Director of Marketing, Cote Family Companies
|
|
- Tiffany Brooks
- 8 years ago
- Views:
Transcription
1 Frank Soukup III Frank Soukup III Director of Marketing, Cote Family Companies
2 Overview Understand what it is What it does How does it affect you How to use it for your advantage How to use blogs & social media Now using them all together
3 Travel Facts The Internet was used by approximately 90 million American adults to plan travel during thepast year 76 percent of online travelers plan leisure trips 76 percent of online travelers plan leisure trips online
4 Travel Facts Most see the Internet as a essential tool for planning many/most aspects of a trip where to stay overnight planning travel routes potential places to visit attractions to visit as well as learning about what to do.
5 The Primary Tools for Travel Planning online travelagencyagency websites search engines company websites destination websites Airline tickets, overnight lodging accommodations and car rentals are the dominant travel products and services purchased online by travel planners. (Source: Travelers Use of the Internet)
6 Overall 1. The Internet is the most widely used information source to plan leisure trips is the Internet 2. online travel agencies (internet based) 3. branded suppliers (internet based) 4. and all other websites (internet based) 5. Guide books were the fifth most popular source, being used by 15 percent of all leisure travelers. One in four of adult leisure travelers also obtain information from friends, relatives, neighbors, and/or co workers. (But still used the internet to search for additional information)
7 Internet is Used Throughout the Purchase Funnel
8 Search Remains the Number One Planning Source For Leisure Travel
9 Most Used Search Engines? Google 80.38% Bing 9.26% Yahoo 7.05% AOL 1.80% Ask 1.51% Don t forget over 800 million unique users visit YouTube each month ebizmba, 2/1/2013
10 So If We Know The traveler is using the web as a tool for travel and local information, Your website is where you want them to visit, That search is the number one tool they use, That Google is the number one search engine,
11 So How Does Your Website Rank?
12 The Google Algorithms Each year, Google changes its search algorithm up to times. While most of these changes are minor, every few months Google rolls out a major algorithmic update that affect search results in significant ways. For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic
13
14
15 Search Engine Optimization (SEO) MozMetrics Domain Authority best prediction about how a website will perform in search engine rankings Page Authority predicts the likelihood of a single page to rank well, regardless of its content MozRank link popularity score. It reflects the importance of any given web page on the Internet. Pages earn MozRank by the number and quality of other pages that t link to them. MozTrust measures link trust. Receiving links from sources which have inherent trust
16 Search Engine Optimization (SEO) Link Related Topics External Links External links pass Link Juice (ranking power) differently than internal links because the search engines consider them as third party votes Internal Links an internal link is one that points to another page on the same website AnchorText the visible, clickable text in a hyperlink. In modern browsers, it is often blue and underlined
17 Search Engine Optimization (SEO) On Site Related Topics Title Tag define the title of a document and are required for allhtml/xhtml documents Meta Description provide concise explanations of the contents of web pages, are commonly used by search engines on search result pages On Page Factors Good content must supply a demand and must be linkable. Unique keywords and diverse landing pages
18 Search Engine Optimization (SEO) URL Related Topics Domains URLs Canonicalization Rdi Redirection
19
20
21 Google Analytics Search engine optimization (SEO) The best way to achieve higher organic listings monitoring i traffic Social media referrals Mobile Pages Keywords
22 Google Analytics By knowing this information, how can you use it to your advantage? Marketing Campaigns Pay per click (PPC) Unique URLs Conversion Codes Concentration of possible customers demographic Content marketing analysis Which pages most popular Jumpers Referral links
23 So How Do You Rank? Take a look at your website Ask for customer input Look to SIMPLE ideas to make BIG differences Use tools like Understand more at Study your customers using analytics
24 Search Engine Marketing (SEM) different methods you can use to make your Web site more visible on search engines to drive more traffic SEM blends organic (i.e., free) SEO with PPC advertising to increase exposure for your Web Wbsite. This would include Adwords Blogs Social media Review sites Referral sites
25 So How Do They Find You?
26 So How Do They Find You?
27
28 Now, that we have our selling tool (website) ready to go, how do we improve our SEM by using content management?
29
30 Why Blog? Foundation for All Your Social Media Activities Build Your Brand As An Expert Exercise Your Creativity Growing Stream of Organic Search Traffic Consistency is the Key Proven Business Model
31 Using Blogs Successfully Set it up Focus it Tag it Write often Link in, Link out Shamelessly, self promote. It s the point.
32 Set It Up Free for most parts A blog allows you to build a fuller picture of who you are. Most people will meet you through other places but if they like what they read on Twitter, then they ll follow you back to your blog and find out more about who you are. You better have a lot of content to give them.
33 Focus It Bean expert, provide useful info i.e. If you re a spa, why are certain treatments beneficial Concentrate on specifics Drive traffic based on search information
34 Tag It Tags are really nothing more than keywords used to describe a piece of data Tag photos and text Use blogging tools for tagging article Photo tag tools for images before uploading
35 Write Often Google search loves new content Allows full explanation of specific content Gives the perfect platform for detail Allows perfect outside link opportunity Endorses personability or inside look
36 Link In, Link Out Link in website visitors to blog for more info Link in social media to articles Link kin as a landing page for content Link out articles to specific sources Link out photos to facebook or websites Link out to all social media sites
37 Shamelessly, Self Promote It is the goal! Sell your products or services individually Detail oriented Grab one keyword, and focus on that one only It is one of the largest key components to successful SEM!
38
39 Share It!
40 Travel with Social Media 52% of Facebook users stated that seeing friends vacation pictures inspired them to book a trip to that particular place poll Skyscanner.com Travelers are 80% more likely to book a trip from a friend liking a page than they are from responding to a traditional advertisement Friend2Friend Seven out of 10 travel brands professed how social media has not only generated a remarkable amount of direct bookings from social media sites, but has also significantly improved engagement gg with customers. EyeforTravel, 2012 Social Media & Mobile Travel 22%, of travel companies generate revenue from social media efforts and 27% are planning to make strides in social over the next 5 years. The report further indicates that by 2016, social media will be in the forefront as a primary way to generate travel bookings and revenue for half of the travel industry. Forbes: How Facebook is Shaping your 2012 Travel Decisions
41 Share It Use sites like to shorten links and make them trackable Create separate messages for facebook, twitter, etc. and link back to specific content creates in bound links Word of mouth affect Check in, brag, show off to your friends Inexpensive, if used properly Great form of SEO & Content Management
42 Why Do Any of It?
43 So Everyone Can Find You?
44 The Past Customer We Already Reach E blasts Blog Social media followers Reviews Digital comment cards Your database! (the true marketer s goal) Sowhat aboutthenewthe customer?
45 Five Stages of Travel More than 87% of travelers expect to take the same or more number of personal or business trips versus years past. Here are some insights within each stage: Dreaming: 68% of business travelers watch travel related online videos. Among them, 68% are thinking about a trip. Planning: The average traveler visits ii ~22 travel related sites during research sessions prior to booking. 85% of leisure travelers consider the internet their main source of travel planning. (ZMOT) Booking: 37% of leisure travelers report that the internet prompted them to book, up from 28% two years ago. 53% of travelers plan to increase comparison shopping this year. Experiencing: 70% of business travelers check into their flights/hotel with their mobile device. Almost 1 in 4 hotel queries come from a mobile phone. Over 50% of travelers use mobile phone or device for travel relatedrelated information. Sharing: About 1 in 3 business travelers have posted reviews online of places they ve been Google
46 Actual In Travel Stats 62% of personal travelers use search engines as the number one source for travel information. 51% of business travelers use mobile devices to get travel information, more than double the rate of two years ago. 46% of personal travelers are watching travelrelated videos, versus 36% two years ago. Google/OTX, l/ The Traveler s Road to Decision 2011
47 Google s Project Glass
48 youtube U9M4
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us
Campaign Goals, Objectives and Timeline SEO & Pay Per Click Process SEO Case Studies SEO & PPC Strategy On Page SEO Off Page SEO Pricing Plans Why Us & Contact Generate organic search engine traffic to
More informationNITB Guide to Being Online
@ Contents What is the Importance of Being Online?...3 What is the Importance of Appearing in Google?...3 How do I appear in Google?... 4 How Else Can I Advertise my Site/ My Offers?... 4 Online Display
More informationUsing Google Analytics to Become a Better Marketer
Using Google Analytics to Become a Better Marketer Agenda The Five Stages of Travel (The Buying Process) Importance of Google Analytics Audience Reports Acquisition Reports Behavior Reports Analytics in
More informationSEARCH ENGINE MARKETING 101. A Beginners Guide to Search Engine Marketing
SEARCH ENGINE MARKETING 101 A Beginners Guide to Search Engine Marketing June 2015 What is Search Engine Marketing? You ve heard the word before or simply the term SEM. Your co-workers mention it. You
More informationFindability Consulting Services
Findability Consulting Services In 2012, after twelve years of running the Findability Group, I was delighted to merge my firm with industry innovators Volume 9 Inc., who are now my exclusive referral
More informationSEO 2.0 ADVANCED SEO TIPS & TECHNIQUES ABSTRACT»
2.0 ADVANCED TIPS & TECHNIQUES ABSTRACT» Savvy online marketers know that their website is a great tool for branding, content promotion and demand generation. And they realize that search engine optimization
More informationAttract traffic to your website. Convert traffic into leads. Convert leads into customers
The 4 Step Guideline To Online Marketing Success Intermediate Understanding and Winning with Online Marketing is as Simple as Understanding the Following Four Areas Attract traffic to your website Convert
More informationCustom Online Marketing Program Proposal for: Hearthstone Homes
Custom Online Marketing Program Proposal for: Hearthstone Homes December 12, 2008 1 Introduction Tandem Interactive welcomes the opportunity to perform Custom Online Marketing services for Hearthstone
More informationDigital Marketing Capabilities
Digital Marketing Capabilities Version : 1.0 Date : 17-Apr-2015 Company Framework Focus on ROI 2 Introduction SPACECOS is a leading IT services and marketing solutions provider. We provide the winning
More informationMY DIGITAL PLAN MY DIGITAL PLAN BROCHURE
MY DIGITAL PLAN BROCHURE Digital Marketing Overview What is marketing? What is digital marketing and why is it required? Traditional marketing v/s Digital marketing How to do it? Visibility of my brand
More informationEverything You Need to Know About Digital Marketing
White Paper Everything You Need to Know About Digital Marketing A website must be supported with marketing and advertising if it is to become a true business channel Sam Saltis Copyright bwired 2009 Copyright
More informationSOCIAL MEDIA OPTIMIZATION
SOCIAL MEDIA OPTIMIZATION Proxy1Media is a Full-Service Internet Marketing, Web Site Design, Interactive Media & Search-Engine Marketing Company in Boca Raton, Florida. We specialize in On-Line Advertising
More informationInternet Marketing Campaign: Egencia.com. Karen Luise Fields. Full Sail University
Internet Marketing Campaign 1 Running Head: Internet Marketing Campaign Internet Marketing Campaign: Egencia.com Karen Luise Fields Full Sail University Internet Marketing Campaign 2 Abstract With over
More informationKIA MARKETING DIGITAL ADVERTISING (PPC)
KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch
More information05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing. Linda Schuster President/CEO (502) 568-6633 x115
05-11-2013 How to catch Google s attention Search Engine Optimization and Marketing t h e A G E N C Y. c o m Linda Schuster President/CEO (502) 568-6633 x115 AGENDA Introductions What are Search Engines?
More informationTurn up the volume on your brand. Brand Visibility Exercise by Susan Newman
Turn up the volume on your brand Brand Visibility Exercise by Susan Newman The Google Search: Understanding and Creating Long-Tail Keywords and SEO in Action When someone opens Google.com and searches
More informationMarketing Online SEO Facebook Google Twitter YouTube
Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also
More information11 Core Elements Of A Successful Digital and Content Marketing Campaign. RODA marketing is a full service digital marketing and consulting agency.
11 Core Elements Of A Successful Digital and Content Marketing Campaign Effective digital and content marketing optimizes a brand s web presence for organic Search Engines (Google, Yahoo, Bing), social
More informationONLINE ADVERTISING (SEO / SEM & SOCIAL)
ONLINE ADVERTISING (SEO / SEM & SOCIAL) BASIC SEO (SEARCH ENGINE OPTIMIZATION) Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's
More information2013 Solo and Small Firm Conference
Vermont Bar Association Seminar Materials 2013 Solo and Small Firm Conference 5b) Local Digital Marketing for Attorneys May 16-17, 2013 Basin Harbor Club Vergennes, VT Faculty: George Aspland, evision
More informationSEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE
SEO FOR SCHOOLS OPTIMISING YOUR WEBSITE FOR MAXIMUM EXPOSURE A BIT ABOUT US SCHOOL WEBSITE Digital marketing agency with 10+ years dedicated to the education market We re a team of over 50 experts offering
More informationOnline Marketing Training
Online Marketing Training Level: 1 Duration: 3 Days Time: 9:30 AM - 4:30 PM Cost: 697 Overview Online Marketing is all about ensuring your business, product or service is maximising the potential of the
More informationLOCAL SEARCH ENGINE OPTIMISATION. Making Your Brand Famous in Your Locale
LOCAL SEARCH ENGINE OPTIMISATION Making Your Brand Famous in Your Locale 1 P a g e TABLE OF CONTENTS I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimising Websites for Local Audiences
More informationHow To Market Your Website Online
Internet marketing Corporate Training Program- Delhi School of Internet Marketing Under the training program all the trainees will not only be trained in internet marketing but they will be working on
More informationSEO 360: The Essentials of Search Engine Optimization INTRODUCTION CONTENTS. By Chris Adams, Director of Online Marketing & Research
SEO 360: The Essentials of Search Engine Optimization By Chris Adams, Director of Online Marketing & Research INTRODUCTION Effective Search Engine Optimization is not a highly technical or complex task,
More information1. Introduction to SEO (Search Engine Optimization)
1. Introduction to SEO (Search Engine Optimization) SEO Introduction Brief on Search Marketing What is SEO Importance of SEO SEO Process Black hat techniques White Hat techniques SEO Algorithm SEO Industry
More informationDO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT
DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you
More informationsucceed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide
succeed ONLINE Local SEO Making Your Brand Famous in Your Locale Definitive Guide Table of Contents succeed ONLINE I. Introduction: Driving Targeted Local Traffic - Page 2 II. Optimizing Websites for Local
More informationsmart. uncommon. ideas.
smart. uncommon. ideas. Executive Overview Your brand needs friends with benefits. Content plus keywords equals more traffic. It s a widely recognized onsite formula to effectively boost your website s
More informationGenerating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING
Generating leads and sales from the internet DUANE FAITEL PRESIDENT D NET MARKETING Personal Background Born and raised in Dearborn MI Happy Father of 8 month old. Love staying active. Favorite sports
More informationDIGITAL MARKETING BASICS: SEO
DIGITAL MARKETING BASICS: SEO Search engine optimization (SEO) refers to the process of increasing website visibility or ranking visibility in a search engine's "organic" or unpaid search results. As an
More informationFull Website Analysis
Full Website Analysis A Website Analysis tests over 200 indicators that search engines use to analyze your website before ranking it. Items such as hosting, website structure, index-ability, META information,
More informationGOOGLE ANALYTICS TERMS
GOOGLE ANALYTICS TERMS BOUNCE RATE The average percentage of people who visited your website and only viewed one page. In Google Analytics, you are able to see a site-wide bounce rate and bounce rates
More informationGoogle AdWords Handbook. for tour & activity companies
Google AdWords Handbook for tour & activity companies 2 Contents Checklist for Launching AdWords Introduction What is Google AdWords? How can AdWords help my tour & activity company? Difference between
More informationUnderstand how PPC can help you achieve your marketing objectives at every stage of the sales funnel.
1 Understand how PPC can help you achieve your marketing objectives at every stage of the sales funnel. 2 WHO IS THIS GUIDE FOR? This guide is written for marketers who want to get more from their digital
More informationSOCIAL MEDIA MARKETING & MORE
TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background
More informationA SIMPLE GUIDE TO PAID SEARCH (PPC)
A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //
More informationIncrease Sales by Optimizing Your Online Presence. Presented by NetSource Media Melissa Thrush & Jamie Embree
Increase Sales by Optimizing Your Online Presence Presented by NetSource Media Melissa Thrush & Jamie Embree Presenters Melissa Thrush Director of Customer Care Jamie Embree Creative Director Website Content
More informationJanuary/February 2015. 2015-2016 Foresight Report
w w w.di.net V o l u m e 21 N u mber 1 2015-2016 Foresight Report 58 How SEO Can Help Your Firm Grow There s something about the phrase Search Engine Optimization that causes eyes to glaze over and makes
More informationMarshall Chamber Marketing Workshop! Local Search & Review Sites!
Marshall Chamber Marketing Workshop! Local Search & Review Sites! Image Source: h.p://impac2v8.com.au/wp- content/uploads/ 2012/10/Blogging- Helps- My- Business- Make- Money- By.png Glossary of Terms Search
More informationSEO CAMPAIGN REVIEW FOR PLANNED PARENTHOOD FEDERATION OF AMERICA, INC.
SEO CAMPAIGN REVIEW FOR PLANNED PARENTHOOD FEDERATION OF AMERICA, INC. CONTENTS Introduction...1 Rankings...1 Total Rankings...1 Page 1 Rankings...2 Keyphrase Rankings...2 Google Rankings...3 Yahoo Rankings...3
More informationWHITE PAPER Closing the Loop on Social Leads. A Hootsuite & 2DiALOG HubSpot White Paper
WHITE PAPER Closing the Loop on Social Leads A Hootsuite & 2DiALOG HubSpot White Paper Closing the Loop on Social Leads A Guide to Measuring Social Media Lead Generation Social media has outgrown its infancy
More informationAre Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords
Are Facebook and Twitter Solutions Right For You What s Hot What s Not Keywords and Adwords It s A Brand New Day It s A Brand New Day New Ways To Connect New Ways To Connect Become Relevant Be Where Consumers
More informationWSI White Paper. Prepared by: Francois Muscat Search Engine Optimization Expert, WSI
Make Sure Your Company is Visible on Google with Search Engine Optimization Your Guide to Lead Generation in Tough Economic Times WSI White Paper Prepared by: Francois Muscat Search Engine Optimization
More informationT H E O F F I C I A L M A K E I T H A P P E N G U I D E T O. Paid advertising on the internet
T H E O F F I C I A L M A K E I T H A P P E N G U I D E T O Paid advertising on the internet Paid advertising on the internet > It is a traffic source of potential customers which you have to pay for.
More informationDIGITAL ADVERTISING (PPC)
DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.
More informationInternet Marketing Basics
Is Your Website is Ready for the Internet? In this presentation we will share tips to market your business on the Internet Topics Include: Blogs E-Mail Marketing Search Engine Marketing Search Engine Optimization
More informationSearch Engine Marketing Overview LOCAL SEM PROCESS
Search Engine Marketing Overview LOCAL SEM PROCESS Search Engine Marketing Overview Online marketing can integrate many different activities including search engine optimization, directory listings, cost-per-click
More informationWebsite Search Engine Optimization. Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com
Website Search Engine Optimization Presented by: David Backes Senior Account Executive Anvil Media Inc. www.anvilmediainc.com Tonight s Agenda Introductions Website SEO Presentation About an Hour [Quick
More informationINTERNET MARKETING. SEO Course Syllabus Modules includes: COURSE BROCHURE
AWA offers a wide-ranging yet comprehensive overview into the world of Internet Marketing and Social Networking, examining the most effective methods for utilizing the power of the internet to conduct
More informationBigfork Present: Planning for Relevant Traffic
Bigfork Present: Planning for Relevant Traffic Part of our successful website planning process is to look at driving relevant traffic to the new website. This article looks at why and how we decide to
More informationTitle/Description/Keywords & Various Other Meta Tags Development
Module 1 - Introduction Introduction to Internet Brief about World Wide Web and Digital Marketing Basic Description SEM, SEO, SEA, SMM, SMO, SMA, PPC, Affiliate Marketing, Email Marketing, referral marketing,
More informationAffordable SEO Packages Starter Package standard Package advance. Recommended For Small Business
Is your online business lagging behind in making it to the top listings on search engines? Are your products and services being viewed by the maximum number of users? Do you have massive conversion rates?
More informationDomainSherpa.com: The Domain Name Authority. Google AdWords Keyword Planner for Domain Name Investors
Google AdWords Keyword Planner for Domain Name Investors Watch the full video at: http://www.domainsherpa.com/google-adwords-keyword-planner/ The Google Adwords Keyword Tool is dead. Long live the Google
More informationImpressive Analytics
Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with
More informationThe objective setting phase will then help you define other aspects of the project including:
Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?
More informationLocation marketing made easy
Location marketing made easy Learn how to get your products, services and location seen by people shopping locally. 75% of consumers look for local information Local marketing made easy Why is location
More informationStand OUT Stay TOP of mind Sell MORE
Stand OUT Stay TOP of mind Sell MORE Use the arrows to navigate through the pages. next 1/17 [close] What is SEO? Search Engine Optimization (SEO) is the process of improving the volume and quality of
More informationDIGITAL MARKETING SERVICES
DIGITAL MARKETING SERVICES Pot Shop Marketing Pot Shop Marketing provides all the digital marketing services your business needs. The goal of any digital marketing strategy is to increase the visibility
More informationIntroduction 3. What is SEO? 3. Why Do You Need Organic SEO? 4. Keywords 5. Keyword Tips 5. On The Page SEO 7. Title Tags 7. Description Tags 8
Introduction 3 What is SEO? 3 Why Do You Need Organic SEO? 4 Keywords 5 Keyword Tips 5 On The Page SEO 7 Title Tags 7 Description Tags 8 Headline Tags 9 Keyword Density 9 Image ALT Attributes 10 Code Quality
More informationSearch Engine Optimization
Search Engine Optimization Search An Introductory Guide How to improve the effectiveness of your web site through better search engine results. As you ve probably learned, having a Web site is almost a
More informationHow To Optimize Your Website For Search Engine Optimization
An insight of the services offered by www.shrushti.com CONTENTS CONTENTS... 1 INTRODUCTION... 2 Objectives... 2 Recommended Services For Your Website:... 3 Service 1 : Search Engine Optimization (SEO)...
More informationWebsite SEO Evaluation & Best Practices
Website SEO Evaluation & Best Practices Introduction SEO (Search Engine Optimization) is the practice of optimizing websites and website content in hopes of ranking as high as possible in relevant search
More informationSkills for Employment Investment Project (SEIP)
Skills for Employment Investment Project (SEIP) Standards/ Curriculum Format for Affiliate & E-Commerce 1 Course Structure and Requirements Course Title: Affiliate & E-commerce Course Objectives: a) This
More informationINTRODUCTION TO THE WEB
INTRODUCTION TO THE WEB A beginner s guide to understanding and using the web 3 September 2013 Version 1.2 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video Tutorials 3 How Does the
More information10 Actionable SEO Tips for Small Businesses
10 Actionable SEO Tips for Small Businesses 1 2 10 Actionable SEO Tips for Small Businesses Copyright 2014 Mooloop Ltd All Rights Reserved You re welcome to email, tweet, blog, and pass this ebook around.
More informationOnline and Social Media Marketing Certificate Program. Syllabus
Online and Social Media Marketing Certificate Program Syllabus Instructor: Karen Porter The Online Marketing and Social Media Certificate program is designed to give its students a practical education
More informationAdvertising online. Where to advertise online
Advertising online Advertising on the Internet can be an important part of an online marketing strategy, helping to drive traffic to a website. Research shows that online advertising works well with other
More informationSearch Engine Optimisation: Keys to Success
Search Engine Optimisation: Keys to Success David Lakins info@keymultimedia.co.uk www.keymultimedia.co.uk/seminars Follow me: twitter.com/davidlakins About Key Multimedia Founded in 2007 Based in Poundbury,
More informationLOCAL SEO WHITE PAPER. Making Your Brand Famous in Your Location
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationTHE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING
THE SME S GUIDE TO COST-EFFECTIVE WEBSITE MARKETING Learn how to set your website up to convert visitors into sales and drive traffic to your website using online advertising. A publication by: Introduction
More informationINTERNET MARKETING SERVICES (IMS)
Package Level 1 Initial Client Consultation Content Analysis Organic Search Engine Placement Set Up Analytics Account Assure SEO/SEM Basics Initial Client Consultation SEO goal setting How we identify
More informationNew Solutions New Opportunities
New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage
More informationSearch Engine Optimization and Pay Per Click Building Your Online Success
Search Engine Optimization and Pay Per Click Building Your Online Success Jennifer Shaheen The Technology & emarketing Therapist www.technologytherapy.com You Will Learn How consumers currently search
More informationmonthly search engine optimization
Key Web Concepts offers three levels of Monthly SEO. We conduct monthly reviews, competitor analysis, content updates and format improvements. The purpose of having a monthly program is to manage and monitor
More informationThe Almighty SEO Guide For Small Businesses
The Almighty SEO Guide For Small Businesses Authored By: Justin Rissmiller, Owner & Operator A Publication Of: T&R Solutions: Define. Design. Progress. YOUR LOGO Contents An Introduction To SEO 3 Chapter
More informationULTIMATE CHEAT SHEET:
ULTIMATE CHEAT SHEET: DIGITAL MARKETING TERMS FOR NOOBS f rewards TAKING ON ANY NEW CHALLENGE AND DIPPING YOUR TOES INTO A NEW ARENA IS ALWAYS INTIMIDATING. It s made even more so if that new arena is
More informationGoogle Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By
Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...
More informationSearch Engine Optimisation Managed Service
Search Engine Optimisation Managed Service SEO Managed Service Search Engine Optimisation Managed Service Every day over 350 million searches are performed across the internet so it s imperative that your
More informationSEO Basics for Starters
SEO Basics for Starters Contents What is Search Engine Optimisation?...3 Why is Search Engine Optimisation important?... 4 How Search Engines Work...6 Google... 7 SEO - What Determines Your Ranking?...
More information9You can help build your customer base and attract more visitors to your ebay
TOP SEO STRATEGIES 9You can help build your customer base and attract more visitors to your ebay shop by employing search engine optimisation (SEO) tactics. Here are a few tried and tested SEO strategies
More informationLOCAL SEO WHITE PAPER
LOCAL SEO WHITE PAPER Making Your Brand Famous in Your Location Table Of Contents I. Introduction 2 II. Managing Business Listings and Social Pages 2 III. Optimizing Websites for Local Audiences 3 IV.
More informationAn independent travel agent search marketing strategy
An independent travel agent search marketing strategy David Burdon Experience Stena Line, Cosmos Created the Somewhere2stay.com brand 8+ years specialist involvement in search 300+ search engine marketing
More informationYour 12-Step Program to SEO
Your 12-Step Program to SEO % of consumers search for local businesses online How Do Customers Find Your Biz? Search Engines Maps Local Search Local Business Review Websites Social Media YouTube Online
More informationOnline Marketing Services at Surgeworks
Online Marketing Services at Surgeworks Surgeworks 2040 E Murray-Holladay Rd, Ste 115, Salt Lake City, UT 84117 T 801-272-9800 F 801-272-9810 www.surgeworks.com Table of Contents Why do you need us? 1
More information**NEW CLIENTS MAY NEED AN INITIAL SET- UP and ANALYSIS
Pricing Structure Social Media Management Packages * Starter Package: Social Media for 2 Channels Starting at: $650 /mo (That s $650 dollars worth of Organic Advertising!) * Business Owner Package: Social
More informationInternet Marketing For Denver Law Firms
Internet Marketing For Denver Law Firms Table of Contents Overview... 3 Google AdWords Paid Search Ads... 6 Google Places... 9 Google Organic Search... 12 Other Internet Marketing Options... 15 Summary
More informationTop Practices To Boost Your Law Firm Leads
Top Practices To Boost Your Law Firm Leads Boost Your Leads It doesn t matter the legal field you specialize in personal injury, bankruptcy, real estate, family law you probably don t have the time to
More informationGet Thousands of UNIQUE Visitors a Month
Get Thousands of UNIQUE Visitors a Month Hello my name is Wael Rajab and I have written this report to give out for free. I am going to show you how to get THOUSANDS of unique visitors a month. I m going
More informationInternet Marketing Career Point. Boost your Career. Comprehensive Digital Marketing Training Program
Internet Marketing Career Point Boost your Career Comprehensive Digital Marketing Training Program Key Features of the Course PRACTICAL EXPOSURE WITH ASSIGNMENTS IMCP CERTIFICATE WITH GRADES AFTER FINAL
More informationBandra (W) : +91 9819006132 Kemps Corner : +91 9820134058
Bandra (W) : +91 9819006132 Kemps Corner : +91 9820134058 Advance Diploma in Digital Course Module SEO (On Page & Off Page) SMO (Facebook, YouTube, Twitter, Pinterest) Google AdWords (Pay Per Click) Mobile
More informationOVERVIEW OF INTERNET MARKETING
OVERVIEW OF INTERNET MARKETING Introduction to the various ways in which you can market your business online 2 April 2012 Version 1.0 Contents Contents 2 Introduction 4 Skill Level 4 Terminology 4 What
More informationHow To Market Your Website Online In 2010
SEO, Mobile, Local, Video Internet Marketing Tools for 2010 Ron Jones President/CEO - Symetri Internet Marketing ClickZ / SEW Expert Columnist SEM 101, SEM.edu Author SEMPO Institute Keyword Research Courses
More informationG-Cloud Service Definition. Atos Digital Marketing Specialist Cloud Services
G-Cloud Service Definition Atos Digital Marketing Specialist Cloud Services Atos Digital Marketing SCS Atos Digital Marketing is a range of services to help customers develop and promote their digital
More informationCreative Dynamic Marketing
Creative Dynamic Marketing ROI MAKES A BUSINESS SUCCESSFUL. THE CHOICE OF BUSINESS IS UP TO YOU. We help businesses succed via dynamic Internet marketing strategies. Launching a website is just the beginning
More informationOnline Marketing Channels
Connect with us. Online Marketing Channels FLOW20.C0M Contact us Streatham Business Center1 Empire Mews, London, SW16 6AG 0208 1500 294 create@flow20.com Getting started The world of online marketing includes
More informationMedia. Are You Involved?
Social Media Are You Involved? Social Media Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures,
More informationOverview Of Services. Adwords
3 rd Floor 19 South Mall Cork City. Phone 021-2348038 & 085-7560397 Website Design Search Engine Optimization Email Marketing Pay Per Click Management Social Media Management Analytics & Conversion Testing
More informationAdvanced Internet Marketing Techniques
Advanced Internet Marketing Techniques Silicon Valley SCORE - 2015 Kevin Dean, Internet Marketing Consultant WSI Net Advantage (510) 687-9737 www.wsinetadvantage.com Maximizing Return on Web Investment
More informationInternet Marketing Guide
Internet Marketing Guide Contents 1. Internet Marketing 2. ROI 3. High Rankings 4. Internet Marketing: Techniques and options 5. Google PPC 6. Landing Pages 7. Conversions and Usability 8. SEO 9. Onsite
More information