INTRODUCTION FACTS & FIGURES

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2 INTRODUCTION We specialise in helping you promote your organisation, services and brand to our 9,600 members at Royal Holloway University of London through a variety of different channels. A registered charity, SURHUL represents and involves over 9,600 students, both undergraduate and postgraduate. We offer a unique marketing opportunity helping you to connect with our students. With a wide range of advertising and promotional opportunities across a variety of media such as our plasma screens and Freshers Fayre opportunities, we re here to ensure you take your message right to the heart of your target market. FACTS & FIGURES Over 9,600 students from over 100 countries Over 2,000 are postgraduates Over 3,000 freshers 38 clubs and 81 societies 4 licensed venues/food outlets Over 50,000 visits made to our club nights each year 30,000 hits on average per month to our website The following guide offers an overview of the marketing opportunities available, and the ways in which we can help you get an advantage in the student market. Please note all prices are exclusive of VAT

3 FRESHERS Welcome Packs We produce and distribute 3,000 welcome packs (goody bags) to our new arrivals which includes a combination of leaflet inserts and samples. We also offer a Fresher s package that comprises of: exclusive bag sponsorship (logo on bag and flyer inserts), 2 day Freshers Fayre stall and 2 social media posts throughout Freshers week. Freshers Package: 2,499 A5 leaflet insert per 3,000: 600 Sample insert per 3, Wall Planners Our wall planner adorns the walls of hall dorms and student bedrooms throughout Royal Holloway, and with 3,000 of these printed each academic year they provide a great opportunity for you to get your company noticed. Freshers Helpers T-Shirts Throughout the Freshers Fayre over 150 current students will be wearing t-shirts whilst moving in Freshers. This is an opportunity for you to have your logo on the back of the t-shirt. Price: 350 for logo on back of t-shirt A7 Standard advert: 399

4 Freshers Stall Hire Our Freshers Fayre is a 2 day event that attracts over 3,000 students. The fayre will be held in and around our SU building which is a central hub of activity for our students. Freshers Fayre Important Information: When: Thursday & Friday of Welcome Week Where: Across Students Union Venues and the Sports Centre Who attends: Over 3,000 students Stall Hire Prices One Day Local/Charity Stall: 450 Two Day Local/Charity Stall: 850 One Day National Stall: 800 Two Day National Stall: 1500

5 YEAR ROUND OPPORTUNITIES DIGITAL Website: Banner Advertising Placing your advert on our website s homepage will ensure it s seen by our students. With over 10,000 unique visitors and an average of 30,000 hits per month, banners are a great way to get noticed. Banner per week: 100 Banner per month: 300 SU Website News & Social Media If you have an event or a piece of news you d like to share, we offer several opportunities for using our social media channels. Our Facebook page has over 8,000 followers with an average reach of over 1,000 and our Twitter page has over 2,600 followers. News item on our homepage: 120 per day, 400 per week Event listing on our events calendar: 50 per day Tweet: 30, 50 inc link/picture Facebook post: 30, 50 inc link/picture Facebook & Twitter post: 50 Package: News item, events listing, tweet & Facebook post: 180 (24hrs) Screens We have a number of screens in and around the SU. With our weekly club nights achieving around 50,000 visits a year, plasma screen adverts are a great way to get your business noticed. Price: 1 x portrait screen at entrance to building: 125 per fortnight 6 x landscape screens throughout building: 200 per fortnight Artwork: 1280 pixels x 720 pixels JPEG

6 PRINT Events Guide We print 2,000 events listings every 4 weeks, and these are distributed at various sites around the campus. Price: 200 per issue Posters Flyer Distribution Hand to hand distribution, delivered by our student promotional team, flyers provide a direct marketing opportunity for your business. Price: 250 per 1,000 flyers, A5 or smaller We have a number of poster boards and notice boards located in and around the SU, in prime locations for grabbing our students attention. A4: 2.50 per poster per week A3: 5 per poster per week Alternatively, your flyers can be placed in various areas around the Student s Union. Price: 200 per 1,000 flyers, A5 or smaller Vinyl Banners We have a number of locations to place vinyl banners in high footfall locations. Price: 200 per banner week

7 On site stall hire On site promotion is available during term time, as well as large scale activites if you have a particular promotion or offer to advertise to our students. Whole day: 150 Half Day (4 hours): 100 Large scale on site activity: 499 (further details on request) Student Media We have three student media outlets and can offer advertising across all three channels; Insanity Radio is an FM station that is listened to by students, staff and local residents. The Orbital is our A4 monthly publication, 3,000 copies are printed and distributed each month during term time. And last but not least, RhubarbTV is our TV station filming a variety of shows and events. To find out more about advertising with our Student Media, contact the Marketing Coordinator. Sponsor an Event Sponsor A Team With over 80 teams at Royal Holloway competing at different levels there is the opportunity for you to sponsor a team. We can tailor a sponsorship package to suit your budget. Each year we hold several major events including our Summer Ball, Colours Ball and Societies Ball, attracting over 4,000 students across the three events. Get in touch to find out more! Other Services We have a number of rooms and conference facilities to hire, including a catering menu that can be tailored to your requirements, please get in touch for further information. If there is a particular campaign you wish to run across a number of media channels we can create a tailor made marketing package to meet your budget and needs.

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