STUDENT RECRUITMENT MARKETING MANAGER (Full-time, Permanent)

Transcription

1 STUDENT RECRUITMENT MARKETING MANAGER (Full-time, Permanent) Job Details - Contents Page 2 Page 3 Page 6 Page 7 Page 8 Job Advertisement Job Description Person Specification Conditions of Service Summary and Staff Benefits Information on Trinity Laban Conservatoire of Music and Dance

2 STUDENT RECRUITMENT MARKETING MANAGER Contract: Full-time, Permanent Salary: 28,285-33,944 p.a. Trinity Laban Conservatoire of Music and Dance is a forward thinking, contemporary and world-class Higher Education Institution with a vision to redefine the conservatoire for the 21 st century. At the leading edge of music and dance training, it provides specialist education of the highest quality, which reflects the increasingly collaborative world of artistic practice and supports the lifelong career development of students and professional performing artists. The main remit of the post is to promote Trinity Laban Conservatoire of Music and Dance s suite of Higher Education programmes and to ensure the successful recruitment of students from the UK in order to add to an already diverse and talented student body across music and dance. You will also contribute to recruitment activity in EU and support work in overseas markets. The post holder will further develop mutually beneficial relationships with schools and partners as well as develop new contacts for Trinity Laban. You will identify and leverage promotional opportunities across target markets, attending targeted educational events, and holding presentations with schools and recruitment fairs. You will be a main contributor to key publications such as the prospectus, and you will work closely with colleagues in Registry and Alumni Relations. To join our team you should be educated to degree level and have previously held a similar role either in an HEI or arts environment. You will be experienced in educational recruitment practices and the full suite of marketing and communications skills. Experience and knowledge of music and/or dance and/or working in an HE environment would be desirable and also the ability to represent the Conservatoire internally and externally. For an information pack and application form, please go to the Job Opportunities page of our website at or contact: Paula Emms, HR Officer, on or staffrecruitment@trinitylaban.ac.uk Closing date: 5 pm, Friday 8 August 2014 (No Agencies) Interviews: Wednesday, 13 August 2014 CVs will not be accepted unless accompanied by a completed application form. Trinity Laban Conservatoire of Music and Dance is committed to equal opportunities and diversity. City University London validates Trinity Laban s postgraduate diploma and degree programmes across music and dance, including the Research Degree Programme. Within the validation partnership Trinity Laban is responsible for the delivery and management of the provision and City University for assuring the quality and standards of the programmes. Trinity Laban Conservatoire of Music and Dance is a company limited by guarantee registered in England and Wales Company No Registered Charity No

3 JOB DESCRIPTION Post: Department: Responsible to: Staff Responsibility for: Student Recruitment Marketing Manager Marketing and Communications Head of Student Recruitment The Marketing Department is supported by a 0.5 FTE Graduate Intern for recruitment Salary Grade: 6 Contract: Full-time, Permanent OBJECTIVES To assist with the implementation of the Student Recruitment Plan across Music and Dance. To maximise high quality student intake for all programmes offered by Trinity Laban Conservatoire of Music and Dance. To expand and enhance student recruitment effectiveness (primarily in the UK and EU), by developing market intelligence, marketing collateral, direct recruitment, school liaison and institutional engagement. To research, implement, monitor and evaluate relevant strategies for student recruitment and conversion in assigned markets to ensure maximum return on investment from recruitment activities. WORKING ENVIRONMENT The post holder will be expected to work closely with the Head of Student Recruitment to build effective working relationships with Registry, the Faculties and other administrative departments across the Conservatoire so that activities delivered by these departments in relation to enquiries, open days, auditions, admissions, and student services are streamlined with and integrated into recruitment activity. In addition, the post holder will be expected to devise campaigns that integrate with the Alumni Relations Programme, and with the specialist knowledge and connections of faculty staff. The role requires a motivated individual with relevant experience in recruitment and marketing, preferably in a higher education (HE) context. 3

4 MAIN RESPONSIBILITIES MAIN DUTIES A. STRATEGIC PLAN A1. Contribute through effective student recruitment to the establishment of Trinity Laban s reputation as a world-class Conservatoire of first choice for talented students. A2. Carry out the necessary student recruitment activity (primarily in the UK and EU) in the Student Recruitment Plan, for both music and contemporary dance. B. RELATIONSHIPS B1. Seek out and coordinate relationships with institutions, agents and other organisations providing marketing support and effective training as required. B2. Work in collaboration with Student Services to provide ongoing student support as needed after students commence study at Trinity Laban. B3. Develop strong internal relationships with Registry, Student Services and Faculty staff to effectively carry out recruitment activity. C. MARKETING C1. Manage and implement effective campaigns to achieve the required levels of student enquiry, application, and acceptance rates across both faculties and all programmes. C2. Support the production and distribution of the prospectus and other recruitment materials, both print and digital. C3. Develop targeted promotional materials, web-based resources and social media campaigns to support recruitment activities, and ensure website content is accurate and up to date for prospective students from all markets. C4. Support the international recruitment function with the administration of visits, and the production and distribution of marketing materials as needed. C5. Coordinate recruitment marketing activities with Student Services and the Alumni Relations Programme. C6. Coordinate audition, recruitment and profile raising advertising for Music and Dance. C7. Coordinate and provide marketing support for open days, auditions, registration and induction as needed. C8. Attend and represent Trinity Laban at appropriate recruitment events in the UK and EU, and occasionally in other markets as required. C9. Contribute to the development of the CRM to ensure robust collation of recruitment data and high levels of customer satisfaction. 4

5 D. WIDENING PARTICIPATION D1. Contribute to the delivery of Trinity Laban s Widening Participation and Accessibility work, relating to student recruitment as defined in the Student Recruitment Plan and by attending relevant committee meetings as necessary. F. MANAGEMENT RESPONSIBILITY F1. With the Head of Student Recruitment, manage staff and budgets as necessary. F2. Produce reports and presentations on recruitment activities as required. G. OTHER MATTERS G1. Undertake such other reasonable responsibilities and tasks which may, from time to time, be assigned by the Head of Student Recruitment. G2. Be prepared to work outside normal working hours, including evening/weekend work and extended travel. G3. The post holder must be able and prepared to undertake regular travel throughout the UK, as well as occasional travel within the EU and internationally. THE POST HOLDER MUST: At all times be committed to Trinity Laban s Equality and Diversity Policy. Adhere to all policies and procedures relating to Health and Safety in the workplace. Trinity Laban has a no smoking policy on its premises. The above list is not exclusive or exhaustive and the post holder will be required to undertake such duties as may reasonably be expected within the scope and grading of the post. All members of staff are required to be professional, co-operative and flexible in line with the needs of the Conservatoire. Applicants for this role must be eligible to work legally in the United Kingdom. If you do not have the necessary permissions to do so, unfortunately we are unable to consider your application. 5

6 STUDENT RECRUITMENT MARKETING MANAGER PERSON SPECIFICATION Criteria Essential Desirable EDUCATION/QUALIFICATIONS A first degree and / or relevant experience A professional background or qualification in marketing and a good knowledge of market research techniques and customer relationship marketing EPERIENCE Experience within the higher education environment, including experience of UK and international recruitment and an excellent knowledge of both UK and international HE markets Experience of managing staff, resources and budgets Experience and knowledge of music and/or dance KNOWLEDGE/UNDERSTANDING OF An understanding of, and commitment to, Equal Opportunities SKILLS Strong project and event management skills Excellent interpersonal and internal/external relationship building skills A self-starter able to prioritise, meet deadlines and deliver multiple and simultaneous projects The ability to work both independently and as part of a team Excellent oral and written communication skills including the drafting and presentation of policy documents The ability to integrate student recruitment activity across all relevant departments and stages of the student experience. PERSONAL QUALITIES Interest in the creative performing arts, particularly music and contemporary dance SPECIAL WORKING REQUIREMENTS Be prepared to work outside normal working hours, including evening/weekend work and extended travel. The post holder must be able and prepared to undertake regular travel throughout the UK, as well as occasional travel within the EU and internationally. 6

7 STUDENT RECRUITMENT MARKETING MANAGER CONDITIONS OF SERVICE SUMMARY AND STAFF BENEFITS Contract: Hours: Location: Salary Scale: Annual Leave: Pension Scheme: Sick Pay: Staff Development: Car Parking: Cafeterias: Events: Childcare: Classes: Eye Care: Permanent, full-time, subject to a six-month probationary period 35 hours per week, with occasional out of hours working for which time off in lieu will be given. You will be based at the Faculty of Music (King Charles Court, Old Royal Naval College), but may also be required to work at the Faculty of Dance (Laban building, Creekside). Trinity Laban Staff Salary Scale, Grade 6, Incremental Points 22-29, 28,285-33,944 p.a., inclusive of a London Weighting Allowance of 3,510 p.a. Salaries are paid on the last working day of each month direct into bank or building society accounts. 25 days p.a. in addition to Statutory, Bank and Public Holidays. The successful candidate will be auto-enrolled into the Universities Superannuation Scheme. Employees contribute at the rate of 6.5% of their pensionable salary. The Conservatoire pays the Employers contribution currently at the rate of 16.1% of pensionable salary. Trinity Laban operates the Statutory Sick Pay Scheme, and staff may be eligible for benefits in excess of this under Trinity Laban s own sick pay scheme. A range of Staff Development opportunities are available. A limited number of parking spaces are available at both sites, subject to availability. Our recently refurbished Cafeterias on both sites serve a range of hot and cold meals plus drinks and snacks. There are a wide range of music and dance performances each week, many of which are free to members of staff. Trinity Laban operates the Edenred childcare voucher scheme. Details are available on request from the HR Department. Reduced rates access to Adult Classes. Vouchers for eye tests are available for VDU users. Health: Reduced rates for Health services and access to the Cash 4 Health plan. Details are available from the Health Department. 7

8 INFORMATION ON TRINITY LABAN CONSERVATOIRE OF MUSIC AND DANCE In 2005, Laban joined nearby Trinity College of Music to form Trinity Laban Conservatoire of Music and Dance. The pairing of these two leading organisations has created a diverse community of performers, choreographers, composers, designers, teachers, researchers and writers. As the traditional divisions between art forms blur, Trinity Laban provides its students with unique collaborative opportunities in an environment of creative and technical excellence. We encourage our students to explore the ever-evolving art forms of music and dance, and provide the real-world skills they need to become the artistic leaders of the future. The Conservatoire runs a vibrant programme of performances and festivals as well as ground breaking education, community and social-inclusion schemes. Faculty of Dance Trinity Laban is one of Europe s leading centres for the training of professional contemporary dance artists, attracting students from around the globe. We have the largest team of specialist contemporary dance teachers in the world as well as exceptional facilities. Our state-of-the-art building won the UK s highest architectural award - the RIBA Stirling Prize for Building of the Year - and recently topped The Daily Telegraph s list of the most inspiring buildings in Britain. No. 1 for Dance in the Guardian University Guide for the last 4 consecutive years we are training the leading dance artists of tomorrow - we provide our students with the best artist training and the skills they need to succeed in the professional world. Faculty of Music Located in the beautiful Wren-designed King Charles Court at the Old Royal Naval College in Greenwich, Trinity Laban s Faculty of Music is one of the UK s leading centres for the training of professional musicians. It is a creative and cosmopolitan community of performers, composers, teachers and researchers. It provides a realistic preparation for the portfolio career of the modern performing musician: developing a diversity of skills on the one hand, and intense specialisation on the other. Programmes are tailored to the personal interests and needs of individual musicians, from pre-undergraduate through to postgraduate and professional development courses. Trinity Laban Music has long been acknowledged for fostering a caring environment for its students. Our professional staff are renowned musicians with many working as acclaimed soloists or belong to top London orchestras and opera companies. 8