2016 Sponsorship Prospectus

Transcription

1 2016 Sponsorship Prospectus

2 WHAT IS CRAFT CONTENT NASHVILLE? Craft Content Nashville brings together a unique mix of digital content creators, including social media marketers, bloggers, podcasters, video producers and many others. Each year, of the region s most creative technology professionals gather for networking, knowledge-building and fun. The event is crowd-sourced and volunteer organized, featuring local talent sharing their skills and insights FOLLOWERS FOLLOWERS SUBSCRIBERS

3 JOB LEVEL Craft Content Nashville attendees represent a diverse cross-section of content creators, ranging from senior management to freelancers and consultants. ABOUT OUR ATTENDEES JOB DESCRIPTIONS Nearly half of our attendees identify themselves as working in a marketing or content role. However, a large number of participants work in the music/sports/entertainment world or software development, representing a highly unique mix not often achieved at technology-focused events.

4 SPONSORSHIP OPPORTUNITIES WHY SPONSOR? Craft Content Nashville is a free event supported entirely by sponsorships and individual donations. Sponsorship of CCN offers your organization the opportunity to align your brand with the cutting edge of digital content creation and promotion. Participation in Craft Content Nashville will provide you front-line access to an audience featuring both savvy new media entrepreneurs and curious enthusiasts hungry to connect with new opportunities in blogging, social media, podcasting, online video and much more. WORTHY $499 HEROIC $999 LEGENDARY $1499 EPIC $2499 Show your support for the Nashville community of content creators and promoters. Worthy sponsors will be recognized on the Craft Content Nashville website and included in our social media promotion as well as the event banner and program. Worthy sponsors also have the opportunity to place items in our swag bags for attendees. Extend the reach and longevity of your sponsorship by adding your logo to many of the Craft Content printed materials. In addition to Worthy-level benefits, you ll be recognized on the event poster and all advertising opportunities prior to the event as well as the attendee gift (such as travel coffee mug or water bottle). Stand out to our Craft Content Nashville attendees by offering giveaways at the event and having the opportunity to expand your reach by taking advantage of our event add-ons. You ll also receive all of the benefits of the Heroic level. Gain the absolute most visibility with our audience before, during, and after Craft Content Nashville. In addition to all Legendary benefits, you ll be recognized on special premium banners throughout the venue as well as the staff t-shirts, and have the ability to meet with attendees faceto-face at the event in your exhibitor booth.

5 SPONSORSHIP OPPORTUNITIES WORTHY HEROIC LEGENDARY EPIC Website X X X X X X X X Facebook X X X X Twitter X X X X Swag Bag X X X X Attendee Gift X X X Poster X X X Newspaper Ads X X X Samples & Giveaways X X Opportunity for Add-Ons X X Exhibitor Booth X Staff T-Shirt X Premium Banners X Website: Your name, logo, URL and a brief description will be listed on the sponsorship page of the event website. Your logo will also be featured on the event homepage. Your logo and URL will be included in every promotional sent about the event. Facebook: Your logo and URL will be included in the sponsor photo album on the Facebook page for the event and featured in the timeline of the page. Twitter: Your name, URL and Twitter username will be featured in at least two tweets before or after the event. Swag Bag: You may provide promotional items, literature and/or samples for the swag bags distributed to attendees (minimum 250 items). Attendee Gift: Your logo will be included on the premium given to attendees, such as a travel mug or water bottle. Poster: Your logo will be included on the printed poster advertising the event around town. Newspaper Ads: Your logo will be included in any newspaper advertising promoting the event. Samples & Giveaways: You will have the opportunity to distribute samples at the event (no minimum) and/or supply items to be given away as prizes. Opportunity for Add-Ons: You will have the option to fund additional items featuring your brand, such as food and/or drinks for Morning or Afternoon Breaks, or Breakfast. Exhibitor Booth: You will have the opportunity to represent your organization in person at an exhibitor table where you may distribute literature, samples and giveaways and otherwise interact with attendees. Past exhibitors have become very creative in attracting attendees to their booth areas. Staff T-Shirt: Your logo will be included on the back of the t-shirt given worn by crew members and volunteers during the event. Premium Banners: Your logo will be featured on premium banners displayed in prime locations at the event.

6 ADDITIONAL OPPORTUNITIES ADD-ONS Available to Legendary & Epic Sponsors Increase the value of your sponsorship by adding on one of these exclusive day-of-event opportunities: Events Last Call (Limit: 1) Event mixer held in March. Food and Drinks $999 Friday Mixer (Limit: 1) Pre-event held on the Friday before Craft Content. Food and Drinks $999 After Party (Limit: 1) Food and Drinks $1499 A LA CARTE OPTIONS Available to any potential sponsor interested in supporting Craft Content Nashville in a very unique and specialized way. Options are available for sponsoring events before and after the event, lunch during the event, or a new option the event podcast recorded at the event. A la carte sponsors will also receive Worthy-level benefits. Food Lunch (Limit: 1 each or 1 overall) Food $3499 Drinks $2499 Exclusive sponsor for both $5999 Podcast Event Podcast (Limit: 4) Podcast Lounge at CCN with subsequent episodes, blog posts and social media posts. Sponsorship $999 Breaks (Limit: 2) Morning Food and Drinks $499 Afternoon Food and Drinks $499 Breakfast (Limit: 1) Food and Drinks $499 MEDIA Craft Content Nashville is always in search of media partners that are interested in helping to promote the event. Media sponsorships are limited to traditional media organizations (broadcast, print, digital) and are available on a firstcome, first-served basis.

7 CONTACT US! Ready to make an impact and support Craft Content Nashville? Connect with our sponsorships team to discuss how to best meet your brand goals and to maximize the benefits of your investment. Plugged In also sponsors the following technology unconference events in Nashville each year. Discounts are available for sponsorship of multiple events. Talk to our sponsorship team about opportunities to keep your brand in front of the tech community year round. BarCamp Nashville occurs in the fall and brings together the broader tech community, including software and hardware developers, designers, product managers, content creators, digital marketers and entrepreneurs. The event has been held each year since 2007 and attracts attendees. ORGANIZERS Craft Content Nashville is organized by a crew of volunteers and backed by Plugged In, Inc., an at-cost social enterprise whose mission is to provide financial stewardship, risk management and volunteer leadership development for Nashville area technology events. Plugged In also supports BarCamp Nashville and ProductCamp Nashville, and is available to support other non-profit technology events in the Middle Tennessee area. ProductCamp Nashville occurs in the summer and focuses on product development, management and marketing. It s an opportunity for those who have found success and failure to share their experiences and learnings with others to help grow and strengthen the Nashville product community. CONTACT: info@pluggedin.us