StudyWorld London Monday 7 - Wednesday 9 September Hilton London Metropole Hotel, UK. Sponsorship Opportunities.

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1 StudyWorld London 2015 Monday 7 - Wednesday 9 September Hilton London Metropole Hotel, UK Sponsorship Opportunities Organised by

2 About StudyWorld London StudyWorld London 2015 will take place at the Hilton London Metropole Hotel, UK, on Monday 7 Wednesday 9 September. StudyWorld is a leading international student recruitment event that connects quality-assured professionals from different parts of the study travel industry through pre-scheduled one-to-one meetings and networking events. StudyWorld is the UK s longest running agent workshop and has a reputation that is unmatched in the worldwide study-abroad market. No other event can compare on quality attendance criteria. It brings together education providers, study abroad agents and industry-related service providers from over 60 countries. StudyWorld has grown from a small, language-focussed event, which began in 1969 and has been held annually since, getting bigger and more diverse. In 2007 we rebranded the event, moved it to its new home in central London, and opened it up to a wider group of the world s best educators. All educators must be accredited or government-approved, and agents must belong to approved agent associations or meet tough selection criteria. Organisers: English UK StudyWorld is organised and promoted by English UK. English UK is a not-for-profit organisation that works to raise the standards of English language teaching in the UK. It is the world s leading language teaching association with more than 470 members, all accredited by the British Council. Members include private language schools, educational trusts, charities and language centres in further education colleges and universities. English UK s primary aims are: Quality assurance Professional development Representation and lobbying Marketing and promotion Business support and development English UK s activities include: Lobbying: we work alone and with partners to lobby government and other bodies for the benefit of the industry, students and our members. Conferences: we have an annual programme of industry conferences covering academic management, teaching and marketing, as well as our annual conference. Training days: we organise an extensive range of training days and some specialist qualifications to raise standards of ELT. Marketing, promotions and international relations: we promote the UK as the world s leading ELT destination through: English UK Fairs: we run four each year, introducing local agents to English UK member centres Inward missions: showcasing the best of the UK to agents Our website: includes information for agents and students in 12 languages, plus our innovative course finder. Partner Agency Scheme: we work to raise standards and promote the UK as a destination.

3 Why sponsor StudyWorld London 2015? StudyWorld London is the ideal platform to promote your products, services and educational programmes* to the professionals of the study travel industry. Prior to the event we regularly contact over 10,000 organisations, leading to an attendance of over 850 individuals. With over 500,000 students studying in the UK alone, in addition to the many thousands studying in other destinations, you can potentially reach hundreds of thousands of students worldwide by attending StudyWorld London. Sponsorship of StudyWorld gives you a strong visual presence at the event. Strategic positioning of your company logo ensures that all participants arrive and leave StudyWorld clear of who the event sponsors are. You will be able to communicate your company message on our website and to our database of contacts through promotional articles before, during and after StudyWorld. Education is a people industry and relies on face-to-face interaction. You will be able to strengthen relationships with your current partners, whilst having many opportunities to make new connections. Sponsorship is a cost-effective means of getting direct access to your target markets. Build awareness, strengthen your brand and engage directly with those that can expand your business. Participants Attendance at StudyWorld London is open to: Agents - professional agents, including educational consultants, study abroad advisors, agencies and student recruiters from 60+ countries including countries in Europe, South America, Asia and the Middle East. Language course providers - schools, colleges and universities, including approximately 30% of the English UK membership, overseas ELT providers and other world languages such as Spanish, German and Chinese. Further and higher education providers - leading universities and colleges from the UK and overseas. Secondary and high school education providers - boarding schools, high schools and summer schools that offer courses to international students. Service providers - organisations, businesses and individuals that provide auxiliary services to education providers and agents, such as accommodation providers, examination boards and ICT providers. In 2014 StudyWorld welcomed 172 English language providers, 18 other language providers, 29 other course providers and 356 individual agents/educational consultants. Sponsorship There are three levels of sponsorship available, Platinum, Gold and Silver, allowing you to choose the best package for your company. Other opportunities at StudyWorld London include exhibition stands, advertising in the Event Guide and delegate bag inserts. For more details about any of the sponsorship packages, or information about other advertising opportunities, contact Siobhán Baccas, International Manager, on or * Education providers can sponsor once every five years. For example, ABC School sponsored StudyWorld in 2011 so therefore is eligible to sponsor again in 2016.

4 Platinum Sponsor (limited to one company) In addition to all the benefits in the Gold and Silver sponsor packages, the Platinum sponsor also receives the following: Exhibition Halls: You receive a 5 x 2m shell-scheme stand* including attendance for three representatives. Welcome Reception: Opportunity to address all StudyWorld participants and have your banner stand displayed at the entrance of the Welcome Reception on Monday evening. The Welcome Reception will gather all StudyWorld participants in one large ballroom for the opening evening of the event. Agent Zone: You can exclusively brand the Agent Zone with your banners and publications. The Agent Zone will be located in a boardroom on the fourth floor of the West Wing, providing agents with an area to sit and relax in between appointments. Event Guide: Full colour double page advert on inside front cover of the Event Guide. The StudyWorld London 2015 Event Guide lists details of all participating organisations and is provided to all participants upon registration for the event. T-shirts: Your company logo printed on the reverse of the StudyWorld t-shirts worn by all Event Assistants. Plasma screens: Full page graphical display** for your company in the StudyWorld welcome slideshow on selected plasma screens in the West Wing of the Hilton London Metropole. Refreshment area: Raise your profile by displaying your banner stand/s and/or brochure rack in both refreshment areas at the rear of the Exhibition Halls. These areas are regularly visited by delegates on trading days. Guest passes: Three non-registered delegates from your company can receive guest passes, allowing them access to the complete programme of events. Delegate badges: Your company logo on the StudyWorld delegate badges worn by all 850+ participants for the duration of the event. Total value of GBP 16,750 + VAT * Platinum sponsor only. Gold and Silver sponsors receive choice of 3 x 2m or 2 x 2m shell-scheme stand. ** Artwork to be supplied by sponsor.

5 Gold Sponsor (limited to one company) In addition to all the benefits in the Silver sponsor package, the Gold sponsor also receives the following: StudyWorld newsletter: Get your message to 10,000 contacts by placing an article in the StudyWorld HTML e-newsletter in the run-up to the event. Event Guide: Full page colour advert on inside back cover of the Event Guide. The StudyWorld London 2015 Event Guide lists details of all participating organisations and is provided to all participants upon registration for the event.* Marcom eschedule PRO: Sponsor status (plus hyperlink) acknowledged on the online appointment scheduling system which is used by all participants. Sponsor status (plus hyperlink) acknowledged on all requests for appointments sent by educators, agents and exhibitors via the Marcom eschedule PRO system. Refreshment area: Raise your profile by displaying your banner stand/s and/or brochure rack in the mezzanine refreshment area on Level 2 of the West Wing outside the Exhibition Halls. This area will be regularly visited by delegates on trading days.** Table name plates: Your company logo positioned on over 200 table name plates which are situated on all educator tables in the Exhibition Halls. Registration area: Your opportunity to display a banner stand and/or brochure rack in the registration area of the venue which will be located in the West Wing foyer. Guest passes: Two non-registered delegates from your company can receive a guest pass, allowing them access to the complete programme of events.*** Total value of GBP 10,650 + VAT * Gold sponsor only. Platinum sponsor receives advert on inside front cover of the Event Guide. ** Gold sponsor only. Platinum sponsor receives opportunity to display banner stands in refreshment areas inside the Exhibition Halls. *** Gold sponsor only. Platinum and Silver sponsors receive enhanced and reduced guest pass benefits respectively.

6 Silver Sponsor (limited to two companies) Silver sponsor package includes the following: Exhibition Halls: Your choice of either a small (2 x 2m) or large (3 x 2m) shell scheme stand*, including attendance for three representatives. Attendance includes access to the seminar programme on Monday afternoon, Newcomers and Welcome Reception on Monday, post-appointments reception on Tuesday, lunches on trading days and Marcom eschedule PRO accounts for appointment scheduling. Exhibition stand comes complete with a table and two chairs, fascia nameboard display, power socket and one 120w spotlight. Preferential selection of stand location within the Exhibition Halls. Website: Your company logo will be displayed and sponsor status acknowledged on all pages of the StudyWorld website at This logo can be hyperlinked to your company website or to a dedicated promotional page within the StudyWorld website, which could feature your logo and advertorial/promotional message. StudyWorld newsletter: Sponsor status (plus hyperlink) acknowledged on the StudyWorld London 2015 HTML e-newsletter sent to all invited educators, agents and exhibitors (10,000 contacts) in the run-up to the event. Delegate bags: Your company logo will be positioned on the front of the delegate bags plus you receive a free literature insert in the bags. The delegate bags are provided to all 850+ participants upon registration for the event and are used by delegates throughout the event. Event Guide: Your logo plus half-page company advertorial in the sponsors section of the Event Guide. The StudyWorld London 2015 Event Guide lists details of all participating organisations and is provided to all participants upon registration for the event. Plasma screens: Your company logo displayed on the Welcome screen slideshow on selected plasma screens in the West Wing of the Hilton London Metropole where registration takes place and the Exhibition Halls are located. Welcome speech: Acknowledgement of sponsor status in the speech during the Welcome Reception on Monday evening. Guest pass: One non-registered delegate from your company can receive a guest pass, allowing them access to the complete programme of events.** Exclusivity: English UK guarantees that no other company offering similar products and services to you can purchase a sponsorship package.*** Total value of GBP 8,150 + VAT * Silver and Gold sponsors only. Platinum sponsor receives 5m x 2m shell-scheme stand. **Silver sponsor only. Gold and Platinum sponsor receives enhanced guest pass benefits. *** Service providers only.

7 Overview of sponsorship opportunities Exclusivity* Stand in Exhibition Halls Logo plus insert in delegate bags ½ page advertorial in Event Guide Logo displayed on sponsor page on plasma screens Full page graphical display on plasma screens Guest passes Sponsor status acknowledged in StudyWorld newsletter Article in StudyWorld newsletter Acknowledgement in welcome speech Banner and/or brochure rack in Level 2 refreshment area Banner and/or brochure rack in Exhibition Halls refreshment areas Full colour advert on inside back cover of Event Guide Full colour advert on inside front cover of Event Guide Logo displayed on educator table name plates Sponsor status acknowledged on Marcom eschedule PRO Exclusive branding of Agent Zone on Level 4 of West Wing Company logo printed on StudyWorld delegate badges Company logo printed on StudyWorld t-shirts Banners and table display at Evening Reception Platinum Gold Silver The StudyWorld London sponsorship packages are limited and are available on a first-come first-served basis. If you are interested in sponsorsing an element of StudyWorld that is not included in these packages, please get in touch. We are interested in hearing of any sponsorship ideas you have and can tailor the packages accordingly. * Service providers only.

8 Other opportunities Exhibition stands - Choose either a small (2 x 2m) or large (3 x 2m) shell scheme stand, including attendance for two representatives. Attendance includes access to the seminars on Monday afternoon, Welcome Reception on Monday, post-appointments reception on Tuesday, lunches on trading days and Marcom eschedule PRO accounts for appointment scheduling. Exhibition stand comes complete with a table and two chairs, fascia nameboard display, power socket and one 120w spotlight. Prices start from GBP 2,280 + VAT. Advertise in the StudyWorld Event Guide - Full page colour advert in the Event Guide. The StudyWorld London 2015 Event Guide lists details of all participating organisations and is provided to all participants at event registration. It also contains useful and interesting information about StudyWorld, London and English UK. Price is GBP VAT. Bag inserts - Insert your leaflet, brochure or promotional gift in the delegate bags. The delegate bags are provided to all 850+ participants upon registration for the event and are used throughout the event. Prices start from GBP VAT. Contact us English UK Enterprises 219 St John Street London EC1V 4LY United Kingdom t: f: e: w: / /

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