1 Frank Soukup III Frank Soukup III Director of Marketing, Cote Family Companies
2 Overview Understand what it is What it does How does it affect you How to use it for your advantage How to use blogs & social media Now using them all together
3 Travel Facts The Internet was used by approximately 90 million American adults to plan travel during thepast year 76 percent of online travelers plan leisure trips 76 percent of online travelers plan leisure trips online
4 Travel Facts Most see the Internet as a essential tool for planning many/most aspects of a trip where to stay overnight planning travel routes potential places to visit attractions to visit as well as learning about what to do.
5 The Primary Tools for Travel Planning online travelagencyagency websites search engines company websites destination websites Airline tickets, overnight lodging accommodations and car rentals are the dominant travel products and services purchased online by travel planners. (Source: Travelers Use of the Internet)
6 Overall 1. The Internet is the most widely used information source to plan leisure trips is the Internet 2. online travel agencies (internet based) 3. branded suppliers (internet based) 4. and all other websites (internet based) 5. Guide books were the fifth most popular source, being used by 15 percent of all leisure travelers. One in four of adult leisure travelers also obtain information from friends, relatives, neighbors, and/or co workers. (But still used the internet to search for additional information)
7 Internet is Used Throughout the Purchase Funnel
8 Search Remains the Number One Planning Source For Leisure Travel
9 Most Used Search Engines? Google 80.38% Bing 9.26% Yahoo 7.05% AOL 1.80% Ask 1.51% Don t forget over 800 million unique users visit YouTube each month ebizmba, 2/1/2013
10 So If We Know The traveler is using the web as a tool for travel and local information, Your website is where you want them to visit, That search is the number one tool they use, That Google is the number one search engine,
11 So How Does Your Website Rank?
12 The Google Algorithms Each year, Google changes its search algorithm up to times. While most of these changes are minor, every few months Google rolls out a major algorithmic update that affect search results in significant ways. For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic
15 Search Engine Optimization (SEO) MozMetrics Domain Authority best prediction about how a website will perform in search engine rankings Page Authority predicts the likelihood of a single page to rank well, regardless of its content MozRank link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages that t link to them. MozTrust measures link trust. Receiving links from sources which have inherent trust
16 Search Engine Optimization (SEO) Link Related Topics External Links External links pass Link Juice (ranking power) differently than internal links because the search engines consider them as third party votes Internal Links an internal link is one that points to another page on the same website AnchorText the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined
17 Search Engine Optimization (SEO) On Site Related Topics Title Tag define the title of a document and are required for allhtml/xhtml documents Meta Description provide concise explanations of the contents of web pages, are commonly used by search engines on search result pages On Page Factors Good content must supply a demand and must be linkable. Unique keywords and diverse landing pages
21 Google Analytics Search engine optimization (SEO) The best way to achieve higher organic listings monitoring i traffic Social media referrals Mobile Pages Keywords
22 Google Analytics By knowing this information, how can you use it to your advantage? Marketing Campaigns Pay per click (PPC) Unique URLs Conversion Codes Concentration of possible customers demographic Content marketing analysis Which pages most popular Jumpers Referral links
23 So How Do You Rank? Take a look at your website Ask for customer input Look to SIMPLE ideas to make BIG differences Use tools like Understand more at Study your customers using analytics
24 Search Engine Marketing (SEM) different methods you can use to make your Web site more visible on search engines to drive more traffic SEM blends organic (i.e., free) SEO with PPC advertising to increase exposure for your Web Wbsite. This would include Adwords Blogs Social media Review sites Referral sites
25 So How Do They Find You?
26 So How Do They Find You?
28 Now, that we have our selling tool (website) ready to go, how do we improve our SEM by using content management?
30 Why Blog? Foundation for All Your Social Media Activities Build Your Brand As An Expert Exercise Your Creativity Growing Stream of Organic Search Traffic Consistency is the Key Proven Business Model
31 Using Blogs Successfully Set it up Focus it Tag it Write often Link in, Link out Shamelessly, self promote. It s the point.
32 Set It Up Free for most parts A blog allows you to build a fuller picture of who you are. Most people will meet you through other places but if they like what they read on Twitter, then they ll follow you back to your blog and find out more about who you are. You better have a lot of content to give them.
33 Focus It Bean expert, provide useful info i.e. If you re a spa, why are certain treatments beneficial Concentrate on specifics Drive traffic based on search information
34 Tag It Tags are really nothing more than keywords used to describe a piece of data Tag photos and text Use blogging tools for tagging article Photo tag tools for images before uploading
35 Write Often Google search loves new content Allows full explanation of specific content Gives the perfect platform for detail Allows perfect outside link opportunity Endorses personability or inside look
36 Link In, Link Out Link in website visitors to blog for more info Link in social media to articles Link kin as a landing page for content Link out articles to specific sources Link out photos to facebook or websites Link out to all social media sites
37 Shamelessly, Self Promote It is the goal! Sell your products or services individually Detail oriented Grab one keyword, and focus on that one only It is one of the largest key components to successful SEM!
39 Share It!
40 Travel with Social Media 52% of Facebook users stated that seeing friends vacation pictures inspired them to book a trip to that particular place poll Skyscanner.com Travelers are 80% more likely to book a trip from a friend liking a page than they are from responding to a traditional advertisement Friend2Friend Seven out of 10 travel brands professed how social media has not only generated a remarkable amount of direct bookings from social media sites, but has also significantly improved engagement gg with customers. EyeforTravel, 2012 Social Media & Mobile Travel 22%, of travel companies generate revenue from social media efforts and 27% are planning to make strides in social over the next 5 years. The report further indicates that by 2016, social media will be in the forefront as a primary way to generate travel bookings and revenue for half of the travel industry. Forbes: How Facebook is Shaping your 2012 Travel Decisions
41 Share It Use sites like to shorten links and make them trackable Create separate messages for facebook, twitter, etc. and link back to specific content creates in bound links Word of mouth affect Check in, brag, show off to your friends Inexpensive, if used properly Great form of SEO & Content Management
42 Why Do Any of It?
43 So Everyone Can Find You?
44 The Past Customer We Already Reach E blasts Blog Social media followers Reviews Digital comment cards Your database! (the true marketer s goal) Sowhat aboutthenewthe customer?
45 Five Stages of Travel More than 87% of travelers expect to take the same or more number of personal or business trips versus years past. Here are some insights within each stage: Dreaming: 68% of business travelers watch travel related online videos. Among them, 68% are thinking about a trip. Planning: The average traveler visits ii ~22 travel related sites during research sessions prior to booking. 85% of leisure travelers consider the internet their main source of travel planning. (ZMOT) Booking: 37% of leisure travelers report that the internet prompted them to book, up from 28% two years ago. 53% of travelers plan to increase comparison shopping this year. Experiencing: 70% of business travelers check into their flights/hotel with their mobile device. Almost 1 in 4 hotel queries come from a mobile phone. Over 50% of travelers use mobile phone or device for travel relatedrelated information. Sharing: About 1 in 3 business travelers have posted reviews online of places they ve been Google
46 Actual In Travel Stats 62% of personal travelers use search engines as the number one source for travel information. 51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. 46% of personal travelers are watching travelrelated videos, versus 36% two years ago. Google/OTX, l/ The Traveler s Road to Decision 2011
@ Contents What is the Importance of Being Online?...3 What is the Importance of Appearing in Google?...3 How do I appear in Google?... 4 How Else Can I Advertise my Site/ My Offers?... 4 Online Display
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO, SEM, Social Media Strategy On Page SEO Off Page SEO Reporting Pricing Plans Why Us & Contact Generate organic search
Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in
ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope because it not only refers to marketing on the Internet, but also
Internet Marketing Campaign 1 Running Head: Internet Marketing Campaign Internet Marketing Campaign: Egencia.com Karen Luise Fields Full Sail University Internet Marketing Campaign 2 Abstract With over
KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?
DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an
SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising
w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,
LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences
SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE A BIT ABOUT US SCHOOL WEBSITE Digital marketing agency with 10+ years dedicated to the education market We re a team of over 50 experts offering
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide Table of Contents succeed ONLINE I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local
Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click
Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality
Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile
Google AdWords Keyword Planner for Domain Name Investors Watch the full video at: http://www.domainsherpa.com/google-adwords-keyword-planner/ The Google Adwords Keyword Tool is dead. Long live the Google
TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies
DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.
WEBSITE AUDIT REPORT Report Content Last Updated 8 Jan 216 Local Visibility Local Reviews On-Page Optimization Off-Page Optimization Social Media Keywords Report AUTOMOTIVE TRAINING & DEVELOPMENT email@example.com
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between
SEO CAMPAIGN REVIEW FOR PLANNED PARENTHOOD FEDERATION OF AMERICA, INC. CONTENTS Introduction...1 Rankings...1 Total Rankings...1 Page 1 Rankings...2 Keyphrase Rankings...2 Google Rankings...3 Yahoo Rankings...3
Internet Marketing Services By Clear Sky SEO was developed to provide small businesses with an opportunity to compete online at a fraction of the cost. Search Engine Optimization Organic search exposure
Website SEO Evaluation & Best Practices Introduction SEO (Search Engine Optimization) is the practice of optimizing websites and website content in hopes of ranking as high as possible in relevant search
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 firstname.lastname@example.org Background
Why It s Essential for Home Improvement Companies to Use Digital Marketing A Quick and Easy Guide to Digital Advertising for Local Businesses TABLE OF CONTENTS 3 5 8 The State of Home Improvement Marketing
WEBSITE AUDIT REPORT Report Content Last Updated 1 Jun 215 On-Page Optimization Off-Page Optimization Social Media Keywords Report NO MORE PHONE TAG email@example.com 787 S. State Street, Suite
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
Beginner s guide to websites Why being online is smart for business JOE S ONLINE Why should I have a website? These days if businesses don t have an online presence it can really work against them. More
Search Engine Optimisation: Keys to Success David Lakins firstname.lastname@example.org www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
Is your online business lagging behind in making it to the top listings on search engines? Are your products and services being viewed by the maximum number of users? Do you have massive conversion rates?
SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...
Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your
10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.
Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords It s A Brand New Day It s A Brand New Day New Ways To Connect New Ways To Connect Become Relevant Be Where Consumers
Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 email@example.com Getting started The world of online marketing includes
Internet Marketing Institute Delhi () LEARN INTERNET MARKETING To earn money at home and work with big entrepreneurs Batches Weekday Batches (60 hours) Morning Batches (60 hours) Evening Batches (60 hours)
SEO, Mobile, Local, Video Internet Marketing Tools for 2010 Ron Jones President/CEO - Symetri Internet Marketing ClickZ / SEW Expert Columnist SEM 101, SEM.edu Author SEMPO Institute Keyword Research Courses
SOCIAL MEDIA: The Tailwind for SEO & Lead Generation 2 INTRODUCTION How can you translate followers into dollars and social media engagement into sales and deals? Search Engine Optimization (SEO) strategy
Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL
DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
Top 3 Marketing Metrics You Should Measure in Google Analytics Presented By Table of Contents Overview 3 How to Use This Knowledge Brief 3 Metric to Measure: Traffic 4 Direct (Acquisition > All Traffic
An independent travel agent search marketing strategy David Burdon Experience Stena Line, Cosmos Created the Somewhere2stay.com brand 8+ years specialist involvement in search 300+ search engine marketing
Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other
Get Thousands of UNIQUE Visitors a Month Hello my name is Wael Rajab and I have written this report to give out for free. I am going to show you how to get THOUSANDS of unique visitors a month. I m going