@DSExpo #DSE2017 Digital Signage Expo Digital Signage Expo TheDSETube. Marketing. Media Kit. digitalsignageexpo.net

Transcription

1 @DSExpo #DSE2017 Digital Signage Expo Digital Signage Expo TheDSETube Marketing Media Kit 2017 digitalsignageexpo.net

2 CONTACTS KLER POST Advertising Sales Associate CRAIG HENDERSON Business Development/ Online General Manager ANDREA VARRONE DSE Show Director CHELSEA MADELE Sales Coordinator TARA GROOMS Attendee Relationship Manager

3 TABLE of CONTENTS ABOUT / eletter MARKETING WEBSITE ADVERTISING OTHER Eblasts 6 Pre- & Post-Show Product Spotlights 7-8 DSE enewsletters (3) Featured Exhibitor Floor Plan Banner Ad Vertical Page Sponsor Banners Logo Placement Sponsored Video Sponsored Content 11 New Products Showcase Printed Show Directory 11 SPONSORSHIPS DETAILS DSE Contacts DSE At A Glance ebooth Upgrades Mobile App/ Push Notifications Registration Sponsor Other Sponsorships (pocket map and floor map) 14 Specs digitalsignageexpo.net 3

4 AT A GLANCE ATTENDEE TPES Other DSE is the world s largest trade show of digital displays and interactive technologies. It is the End Users 7.9% Advertising / Marketing 12.4% leading way to reach end users and other key 45.1% decision-makers face-to-face, once a year. 34.6% The event s website - digitalsignageexpo.net is the prime means to reach your key Systems Integrators / Distributors / Installers prospects all year long. Source: DSE 2016 Attendee Data, CDS. Leverage our reach to this audience! An advertising ATTENDEE INTEREST B CATEGOR program with DSE can: I ncrease Cables 9.38% Connectivity 22.22% awareness of your brand Content 39.26% Content Management Systems 57.28% Generate leads Acquire new clients Retain loyal customers And more! Delivery Systems 27.16% Interactive Displays 62.72% Kiosks 45.68% Media Players 51.85% Mobile Integration 38.77% Projectors 13.09% Routers 5.43% Screen Mounts 24.69% Screens/Displays 60.74% Software 44.69% Vending Machine Applications 10.37% WEBSITE STATS *S tatistics are from Oct 1, 2015 Mar 31, Average Time On Site: 3:52 Pages Per Session: 4.94 Page Views: 1,116,215 Unique Visitors: 149,877 New Visitors: 66% 4

5 ebooth UPGRADES 2017 Options Online ebooth Upgrades for Exhibitors Promote your SILVER $495 Increase traffic to your ebooth by 4-5 times GOLD $995 Enhance web exposure and search engine performance Silver $495 Gold $995 Platinum $1, ebooth Logo Add your logo to your ebooth Profile for added branding N Floor Plan Logo **Must have a 20x20 booth space or larger N Product Categories Select the ones that buyers are most likely to search to find you Product Image w/ Description Display detailed product descriptions along with full color images Press Releases Highlight what s happening at your company Company Profile Add relevant company information. This description will be pulled for the DSE 2016 printed directory $1,495 ENHANCED* BASIC Free LISTING OPTIONS PLATINUM products & services 24/7/365 Show Specials Spotlight the special deals discounts, giveaways & sweepstakes, etc Social Media Icons Link to your Facebook, Twitter and LinkedIn pages Videos Show attendees what your company does best through a video! N N 1 2 Brands Included in keyword search Adding an Exhibit Sponsorship upgrade now to your exhibit space offers additional brand awareness and exposure throughout the year! SILVER EXHIBIT SPONSORSHIP - $6,000 Silver E-Booth Upgrade on DSE website Logo recognition on all attendee promotion for DSE 2016 Logo recognition in DSE Show Directory Logo Recognition on all DSE on-site signage Executive Interview Invitation to DSE VIP Reception for one Executive Blast to Full DSE/DSC List ebooth Floor plan logo CONTACT GOLD EXHIBIT SPONSORSHIP - $10,000 Gold E-Booth Upgrade on DSE website Premium Logo recognition on all attendee promotion for DSE 2016, on-site branding, and DSE Directory Executive Interview, Ribbon Cutting and VIP Reception invitation Banner and Advertising One Entry in New Product Showcase Kyler Post DSE Directory and Advertising Sales Phone: (770) Fax: (770) kpost@exponation.net * upgraded ebooths will be listed as such on the exhibitor list Catch attendees attention immediately with your company logo* over your booth space on the website s interactive floor plan. This is a great way to stand out, be seen and attract them to your ebooth! * Must have a 20x20 booth or larger $500 5

6 /eletter MARKETING Custom Blasts Utilize our exclusive lists to reach prospects before, during and after the show. No one else in the industry can help you connect with DSE registrants like DSE can! ou supply the materials and we handle the rest. FULL LIST OF 19,000+ 1x $1,400 6x $7,200 DSE ATTENDEES ONL 12x $12,000 1x $800 6x $4,200 12x $7,200 1x $350 2x $650 Pre- & Post-Show Product Spotlights This exhibitor-only eblast is the best way to show off your product or service to DSE attendees before the show, while they are finalizing show agendas. Remain top of mind and reach attendees who may have missed your booth with a post-show insertion. This spotlight eblast is an easy, economical way to reinforce what you featured on the show floor and follow up with prospects. With a limit of 10 exhibitors per eblast, these options won t last long! 6

7 /eletter MARKETING 640x100 MyDSE enewsletter Start marketing to your prospects months before DSE, so you re ready to close the deal at the show! This enewsletter is designed to better prepare registrants for all that DSE has to offer. It touches on topics such as industry trends, networking, new product info, educational sessions, speakers and so much more! 640x100 This enewsletter delivers to registrants every Wednesday before the show starting in December. our company banner will be in every issue of MyDSE, as well as a Welcome Letter that will go out every Monday to all new registrants from the prior week. That is maximum exposure in the months leading up to the show! LEADERBOARD 640x100 Over 50,000 focused impressions Flat rate $4, x100 HORIZONTAL BANNER 640x100 (LIMITED TO 4 AD POSITIONS) Flat rate $2,000 7

8 /eletter MARKETING The content in this preview is based on the last saved version of your any changes made to your that have not been saved will not be shown in this preview. DSE edaily Maximize your at-show presence with an ad in this 640x100 our connec on to DSE 2016 APEX Recap Highlights March 17 18, 2016 Today's Schedule Post Show Educa on Keynote Recap Breaking News show-centric enewsletter! It delivers to all DSE attendees and our subscriber list of 21,000+ all three days of the show. Only two positions available! LEADERBOARD 640x100 Flat rate $5,000 Major APEX Awards Go to Second Story and Digital Kitchen Second Story, part of SapientNitro, took home the Installa on of the ear APEX Award with Vornado Realty Trust's installa on in Times Square in the Public Spaces category. The Content of the ear APEX Award went to Digital Kitchen for The Microso Lobby Cube Experience in the Immersive Environments category. 640x160 H ORIZONTAL BANNER 640x160 Flat rate $4,500 TODA'S SCHEDULE AT A GLANCE THURSDA DSE epost All the highlights of DSE and your ad sent two weeks after the show to all attendees and our subscriber list of 21,000+. Only two positions available! TIME SESSION TITLE LOCATION 7:30 am 5:00 pm Registra on Open LVCC North Lobby 8:00 9:00 am Seminars 9:15 10:15 am Seminars 11:00 am 3:00 pm Industry Roundtables Booth :00 am 3:15 pm Free On Floor Workshops Booth 1431, 1637, :00 1:30 pm SEGD Keynote Luncheon FRIDA'S SCHEDULE LEADERBOARD 640x100 Flat rate $2,500 HORIZONTAL BANNER 640x160 AT A GLANCE POST SHOW EDUCATION TIME SESSION TITLE LOCATION 9:00 am 5:00 pm Digital Signage Content and Media Expert Program Digital Signage Network Expert Program Room N258 Room N x160 Flat rate $2,000 David Meerman Sco Energizes Crowd with Real Time Marke ng Message at DSE

9 WEBSITE ADVERTISING Featured Exhibitor Each year as we get closer to the show, DSE s website averages more than 46,000 impressions/ week Draw attention to your involvement in the show with the only advertising position available on the DSE homepage. our clickable logo, company description and booth number are all visible in the top position. The Featured Exhibitor gives you exclusive positioning for the week of your choice, from Friday to Friday, depending on availability. $600 WEEK Floor Plan Banner Ad One of the most popular pages on the website! With an ad on the interactive floor plan, you will reach every attendee who views the page. 1 rotating Rotating 410x60 banner ad (max of 5) $1,500 per ad, through show Vertical Page Sponsor Be the exclusive sponsor to any one of the industry verticals on the DSE website. our clickable logo, company description and booth number are all visible in the top position. $5,000 Ad runs through June

10 WEBSITE ADVERTISING Rectangle Banner Ad Drive attendees to your booth with an ad program on the site they use most to plan their show agenda! This position allows you to tell your story with a clickable image that appears on the sidebar throughout the site for maximum exposure! ROS - 300X250 (10 MAX) 1 month $350 3 months $900 Sponsored Video Use a 30- to 60-second video to show your industry expertise or draw visitors to your booth. According to Forbes, 65% of executives visit the marketer s website and 39% call a vendor after viewing a video. (Source: insivia.com, January 2016) $450 WEEK Logo Placement Add your company logo into the mix on our continuously rotating logo bar through June Placement includes link to the URL of your choice. $500 WEEK Sponsored Content According to contently.com, 73% of marketers identified brand awareness as a goal of their sponsored content. This exclusive advertorial position is the perfect way for you to create brand - and booth - awareness with a case study, whitepaper or installation feature. $800 MONTH 10

11 OTHERS Product MUST be introduced to the marketplace no earlier than April 2016 or with a planned release by March 2017 New Product Showcase Included in a dedicated eblast to all DSE 2017 registrants Included in press tour each morning of the show* A premium spot on the exhibit floor to showcase your new product A dedicated section in the official DSE 2017 printed show directory N ew Product Showcase page on the DSE website will include an image and description of your new product $500 * Sixteen new-product exhibitors are chosen by the advisory board to represent the newest technology at the shows. Printed Show Directory The show directory includes the complete event schedule with all seminar information, show floor map, exhibitor listing in alphabetical and booth La s Ve ga s Co nv en tio n Ce nte r Co nfe ren ce : Ma rch Ex hib it Ha ll: Ma rch order, category listings and much more! The 2016 directory is distributed to every attendee as they enter the show and most will use this as their navigation tool on the show floor. Spread pricing SHOW Dire ctory available upon request. $ 1,750 Combo (full page ad & enhanced listing) $1,500 Full-page, 4-color ad Special pricing for sponsored floor plan, belly band, spreads or custom inserts also available. $1,000 ½ page, 4-color ad $400 Enhanced Listing This includes logo over company listing and bold company name under alpha and numeric listing in directory Download the DSE app Search DS to navigate E 2016 in your app sto the show! #DSE2016 AVAILABLE ALL OTHER PRESENTIN FOR DEVICES: APP SPONSOR: & chirpe.com /dse2016 G SPONSO R CONFERENC E SPONSO R GOLD SPO NSORS SILVER SPO NSORS THE INDUST R S SOU RCE ASSOCIATI ON SPONSOR 11

12 SPONSORSHIPS Mobile App Title Sponsor D L O Be visible to an ever-growing mobile audience every time S they use the web or native apps! The exclusive mobile app title sponsor receives the splash page upon opening the app, a banner along the top of the app homepage, your very own icon to take app users to your website or ebooth and you will also be mentioned in the MyDSE enewsletter as the mobile app sponsor with your logo! FOR THE TITLE SPONSORSHIP $6,000 Mobile App Push Notifications Exhibitors can send a customized message as a push notification to our mobile app users. This is a great opportunity for you to drive attendees to your booth for giveaways or demonstrations. $1,000 PER PUSH NOTIFICATION Limit of 5 notifications per day Registration Sponsor Become a registration sponsor and be seen by every single registrant! our logo will be included on each page of online registration, as well as the confirmation sent to attendees. The final confirmation page of registration will include a link to your company website. our logo will also be displayed at badge pickup, $5,000 (LIMITED TO 3 SPONSORS) onsite registration and the DSE website. 12

13 SPONSORSHIPS Pocket Map Sponsor OUR COMPAN AD HERE This is an 11 x 4.25 pocket map distributed to all attendees at registration and available at badge holder pickup. It includes the company logo on all four panels, and on the company s booth location on the map. It also includes space for an 11 x 4.25 ad on one full panel. $6,000 [ [ OUR COMPAN LOGO HERE [ [ OUR COMPAN LOGO HERE OUR COMPAN LOGO HERE [ [ Printed Directory Floor Map Sponsor Have your company logo and ad included on the 2-page spread floor plan in the printed show directory. This is the most viewed section in the directory, which attendees receive as they enter the show. OUR COMPAN AD HERE $5,000 13

14 DETAILS Featured Exhibitor Logo (transparent hi res PNG or Illustrator EPS) Description (175 including spaces) Booth Number URL to link to Printed Show Directory Trim: 8.5 x 11 D IGITAL MEDIA REQUIRED. CMK color only; NO spot-color, pantone or RGB. Use SWOP-standard images in CMK at 300 dpi. Add.125 bleed to each side Final size with bleed is 8.75 x11.25 Space Reservations Due: February 10, 2017 Materials Due: February 17, 2017 Product Spotlight I mage of your service or product: 300x250 pixels; JPG or static GIF; 40k max 50 words of copy Headline of up to 12 words URL to link to the image/ headline Pre-Show Materials Due: March 3, 2017 Post-Show Materials Due: March 17, 2017 Logo Placement Logo (transparent hi res PNG or Illustrator EPS) 250x75 pixels New Product Showcase: Product image must be JPEG; 300dpi, 265x265 pixels Logo should be Illustrator EPS with text converted to outlines Eblast ADVERTISER WILL PROVIDE HTML that is ready to Images MUST be hosted on your website For best results, use inline style and tables in your HTML TEXT version of the Subject line N ot to exceed 50, including spaces Seed list No more than 5 addresses for the test mailing materials MUST be received within 5 business days prior to the eblast date to allow for a test. Please note that certain coding is not supported by Outlook 2007 and may alter the look of your when delivered to that client. For details, please visit: www. -standards.org/ clients/microsoftoutlook-2007/ Space Reservations Due: February 3, 2017 Materials Due: February 10,