COMPLETE ONLINE MARKETING SOLUTION. Friday, 21 September 12

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1 COMPLETE ONLINE MARKETING SOLUTION

2 ABOUT ROCKETFISH We have been providing exceptional results for over 10 years We have the only full end to end solution specifically for SME s Offices in Manchester & Blackpool with 36 dedicated & highly trained team members Over 850 clients We have generated over 2.9 million leads for our clients We have generated well over 75,000 first page positions Unique & Proprietary Software UK s Number 1 provider of Online Marketing Services for Small to Medium sized Businesses

3 WHY ARE WE DIFFERENT?

4 MOST SEO COMPANIES Most SEO Companies Search Engine Traffic Other Traffic i.e. Social Media Clicks to Web Site Bounce Rate Time on Site Traffic Behaviour Data Capture Lead Handling Net Sales

5 GOOD WEB DESIGN COMPANY Most SEO Companies Search Engine Traffic Other Traffic i.e. Social Media Clicks to Web Site Web Design Companies Bounce Rate Time on Site Traffic Behaviour Data Capture Lead Handling Net Sales

6 SPECIALIST SOFTWARE Most SEO Companies Search Engine Traffic Other Traffic i.e. Social Media Clicks to Web Site Web Design Companies Bounce Rate Time on Site Traffic Behaviour Data Capture Specialist Software Companies Lead Handling Net Sales

7 ROCKETFISH TOTAL SOLUTION Search Engine Traffic Other Traffic i.e. Social Media Clicks to Web Site Rocketfish Bounce Rate Time on Site Traffic Behaviour Data Capture Lead Handling Net Sales

8 SEARCH ENGINE OPTIMISATION

9 WHY SEO 95% of all web site traffic originates from an organic search on the FIRST PAGE of either Google, Yahoo or Bing 42% of search users click on the top 5 organic listings Less than 23% of searchers progress to the second page of the search listings 80% of searches that do not find satisfactory results on the first page enter refined searches and do not progress to page two When a user is looking to purchase a product, organic click through generates 25% higher conversion rates than equivalent Pay per Click listings

10 SEO WHAT WE DO! Entering a query for Search Engine Marketing brings Rocketfish at No2 behind Wikipedia Examples of On Page Optimisation We add target keywords in Title We add target keywords in Description

11 SEO WHAT WE DO! More Examples of On Page Optimisation Same target keyword appears in Header (H1) or Title on the target page Same target keyword appears in body text

12 SEO WHAT WE DO! Same target Keyword appears In Meta Description Same target Keyword appears In Meta Keywords Same target Keyword appears In Meta Title More Examples of On Page Optimisation

13 SEO LINK BUILDING

14 SEO LINK BUILDING Generate quality inbound links from multiple relevant and trusted sources All inbound links carry relevant anchor text for target keywords All inbound links point to different pages within main web site all matching anchor text too on page optimisation

15 SOCIAL MEDIA

16 SOCIAL MEDIA WHY BOTHER?

17 SOCIAL MEDIA WHY BOTHER?

18 SOCIAL MEDIA WHAT WE DO Fully corporate branded Facebook Page Increase Fans & Friends Promote Likes & Shares Create multiple branded pages including Videos & shopping cart links

19 SOCIAL MEDIA WHAT WE DO! Fully corporate branded Twitter page Increase followers Help and advise on creating Twitter campaigns & engaging followers Help create links to target pages / offers / landing pages

20 VIDEO OPTIMISATION

21 WHY VIDEO?

22 WHY VIDEO? 57% 0f Internet Users Watch Online Video Weekly or More 43% 21% 13% 23% Mean Average 5.6 Hours per Week Daily Weekly Several times Week More than Weekly

23 VIDEO WHAT WE DO! Video Optimised on platforms like You Tube, Daily Motion & Metacafe Video produced easily & in the most cost effective way using simple script, stills and professional presenter Over 800 targeted views on You Tube alone in a matter of months generating quality leads & sales

24 VIDEO WHAT WE DO! We optimise Video as we would a web page on all the major search engines for targeted search phrases Video thumbnail is featured on first page of Google s results which stands out more than web pages

25 VIDEO WHAT WE DO! Simply answer some simple questions about your business this becomes the storyboard Provide a series of still photographs and Logo s

26 DATA CAPTURE & LEAD MANAGEMENT

27 DATA CAPTURE Example of poor Data Capture with a simple Contact Us button that opens up Outlook Express Example of good Data Capture offering the visitor multiple reasons to leave their information including: Gift Vouchers Request a Brochure Sign up for Newsletter Request information on latest deals

28 LEAD MANAGEMENT SOFTWARE Full prospect information automatically uploaded from Landing Page Facility to & SMS each Individual Prospect Facility to diarise recalls, reminders and record contact discussions Prospect s requirements automatically uploaded & facility to record full history

29 LEAD MANAGEMENT SOFTWARE Manage all prospects with facility to search by date range, all prospects, client name and campaign

30 LEAD MANAGEMENT SOFTWARE Facility to filter data base for more targeted campaigns Facility to send campaigns immediately or schedule campaigns in advance Facility to easily build your own quality campaigns from a range of pre-designed templates

31 LEAD MANAGEMENT SOFTWARE Facility to build and re-build quality HTML templates Click & Go to edit Text Click & Go to edit Images

32 LEAD MANAGEMENT SOFTWARE Facility to filter Leads by current live questions on Web Site or Landing Page Facility to filter all imported leads and information Facility to filter Leads using all historic information

33 LEAD MANAGEMENT SOFTWARE Facility to edit & manage all questions currently live on web site or Landing Page Facility to easily re-introduce historic questions live and real time Facility to create new questions and add them to Web Site or Landing Page live & real time

34 LEAD MANAGEMENT SOFTWARE Facility to filter data base for all opt in mobile numbers Simply type your text message campaign straight into phone image & send Facility to schedule SMS campaigns by date & time

35 MARKETING

36 MARKETING We create fully branded HTML s for our clients We create generic marketing templates that allow clients to change and reuse over and over again s can link back to clients main web site or we can create bespoke landing pages All templates can be used by clients with no experience what so ever with simple drag and drop procedures

37 MARKETING Send unlimited marketing campaigns at no extra cost Unlimited use of all templates at no extra cost Leads are input direct from web site via data capture Input leads from any source and any format at no extra cost Facility to filter all data for targeted campaigns Facility to schedule multiple future campaigns and system sends automatically Facility to schedule by date and time

38 WHAT DOES IT ALL MEAN?

39 RESULTS!! Our Clients enjoy a minimum 50% uplift in Traffic We put you on the first page of Google for a variety of relevant and targeted Keywords We generate traffic from Search Engines We generate traffic from Facebook We generate traffic from Twitter We generate traffic from Video We dramatically improve conversion ratios We measure EVERYTHING

40 FULLY TRANSPARENT! Google Analytics monitors traffic improvements & traffic behaviour Project Tracker allows clients to log on daily & monitor every aspect of their Project & communicate instantly with relevant team members Lead Management Software allows clients to track, monitor and effectively handle all leads & enquiries Position reporting software tracks clients progress on all major search engines for target phrases

41 RESULTS!! WE DELIVER SIGNIFICANTLY MORE TRAFFIC SIGNIFICANTLY MORE LEADS SIGNIFICANTLY MORE SALES

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