The perfect partner. with the prescription of the most important travel supplement, El Viajero. the latest novelties in travel, the most desired

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2 The perfect partner Following the success of the first edition of last year s "TRAVELERS GUIDE", we repeat the same format for A guide designed to surprise the reader with the latest novelties in travel, the most desired destinations, trends and gadgets... You will be able to read it from your mobile or tablet with an enriched digital video. Present your brand in a media with one year validity, attractive contents and proposals, with the prescription of the most important travel supplement, El Viajero.

3 Reason why you should come with us For the success of our first edition. Prestige and leadership. New and original content. Integrated For its design: visual and clear For its quality: The best travel signatures. For its prescription: Participate to a unique Travel Guide that lasts all year long with the support of El País, El País Digital y Kiosko y Más. For its affinity: target interested in Travel topics, high purchasing power. For its digital character: Present in the web and digital magazines for a year with enriched formats.

4 A few data Date of publication: December 10th daily potential reader free copies with EL PAÍS In VIP lounges of airports and trains - RENFE (AVE) in FITUR (January) Monthly Unique Users in our sites: EL PAIS (multiplataform) Monthly Unique Users in EL VIAJERO.

5 Some of the travelers who embarcked with us in the 2014 edition

6 along with other first class partners Y TÚ, TE ANIMAS?

7 Some of our most Exclusive cabins.

8 Some of our most Exclusive cabines.

9 Some of our most Exclusive cabins.

10 Some of our most Exclusive cabins.

11 CONTENTS GUÍA 2015

12 Contenido As the 2014 version, the GUÍA EL VIAJERO 2015 will be distributed in 5 major blocks: DESTINATIONS: the most desired trends for 2015 a look at all the places that will be fashionable in Iceland. Fall in love with the country of the Aurora Borealis, portrayed in a retrospective exhibition dedicated to the singer Björk at the MOMA, New York. USA, California. 60th Anniversary of Disneyland Anaheim, Disney's first theme park. MEETINGS: a vision of what is happening in the world s major cities so you don t miss a thing while traveling. Milan. Universal Exhibition "Feeding the Planet," the most striking architecture projects worldwide. Czech Republic (Pilsen) and Belgium (Brussels). European Cities of Culture in 2015.

13 Contents THEME TOURS: learn how to organize the best plans to escape with children, practice sports and live adventures or just enjoy the culture. The Spain of Don Quixote. 400 years since he published his second part. Routes movie: Stars Wars VII premieres and Jurassic Park IV. THE GOOD LIFE: Enjoy the best restaurants and fine wine. Taste the cuisine of each region and rests at the hotel of your dreams. Dream Cruise with Cunard s 150th anniversary. Weekend Getaways from Spain. The union of cuisine and beauty. TRAVELERS TRENDS: the best websites and apps for planning your trip, where to go shopping or some green initiatives. Find out the latest fashion trends to blend in at your destination, this place will be yours! Shopping in Paris. 10 clues to succumb to the city of love. New York. 20 places that no one ever showed you.

14 CHARACTERISTICS OF THE GUIDE PRINT AND DIGITAL

15 PAPER SPECIFICATIONS Date of Publication: Wednesday December 10th 2014 (TBC) Format: Squared back: 202 x 273 mm. Cover150 gr. e Satinated interior 56 gr.

16 WEB Technical Specs You will find the Web version of the Guía del Viajero 2015 featuring all the contents of the magazine along with the extras content generated by the digital edittion. This action completes the offer of the magazine capturing the user who reads the digital version of the Guía de El Viajero Advertisers will benefit from impressions of MPUs and gigabanner in ROS and the possibility to download the magazine in PDF format.

17 How to get to the Guide? From El País Home page, new topics once a week. ( **) * Guía El Viajero 2015, pending on definitive design, orientative example. ** Presence in Homepage under editorial criteria.

18 How to get to the Guide? Thematic box from the Homepage of the section Viajero. Permanent visibility. * Guía El Viajero 2015, pending on definitive design, orientative example

19 Presence of advertiser in the Web Impressions of MPUs in El País Homepage.

20 Presence of advertiser in the Web Impressions of MPUs and Gigabanner in ROS in elviajero.elpaiscom and gigabanner in ROS within the Special Guía El Viajero 2015 MPUs impressions 400X400 and gigabanner in rotation for keywords with an affinity with ELPAIS.com

21 Download of PDF from the web Downloads Kiosko y Más The advertiser will have presence in the PDF version with the same aesthetic then the print version. Guía El Viajero 2015, pending on definitive design, orientative example. Download version from Kiosko y Más - Guía El Viajero 2015*

22 subscribers. PREMIUM Public Kiosko y Más PDF Advertiser s Ejemplo Web ilustrativo CLICK

23 Interactive solution of the Guía 2015 You will be able to download the guide in your tablet. In 2014, our guide had a total of downloads in ipad and more than in Android Digital Magazine in Tablet Advertising Presence in the Digital Magazine - Guía El Viajero 2015: Enriched pages with: Advertiser s URL with a redirection to its web. Advertiser s Video or photo galler.

24 Enriched page Advertiser s page CLICK Video or photo gallery.

25 Enriched page CLICK Video and/or photo gallery

26 EL VIAJERO GUIDE 2015 Proposal: On+off+kym Conventional Page +*Digital + KyM ½ page +*Digital + KyM Doble page +*Digital + KyM Fix spaces Front Summary +*Digital + KyM Inside Back cover +*Digital + KyM Doble 2-3 +*Digital + KyM Backcover +*Digital + KyM

27 EL VIAJERO GUIDE 2015 Proposal: On+off+kym *For a full page advertising the web presence will be as follows: impresions in Homepage ELPAÍS.com (served along the year) impresions in keywords with an affinity to ELPAÍS.com, El Viajero, Special Guia Viajero 2015 Presence as a colaborador in the Special Guía 2015 which will appear in elviajero.com *Digital (1/2 page - doble page) : For these space we will serve half impressions and the doble of impresions respectively. Kiosco y Mas: clickable advertisements

28 GUÍA 2015

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