Advertise Where The Action Is...

Transcription

1 Advertise Where The Action Is......and the musicals!...and the comedy!...and the live music! Advertising with the Brookside Theatre is a fantastic way to reach potential new customers! The Brookside Theatre offers a variety of fantastic opportunities to advertise in our Season Brochure, on our Website, Promotional Literature, In-House Programmes, produced in conjunction with each of our main season productions and through our all-new On-Screen Advertising. Local businesses and individuals can take advantage of any of these opportunities singularly or as part of one of our highly-competitively priced Marketing Packages, detailed below. All of our promotional literature is designed by our highly qualified graphic designers and, where applicable, professionally printed to an exceptionally high standard. Our Marketing Team work tirelessly to promote our events, an effort which could now be extended to your business. Why not take advantage of a unique opportunity to highlight your business, build your brand, augment your sales or promote your event in a medium that reaches a guaranteed affluent Essex audience? With productions and events throughout the year, advertising with us is a great way to promote your business at highly competitive rates whilst supporting local arts and helping secure the future of the Romford War Memorial - the theatre relies entirely on your support. A demographic breakdown of our audience indicates that patrons are affluent, mature and educated: o The majority of our patrons are 40 years or older. o The average annual household income of our patrons is 60,000. o The majority of our patrons are well-educated with high levels of disposable income. They are intelligent and capable consumers. o The theatre patrons catchment area is a 40 minute drive-time covering the whole of Essex, into Middlesex, Kent, Hertfordshire and London. o 69% dine out before or after a performance. o Our patrons often frequent other cultural venues o 75% of our audience purchase tickets online. 1 P a g e

2 Advertise in our In-House Programmes The Brookside Theatre offers a variety of opportunities to advertise in our production programmes, which are produced in conjunction with each of our in-house productions. Our programmes are professionally designed, printed and bound for each production, with a full-color, matt-finish cover. Each season production runs for a number of in-house performances, reaching approximately 500 people per production. Theatre Programmes are often kept as souvenirs and referred back to long after the event making advertising in our programmes a great way to promote your business at very reasonable rates. ADVERTISING RATES (All prices inc. VAT.) Finished size: A5 (210mm depth x 148mm width). 20 page A5 portrait booklet printed in full colour on 250g matt cover and black and white 170g matt inners, scored, stapled and bound. DETAILS IMAGE (mm) MONO FULL COLOUR Full Page (Inside) 190d x 128w NA Half Horizontal (Inside) 92d x 128w NA Half Vertical (Inside) 190d x 61w NA Quarter Horizontal (Inside) 43d x 128w NA Quarter Vertical (Inside) 92d x 61w NA Back Page 190d x 128w NA 120 Inside Back / Front Cover 190d x 128w NA 100 Please note that the Back Page, Inside Back and Front Cover may not be available and early booking is recommended. Advertisers will also receive a link on the Sponsors and Links pages of our website at no extra cost. DISCOUNTS We offer generous savings for multiple advertisements. A 20% discount is offered for advertisers running with each of our main in-house productions in a one-year period and 10% discount offered by committing to three. For the full marketing experience, see our MARKETING PACKAGES (Pg.6) 2 P a g e

3 Advertise in our Season Brochure Twice a year, the Brookside Theatre publishes its popular Season Brochure, detailing all events at the theatre; plays, musicals, live music and so on. The Season Brochure is an effective way to advertise your product and services with an extensive coverage of Havering and surrounding boroughs, with broad appeal as the theatre presents a range of events to suit all tastes and ages. The Season Brochure has a shelf life of 6 months, so your advertisement will be seen time and time again by our patrons. The theatre prints and distributes 10,000 of these brochures in addition to those that are downloaded and printed directly from our website and ed directly to our ever-increasing mailing list. ADVERTISING RATES (All prices inc. VAT.) Finished size: DL (210mm x 99mm), 16 page portrait booklet printed in full colour throughout on 170g silk, scored and stitched on spine. DETAILS IMAGE (mm) MONO FULL COLOUR Full Page 195d x 85w NA 250 Half Page 95d x 85w NA 110 Quarter Page 47d x 85w NA 80 Advertisers will also receive a link on the Sponsors and Links pages of our website at no extra cost. DISCOUNTS We offer savings for multiple advertisements. A 10% discount is offered for advertisers running with both Season Brochures for the year. For the full marketing experience, see our MARKETING PACKAGES (Pg.6) 3 P a g e

4 Advertise through our On-Screen Advertising and make an impact! Give your advertising a starring role... Our On-Screen advertising is a fantastic way to get your business in front of a captive audience. With today's ever-changing business market, On-Screen advertising offers local businesses and individuals a unique opportunity to promote their business, products and services. Advertising on the screen brings your message to the many people who patronise the Brookside Theatre and understand the importance of supporting local business. Prior to each performance your advertisement can be seen by our patrons on our large screen in the theatre foyer (27 w x 15 d) - also shown during the interval and after each event - and on our impressive projection screen in the auditorium (12 3 w x 7 5 d / 2000 pixels x 1200 pixels). On-Screen Advertising is automatically started on both screens an hour before each live performance, as soon as the theatre opens to the public. The Brookside Theatre auditorium seats 110 people and plays, on average, 20 performances per month (1200 minutes of screen advertising), this number increases over busier performance schedules. The slide show includes a maximum of 20 advertisements to ensure high viewership. Each image is on screen for 30 seconds at time and circulates an average of 6 times per 1 hour sequence. With a captive audience, these tend to stimulate conversation among audiences before the start of any performance. ADVERTISING RATES (All prices inc. VAT.) The rate for On-screen Advertising is 150 per month or 300 for three months, this includes images on both screen for all events throughout the specified period. The cost for a full year s advertising is reduced considerably to 550. Please note that early booking is recommended as allocations are offered on a first-come, first-served basis and this is an exceptionally popular form of advertising. Advertisers will also receive a link on the Sponsors and Links pages of our website at no extra cost. For the full marketing experience, see our MARKETING PACKAGES (Pg.6) 4 P a g e

5 Advertise on our Website from as little as 2.50 per advert per month*. With an average of 500 visitors per week to our website, advertising will gain excellent exposure for your product, service or event. Our full-colour advertising banners (measuring 463 pixels x 120 pixels) can be displayed on all pages of the site with a direct link to your own website driving traffic to your website resulting in possible sales. ADVERTISING RATES (All prices inc. VAT.) DETAILS 1 month 6 months 1 year 1 advertisement / location advertisements / locations advertisements / locations advertisements / locations * We will do our best to place your banner in the locations of your choice but as spaces are limited to just two per page, we cannot always guarantee your request and positions are allocated on a first-come, first served basis. Animated gifs or flash banners also accepted at no extra cost. Advertisers will also receive a link on the Sponsors and Links pages of our website at no extra cost. For the full marketing experience, see our MARKETING PACKAGES (Pg.6) 5 P a g e

6 Marketing Packages (Annual)... Save up to 475 per year! For maximum exposure for your business, service or event with extensive savings, the Brookside Theatre offers a range of highly competitive Advertising Packages, as follows: PLATINUM (All prices inc. VAT.) Inside cover full-colour advert in all in-house production programmes Standard cost (based on 6 productions each year) Full page full-colour advert in both Season Brochures Standard cost On-Screen advertising Standard cost Website advertising x10 adverts Standard cost Total Standard Cost: 2075 Package Cost: 1600 Total Saving 475 GOLD (All prices inc. VAT.) Full page Mono advert in all in-house production programmes Standard cost 450 (based on 6 productions each year) Full page full-colour advert in both Season Brochures Standard cost 500 On-Screen advertising Standard cost 550 Website advertising x4 adverts Standard cost 225 Total Standard Cost: 1725 Package Cost: 1380 Total Saving 345 SILVER (All prices inc. VAT.) Half page Mono advert in all in-house production programmes Standard cost 270 (based on 6 productions each year) Half page full-colour advert in both Season Brochures Standard cost P a g e

7 Contd... On-Screen advertising Standard cost 550 Website advertising x2 adverts Standard cost 170 Total Standard Cost: 1210 Package Cost: 1000 Total Saving 210 BRONZE (All prices inc. VAT.) Quarter page Mono advert in all in-house production programmes Standard cost 150 (based on 6 productions each year) Half page full-colour advert in both Season Brochures Standard cost 160 On-Screen advertising Standard cost 550 Website advertising x1 advert Standard cost 95 Total Standard Cost: 955 Package Cost: 810 Total Saving P a g e

8 Artwork Submission For a minimal additional charge, our professional design team can produce effective and eye-catching artwork for you as long as all text/logos etc. are provided in the appropriate format. This service will incur an additional cost of 30 per advertisement. We will work on your artwork and you a design for approval within two weeks. If providing your own artwork, please ensure that your advertisement is supplied camera-ready in the exact dimensions specified. All supplied artwork must be compatible with Adobe Photoshop; PDF, JPG, TIFF, or PSD are preferred formats, with a minimum resolution of 300dpi and Bleed Pages (for full page advertisements only) require a minimum of a 5mm bleed on all sides of page size. With regards to On-Screen Advertising it is important to think about your design carefully and ensure that the message registers quickly. We recommend that you keep text to a minimum for maximum impact. We also suggest that no font is used smaller than 24pt and that text is not placed too close to the edge of the advertisement. Always use high resolution images and text in your design. It may look fine on a computer monitor but a low resolution design may become blurry on screen. Artwork should be ed to marketing@brooksidetheatre.com. (files under 3mb only) or submitted on a CD. Artwork should be posted to: Marketing Department, Brookside Theatre, 21a Eastern Road, Romford, Essex RM1 3NH 8 P a g e

9 How to Book If you would like more information about the aforementioned advertising options, discuss bespoke advertising prices or to make a booking, please marketing@brooksidetheatre.com or telephone Brookside Theatre s Advertising Policy While we are obviously keen to encourage advertisers, there are some restrictions on the adverts we will accept. We evaluate the suitability of all advertisements before including them on our website or in any promotional material and all advertisements are accepted at our absolute discretion. Acceptance of an advertisement and its inclusion doesn't imply any recommendation or endorsement by us of the product or service being advertised. We will not accept advertising for: o Tobacco products o Alcoholic beverages o Adult entertainment or pornography o Drugs and pharmaceutical products o Gambling products or services o Religious or political organisations. We will accept advertising for most other services and products (including services or products similar to ours that are provided by private sector companies). Advertisements accepted for the website must not: o Promote or endorse illegal or inappropriate behaviour or lifestyles; o Mock, degrade or poke fun at specific people or groups of people; o Be sexual in nature (including innuendo and partial or complete nudity); o Be likely to offend visitors to the site; or o Be likely to damage the reputation of the Brookside Theatre or bring it into disrepute. 9 P a g e

10 We reserve the right to refuse to publish an advertisement or to withdraw a published advertisement without notice. This above guidance is periodically reviewed and may be amended at any time. We may impose additional restrictions on adverts appearing on particular pages or sections of our website. The Brookside Theatre is proud of their place in the community. Your advertising with us, shows that you too value the art of theatre in our lives and in our community. Thank you. 10 P a g e