Travelers Worldwide Look to TripAdvisor

Transcription

1 PROMOTIONAL KIT

2 Travelers Worldwide Look to TripAdvisor With more than 320 million reviews and opinions of hotels, restaurants and attractions worldwide, TripAdvisor is the world s largest travel site 1 giving your business unparalleled exposure to a global audience. 350 MILLION UNIQUE MONTHLY USERS 2 48 COUNTRIES 28 LANGUAGES 200 NEW CONTRIBUTIONS POSTED EVERY MINUTE 290+ MILLION DOWNLOADS OF TRIPADVISOR APPS 3 1. Source: comscore Media Metrix for TripAdvisor sites, worldwide, November Source: TripAdvisor log files, average monthly unique users, Q As of February,

3 You ve Been Recognized for Great Service Your Certificate of Excellence alerts travelers both around the corner and across the globe that you re committed to delivering a superior customer experience. It s a statement that resonates strongly with consumers, and one that instantly sets you apart. I always know I ll get great service when I see the Certificate of Excellence. TEACHERMARJ, GEORGIA, USA - TRIPADVISOR MEMBER I discovered this taverna by chance just was passing by from the beach and saw the Certificate of Excellence granted by TripAdvisor on their wall. I decided to go there for dinner and was not disappointed. SPORTLOTO, MOSCOW, RUSSIA - TRIPADVISOR MEMBER Wonderful. It was just noon when we bumped into this place, rather uninteresting from the outside, but then we saw the Certificate of Excellence and started feeling hungrier. REVIEWER71, BARCELONA, SPAIN - TRIPADVISOR MEMBER Both tours were great. It is very good price/quality. Because this tour operator has a Certificate of Excellence, my expectations were high. STOFFKE, ANTWERP, BELGIUM - TRIPADVISOR MEMBER 3

4 Travelers Prefer Standout Properties The Certificate of Excellence signifies that you ve consistently achieved great reviews from travelers worldwide. It s the kind of acclaim that motivates travelers to choose one business over another so be sure to promote your Certificate everywhere you can. 85% of travelers are more likely to book a hotel that wins a best of award from TripAdvisor 75% of travelers are more likely to visit attractions that win awards from TripAdvisor Source: Custom Survey Research Engagement, Phocuswright on behalf of TripAdvisor, April

5 Start Promoting Your Achievement Online Put your Certificate of Excellence where it will influence travelers most: Online. Simply add the logo to your website and social media pages, or make a big announcement in a press release. Top: Website promotions Bottom left: Social media promotion Facebook Bottom right: Social media promotion Instagram 5

6 Get Creative with Offline Marketing Capitalize on your achievement by getting creative offline. From brochures, direct mail, banners and signage to billboards, print ads, TV and beyond, businesses who earn a Certificate of Excellence find dynamic and engaging ways to let travelers know they re something special. Taj Lake Palace Udaipur 2,221 Reviews Perfect as always! TripAdvisor traveler review Incredible Service. Great Location. TripAdvisor traveler review 6

7 Make a Strong Statement Be creative and find unexpected ways to spotlight your Certificate of Excellence like door hangers, customized key cards, posters, vehicle magnets and more and capture the imagination of potential customers. Remember: The more unique your promotion, the more heads you ll turn. 7

8 Don t Wait! Certificate of Excellence recipients will be announced to the public on May 24th. Be ready to capitalize on valuable travel-planning opportunities in June, July and August by getting a head start on your promotional plans and you can even win up to $500 in credit at the TripAdvisor Certificate of Excellence store! Participating is easy: Just send us photos of your promotions in the following four categories. One winner will be selected from each category: Surprise & Delight ($500 Store Credit) Traditional Advertising ($250 Store Credit) On Your Property ($100 Store Credit) Social Media ($50 Store Credit) Submit all materials to COE@tripadvisor.com for review by August 1st. Now start promoting! 8

9 Thank you and congratulations! 9