information

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to:

Why SEO? What is Search Engine Optimization? Our main areas of expertise are: When a company invests in building a website, their goal is to: Super Web Solutions - a one-stop-shop for all your web design, development, marketing, hosting and business consulting needs. We offer all the essential tools to guarantee that your business prospers and

More information

SEO Search Engine Optimization

SEO Search Engine Optimization SEO Search Engine Optimization Understanding how businesses make their way to the first page of search results and how you can get there too! Shawn Audlin Founder of TheThriftyMarketer.com Marketing Online

More information

About Todd Bailey (Presenter)

About Todd Bailey (Presenter) About Todd Bailey (Presenter) When your prospects search for information about your category or industry, does your organization rank near the top in organic search results? You should. This session will

More information

The CBD Guide to Search Optimization. market what s meaningful

The CBD Guide to Search Optimization. market what s meaningful market what s meaningful The CBD Guide to Search Optimization Mike Donofrio, VP, Digital Strategy and Design Richard Inman, Research Assistant What You ll Learn The main factors used by search engines

More information

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions

[Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC. [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [Ramit Solutions] www.ramitsolutions.com SEO SMO- SEM - PPC [Internet / Online Marketing Concepts] SEO Training Concepts SEO TEAM Ramit Solutions [2014-2016] By Lathish Difference between Offline Marketing

More information

Willing To Bring Top Ten Ranking in Search Engine (Google, Yahoo and Bing)? Thinking to Start Your Online / Virtual / Website Businesses?

Willing To Bring Top Ten Ranking in Search Engine (Google, Yahoo and Bing)? Thinking to Start Your Online / Virtual / Website Businesses? SEO Training Course: IF you are interested in following scope, then you are at the right place to Join SEO Training Classes Now from the heart of Pakistan Karachi Here the list is Willing To Bring Top

More information

Digital Marketing Training Institute

Digital Marketing Training Institute Our USP Live Training Expert Faculty Personalized Training Post Training Support Trusted Institute 5+ Years Experience Flexible Batches Certified Trainers Digital Marketing Training Institute Mumbai Branch:

More information

Web School: Search Engine Optimization

Web School: Search Engine Optimization Web School: Search Engine Optimization Today s Goals Provide a foundational introduction to SEO, including on-page tactics and off-page tactics Give tactical guidance for improving your site in CQ Connect

More information

SEO Consulting Services By Cromosys. [Strategy & Plan]

SEO Consulting Services By Cromosys. [Strategy & Plan] SEO Consulting Services By Cromosys [Strategy & Plan] CROMOSYS SEO SERVICES WITH DETAILED STRATEGY & PLAN Cromosys offers SEO Services in terms of expertise and unique services. Cromosys will help you

More information

Page One Promotions Digital Marketing Pricing

Page One Promotions Digital Marketing Pricing Page One Promotions Digital Marketing Pricing Below is a table outlining general starting-at pricing for digital marketing services offered by PAGE ONE PROMOTIONS. Following the pricing table are in depth

More information

SEO Techniques for Higher Visibility LeadFormix Best Practices

SEO Techniques for Higher Visibility LeadFormix Best Practices Introduction How do people find you on the Internet? How will business prospects know where to find your product? Can people across geographies find your product or service if you only advertise locally?

More information

Our Five Step Guide To Successful Internet Marketing. Getting the best from your website: An introductory guide

Our Five Step Guide To Successful Internet Marketing. Getting the best from your website: An introductory guide Our Five Step Guide To Successful Internet Marketing Getting the best from your website: An introductory guide Step 1: Select your keywords carefully On one hand there is no point spending lots of time

More information

Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu

Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Professional Diploma in Digital Marketing Module 2: Search Engine Optimisation Version 4.0 Location: Oslo/Norway Lecturer: Nina Furu Programme Structure Search Engine Optimisation PROFESSIONAL DIPLOMA

More information

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE

MY DIGITAL PLAN MY DIGITAL PLAN BROCHURE MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand

More information

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1

Search Engine Optimization Content is Key. Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key Emerald Web Sites-SEO 1 Search Engine Optimization Content is Key 1. Search Engines and SEO 2. Terms & Definitions 3. What SEO does Emerald apply? 4. What SEO

More information

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist

MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint. A Practical Checklist MARKETING KUNG FU SEO: Key Things to Expand Your Digital Footprint A Practical Checklist 1 1. Content Development... Page 3 2. Content Organization... Page 4 3. META Data... Page 5 4. Fix Errors... Page

More information

The Almighty SEO Guide For Small Businesses

The Almighty SEO Guide For Small Businesses The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter

More information

SEO Best Practices Checklist

SEO Best Practices Checklist On-Page SEO SEO Best Practices Checklist These are those factors that we can do ourselves without having to rely on any external factors (e.g. inbound links, link popularity, domain authority, etc.). Content

More information

SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE

SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE A BIT ABOUT US SCHOOL WEBSITE Digital marketing agency with 10+ years dedicated to the education market We re a team of over 50 experts offering

More information

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com

DIGITAL MARKETING PROPOSAL. Stage 1: SEO Audit/Correction. www.abccompany.com DIGITAL MARKETING PROPOSAL www.abccompany.com SEARCH ENGINE OPTIMIZATION SEO Search Engine Optimization SEO (search engine optimization) is the process of improving the visibility of a website or a web

More information

Online Marketing Company INDIA Digital Marketing Training

Online Marketing Company INDIA Digital Marketing Training Online Marketing Company INDIA Digital Marketing Training BASICS Internet Internet Browsers Domain Names Web Hosting Website Design Video Creation Photoshop (Image Promotion) Wordpress (Blog) Content Writing

More information

Everything You Need to Know About Digital Marketing

Everything You Need to Know About Digital Marketing White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright

More information

ONLINE ADVERTISING (SEO / SEM & SOCIAL)

ONLINE ADVERTISING (SEO / SEM & SOCIAL) ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's

More information

Get Thousands of UNIQUE Visitors a Month

Get Thousands of UNIQUE Visitors a Month Get Thousands of UNIQUE Visitors a Month Hello my name is Wael Rajab and I have written this report to give out for free. I am going to show you how to get THOUSANDS of unique visitors a month. I m going

More information

How to Drive More Traffic to Your Event Website

How to Drive More Traffic to Your Event Website Event Director s Best Practices Webinar Series Presents How to Drive More Traffic to Your Event Website Matt Clymer Online Marketing Specialist December 16 th 2010 Today s Speakers Moderator Guest Speaker

More information

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO

SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO SEARCH ENGINE OPTIMIZATION(SEO) Basics of SEO What is SEO? SEO is an abbreviation for search engine optimization. SEO is the process of improving the volume or quality of traffic to a web site from search

More information

Search Engine Optimisation (SEO) Still the best Sales Tool in your bag!

Search Engine Optimisation (SEO) Still the best Sales Tool in your bag! Search Engine Optimisation (SEO) Still the best Sales Tool in your bag! Presented by: John Heffernan Senior Business Development Manager MediaCo (UK) Ltd Stand S236 John.heffernan@media.co.uk Quick Introduction

More information

Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com.

Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com. Sreekariyam P.O,Trivandrum - 17 Kerala Ph +91 4712590772 M+91 7293003131 Email info@acewaretechnology.com Web www.acewaretechnology.com 1 SEO Syllabus Now you can get yourself or your web specialist trained

More information

Bret Phillips. Web Consultant. bretwp@webdevils.biz. @bretwp. http://webdevils.biz http://bretphillips.com. Web Devils offers the following services:

Bret Phillips. Web Consultant. bretwp@webdevils.biz. @bretwp. http://webdevils.biz http://bretphillips.com. Web Devils offers the following services: Bret Phillips Web Consultant bretwp@webdevils.biz @bretwp http://webdevils.biz http://bretphillips.com Web Devils offers the following services: Web Development Social Media Management Search Engine Optimization

More information

Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques

Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques Increasing Traffic to Your Website Through Search Engine Optimization (SEO) Techniques Small businesses that want to learn how to attract more customers to their website through marketing strategies such

More information

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us

Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to

More information

Steps Benchmark Description Tasks to Complete

Steps Benchmark Description Tasks to Complete Web Marketing Action Plan Title: Create an Inbound Lead Generation Campaign Results: Generate & pre-qualify internet leads Overall Accountability: Marketing Strategist Reporting Position: Marketing Director

More information

We do Online SEO Training. We do Class Room SEO Training. SEO & internet marketing Training

We do Online SEO Training. We do Class Room SEO Training. SEO & internet marketing Training SEO and internet marketing training Advance Training by SEORUCHI We do Online SEO Training We do Class Room SEO Training SEO & internet marketing Training 1 Basic of Topics in SEO What is Internet What

More information

SEO Hats. On-Page Optimisation. Internet Technical Terms. Website Architecture. How the Search Engine works. Search Engine Parameters

SEO Hats. On-Page Optimisation. Internet Technical Terms. Website Architecture. How the Search Engine works. Search Engine Parameters SEO (Search Engine Optimisation) Advanced Training Course Facility: Kiran Kumar Kadiyam & Naidu PP Duration: 30 Days About us: We are having 8 Years of Experience in Search Engine Optimization (SEO), Digital

More information

Competition Analysis Report For: "seo blog" http://serpiq.com

Competition Analysis Report For: seo blog http://serpiq.com Competition Analysis Report For: "seo blog" Competition Breakdown Keyword Search Volume The keyword seo blog gets,00 global exact match searches per month. That is approximately 220 global searches daily.

More information

Teach Yourself VISUALLY Search Engine Optimization (SEO)

Teach Yourself VISUALLY Search Engine Optimization (SEO) Brochure More information from http://www.researchandmarkets.com/reports/2326797/ Teach Yourself VISUALLY Search Engine Optimization (SEO) Description: The perfect guide to help visual learners maximize

More information

Online Marketing 101. The Basics of Website Organization and Search Engine Optimization. TwistofLime.biz

Online Marketing 101. The Basics of Website Organization and Search Engine Optimization. TwistofLime.biz Online Marketing 101 The Basics of Website Organization and Search Engine Optimization TwistofLime.biz Marketing in a recession can be an opportunity three necessary characteristics: You need to already

More information

SEO. Module 1: Basic of SEO:

SEO. Module 1: Basic of SEO: SEO Module 1: Basic of SEO: Internet and Search engine Basics Internet Marketing Importance of Internet Marketing Types of internet Marketing Method Importance of Search Engines SEO is an art of Science

More information

monthly search engine optimization

monthly search engine optimization Key Web Concepts offers three levels of Monthly SEO. We conduct monthly reviews, competitor analysis, content updates and format improvements. The purpose of having a monthly program is to manage and monitor

More information

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8

Introduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8 Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality

More information

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:...

An insight of the services offered by. www.shrushti.com CONTENTS... 1 INTRODUCTION... 2. Objectives... 2. Recommended Services For Your Website:... An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...

More information

Search Engine Optimisation Managed Service

Search Engine Optimisation Managed Service Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your

More information

CS4047 Multimedia Industry Perspectives Search Engine Optimisation (SEO) Introduction to SEO. Martina Skelly Activate Marketing.

CS4047 Multimedia Industry Perspectives Search Engine Optimisation (SEO) Introduction to SEO. Martina Skelly Activate Marketing. CS4047 Multimedia Industry Perspectives Search Engine Optimisation (SEO) Martina Skelly Introduction to SEO Martina Skelly Activate Marketing 18 November 2011 Agenda The Elements of a successful SEO strategy

More information

Online Marketing Services at Surgeworks

Online Marketing Services at Surgeworks Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1

More information

Search Engine Optimization and Pay Per Click Building Your Online Success

Search Engine Optimization and Pay Per Click Building Your Online Success Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search

More information

DIGITAL MARKETING BASICS: SEO

DIGITAL MARKETING BASICS: SEO DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an

More information

Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video:

Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video: Youtube Search Engine Optimization (SEO) - How to Rank a Youtube Video: Google s algorithm of 225+ factors takes into consideration many things, such as backlinks and social network signals, but when it

More information

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led

Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Internet Marketing Implementation Course MKTG13; 3 Days, Instructor-led Course Description A comprehensive internet marketing training course that covers Social Media, SEO, Email Marketing, PPC, Conversion

More information

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information.

Disclaimer. The author in no case shall be responsible for any personal or commercial damage that results due to misinterpretation of information. 1 Disclaimer 2013 Solutions From Paradise, LLC No part of this ebook can be reproduced, stored, or transmitted by any means including recording, scanning, photocopying, electronic or print without written

More information

Search Engine Optimization 4/12/2011

Search Engine Optimization 4/12/2011 4/12/2011 Having trouble with audio? Join the conference call: Toll: +1 (516) 453-0014 Access Code: 263-664-651 Audio PIN: Shown after joining the Webinar Webinar ID: 803-875-610 System Requirements PC-based

More information

GOOGLE ANALYTICS TERMS

GOOGLE ANALYTICS TERMS GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates

More information

WordPressPlug-ins for SEO

WordPressPlug-ins for SEO WordPressPlug-ins for SEO Making Your WordPress Website Easier to Find Jami Broom, Internet Marketing Strategist Clicks Internet Marketing www.clickstomysite.com Pittsburgh SEO Meet-up Group http://www.meetup.com/pittsburgh-seo-group

More information

SEO Guide for Front Page Ranking

SEO Guide for Front Page Ranking SEO Guide for Front Page Ranking Introduction This guide is created based on our own approved strategies that has brought front page ranking for our different websites. We hereby announce that there are

More information

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO

AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO AGENCY51 INSIGHTS OUR PROCESS, CHECKLIST & UNDERSTANDING SEO OUR 10 STEP PROCESS 1. SEO site audit of content, website HTML, social sites, backlinks 2. Defining your goals 3. Keyword brainstorming and

More information

Bogor Agricultural University. Search Engine Optimization

Bogor Agricultural University. Search Engine Optimization Bogor Agricultural University Search Engine Optimization Why is Search Important Total Internet users in Indonesia [2014] 71M+ EVERYONE GOOGLING The Search Marketing Trifecta Paid / Sponsored Listings

More information

Creating and Implementing an Organic Search Engine Optimization (SEO) Strategy. Join the Conversation Webinars World Services Group

Creating and Implementing an Organic Search Engine Optimization (SEO) Strategy. Join the Conversation Webinars World Services Group Creating and Implementing an Organic Search Engine Optimization (SEO) Strategy Join the Conversation Webinars World Services Group Guest Speaker: Joseph Beccalori Co-Founder and President Interact Marketing

More information

Getting Content For Your Site! Issue 5. Welcome to Issue Number 5!

Getting Content For Your Site! Issue 5. Welcome to Issue Number 5! Issue 5 Welcome to Issue Number 5! www.easierinternetmarketing.com Inside this issue Getting Content For Your Site! Graham Bray Normandie Battle Road Punnetts Town East Sussex TN21 9DS Email: support@easierinternetmarketing.com

More information

SEO Training SYLLABUS by SEOOFINDIA.COM

SEO Training SYLLABUS by SEOOFINDIA.COM 1 Foundation Course SEO Training SYLLABUS by SEOOFINDIA.COM Search Engine Optimization Training Course Internet and Search Engine Basics Internet Marketing Importance of Internet Marketing Types of Internet

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization Be at the Top! Beverly Mapes, President Top Of The List topofthelist.net The Marketing Mix Print Internet Television Storefront Networking Telephone Direct Mail Radio Copyright

More information

1. Introduction to SEO (Search Engine Optimization)

1. Introduction to SEO (Search Engine Optimization) 1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry

More information

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd

2013 Copyright Speed Realtor Pte Ltd - You may not copy, scan, print or redistribute this handbook without written consent from Speed Realtor Pte Ltd 1 Contents 1.1What is SEO?... 3 What Do We Need To Do In Order To Search Engine Optimize Our Website?... 4 On Page SEO... 4 Doing On Page SEO... 5 Now let us run through each of the criteria that you have

More information

2013 Solo and Small Firm Conference

2013 Solo and Small Firm Conference Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision

More information

101 Eat-All-You-Can SEO Nuggets You Can Use in the Philippines

101 Eat-All-You-Can SEO Nuggets You Can Use in the Philippines 101 Eat-All-You-Can SEO Nuggets You Can Use in the Philippines Consider this list as your little black book. It contains your ambitions, your struggles, your strategies, and your failures. When it comes

More information

Search Engine Optimisation: Keys to Success

Search Engine Optimisation: Keys to Success Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,

More information

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS

WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS RED ALIEN your local SEO experts WE HELP YOU TO FIND, ENGAGE & CONVERT MORE OF YOUR WEBSITE VISITORS Red Alien are a digital marketing agency specialising in search engine optimisation (SEO) solutions.

More information

Search Engine Optimization

Search Engine Optimization Search Engine Optimization What We Will Cover What is SEO Organic vs. paid placement How search engines work How to increase your rankings Identifying your keyword phrases Optimizing your web pages and

More information

A guide to SUCCESSFUL SMALL BUSINESS. blogging. By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs

A guide to SUCCESSFUL SMALL BUSINESS. blogging. By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs A guide to SUCCESSFUL SMALL BUSINESS blogging By Jo Lynn Deal, APR Powered by mymarketingcafe.com The meeting place for entrepreneurs INTRODUCTION Integrated small business marketing by mymarketing Cafe

More information

5 Tips to Turn Your Website into a Marketing Machine

5 Tips to Turn Your Website into a Marketing Machine Internet Marketing Whitepaper: 5 Tips to Turn Your Website into a Marketing Machine Brought to you by www.hubspot.com Part 1: How the Internet has transformed businesses The Internet has profoundly transformed

More information

SEO Techniques for Enhancement of Site Visibility

SEO Techniques for Enhancement of Site Visibility Middle-East Journal of Scientific Research 24 (Techniques and Algorithms in Emerging Technologies): 18-23, 2016 ISSN 1990-9233; IDOSI Publications, 2016 DOI: 10.5829/idosi.mejsr.2016.24.TAET23314 SEO Techniques

More information

Skills for Employment Investment Project (SEIP)

Skills for Employment Investment Project (SEIP) Skills for Employment Investment Project (SEIP) Standards/ Curriculum Format For Practical SEO Course Duration: 1 Month 1 Course Structure and Requirements Course Title: Practical Search Engine Optimization

More information

Search Engine Optimization

Search Engine Optimization Module Presenter s Manual Search Engine Optimization Effective from: April 2015 Ver. 1.0 Presenter s Manual Aptech Limited Page 1 Amendment Record Version No. Effective Date Change Replaced Pages 1.0 April

More information

Increase ROI through SEO

Increase ROI through SEO Increase ROI through SEO White paper All techniques used in the online campaign are meant to improve ROI (Rate on Investment). SEO (search engine optimization) stands out from other promotion elements

More information

Lesson 31: Backlinks and Negative Backlink SEO Audits

Lesson 31: Backlinks and Negative Backlink SEO Audits Lesson 31: Backlinks and Negative Backlink SEO Audits View the Video: https://app.tidyrank.com/ Step 1) First off, a backlink is just a link from another website to a URL on your website. The more backlinks

More information

A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS

A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS A QUICK GUIDE TO YANKTON SEO'S SEARCH ENGINE OPTIMIZATION PROCESS 1 WHAT IS SEO? Search engine optimization (SEO) is the process of improving the visibility of a web page or business in search engines

More information

Search Engine Optimization Techniques. For Small Businesses

Search Engine Optimization Techniques. For Small Businesses Search Engine Optimization Techniques For Small Businesses Introduction Online marketing is a valuable way to market your business Your business must absolutely be online Your strategy must include Search

More information

How Blogging Can Help With Your SEO Efforts

How Blogging Can Help With Your SEO Efforts How Blogging Can Help With Your SEO Efforts By Michelle Timothy HTUUTH Blogging has become all the rage in the online world. Everyone you talk to these days seems to have their own blog, and they happily

More information

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»

SEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT» 2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Janet Bartoli Search Engine Optimization Consulting Small Business Packages

Janet Bartoli Search Engine Optimization Consulting Small Business Packages Janet Bartoli Search Engine Optimization Consulting Small Business Packages SEO Package Organic Silver: $475/mo (Ideal for small business with little to no pre-existing online presence, great way to get

More information

Country Communication Pages

Country Communication Pages Country Communication Pages Lesson 5: Search Engine Optimization (SEO) Lesson 5 There are a few ways you can improve the search engine optimization (SEO) of your web pages. In this lesson, you will learn

More information

SEO Tutorial PDF for Beginners

SEO Tutorial PDF for Beginners CONTENT Page 1. SEO Tutorial 1: SEO Introduction... 2 2. SEO Tutorial 2: On-Page Optimization. 3-4 3. SEO Tutorial 3: On-Page Optimization. 5-6 4. SEO Tutorial 3.1: Directory Submission List. 7-16 5. SEO

More information

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com

2015 SEO AND Beyond. Enter the Search Engines for Business. www.thinkbigengine.com 2015 SEO AND Beyond Enter the Search Engines for Business www.thinkbigengine.com Including SEO Into Your 2015 Marketing Campaign SEO in 2015 is tremendously different than it was just a few years ago.

More information

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL!

Build Your Business with Search Advertising. If you re only doing SEO, You Could Be SOL! Build Your Business with Search Advertising If you re only doing SEO, You Could Be SOL! About George Aspland / evisionsem Established 1998 (In business over 17 years) Infancy of SEO Before SEM 2001 Wrote

More information

SEO Services. Climb up the Search Engine Ladder

SEO Services. Climb up the Search Engine Ladder SEO Services Climb up the Search Engine Ladder 2 SEARCH ENGINE OPTIMIZATION Increase your Website s Visibility on Search Engines INTRODUCTION 92% of internet users try Google, Yahoo! or Bing first while

More information

SEO & CONTENT MARKETING SERVICES

SEO & CONTENT MARKETING SERVICES SEO & CONTENT MARKETING SERVICES Search Engine Optimisation is an essential element that can make or break the success of your business website. If you are not on page one of Google for a number of search

More information

Here are our Basic SEO Packages designed to help your business succeed further.

Here are our Basic SEO Packages designed to help your business succeed further. Basic SEO Here are our Basic SEO Packages designed to help your business succeed further. Hover over the question marks to get a quick description. You may also download this as a PDF with or without the

More information

Get Found Online. Consumers are searching for your products and services online. Is your website getting found?

Get Found Online. Consumers are searching for your products and services online. Is your website getting found? Get Found Online Consumers are searching for your products and services online. Is your website getting found? 1 The Internet has profoundly transformed the way people learn about and shop for products.

More information

How to Supercharge Your Sign & Print Shop Website Traffic and Lead Generation in 2015

How to Supercharge Your Sign & Print Shop Website Traffic and Lead Generation in 2015 How to Supercharge Your Sign & Print Shop Website Traffic and Lead Generation in 2015 Agenda: Background SEO Update Google Mobile Update Local Landing Pages / Blogs BIG NEWS YOU CAN USE Local Citations

More information

SEO How to Get Top Search Engine Rankings in Local Markets

SEO How to Get Top Search Engine Rankings in Local Markets SEO How to Get Top Search Engine Rankings in Local Markets By Brian Offenberger, CeM, CSMA March 20, 2015 1 Today s Objectives 2 My Discussion Points Discover what local search is all about Learn the factors

More information

THANK YOU. Mia Araminta,

THANK YOU. Mia Araminta, THANK YOU Mia Araminta, Thank you for reading this proposal. I have reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions

More information

Online Marketing for the Personal Injury Chiropractic Clinic

Online Marketing for the Personal Injury Chiropractic Clinic ChiroHosting has been providing quality chiropractic marketing services since 1993. For more information about what we do, visit our website today at ChiroHosting.com. Online Marketing for the Personal

More information

SOLUTIONS FOR TOMORROW

SOLUTIONS FOR TOMORROW SEO, or Search Engine Optimization, is the proactive practice of optimizing a web site based on a targeted keyword strategy by improving internal and external factors in order to increase the traffic a

More information

Small Business Webinar SEOTrainingSW.com 7 Secrets to Online Marketing

Small Business Webinar SEOTrainingSW.com 7 Secrets to Online Marketing Introduction: Jon Rognerud, the best selling author of The Ultimate Guide to Search Engine Optimization and one of the top SEO s in our industry was our guest during this 90- minute webinar focusing on

More information

SEO Analysis Guide CreatorSEO easy to use SEO tools

SEO Analysis Guide CreatorSEO easy to use SEO tools CreatorSEO Analysis Guide Updated: July 2010 Introduction This guide has been developed by CreatorSEO to help our clients manage their SEO campaigns. This guide will be updated regularly as the Search

More information

Why Digital Marketing?

Why Digital Marketing? Why Digital Marketing? Why Digital Marketing is Important? One of the biggest advantages of having a digital presence is the ease of access you offer consumers. Websites can work wonders for businesses

More information

Vista Lead Generation Through Search Engine Marketing 2012

Vista Lead Generation Through Search Engine Marketing 2012 Vista Lead Generation Through Search Engine Marketing 2012 June 2012 SEM Overview Target Consumers Ready to Buy What is Search Engine Marketing? Search Engine Marketing, or SEM, is a form of Internet

More information

Keeping Up With The Jones, ESQ s How to improve your law firm s presence on Google. by George Murphy, The Search Ninjas

Keeping Up With The Jones, ESQ s How to improve your law firm s presence on Google. by George Murphy, The Search Ninjas Keeping Up With The Jones, ESQ s How to improve your law firm s presence on Google by George Murphy, The Search Ninjas Hello! I am George Murphy - Owner of The Search Ninjas, located in Baltimore, MD.

More information

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com

Website Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick

More information