Inkandescent PR Package

Transcription

1 inkandescent public relations MENU OF SERVICES; PACKAGES AND PRICING 201

2 Inkandescent Public Relations is a full-service PR, marketing, publishing, and website design firm that helps entrepreneurs get more visibility. our mission: Since 2001, we have been promoting entrepreneurs, educators, futurists, thought leaders, authors, artists, artisans, chefs, restauranteurs, doctors, attorneys, financial planners, and other successful professionals who are ready to take their businesses to the next level. We incorporated in 2008 under the Inkandescent brand to help clients come up with successful strategies to grow their businesses using PR, marketing, advertising, and publishing tools. Our philosophy: Creating fireworks for our clients is the key to spreading the word, but unless you catch the embers, your moments in the limelight will be just a pretty memory. So, our goal is to capture and promote the qualities and characteristics that make your company stand out from the competition. Our approach: Our team follows our trademarked 8 Steps to PR Success, from our Inkandescent Book, PR Rules: The Playbook. Here s how we will help you and your company: 1. Create a stunning website. 2. Develop an explosive PR campaign.. Make a splash in the news. 4. Write a column in a magazine. 5. Network wisely. 6. Write a book. 7. Join a speakers bureau. 8. Pay it forward. How can we help you become unforgettable? Choose one of the packages from this Inkandescent Menu of Services. Inkandescent PR Package Cost: $4,000 per month for a 6-month commitment [25 hours per $160 per hour] $,750 per month for a 1-year commitment This package includes our top 10 services: 1. Monthly newsletter (intro, main feature, sidebar) that blasts to your database. See examples at 2. Outreach to the media to get you in the news. See examples at One press release per month that is posted on the national wire service. See examples at 4. Inclusion on our speakers bureau, 5. A column on our monthly online magazine, which gets 750,000+ hits per month. 6. An online ad on the Inkandescent websites that links to your website. See examples at 7. A radio interview on (with the opportunity to host your own show for $500 per month more). 8. Your own page, plus homepage mentions, on 9. Your videos posted on Option for our assistance with your videos is available in our à la carte listings on page Your events and profile posted on 2

3 Inkandescent WEBSITE Package Inkandescent NEWSLETTER Package Cost: $12,500 for up to a 12-page website Add $1,000 for each additional page Add $5,000 for e-commerce sites Option 1: Single-page newsletter with three articles Cost: $2,500 per issue Option 2: Multi-page newsletter with minimum of pages Cost: $,000 per issue, plus $500 for each additional page n Design of website n Programming in textpattern n Writing, editing n Posting of stock (and / or your original) photos n Three client reviews, with changes from additional reviews made at our hourly rate n Management and maintenance of your website for the length of your contract. When the contract ends, we will teach you to manage and maintain your website yourself for an additional $500. n Photo shoot is extra, starting at $1,000 for a half-day shoot n Does not include web-hosting, but we will facilitate finding an appropriate hosting company for your website Option 1: Three-article, one-page newsletter n Intro n Main feature n Sidebar article n Writing, editing, blast out to your database n Original design of template and creation of newsletter account add $500, one-time fee Option 2: Multi-page newsletter n Page 1: Intro, table of contents n Page 2: Main feature story with sidebar n Page : Secondary feature with sidebar n An unlimited number of additional pages can be added as needed n Original design of template and creation of newsletter account add $500, one-time fee n Turnaround time is 6 weeks or less: Design: 2 weeks Programming: 1 week (upon approval of design) Writing, editing, photos: weeks (maximum) 4 5

4 beinkandescent MAGAZINE COLUMNIST Package I n k a n d e s c e n t RADIO SHOW Package Cost: $500 per month, with a 6-month commitment Buy 12 columns in a year, and we ll turn it into an e-book Cost: $500 for one show per month $1,500 for a weekly show (4 shows per month) n Monthly column on com, which has more than 50,000 subscribers and gets 750,000+ hits per month n One press release per month (featuring the topic of your Be Inkandescent magazine article) that is posted on the national wire service n An ad on each Inkandescent website that links to your website; the ad stays live through the duration of your contract. Design included. Details: n Articles are 500-1,000 words n Columnists are told the theme of each issue in advance, and they write their article from their industry perspective based on the theme. n Your byline, photo, and link to your website are included at the top of each article. n A bio and link to your website are included at the bottom of each article n Your bio and photo are included on our Columnists page: columnists/ n Monthly radio show on the Inkandescent Radio Network, n One press release per month featuring the topic of your next show n An ad for the show on the Inkandescent websites that links to your show on the Inkandescent Radio Network Details: n Shows are approximately 0 minutes in length. n The Inkandescent Radio team will provide assistance coordinating interviews for the show. n Our Inkandescent Radio producer will assist with the purchasing of music and recording an introduction for the show. n Our producer will handle the production of the show. n Our radio team will help with writing liner notes for each episode, and upload the show to the Inkandescent Radio Network. The Inkandescent Speakers Bureau Package: This is an invitation-only Speakers Bureau that features the nation s top futurists, veteran entrepreneurs, and thought leaders who educate and inspire audiences about best practices in small business. This offering includes: n A page on n Inclusion in our monthly newsletter, which blasts to the nation s top organizations conference and meeting planners n One column per year on our monthly business magazine, n Interview on 6 7

5 INKANDESCENT À la carte pr out of the box Our à la carte offerings include: n An advertisement of your business and/or services on all Inkandescent websites: $250 for 6 months ($400 per year) n Press release: $500, which includes posting on the national wires n Column on our monthly, online magazine: $500 with a 6-month commitment (includes ad that links to your website) n Radio show on starting at $500 per month for a monthly show; $1,500 per month for a weekly show n Advertising campaigns: $1,000 per month, plus cost of ad (design is additional) n Media outreach: starting at $160 per hour (min. 10 hours) n Monthly newsletter to market your business: starting at $2,500 per issue n Videos of your events, for use in commercials, and to post on your site and YouTube: starting at $1,500 per video start shining brighter today! For a free assessment of your PR campaign, website, and marketing materials: us at: hope@inkandescentpr.com Call our offices: Go online for more information about The Inkandescent Group, LLC inkandescent Public Relations