Sponsorship opportunities. World February 8-10 Miami Beach Convention Center. microstrategy.com

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1 O LD World 2016 Sponsorship opportunities February 8-10 Miami Beach Convention Center microstrategy.com

2 Mark your calendar! Join us February 8 10 at the Miami Beach Convention Center, which will serve as headquarters for MicroStrategy World Experience the most flexible, powerful, scalable, and user-friendly analytics and identity management platforms available. In 2016, MicroStrategy World makes its home in Miami for three days of learning, networking, and fun with over 2500 technology professionals in attendance. Be there to learn about the latest products, services, and solutions offered by MicroStrategy and its partners. As a valued sponsor or exhibitor you ll have access to key decision makers, 60% of whom are project managers or above, with about 15% being at the executive level. As a key partner to MicroStrategy, we are pleased to offer you a variety of marketing opportunities and sponsorships at MicroStrategy World Select from one of our high-profile packaged sponsorships:,,, or. To enhance your visibility, select a sponsorship upgrade and maximize your exposure. Don t miss this important marketing opportunity. To sign up as a sponsor or obtain additional information regarding sponsorship packages, please contact Mox Weber at or via mweber@microstrategy.com. We look forward to seeing you at MicroStrategy World 2016 in Miami! Sincerely, MicroStrategy World Conference Management Team 2 Sponsorship opportunities

3 Industry breakdown Automotive 1.1% Business Services 3.6% Consumer Goods and Services 2.2% Energy and Utilities 1.3% Financial Services 11.3% Food and Beverage 2.6% Government 2.5% Healthcare and Medical 12.1% Hospitality and Travel 1.6% Media and Entertainment 3% Pharmaceuticals 1.3% Retail and Distribution 19.15% Software and Technology 21.7% Telecommunications 3.6% Transportation and Logistics 1.9% Other (Biotech, Education, Mining, and Real Estate) 12.5% Why attend MicroStrategy World? See our biggest release in 15 years and find out for yourself how MicroStrategy 10 sets new standards for data discovery, Big Data, advanced analytics and more. Attendee breakdown 36% IT staff (IT Analysts, Architects, Engineers, Developers) 25% Supervisor (Director, Manager, Supervisor) See why the MicroStrategy Analytics Platform is the most comprehensive solution on the market and the vendor with the highest number of Excellent ratings for product capability in the most recent BIScorecard. Find out why Gartner has positioned MicroStrategy as a Leader in the Magic Quadrant for Business Intelligence and Analytics Platforms, for the 8th year in a row. Network with your peers in Fortune 500 companies and find out on how they work with MicroStrategy to solve the biggest of Big Data challenges. 24% Business Manager Learn how MicroStrategy offers the latest in security and authentication to protect enterprise applications and can secure organizations from data breaches. Get hands-on experience with the brand new MicroStrategy Desktop which makes selfservice data discovery fast, easy, and enterprise-ready. Hear directly from our customers why MicroStrategy Mobile has been ranked the #1 Mobile BI solution for the 4th straight year. 15% Senior Management (CXO/VP Level, Principal) Learn why leading companies are moving to the MicroStrategy Secure Cloud for their analytics needs. 3 Sponsorship opportunities

4 Sponsorship packages LEAD GENERATION Premium 20 x 20 booth space Premium 10 x 20 booth space Premium 10 x 10 booth space Turn-key exhibit pedestal (graphics included) THOUGHT LEADERSHIP One 15 minute presentation in Exhibit Hall Demo Theater One-hour customer speaking opportunity in track session (Please review MicroStrategy World 2016 speaking guidelines. Limited number available, first come, first served.) PREMIER NETWORKING OPPORTUNITIES Furnished 9 x 10 meeting room Sponsorship of MicroStrategy World networking reception Option to provide promotional giveaway to attendees at sponsored reception Promotional items with corporate logo at sponsored reception Corporate logo displayed on special signage advertising sponsored reception Designation in MicroStrategy World 2016 exhibition guide as sponsor STRATEGIC BRANDING Choice of sponsorship: luncheon on Tuesday or Wednesday Choice of sponsorship: break or breakfast (first come, first served, limited quantity) Corporate logo imprinted on coffee sleeves at your selected break or breakfast Corporate logo imprinted on candy in every track room Corporate logo on conference t-shirt Corporate logo displayed on show signage Company highlighted in event marketing communications Corporate logo and click-through in rotation on MicroStrategy World 2016 homepage URL link from MicroStrategy World 2016 Web site to sponsor s homepage Corporate logo and booth number included in onsite communication to attendees Special signage throughout event, including banner in exhibit hall Web banner on MicroStrategy Community - limited to 14-day period Logo recognition in keynote presentation 4 Sponsorship opportunities

5 Sponsorship packages (cont d) ADVERTISING AND PROMOTION Tuesday keynote sponsorship includes: - Logo on keynote signage - Verbal recognition during keynote session - Premium placement of 1 full-page, color ad in MicroStrategy World 2016 Exhibition Guide Color ad in MicroStrategy World 2016 Exhibition Guide 150-word corporate description in MicroStrategy World 2016 Exhibition Guide 100-word corporate description in MicroStrategy World 2016 Exhibition Guide 75-word corporate description in MicroStrategy World 2016 Exhibition Guide 50-word corporate description in MicroStrategy World 2016 Exhibition Guide One-time use of pre-show registration list through the MicroStrategy mail house One-time use of post-show attendee list through the MicroStrategy mail house CONFERENCE ACCESS 25 conference passes for customers, prospects, or employees 20 conference passes for customers, prospects, or employees 15 conference passes for customers, prospects, or employees 10 conference passes for customers, prospects, or employees 5 conference passes for customers, prospects, or employees 15 discounted conference passes for customers, prospects, or employees ($1195) 10 discounted conference passes for customers, prospects, or employees ($1195) 8 discounted conference passes for customers, prospects, or employees ($1195) 5 discounted conference passes for customers, prospects, or employees ($1195) 3 discounted conference passes for customers, prospects, or employees ($1195) 5 Sponsorship opportunities

6 Sponsorship upgrades NEW! Corporate branding of MicroStrategy Community Opportunity for creative marketing. Please call to discuss. $3,000 NEW! Furnished 9 x 10 meeting room Invite and host your clients and prospects in your own private meeting room near or inside the Exhibit Hall. Meeting rooms will be furnished with one (1) table and four (4) chairs. $5,000 NEW! Demo theater Increase your exposure on the show floor with a 15 minute demo theater session. Basic A/V provided. $5,000 Pre-show (4 available) One-time use of pre-show opt-in registration list through the MicroStrategy mail house. Date and content must be pre-approved by MicroStrategy. $5,000 General session simulcast (4 available) Opportunity for creative marketing please call to discuss. $7,500 Registration pen (1 available) Your one-color logo will be on the pen every attendee receives at registration. $8,000 Conference bag (Up to 4 available) Your logo will be on the bag every attendee receives at registration. $10,000 Conference notebook (1 available) Your one-color logo will be on the notebook every attendee receives at registration. $10,000 Mobile device charging station (2 available) Help attendees get a charge by sponsorship of a mobile device charging station. The charging stations will be located in high traffic areas of the exhibit hall. Social media photo booth (2 available) Increase your brand awareness by sponsoring a photo booth that allows attendees to create, brand, and share instant photos on social media! The photo booth will be placed in a high traffic area near the exhibit hall. Branding opportunities include your logo on the photo booth, signage advertising on the photo booth, as well as a custom hashtag (provided by the sponsor) which will be tagged on each photo that attendees upload to social media. A company representative also has the option to welcome and greet attendees at the photo booth. $10,000 $10,000 H20 station Keep attendees hydrated with water stations branded with your corporate logo. $10,000 Ice cream cart Your logo on special signage for an ice cream cart serving frozen treats to conference attendees. (Includes 500 ice cream bars on Tuesday and Wednesday of the conference. Limited quantity available.) Lanyard (1 available) Exclusive co-sponsorship with MicroStrategy of the badge lanyard every attendee receives at registration. Popcorn machine Your logo on signage and popcorn cups at your popcorn machine serving conference attendees (Includes 500 cups on Tuesday and Wednesday of the conference. Limited quantity available.). Cuban coffee cart Your logo on signage and specialty coffee cups at your mobile coffee cart serving specialty cuban coffee to conference attendees (Includes 500 cups on Tuesday and Wednesday of the conference. Limited quantity available.) $12,500 $12,500 $12,500 $15,000 Smoothie bar Your logo on cups at your smoothie bar serving conference attendees. (Includes 500 smoothies on Tuesday and Wednesday of the conference. Limited quantity available.) $20,000 Wireless internet Be the exclusive sponsor of the official MicroStrategy World Conference wireless internet used by all attendees, with your logo featured on special signage. $25,000 6 Sponsorship opportunities

7 Speaking opportunity guidelines Sponsors who contract for a,,, or sponsorship have the unique opportunity to present in a one-hour track session with a customer. The presentation must feature a customer (selected by the sponsor) to co-present with the sponsor. Each customer/sponsor presentation should outline: The business issues and context behind the customer s project. The alternative considered and the rationale behind the strategy that was adopted. Details of the customer s actual project and the solution used. The specific business results attributed to the implementation. The challenges and lessons learned from, which the audience can benefit. Have an idea for a sponsorship opportunity? Based on audience feedback, the most successful case studies have been presented by an actual user organization. Sales or marketing presentations are not recommended as they are typically not well received by attendees. MicroStrategy must receive and review presentations in advance. service kit Upon signature of your contract, MicroStrategy will send you a confirmation of your exhibit package and booth selection information. Booth spaces are assigned in order of signed contracts and sponsor level. Payment is required to secure your booth and sponsorship selections. You will receive the 2016 Service Kit with detailed information about show hours and exhibitor set-up and dismantle guidelines as soon as it becomes available. Contact Mox Weber via at mweber@microstrategy.com or by phone , to discuss how to increase your visibility at World Sponsorship opportunities EV-COLL

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