The Guide to. Advertising to. Students

Transcription

1 The Guide to Advertising to Students

2 Contents WHY ADVERTISE WITH US? SOCIAL MEDIA ONLINE MEDIA PRINT MEDIA ONSITE PROMOTIONS PLASMA ADVERTISING RADIO ADVERTISING SPONSORSHIP ADVERTISING PACKAGES

3 Why advertise with us? Cardiff University Students Union (CUSU) exists to provide students with an enhanced experience while studying on campus. As well as providing a diverse range of services that includes retail units, cafes, bars, a nightclub, an advice centre and development courses, CUSU is also well known as a popular music venue. Acts like Jake Bugg, Emile Sande, Ed Sheeran, Ocean Colour Scene, Primal Scream, Two Door Cinema Club and Bastille have all graced the stage, attracting large crowds to the building on a weekly basis. REPUTATION CUSU is the best place to promote your product / service to the student population as we have a comprehensive knowledge of our young audience, and control the variety of media that we offer to ensure advertising clients receive maximum and most effective exposure. Booking advertising through CUSU gives you access to this vibrant customer base through an organisation that they trust. REACH Cardiff University educates over 26,000 students ranging from full time undergraduates to part time post graduates. All students automatically become members of CUSU when they enrol at Cardiff University, giving us direct access to this diverse group. Many are living away from home for the first time, making decisions about what and where to buy, making it an ideal time to introduce your brand to them. OPPORTUNITIES We offer a range of opportunities for you to promote your business. This pack aims to provide you with a concise summary of the options available, but our staff are on hand to advise on bespoke package deals and extended offers as needed. If you want to discuss the options, or have any queries, please contact us. PREVIOUS CLIENTS Apple BBC N.O.W. BSM Cadburys Cooperative Bank Dominos Pizza EA Sports Endsleigh Insurance Future Inns Google HMV Livenation McDonalds Moss Bros NatWest npower renewables Orange PricewaterhouseCoopers LLP River Island S4C Sainsburys STA Travel Tesco Mobile Trading Standards Wales Millennium Centre Welsh Assembly Government Victoria Hall and more... 03

4 Social Media Our social media platform is paramount to communication and engagement with our past and present students. It allows us to interact with students in real-time and communicate at peak usage times to deliver high impact messages. Our platforms are updated several times a day with a range of information from latest events, news, activities and offers. To ensure a social approach, our posts vary between sales targeted and information based. We can integrate your online marketing strategies and bring our in-depth knowledge and extensive experience of the digital channel to your campaign. We constantly review our media activity so that we can enhance the performance of our campaigns. Our auto-schedule allows us to target students at key times throughout the day. We can optimise your online presence through all forms of digital media whether it s tweeting about you, Pay Per Click Search, sharing your event or via a status update. Facebook likes Twitter followers Since March 2013 increase from 13,180 to 21,500 (October 2014) and continues to increase daily Since March 2013 an increase from 5,584 to 11,100 in October We can post on behalf of your business to these social media outlets on a regular basis (tbc with Comms) as well as advise you on what you should be posting and how often you should be doing it. All social media consultancy is price on enquiry. We do not allow businesses to post as themselves on our Facebook page and we do not retweet businesses who request us to if they have not paid to do so. 04 RATES 1 week of Facebook - 60 (2 posts per week) 1 week of Twitter - 60 (2 tweets per week) Facebook & Twitter for 1 week (2 posts & 2 tweets per week) *Bespoke packages available on request Price to be agreed.

5 Online Media WEBSITE is used as the primary focus for our students and staff to seek information on all current events, whether in terms of gigs, events, surveys and so on. All students have free unlimited internet access and cardiffstudents.com receives on average 337,918 page views and 25,523 unique visits per month. E-NEWSLETTER Our What s On e-newsletter is sent out on a weekly basis to keep all our 26,000 students informed on all current events at the Union. An advert can be placed in weekly e-newsletters. WEB BANNER Advert type Rate per month Width Height Home Page px 280px Sub Page px 95px E-newsletter advert 400 per e-newsletter 580px 160px Artwork Specifications: All dimensions are landscape (width x height). Should be sent as completed image in GIF (or animated GIF) format. One hyperlink only. 05

6 Print Media gair rhydd is Cardiff s free student newspaper written and edited by students for students. Published weekly during term time it is widely acknowledged to be the first stop for all students on their way to Monday morning lectures in order to find out what s new and different here in Cardiff. The award winning student weekly includes sections on the latest news, sport, features, politics, interviews, health, science & environment as well as the country s premier Welsh language section, Taf Od. Voted 2nd best student publication in the UK gair rhydd is delivered to over 70 locations around Cardiff including; supermarkets, local shops, cinemas, pubs, cafés, restaurants, halls of residences and of course all University departments ensuring that all students get the latest information. September 2014 will see the arrival of around 7,000 new students into Cardiff. This is your opportunity to grab a share of this new and exciting customer group. PRODUCTION DETAILS Print run: 10,000 Readership: 25,000 Frequency: Weekly during term time 06 Quench, a fortnightly lifestyle/ entertainment magazine is published as a supplement for gair rhydd, however the magazine does not serve as a minor addition. In fact Quench won Guardian Student Magazine of the Year 2008 and is a regular shortlist contender, as is gair rhydd. The popular magazine includes sections on travel, gay, fashion, arts, digital, music, film and more and proves to satisfy all student interests. PRODUCTION DETAILS Print run: 10,000 Readership: 25,000 Frequency: Fortnightly during term time ARTWORK SPECIFICATION Dimensions are shown opposite - no bleeds are required. EPS is preferred, or TIFF. PDF s should also be supplied to the following: 300dpi, colour mode CMYK, fonts attached. Due to newsprint a font size of no less than 10 is recommended. Please supply artwork via to: suadvertising@cardiff.ac.uk one week prior to publication date. Please provide artwork without crop marks

7 Print Media GAIR RHYDD RATES Advert Type (Size: width x height) Gold Package (Full year 24 issues) Silver Package (Half year 12 issues) Single Issue (One off advert) Full Page Colour (267mm x 338mm) 9,995 Saving 10,285 4,145 Saving 5, Saving 150 on year 13/14 Half Page Colour (267mm x 169mm) 5,995 Saving 5,885 3,695 Saving 2, Saving 100 on year 13/14 Quarter Page Colour (133mm x 169mm) 395 Saving 100 on year 13/14 Quench RATES Advert Type (Size: width x height) Gold Package (Full year 7 issues) Silver Package (4 issues bundle) Single Issue (One off advert) Full Page Colour (257mm x 318mm) 4,995 Saving 920 2,995 Saving Half Page Colour (257mm x 159mm) 3,995 Saving 870 2,295 Saving Platinum Package Adverts in Gair Rhydd, Quench & one month of Xpress Radio adverts Whole Year Half Year 12,995 Saving 13,200 8,495 Saving 4,180 For further details or to book contact JOANNA suadvertising@cardiff.ac.uk 07

8 Onsite Promotions The Union is an exciting, busy place, providing a great opportunity to promote your business face to face with the high footfall through the building. Whether you want to build mailing lists, increase brand awareness, or get your message into the hands of students, on site promotion puts you on the front line. Our Great Hall venue transforms into a lecture theatre during term time which adds between 2,000 4,000 students per day to the average footfall. If you can t make it the Union or want to raise advance awareness of your promotion, our dedicated promotional team can help you. Get in touch for more details! PROMOTIONAL STALL/AREA National Companies Local Companies Charity 600 per day 400 per day 100 per day Poster Campaigns Washroom Panels A1 Locked Posterboard 20 weekly cost A2/A3 Locked Posterboard 10 weekly cost (min. order 3 boards for 1 week) CANOPY SPACE 600 per day ONSITE EXTERNAL BANNER (4ft x 2ft) 200 per week ONSITE LEAFLETING CAMPAIGN 200 per 1,000 08

9 Plasma Advertising PLASMA SCREENS Capture attention and broadcast your message dynamically via 18 plasma screens in our high footfall areas such as cafes, bars, and throughout the stairwells in the Union building. Adverts rotate every 30 seconds and will be shown around 40 times an hour. Artwork Specifications Venue Screens (cafes & bars) 1920px (w) x 1080 (h) Please supply as jpeg file (rgb format, 72 dpi 100 per week (6 screens) Stairwell Screens 1080px (w) x 1920 (h) Please supply as jpeg file (rgb format, 72 dpi All 18 screens 200 per week (12 screens) 250 per week 09 For further details or to book contact joanna suadvertising@cardiff.ac.uk

10 Radio Advertising Get your message creatively broadcast to the student population! Xpress Radio The student run radio station, located within the Union itself, broadcasts via the internet at throughout the building s corridors, wi-fi lounge and also twice a year on DAB and FM, where the station can reach a potential of 300,000 listeners! Xpress Radio can offer exposure via a variety of formats including: On Air Jingles Competitions Prize Giveaways Show Sponsorship ANNUAL SHOW SPONSORSHIP Why not sponsor a show for a whole academic year and ensure that your company and brand receive awareness on campus and beyond! As a show sponsor you will receive: 10 x 30 second adverts throughout the day 10 x sponsorship tags throughout the show Logo on show posters Logo and hyperlink on xpressradio.co.uk AIRTIME If you d prefer to use radio adverts rather than tag lines then we offer: 5 Spots a Day 10 Spots a Day Per Week Per Month Per Year Time COMMERCIAL PRODUCTION Cost Breakfast 750 Mid AM 500 Lunch 750 Early PM 500 Drive 750 Early Evening 500 If you don t already have a radio advertisement made why not let our in-house production team create an advert to meet your specifications? Please contact us for further details. 10

11 Sponsorship Sponsorship is probably the best and most dynamic way to connect with the student population, allowing your organisation to get involved with student initiatives and services. As well as providing positive PR for your company, sponsorship offers long-term exposure of your brand in connection with events and campaigns that the student population is familiar with. SPECIAL EVENTS CUSU runs a number of high profile events throughout the year, including the annual Welsh Varsity rugby match that attracts over 15,000 students, and the Summer Ball that has an attendance of over 4,000. Sponsorship opportunities are also available for Freshers Fortnight, Go Global (festival of culture and diversity), Refreshers Week and Housing Advice Week. CLUBS AND SOCIETIES Target high calibre students in both our Athletic Union and Guild of Societies by adding your brand to clothing, student media, reports, advertising, team photos, online portals and more. AWARDS CEREMONIES Get behind student achievements and target key student segments such as media, sports, societies, graduates and more. Please contact us to find out more information about specific events, societies and other opportunities to get your brand out on campus. Freshers 2015! September 2015 will see the arrival of around 7,000 new students into Cardiff. This is a great opportunity to grab a share of this new exciting customer group. There are a number of opportunities to reach out to our students before, during and after Freshers week which include: Freshers mailer and bespoke homepage Returners - approximatley 19,000 returning students Onsite promotion Wallplanner Freshers print advertising Freshers fairs this is one of the main events of the year and a fantastic opportunity for direct interaction with our growing student market. For further details or to book contact JOANNA suadvertising@cardiff.ac.uk 11

12 Advertising Packages Do you want a bit of everything? Do you require a more bespoke marketing campaign? Do you have a small budget and are not sure what media to choose? Whatever your requirements in targeting specific student groups, or just to take your message to as large an audience as possible, please contact us for more details or to discuss your needs further and make an impact with our 26,000+ students. TESTIMONIALS At BAM we can always rely on the professionalism of Joanna and the team at Cardiff to ensure our campaigns run smoothly. Always a pleasure to work with. Over the past 5 years Cardiff Students Union have consistently delivered an outstanding service, and met every requirement of the advertising package; also keeping us informed of any new opportunities that may benefit our organisation. ~ Laura James, Bam ~ Oliver Wells, Endsleigh 12

13 For further details or to book contact: Joanna Rendall, Cardiff Students Union, Park place, Cardiff, CF10 3QN Tel: (029) Fax: (029) Web: