Education Liaison Officer (UK Wide) EHA

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1 It is important to note that this job description is a guide to the work you will initially be required to undertake. It may be changed from time to time to meet changing circumstances. It does not form part of your contract of employment. Job description for the post of: Education Liaison Officer (UK Wide) EHA Fixed term until 31 st January 2017 Accountable to: Reporting to: Head of Student Recruitment Education Liaison and Events Manager Main purpose of the job The purpose of this role is to deliver a dynamic recruitment strategy based on sound evidence, business intelligence and best practice. The primary focus of the job is to develop, coordinate and deliver high quality student recruitment strategies and programmes of activity for schools and colleges which will promote the University brand and attract high quality students to the university. The postholder will work in a range of targeted schools and colleges across the UK developing productive and profitable relationships, with a specific focus on the North East, Yorkshire and Humberside, the Midlands, North Wales and Northern Ireland in order to increase awareness of the University in these areas and applications from individual institutions. The post holder will also support market extension activities across the UK. The role will involve developing productive and profitable relationships with the widest range of individuals and organisations in order to successfully promote existing and emerging provision at the University as well as providing support across the wider Student Recruitment Team. The Postholder will be a self-starter, able to work with minimal supervision and will also have the ability to effectively influence others to help in the fulfilment of strategic aims by leading, inspiring and developing effective informal teams and networks. It should be noted that the role will include a significant amount of travel and the necessity for overnight stays. As a guide, candidates should expect October and November, March and April, and June and July to be the busiest times of year as dictated by the Student Recruitment cycle and demand from schools and colleges There will also be regular evening and weekend events. The post would be suitable for a recent graduate.

2 Specific Duties and responsibilities: The postholder will lead, manage and deliver specific student recruitment activities, events and other initiatives in pursuit of the University's strategic objectives. Examples of such work include: 1. Using the school targeting plan, identify priority institutions with which to undertake school/college liaison work to raise the profile and awareness of Edge Hill University. Design and deliver strategies for individual schools and colleges to increase the number of applications from those institutions and to increase the conversion rate of applications to acceptances and subsequent enrolments; 2. Proactively building effective relationships with key external stakeholders, particularly local and national agencies, school and college staff, advisers and parents, demonstrating the widest range of communication, influencing and networking skills; 3. Successfully managing the relationship between Edge Hill University and a range of key strategic feeder institutions in order to support recruitment targets, making decisions to maximise the impact of work with those feeders; 4. Producing and delivering relevant and accessible presentations to a range of audiences, and designing and facilitating workshops on a variety of educational issues related to HE decision making and study at Edge Hill University; 5. Contributing to and organising a variety of innovative and engaging recruitment events including subject taster events, Preparation for HE events, bespoke oncampus visits and Residential events; 6. Attending school and college Careers and Progression Fairs to discuss courses, entry profiles, the University location, campus and facilities, and support decision making regarding A Level/BTEC options as well as HE applications. 7. Facilitating relationships between academic tutors at the University and teachers in schools and colleges; 8. Managing a range of activities with academic subject areas, setting targets, allocating resources and measuring the impact of projects through monitoring and evaluation; 9. Developing and preparing high quality information and training resources to support activity and initiatives 10. Providing supervision and offering effective support and guidance to Education Liaison Assistants and other staff assisting in the delivery and organisation of recruitment activities; 11. Recruiting, training, motivating and supporting university student ambassadors and volunteers; 12. Fostering effective and supportive relationships with recruitment and admissions staff in Faculties and administrative services across the University;

3 13. Evaluating and monitoring the effectiveness of projects and tracking the progress of the participants; 14. Acting as a key member of the Events Team at large university-wide recruitment events such as Teachers Conferences, Applicant Visit Days and Open Days 15. Leading strategically on a cross-team recruitment issue, supporting managers and peers by providing timely and accurate updates as required; 16. Contributing to the on-going implementation and development of the University's student recruitment strategy, policy and activities and gathering, assimilating and disseminating information which will inform policy, procedure and practice; 17. Contributing to the collation of business intelligence and undertaking regular benchmarking and evaluation activities 18. Producing reports and presenting to working groups and committees as appropriate; 19. Undertaking other such duties as may be required from time to time, including deputising for more senior colleagues in their absence; In addition to the above, all Student Recruitment staff are expected to: a) Make a commitment to their own continuous professional development and undertaking training as appropriate. b) Have an appreciation of and commitment to delivering an excellent student experience. c) Keep abreast of key policy developments that impact on student recruitment, admissions and widening participation. d) Display a commitment to the success of the University and a belief in its goals and ethos; mutual respect for the roles other colleagues perform; a commitment to productive team work; a professional attitude encompassing conscientiousness, the maintenance of high standards, customer/user friendliness, a positive "can-do" attitude and a drive to add value to the University's core mission. In addition to the above duties all staff are required to: a) Adhere to all Edge Hill s policies and procedures, including Equality and Diversity and Health and Safety b) Respect confidentiality: all confidential information should be kept in confidence and not released to unauthorised persons c) Undertake appropriate training and development as required d) Participate in Edge Hill s Performance Review and Development Scheme

4 e) Adhere to Edge Hill University s environmental policy and guidelines and undertake tasks in a sustainable manner f) Demonstrate excellent Customer Care in dealing with all customers Salary: Grade 6, Points ,513-27,864 per annum Hours: 36¼ hours per week. It is expected that the post holder will work flexibly according to the demands and responsibility of the job, as evening and weekend work will be required. Candidates should note that the main focus of the workload of this role is based around school terms, and that there is a restriction on annual leave being taken during the period when national examination results are published, normally the third week in August through to the start of Edge Hill s academic year. It is important to note that the successful applicant will be required to undertake a Disclosure and Barring Service enhanced disclosure and that receipt of a satisfactory disclosure certificate will form part of the conditions of offer of employment. Candidates should note that they will be shortlisted based on the evidence they provide against the criteria outlined in the Person Specification attached. Candidates should also note that their ability to demonstrate specifically that they meet the essential experience requirements will determine whether they make it past the first stage of shortlisting. We are specifically looking at the candidates ability to communicate effectively through written communication and we will therefore take into account the accuracy of spelling, punctuation and grammar and shortlist accordingly.

5 PERSON SPECIFICATION Education Liaison Officer (UK Wide) EHA Fixed term until 31 st January 2017 CRITERIA: Applicants should provide evidence of their ability to meet the following criteria: Essential Desirable Qualifications A degree or equivalent professional qualification Experience Recent experience of studying to degree level in Higher Education Experience of working within a Student Recruitment function Experience of building effective working relationships with a range of key stakeholders Significant recent experience of working with pre and post 16 students in an educational setting Experience of working with schools and an appreciation of the challenges therein Extensive experience of developing educational activities and materials to deliver a range of tailored information, advice and guidance Experience of effective supervision of individual staff Experience in representing HEIs at external events Event co-ordination experience Knowledge An in-depth knowledge of issues and barriers relating to the progression of learners into Higher Education An excellent awareness of the national policy context within which the University s student recruitment and widening participation work operates An excellent awareness of developments within the School and College curriculum relevant to progression into Higher Education Extensive knowledge of the UCAS and Student Finance application processes and procedures An understanding of marketing and branding concepts and customer behavior/decision making Skills Excellent communication and interpersonal skills, including well developed networking and presentation skills Negotiation, influencing and persuasion skills An ability to relate to young people from a variety of backgrounds, as well as their advisers and influencers Excellent presentation skills and a creative approach to developing and delivering engaging presentations for large groups of people

6 An ability to work collaboratively as part of a team to meet shared objectives An ability to work collaboratively and effectively and with credibility with staff of differing seniority Organisation and project management skills of the highest level Ability to use data and intelligence from various sources to support strategies and action plans Ability to work on own initiative with less regular supervision to prioritise a varied workload, work to tight deadlines, multi-task and make appropriate decisions under pressure An innovative approach to problem solving Excellent IT skills to support efficient communication, organisation, recording of information and an innovative approach to presentations Experience of copy writing promotional materials and/or web content An excellent standard of written and spoken English Attributes A positive and flexible approach to work and working hours and willingness to travel extensively, spend periods away from home, and to work unsociable hours, including evenings and weekends A motivated, resilient and determined work ethic, results driven with a positive, can-do attitude A commitment to supporting the University s Student Recruitment and Widening Participation targets, and an understanding of the difference between the two Other Satisfactory Disclosure and Barring Service Advanced clearance Holder of a full, clean UK Drivers Licence Commitment to professional updating and willingness to attend training and development as required

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