Market Your Property with us...

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1 Market Your Property with us... Three offices, One Team Port Douglas: Four Mile: Mossman:

2 Did you know? Ray White is the most Googled real estate brand in Australia? Combine this high brand recognition with our following Marketing Options to obtain the best possible exposure to the market-place for your property.

3 Marketing & Advertising Professional Photographs Good quality photographs are highly recommended as a tool to promote and sell your property. These photos are the first impression for buyers and help you stand out from the crowd. Your Sales Consultant will arrange and attend the photo shoot. Cost from $250. Other options are elevated photographs, floor plans, and virtual tours for display on our websites.

4 Marketing & Advertising Signage A Ray White standard sign will be placed on your property where suitable, and this is at no charge. This is the cheapest, and often the most effective cause of a sale. Photographic Sign Board: Photographic billboards are available for placement at your property, and range in size from 1200cm x 900cm to 2400cm x 1800cm. This marketing tool really highlights your property, and gets purchasers interested with an insight into the interior of your house or the great pool at the back! Cost is from $350. Window Cards Ray White are the only Port Douglas Agency that can offer you 3 locations in which to advertise your property, ensuring that both ends of Port Douglas & Mossman are covered. Professionally bound window cards and multi media displays featuring your property will be displayed in all three offices (where appropriate). No charge for our exclusive listings.

5 The Ultimate in Web-Marketing Websites Internet Marketing is essential for selling your property. Statistics show that an increasing number of buyers are using websites from the comfort of their own home, to look for property. Ray White Port Douglas, Four Mile and Mossman achieves excellent search results for this region's Realestate on various search engines including Google. Check it out for yourself!! Your property will features on these websites at no cost: Feature Property realestate.com.au & domain.com.au Ray White Port Douglas & Mossman has a strong presence on & two of the most well known websites for realestate buyers and sellers. We have banners leading to our website and have the option on Feature Property - so that clients will view your property on the first or second page when they search your region. Cost for Feature Property is $200 per month. Also available is the Exclusive Showcase position, located prominently at the right side of all pages displayed for the region you are searching. Cost is from $80 per week.

6 Marketing Ray White Weekly E-News Each week we produce an E-Newsletter with a selection of hot properties for sale. This is ed to our database of over 4,000 contacts who have asked to receive regular updates from us. This tool has proven to be successful in introducing properties to eventual buyers. Cost $100. Ray White Corporate E-Magazine Produced by our corporate office in Brisbane, this Emagazine goes out to 700,000 recipients. To feature your property in this monthly marketing tool, the cost is $150 for residential sale properties. E-Brochure via realestate.com.au & domain.com.au The E-Brochure goes to all people who have registered with realestate.com.au or domain.com.auto receive property information for our region. This is effectively reaching a targeted audience, and achieves good results. Cost from $100-$200.

7 Newspaper Advertising Port Douglas & Mossman Gazette Distribution of 7,500, published every Thursday, targets local residents, visitors to the area looking to invest or relocate, and some out of state investors who subscribe to this newpaper. The most popular Advertising option is called Go To Sold which is a four week campaign with 2 further weeks of ad placement if the property has not sold. The total cost is $400 for single box ad (60mm x 75mm) $800 for Double box ad (75mm x 120mm) or $1200 for a Four Box ad (125mm x 145mm). The Cairns Post - Realtor The Cairns Post main feature day for residential properties for sale is Saturday, and for commercial properties on Wednesdays. Saturday s edition Display Ads costs from $750 for a quarter page (portrait) ad, per insertion. A landscaped 10 x 4column ad costs $680 per ad. Our graphic designer can create your advertisement, and provide proofs prior to printing if required. Note: Advertising Prices are correct as at July 2010 but are subject to change

8 The Australian - Prestige Property Newspaper Advertising The Australian Newspaper promoted Residential property for sale each Saturday in the Prestige Property lift-out, and commercial property is promoted in Thursday s edition. The Australian reader s average wage is over $80,000 and advertising is this publication is ideal for high-end properties priced over $1M. Advertising Costs: 15 x 3 column (14cm x 11cm) = $3500 (or $6000 for 2 inserts) 10 x 2 column (10 x 7.2cm) = $2000 Prices are current as at July 2010 The Financial Review - Life & Leisure The Real Estate section of The Financial Review is called Life & Leisure and is released in Friday s paper each week, and again in Saturday s weekend edition, so your advertisement is published twice for wider readership. Editorial Advertising Costs: 10 x 2 column (10cm x 7.2cm) = $ x 3 column (20cm x 11cm) = $4895 Other sizing is available, this is indicative of pricing. Price is reduced if repeat ads are booked. Ray White submits editorials on our exclusive properties to the Gazette, Cairns Post, The Australian, and the Financial Review. Each week 1-3 of our properties are featured in the local Gazette. This promotion incurs no cost. Inclusion is at the discretion of the Editor, and is often based on availability of good quality photographs. Note: Advertising Prices are correct as at July 2010 but are subject to change

9 International Newspaper Advertising International Marketing Marketing your property to an international audience is an option that will place larger focus on your property, and extensively expose it to markets that are actively investing in property throughout Australia. The objective is to generate broad enquiry. An International Marketing campaign could include the following newspaper advertising: South China Morning Post Straits Times Singapore Asian Wall St Journal Korean Times Malaysia Property Buyer Vietnam News Singapore Today The Japan Times Khaleej Times The International markets play an important role in property ownership, and the above print media coverage will reach an audience of 1.8 Million. This sample is Southeast Asian focussed, but other world regions can be targeted. Cost for this campaign is from $10,000. Note: Advertising Prices are correct as at July 2010 but are subject to change

10 Brochure Marketing Options Property Guide Booklet This A5 booklet is produced at least twice a year, and features properties for sale in the region. Advertising price is $175 for a half page or $300 for a full page A5 advertisement. A print run of 10,000 is distributed through the three offices, by direct mailout, and is also available on-line. This has proved to be a great tool, easy to handle, great quality, and perfect to take home. Unique to Ray White Port Douglas, Four Mile and Mossman. Printed & Flyers Our Graphic Designer can create advertisements, flyers and brochures to effectively market your property. A professionally designed flyer creates a wonderful first impression for prospective purchasers, and certainly adds the "wow" factor! Flyers can be designed specifically for ing in pdf form and cost $100. A4 or DL printed flyers are an option, and costs depend on quantities required.

11 Other Marketing Options Sale by Auction A sale by public auction is arguably one of the most exciting, effective and rewarding methods of buying and selling realestate property and is seen by many as the ultimate indication of the true value of the property on the day. The Auctioneer fee is $330. A Marketing program must support an Auction. We can taylor-make a campaign to suit your property. If the property is sold prior to Auction unused advertising funds will be refunded. Ray White runs a series of auctions during the year to take advantage of the 500,000 or so visitors we get annually. The auctions are normally held Saturday mornings at the Ray White Four Mile Office, (366 Port Douglas Rd), or on site.

12 Marketing & Advertising Packages The following packages are examples of property campaign programs. We can customise a marketing program to suit all requirements. Basic Marketing Campaign Package: 6 week Gazette Newspaper Advertising, single box ad: Ray White standard sign at propety where suitable: Ray White Port Douglas & Mossman E-News feature property: realestate.com.au Feature Property realestate.com.au E-Brochure Professionally bound Window cards: Listing advertising on all websites: Graphic Design & preparation of Marketing Material $400 no charge $100 $200 $100 no charge no charge $100 TOTAL $900 All costs are GST inclusive.

13 Marketing & Advertising Packages Standard Marketing Campaign Package: 6 week Gazette Newspaper Advertising, double box ad: Professional Photographs of your property: Photographic Sign Board 1200 x 900: Ray White Port Douglas & Mossman E-News feature property:: Ray White Corporate Emagazine: Ray White Port Douglas & Mossman Property Guide: Professionally bound Window cards: Website advertising on all websites: Realestate.com.au Top Spot & E-Brochure Graphic Design & preparation of Marketing Material $800 $250 $350 $100 $150 $300 no charge no charge $300 $200 TOTAL $2,450 All costs are GST inclusive.

14 Marketing & Advertising Packages Premium Marketing Campaign Package: 6 week Gazette Newspaper Advertising, four box ad: 2 week Cairns Post newspaper Advertising: The Australian Prestige Property 10 x 2 Ad The Fin Review Life & Leisure 10 x 2 Ad Professional Photographs of your property: Photographic Sign Board 1200 x 900: Ray White Port Douglas & Mossman E-News feature property:: Ray White Corporate Emagazine: Ray White Port Douglas & Mossman Property Guide: Professionally bound Window cards: Website advertising on all websites: Realestate.com.au Top Spot & E-Brochure Graphic Design & preparation of Marketing Material $1600 $1500 $2000 $2000 $450 $350 $100 $150 $300 no charge no charge $300 $300 TOTAL $9,050 All costs are GST inclusive.

15 Contact Us: Ray White Four Mile 366 Port Douglas Rd PO Box 564 Port Douglas Qld 4877 P F Ray White Port Douglas 1/48 Macrossan St PO Box 564 Port Douglas Qld 4877 P F Ray White Mossman 53 Front St PO Box 328 Mossman Qld 4873 P F Web Three offices, One Team

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