The Empty Stocking Fund proudly invites you to support the Atlanta community by participating in our inaugural 12 Days of Gifting Campaign this July!

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1 Sponsorship Packages

2 Dear Friends, The Empty Stocking Fund proudly invites you to support the Atlanta community by participating in our inaugural 12 Days of Gifting Campaign this July! Last year, The Empty Stocking Fund supplied over 50,000 local children with holiday gifts. With your help, we will serve even more underprivileged children in our community and bring joy to their world this upcoming holiday season. The Empty Stocking Fund is seeking partnerships with local organizations for a special summer campaign that highlights the importance of supporting underprivileged children in our Atlanta community. Funds raised during the special summer campaign will enable The Empty Stocking Fund to capitalize on toy and gift buying opportunities earlier in the year; thereby increasing the impact of every dollar donated to our organization. The 12 Days of Gifting campaign will run from July throughout metro Atlanta. During this time, we will build awareness about this important Atlanta charity through social media postings, engaging community activities, local business promotions, and local print, radio and television advertisements. Through sponsorships, we hope to expand our database of Atlanta supporters, raise awareness about the issue of childhood poverty in Atlanta, and use our resources to help promote our partners brands and businesses. Community appreciation lasts year-round, and so should the gifting spirit. Join us in supporting Atlanta and spreading the joy to children in need! Sincerely, Manda Hunt, Executive Director The Empty Stocking Fund 1975 Century Boulevard, Suite 16, Atlanta, Georgia facebook.com/theemptystockingfund emptystockingfund.org A Non-Profit 501 (C) (3) Organization - Tax ID

3 Who is The Empty Stocking Fund? The Empty Stocking Fund s sole purpose is to distribute holiday gifts to local children living in poverty. With just two full-time employees and an army of 4,000+ volunteers, we provide an average of 200,000 new items to more than 50,000 children from nine metro counties each holiday season. Now in our 86th year, The Empty Stocking Fund would cease to exist without the generosity of Atlanta businesses, organizations, and residents. Without donations from the Atlanta community, our holiday mission wouldn t be possible. The Empty Stocking Fund relies solely on financial contributions. We use the money raised to buy brand new toys, clothing, and educational items from wholesale distributors at a fraction of their retail prices. In December, volunteers staff Santa s Village, a temporary distribution center, and help parents and guardians select appropriate gifts for eligible children ages newborn to 12. Each child receives a gift package containing two toys, an educational item, and a clothing item with a total average retail value of $30 to $60. Why July? Each year, The Empty Stocking Fund receives 90% of our total annual donations during the holiday season in November and December. The purpose of our summer campaign is not only to generate more support for The Empty Stocking Fund beyond the seasonal sprint, but also to approach retail distributors earlier in effort to purchase toys at a greater discount. Every dollar donated during the summer goes a little bit further in bringing joy to the world of a local child in need! Through the 12 Days of Gifting, we hope to inspire a spirit of gifting in the community that lasts throughout the year and not simply during the holiday season. The funds raised during the summer campaign will allow The Empty Stocking Fund to purchase toys at a greater discount. Every dollar donated during the summer goes a little bit further in bringing joy to the world of a local child in need! The Empty Stocking Fund 1975 Century Boulevard, Suite 16, Atlanta, Georgia facebook.com/theemptystockingfund emptystockingfund.org A Non-Profit 501 (C) (3) Organization - Tax ID

4 Please indicate below how you will contribute to the summer campaign: Make a tax-deductible contribution to The Empty Stocking Fund Donate a percentage of sales to The Empty Stocking Fund on dedicated nights, or throughout the duration of the 12 day campaign Sell paper gifts that say <name> Sponsored A Child on site for $1, $5, and $20 donations Place collection canisters at register/host stand to raise funds Display campaign poster in your company s locations Donate items and packages for the campaign s online auction and raffle Promote campaign through your social media channels with #12DaysOfGifting Include campaign details and promote fundraising specials in your company s newsletters Allow The Empty Stocking Fund volunteers to solicit donations on site Other: The 12 Days of Gifting campaign will be advertised through the following channels: blasts (2-3) Social media posts AJC print advertisements Local television and radio promotion from WSB-TV and affiliated radio stations Signage in sponsored locations Press releases to be distributed before and after the campaign Word of mouth with our partners and sponsors (Sponsorship tiers and benefits are outlined in the following pages.) The Empty Stocking Fund 1975 Century Boulevard, Suite 16, Atlanta, Georgia facebook.com/theemptystockingfund emptystockingfund.org A Non-Profit 501 (C) (3) Organization - Tax ID

5 $20,000 (determined by total cash contributions) Benefit of knowing that your contribution enabled us to provide gift packages for more than 1,000 children living in poverty this holiday season! Prominent logo placement in Atlanta Journal-Constitution ads (2 per year)* Prominent logo placement on all special event and campaign printed materials (posters at participating restaurants, retailers, etc.)* Prominent logo inclusion on all organizational communications, including but not limited to: invitations sent to more than 60,000 families, newsletters sent to 30,000 supporters, website, presentations, signage, etc. Prominent logo inclusion on donation envelopes inserted in 300,000+ copies of The Atlanta Journal-Constitution in early December Prominent logo and link on website and online auction pages throughout the year Promotion through multiple (6+) social media posts throughout the year (Facebook and Twitter) Priority scheduling for Santa s Village volunteer opportunities in December (first option) Company name included in media coverage, including potential TV and radio broadcasts Company name / logo inclusion in pre and post event coverage (press releases) Company name and logo highlighted in promotional s (6 to 8 throughout the year) Opportunity to advertise at ESF-sponsored locations Prominent logo display at Santa s Village, where more than 30,000 will see it over a three-week period *Based on commitment date of Thursday 6/13 **Based on commitment date of Thursday 6/20

6 $5,000 (determined by total cash contributions) Benefit of knowing that your contribution enabled us to provide gift packages for more than 250 children living in poverty this holiday season! Company name included in Atlanta Journal-Constitution ads (2 per year)* Company name included in all special event and campaign printed materials (posters at participating restaurants, retailers, etc.)* Logo inclusion on website and online auction pages throughout the year Promotion through multiple (3+) social media posts throughout the year (Facebook and Twitter) Priority scheduling for Santa s Village volunteer opportunities in December (third option) Company name mentioned in promotional (1) Opportunity to advertise at ESF-sponsored locations Logo displayed at Santa s Village, where more than 30,000 will see it over a three-week period *Based on commitment date of Thursday 6/13 **Based on commitment date of Thursday 6/20

7 $1,000 (determined by total cash contributions) Benefit of knowing that your contribution enabled us to provide gift packages for more than 50 children living in poverty this holiday season! Company name inclusion on website and online auction pages throughout the year Promotion through multiple (6-8) social media posts throughout the year (Facebook and Twitter) Priority scheduling for Santa s Village volunteer opportunities in December (fifth option) Company name mentioned in promotional (1) Opportunity to advertise at ESF-sponsored locations *Based on commitment date of Thursday 6/13 **Based on commitment date of Thursday 6/20

8 Sponsorship Agreement Yes! I will sponsor The Empty Stocking Fund s 12 Days of Gifting campaign. I am interested in the level shown below: Golden Ring ($20,000+) French Hen ($5,000) Partridge in a Pear Tree ($1,000) Please print your company/name exactly as you wish it to appear in our event collateral: Contact Name: Address: Phone: Fax: Signature: Date: My signature indicates authorization to make this commitment on behalf of my company. A representative from The Empty Stocking Fund will follow up to provide you with the proper payment forms and next steps. Accepted payment forms include check, cash, credit card, and e-invoice. Please note that payment is requested within 30 days. Thank you for supporting our efforts. Your contribution is a charitable tax deduction as allowed by law. Please mail this completed form to the address below. For additional information, please contact Manda Hunt or The Empty Stocking Fund 1975 Century Boulevard, Suite 16, Atlanta, Georgia facebook.com/theemptystockingfund emptystockingfund.org A Non-Profit 501 (C) (3) Organization - Tax ID

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