MEDIA KIT UPSCALE OFFERS FOR LIFE & HOME

Transcription

1 MEDIA KIT UPSCALE OFFERS FOR LIFE & HOME

2 DEMOGRAPHIC The Mailing List RSVP Secret Recipe! 60% of your success is determined by our mailing list. Our proprietary mailing list is updated monthly, consisting of the most-exclusive, owner-occupied homes. Mailing List 60% Design 10% Offer 30% 80/20 Rule! Top 20% We know that 80% of all discretionary spending purchases are made by the top 20% of consumers in your market. More than half of U.S. income is still concentrated in one of five households. One thing that hasn t changed in the last decade is that the top households in the U.S. (21%) still have 60% of all earned income and 70% of consumer wealth. Affluent households are still twice as likely to buy And when they do, they spend 3.2 times more than the average household in many categories, such as home improvement products and services, cars, cell phones, electronics, jewelry, furniture, kitchen gadgets, movies, books and travel. Ohio Kentucky Indiana Cincinnati Dayton Columbus Cleveland Akron Total Homes 791, , , , ,001 Total Owner-Occupied Homes 573, , , , ,122 RSVP Circulation* 100,000 50, , ,000 50,000 Top Home Percentage 17% 14% 16% 19% 16% Avg. Home Value 333, , , , ,160 Avg. Income 151, , , , ,000 Louisville Lexington 432, , , ,395 50,000 25,000 15% 14% 372, , , , , , ,000 18% 323, ,000 *Luxury Card Pack

3 REGIONAL ZONES CLEVELAND WEST CLEVELAND EAST AKRON N. CANTON COLUMBUS WEST INDIANAPOLIS WEST INDIANAPOLIS EAST DAYTON COLUMBUS EAST CINCINNATI NORTH CINCINNATI SOUTH LOUISVILLE LEXINGTON

4 INDIANAPOLIS Distribution Map East Zone West Zone *Darker shading represents higher distribution.

5 INDIANAPOLIS Neighborhood Map East Zone West Zone *Approximate distribution of RSVP Luxury Card Pack by neighborhood.

6 REACH THE MASS AFFLUENT For about 5 /home a High-quality, high-profile luxury postcard deck LUXURY CARD PACK MAILING a Full-color, glossy postcards mailed to affluent homeowners a Designed to appeal to the upscale lady of the house a Postcards can be customized for market and/or season a Addressed to homeowner s name a Market space originator and leader since 1985 Luxury Card Pack Details Distribution Top 50,000 per zone* Ad Size 6 x 4.25 Postcard *Some zones vary. Up to 11 million homes nationally Why Target the Mass Affluent? a Are highly-educated earners with household incomes of 100K+ a Are primarily years of age (72%) a Use paper offers at least once a month (71%) a Are homeowners planning to remodel, redecorate, and renovate their home and grounds a Dine out more often than the average household a Are major supporters of the arts and charities a Are responsible for half or more of spending on kitchen appliances, second homes, jewelry, watches, wine, and pet care a Are heavy users of digital products a Have multiple vehicles a Are frequent travelers

7 ONLINE Staying in Front of the Procrastinating Buyer with a Common Sense Approach COMBINE OFFLINE AND ONLINE TO LIFT SALES Direct mail has a tremendous influence on generating online sales. Websites received a 163% lift when supported by direct mail (USPS study) Over 60% of direct mail recipients were influenced to visit promoted websites with the greatest influence on first-time shoppers Direct mail recipients purchases 28% more items and spent 28% more than non direct mail recipients BUYS OR WAITS Customer either buys or waits. DIRECT MAIL RSVP prompts customer to consider your company (enhanced with marketing). REMARKETING Keeping customer engaged and your company top of mind. WEBSITE/ MOBILE Customer wants to know more about your company. Your first impression. CRM Customer contacts your company. Now we can get their full contact information. SEO Customer searches who else can help them. REP MGT Customer looks at other customers experiences. SOCIAL Customer feels confident your company is an industry leader.

8 SUPPORTING PROGRAMS 1 OF 2 Reserved for Luxury Card Pack Clients Only Reach Millionaires For 300/Month! Concierge Mailing Your ad 5 X Quad Fold The top 1,000 millionaires per 8 regions Mailing 10 times a year (February - November) Price includes everything based on annual participation. 1 Artwork Change Reserved for Luxury Card Pack Clients Only Welcome Homeowners For 150/Month! New Homeowner Mailing Your ad 5 X Quad Fold The top 500 newest movers per 8 regions Mailing 10 times a year (February - November) Price includes everything based on annual participation. 1 Artwork Change Target Neighborhoods For 90 /Home! Jobsite Radius Mailing Your ad 9 X 6 addressed by homeowner s name 150 one time web portal setup fee. Personal login will be provided. Mails Weekly (Min. 200 Postcards) Price includes everything (design, printing, special list, mailing operations and postage).

9 Offers expire 30 days from postmark date. Offers cannot be combined. SUPPORTING PROGRAMS 2 OF 2 Bonus Postcards Kabuki RestauRant & sushi BaR Buy 2 Specialty Rolls, Get the 3 rd FREE 848 South Main St. Centerville, OH 6395 Perimeter Dr. Dublin, OH 8 Gift Certificate Towards Dinner for Two, With 40 Purchase RSVP Bonus Postcards can be a great way to generate new leads, maintain existing business relationships, and even thank clients for their patronage! Consider using one of these formats: thank you for your business, closing the sale, mail back & blank Centerville: Columbus: RSVP Publications, November, Sunday - Thursday 11am - 9:30 pm Friday - Saturday 11am - 10 pm Call ahead seating available RSVP Call Tracking RSVP Call Tracking Solutions provide advertisers the ability to track, capture, chart, record and organize inbound sales calls in real time. DeaLuxOhio.com Gift cards for the best local dining, entertainment, and luxury services are a perfect way to reward, thank and retain your clients, prospects & employees.

10 2016 Mailing Schedule Cleveland Akron Starts In-Homes * Luxury Card Pack Mailing Concierge Mailing New Homeowner Mailing Distribution 50,000 per zone ** 1,000 per region 500 per region January February Feb. 19 th Feb. 5 th March March 14 th March 18 th March 4 th April April 25 th April 15 th April 1 st May May 20 th May 6 th June June 6 th June 17 th June 3 rd July July 22 nd July 8 th August Aug. 19 th Aug. 5 th September Sept. 6 th Sept. 16 th Sept. 2 nd October Oct. 31 st Oct. 21 st Oct. 7 th November Nov. 18 th Nov. 4 th December *Distribution of all mailings may take two weeks depending on local USPS. **Lexington 25,000

11 LUXURY CARD PACK RATES Circulation 1 Mailing 2-4 Mailings Full Year Package 50,000 7 per home 3,500 6 per home 3,000 (per mailing) 5.5 per home 2,750 (per mailing) 100, per home 6, per home 5,500 (per mailing) 5 per home 5,000 (per mailing) Individual Mailings Include: Award Winning Design Full Color Printing/ Front & Back with Gloss UV Coating State of the Art Mailing Operations Addressing to Our Proprietary Mailing List Postage Paid Your Ad Online at Bi-Monthly Survey/Reader Response Data Sent to your Inbox Full Year Bundle & Save Package Includes: Luxury Card Pack Mailings: (5) mailings to the top 20% Best Homeowners 6,000+ Bonus Value For A Limited Time (Exp. 12/18/15) All the above PLUS Concierge Mailings: (10) mailings to the Top 1,000 Millionaires ( 3,000 Value) PLUS New Homeowner Mailings: (10) mailings to 500 of the Newest Movers Each Month ( 1,500 Value) PLUS FREE Integrated Call Tracking ( 300 Value) FREE 500 Bonus Cards each mailing ( 600 Value) Monthly Payment Option: Equal Payments Prepay Option: 3% Discount for Credit Cards or 5% Discount for Cash/Check