Online Updates, Strategies & Tips To Spark Your Business! How to get started with! Search Engine Optimization for your business

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1 Online Updates, Strategies & Tips To Spark Your Business! How to get started with! Search Engine Optimization for your business Presented by: Yusuf Chowdhury Online Business Owners Sara Pearl" Social Media Rocketeer "

2 What We ll Cover Today What is Search Engine Optimization (SEO) and the importance of having a SEO strategy for your business to help you drive traffic and get more leads Quick-Start SEO Checklist to get your website search engine optimized so you can easily rank and be found online! (On page, off page tactics to get your website ranked!) Rolodex of SEO software and resources (free and paid options) to super charge your SEO efforts

3 What on earth is this SEO thing? Every time you go to google.com and enter in the search box to find something, that activity is called search " Google s search engine retrieves the information from their database and returns a list of results to you" Search Engine Optimization (SEO) is the process of influencing the visibility of a web page in a search engine s organic results" Differs to Search Engine Marketing (SEM), which is paid advertising to rank high via the search engines. "

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5 What does a Search Engine do?" 1. Index" 2. Retrieve" 3. Rank" Discovers and stores WebPages" Finds relevant websites and resources " Appearance order of a website in the search engine "

6 What are users looking for?" Transactional queries" Informational queries" Navigational queries" Search that indicates an intent to complete a transaction/purchase" Search that cover a broad topic for which there may be thousands of results" Looking for an answer to a question or how to do something" Eg cupcake recipes " Search query entered with the intent of finding a particular website or webpage"

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8 Search Engine Marketing (SEM) The process of gaining traffic through visibility on search engines using Pay Per Click (PPC) advertising. 8

9 Why is SEO a must for businesses?" Helps to boost the ranking of your website in the search engines so that you site can be found by users" Generate targeted leads and customers through Google" Increase the targeted traffic" Grows your business through increased traffic, leads and sales"

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11 Click Through Rates Result Position #1 #2 #3 #4 #5 #6 #7 #8 #9 #10 % of Clicks 43% 12% 9% 7% 5% 4% 3% 3% 2% 3%

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13 SEO Quick-Start Checklist

14 Market Research Your website Domain Name 1 2 Keyword Selection 3 Page Optimization Registering with directories 4 5 Link building 6

15 Major factors affecting your search engine ranking On-site Optimization" This is the foundation of your website s SEO and it accounts for around 30% of your website s SEO. Without on-site optimization, Off-Site optimization is futile" Off-Site Optimization" Accounts for 70% of your site s SEO"

16 On site SEO Factors" Navigation" Interlinking" Design" Content"

17 Meta Tags q Title tag - This is the page or post title as it shows up in the top of your browser in the search engine." q <title> Title text here </title>" q Meta Description Tag -This is the paragraph below the title that is used to draw readers in. The meta description tag is where you would want to put your site s summary" q <meta name= description content= This is where you put your site s summary />" q Keyword meta tags The meta keywords tag is where you put all of the keywords you use in your site." q <meta name= keywords content= SEO, Search Engine, etc />" "

18 Off site optimization has more to do with" everything outside your website in order " to affect your SEO. It makes up roughly" 70% of your overall SEO factor."

19 Off site SEO Factors" Page Rank" Relevancy" Quality" Outbound Links"

20 What does Google recommend for SEO? Create a useful, information-rich site, and write pages that " clearly and accurately describe your content. " Make sure your <title> elements and ALT attributes are " descriptive and accurate." Use keywords to create descriptive, human friendly URLs" Make pages primarily for users, not for search engines" Produce fresh content regularly"

21 Recommended tools for Key Word Research googlekeywordtool.com" google.com/analytics" freekeywords.wordtracker.com" google.com/webmaster/tools" keywordspy.com" spyfu.com"

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24 What to consider when doing your Keyword Research Research tools" Get specific" Strength in numbers" Highly relevant" Develop a content resource"

25 Keyword Research Relevant and niche based" Low competition" General vs. Long tail keywords" Local Search Vs Global Search" 1000 to 10000" Export your keyword list"

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27 How to use Keyword effectively ü Use the keyword in the title tag at least once. " ü Try to keep the keyword as close to the beginning of the title tag as possible." ü At least 2-3 times, including variations, in the body copy on the page " ü At least once in the alt attribute of an image on the page. " ü Once in the URL. " ü At least once in the meta description tag. "

28 How to optimize your site ü ü ü Make your website easy to use, navigate, and understand." Provide direct, actionable information relevant to the query." Professionally designed and accessible to modern browsers." ü Deliver high quality, legitimate, credible content. "

29 How to optimize your site ü Title tag - This is the page or post title as it shows up in the top of your browser in the search engine." ü Meta Description Tag -This is the paragraph below the title that is used to draw readers in. " ü Permalink This is everything after the domain name that references the post of page." ü Headings The words used in the headings of your content" ü Paragraphs How often your keywords is used throughout the paragraph in your post" ü Links The quality of sites linking to and from your site "

30 Why do links even matter?

31 What are inbound or outbound links? " Google s algorithm gives a big factor to links pointing to your site. Links pointing to your site are also called inbound links or backlinks. Link building is simply the process of getting links to your websites (or what we call inbound links or backlinks) from other websites."

32 How do you build back-links? Create Blog page" News sites (Press Releases)" Comment on other blogs " Social Networking Sites" Video Sites." RSS feed" RSS subscriptions via Google Reader" Internal Linking" Niche Based website and directories " Web Articles" Web Forums" Web Directories "

33 Searching for guest bloggers! Go to Google and search (Replace the word keyword with your niche) keyword submit a guest post keyword guest post keyword guest post by keyword accep:ng guest posts keyword guest post guidelines Keyword Write for Us Keyword Guest Blogger Wanted Keyword Blogs the Accepts Guest Posts Keyword Become a Contributor Keyword Become a Guest Writer Keyword Now accep:ng guest posts

34 Searching for guest bloggers! hdp:// places- to- syndicate- your- content hdp:// essen:al- blog- directories- to- submityour- blog- to hdp:// sites- to- submit- guest- posts hdp://myblogguest.com/

35 SEO Tools - seomoz.org/tools - webseoanaly:cs.com - woorank.com - alexa.com - compete.com - link- assistant.com - majes:cseo.com - quantcast.com - Screaming Frog - Google Analy:cs - Google Webmaster tool - google.com/adwords - seo- browser.com - opensiteexplorer.org

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37 Resources SearchEngineJournal.com SearchEngineLand.com SEOmoz.org SEObook.com SearchEngineWatch.com