in-depth stories local personalities homes health/wellness travel food arts fashion social events photos Media Kit

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1 in-depth stories local personalities homes health/wellness travel food arts fashion social events photos Media Kit

2 what you ll find in SO Magazine Columns Arts - features on artists, facilities, programs, shows and anything up-and-coming in the Springfield art community. Golf - features on people, courses, clubhouses or anything newsworthy to the Springfield golf community. Written by Springfield s Own Magazine editor John Moody, who has worked and played in the golf industry for several years. Technology - If it s high tech, columnist Nick Burklow probably knows something about it. He s our go-to gadget guy. Learn about the latest computers, bikes, refrigerators and more. Spirits - Local doctor and business owner Geoff Bland pens a column on the perfect wines or champagnes to complement your dinner party or special occasion. Features On the town - See who s making appearances at social events. Shopping - Do you want to pamper yourself, find the perfect gift or latest trends? Look no further. The shopping section provides news and tidbits on area merchandise. Travel - Whether it s near or far, we ll take you there. If you re looking to take a day or weekend trip or even an extended vacation, we ll show you the hot spots. Drink up - Local establishments offer up their swankiest cocktails and recipes. Photo essay - See a Springfield topic through the eyes of our talented photographers. Historic photo - Take a peek into Springfield s past. Stories Food - Read our chef profiles, restaurant spotlights and tips on how to cook a fantastic meal in the comfort of your own home. Profile - Take an in-depth look at some of the most interesting people in the Springfield area. Homes - Discover design trends and stories on area homes in each issue. Architecture - Springfield has beautiful buildings. We ll take you inside them and show you some of the most stunning architecture in the area.

3 who does SO Magazine reach? Targeted Distribution SO Magazine is an integral part of The State Journal-Register s media mix. On the first Friday of every other month, over 11,000 issues are delivered to targeted households in The State Journal-Register s subscriber base. Those subscribers have an average annual household income above $50,000. An additional 200 copies will be strategically placed in patient waiting areas and drop off locations throughout the city. Plus 500 copies will be reserved for purchase. Profile SO Magazine is distributed to targeted subscribers of The State Journal-Register and single copy sales readers. Reach your audience with our targeted distribution. Springfield Area *SO Magazine distributed to 11,000 households Targeted distribution ensures that advertisements reach their intended audiences.

4 how can you advertise in SO Magazine? 2010 Schedule Publication Dates Deadlines Dates January 8, 2010 March 5, 2010 May 7, 2010 July 2, 2010 September 3, 2010 November 5, 2010 December 3, 2010 December 4, 2009 January 29, 2010 April 2, 2010 May 28, 2010 July 30, 2010 October 1, 2010 October 29, 2010* * Special Medical Edition Sizes 1 Issue 3 Issues 6 Issues Back Cover Inside Covers Double Truck Page 3 Full Page with Rail Page 5 Full Page 2/3 V 1/2 H 1/3 V 1/3 H 1/6 V 1/6 H * Theme Page $5,000 $3,190 $3,150 $2,850 $2,275 $1,675 $1,250 $915 $915 $475 $475 $225 $4,125 $2,550 $2,525 $2,275 $1,825 $1,350 $1,025 $700 $700 $375 $375 $3,400 $2,445 $2,745 $1,900 $1,525 $1,125 $850 $600 $600 $325 $325 All rates include full color, glossy pages and online exposure. *Special restrictions may apply. Contact your advertising representative or call to take advantage of these exciting opportunities.

5 how can you advertise in SO Magazine? 1/6 Page Vertical x 5 1/6 Page Horizontal 5 x /3 Page Vertical x /3 Page Horizontal 5 x 5 1/2 Page x 5 2/3 Page 5 x Full Page x Full Page x Plus Rail Ad x Double Truck Theme Page 3.75 x3

6 SOMagazine Specials Additional Values Receive 15% off your first ad when you sign up for 3 issues of SO Magazine. Sign up for 6 issues of SO Magazine and receive the 7th free. Sign up for 6 issues of SO Magazine and receive a 40% advertising discount on Medical Edition ads. Special rates do not apply to theme pages. Additional value offers are valid on all ads except the Inside Cover. Facing Pages Opportunities Non contracted SO Magazine advertisers may run a one-time facing pages special ad for only $3,400. Contracted advertisers of SO Magazine may also convert one of their ads to a double truck at this price. SpringfieldsOwn.com Added Values Print/Online Advertise in SO Magazine and receive additional online positions. Premium Positions: Big Box ad rotation on home page Run Of Site (ROS) - 30,000 impressions Regular full pages will receive: Leaderboard rotation ROS on sj-r.com - 30,000 impressions Half and 2/3 pages will receive: Big Box ad rotation on home page ROS on sj-r.com - 15,000 impressions 1/3 pages will receive: Tile position rotation ROS on sj-r.com - 10,000 impression 1/6 pages will receive: Tile position rotation on home page

7 SO SPRINGFIELD S OWN magazine Each issue of SO Magazine is now available online! SpringfieldsOwn.com has over 40,000 page views per issue. Springfield s Own upscale lifestyle magazine will be hand delivered to over 11,000 households and single copy locations in Sangamon County. An additional 200 copies will be strategically placed in patient waiting areas and drop off locations throughout the city. Plus 500 copies will be reserved for purchase at the following locations: Key Locations Barnes & Noble 3111 Veterans Pkwy. Harper On The Way 1028 N. 9th St Clear Lake Ave W. Jefferson St. Road Ranger 1645 W. Wabash Ave. The Last Stop 2501 W. Wabash The State Journal-Register 9th & Capitol Ave. Town & Country Shell 2101 S. MacArthur Blvd. Walgreens 2020 S. MacArthur Blvd W. Jefferson 2500 Koke Mill Road 2305 W. Monroe 3216 Clear Lake Ave. Product Description SO Magazine is a glossy, high quality magazine that is published bi-monthly. Publication Dates Print Deadlines January 8, 2010 December 4, 2009 March 5, 2010 January 29, 2010 May 7, 2010 April 2, 2010 July 2, 2010 May 28, 2010 September 3, 2010 July 30, 2010 November 5, 2010 October 1, 2010 December 3, 2010 October 29, 2010* *Special Medical Edition Sizes 1 Issue 3 Issues 6 Issues *Back Cover *Inside Covers *Double Truck $5,000 $4,125 $3,400 *Page 3 (7.625" x ") $3,190 $2,550 $2,445 *Full Page with Rail $3,150 $2,745 $2,252 *Page 5 (7.625" x ") $2,850 $2,275 $1,900 Full Page (7.625" x ") $2,275 $1,825 $1,525 2/3 V (5" x ") $1,675 $1,350 $1,125 1/2 H (7.625" x 5") $1,250 $1,025 $850 1/3 V (2.375" x "), 1/3 H (5" x 5") $915 $700 $600 1/6 V (2.375" x 5"), 1/6 H (5" x 2.375") $475 $375 $325 *Premium Positions Contact your advertising representative or call to take advantage of these exciting opportunities.