FAMILYTRAVELSHOW.COM

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1 In partnership with THE UK S ONLY EVENT DEDICATED TO FAMILY TRAVEL inspiration ADVENTURE BEACH CULTURE CRUISE LUXURY RESORTS SAFARI SKI OUTDOORS VILLAS SUPPORTED BY: ORGANISED BY:

2 INTRODUCTION Families come in all shapes and sizes and so do their holidays. Whether it s a laidback beach break, an action-packed city stay or an exotic jungle trek, this definitely isn t one size fits all territory. But just like all the best children s stories, family trips must have one thing in common a happy ending and a trail of joyful memories along the way. As parents, there are few things more thrilling than exploring the world and seeing it through the wideeyed wonderment of our children, and there is nowhere better to start such a journey than at the Family Travel Show the ideal launch pad from which to plan such trips. This year s Family Travel Show returns to Olympia on 1-2 October 2016, bigger and better than before with a larger venue, more attractions, and new show features. Families can explore new holiday destinations, dip a toe into the world of cruising or go wild and plan a safari. They can choose from luxury hotels, rustic rainforest retreats and swanky all-inclusive resorts and all under one roof. The Family Travel Show in partnership with DMG Media Through our partnership with DMG Media we will reach millions of ABC1 adults by means of editorial and advertising support across all of their media platforms. With an emphasis on targeting families, this partnership is perfect for delivering the right audience for our exhibitors to do business with at the Family Travel Show. Fast Facts: 12.6 Million adults read The Mail Group print products on a monthly basis Million adults reached every month in the UK by The Mail Group news brand. Circulation over 1.6 million and 3.7 million readers, 2.4 million of whom are in the influential ABC1 category. Circulation of 1.5 million and 4.2 million readers, 2.6 million of whom are in the influential ABC1 category. Both the The Daily Mail and The Mail on Sunday are publishing success stories, as national newspaper superbrands they continue to prosper in the fast-changing media marketplace. ABOUT THE SHOW Family holidays have never been so popular and as families become better-travelled, so their demand for knowledge, inspiration and insightful guidance grows ever higher. There are more types of child-friendly holidays than ever before, and the Family Travel Show showcases them in a lively, fun environment where companies can connect, engage and most importantly - do business with visiting families keen to gather ideas and book their next holiday. MailOnline is the world s largest English-language newspaper website with averages at a staggering 14.2m global browsers per day. Editorial excellence, dynamic, addictive content and a highly pictorial, easily navigable format underlie MailOnline s popularity with Fashion Beauty & Lifestyle reaching over 930,000 daily browsers across F . By bringing together the disparate range of travel products in this ever-growing sector, the Family Travel Show not only attracts an audience of affluent families, but gives family travel firms a stronger voice with which to speak to them. Weekend magazine is read by 4.1 million people every week and with 2.6 million ABC1 readers makes it the highest-read weekend supplement in that audience segment. The Mail on Sunday s You magazine is the original and best national press women s magazine. It delivers considerably more readers than any other mid-market or quality weekend supplement or women s magazine.

3 WHAT S ON AT THE SHOW WHO WILL VISIT The Family Travel Show will educate and inspire visitors with its impressive choice of features guaranteed to engage the entire family when it comes to planning their next trip. Bouncing Babies to Toddlers On The Go: For some parents, travelling with babies and toddlers can be the ultimate challenge, particularly for first-timers. Don t be afraid! It may seem daunting, but with careful planning and by choosing the right resorts that cater for little uns, it can be a breeze. Sure, there will be challenges, but travelling with children who haven t yet started school comes with its own advantages. We aim to cover all family holiday options with the following range of talks and services: The Travel Theatre Family travel experts, adventurers, journalists and celebrities, who have travelled extensively with their children, will take to the stage in our headline theatre with informative talks and panel sessions. Small Steps Crèche Parents can take advantage of this pre-bookable drop-in crèche which is free of charge and available for youngsters from 17 weeks to eight years. It is just the thing to give parents peace of mind to enjoy the show, knowing their offspring are being cared for by the experienced childcare team. Around The World Theatre These talks are perfect for those with itchy feet who want to discover new destinations, cultures and experiences with their babies, toddlers or teens. Climbing Zone Young and old visitors can have a go; kids can challenge dad and see who will make it to the top first. But all ages can learn how to climb under safe instruction from expert climbers. Kids On Holiday Fashion Show Kids On The Move: There are a whole heap of holiday options for under-10s. Choose from large hotels and resorts to the growing number of cruise ships that cater for families with imaginative kids clubs geared to different age groups, a challenging choice of sporting activities and a host of water play diversions. Tweens and Teens Ready for Rip-Roaring Fun: Have no fear when it comes to letting older children have their freedom and, at the same time, ensuring that demanding teenagers are kept entertained. With such a wide and varied choice of exciting holidays, there s no chance of hearing that dreaded teenage refrain I m bored as they indulge their sense of adventure. Multi-Generational Holidays: Keeping all ages happy on holidays away is as simple as 1,2,3 when it comes to tri-generational trips for grandparents, parents and children. Quality time together is key when choosing where to go, and with the growing choice of options available, it s not surprising that more generations are choosing to holiday together. Take a look at the latest travel style trends and let label-conscious tweens and teens take their pick of the best designs to go exploring in. Explorers Corner Budding adventurers can let their imaginations run riot in this haven with its collection of maps, books, globes, charts and navigational aids all designed to help young explorers get off the beaten track. Holiday Photo Booth Families can pose for the perfect holiday snap in the Photo Booth feature, which promises to be a massive hit with its selection of fun backdrops and extensive props box. Games Room Kids can hang out in the Games Room while mum and dad book the holiday. Here, youngsters can play competitive games of table tennis and football or try their hand at arcade games. GET SNAPPING - AGAIN - FOR 2016 It s time to grab your camera and take that perfect picture. After the incredible success of the Young Travel Photographers Competition, we are running it again in This exciting photography competition has one simple aim to celebrate the skill of young travel photographers as they capture the highlights of their adventures around the world with their families. From quirky signs and bustling markets to awe-inspiring landscapes and amazing architecture we look forward to seeing the whole range of intriguing images through the eyes of budding young snappers! There are two age categories: 11 & Under and years, and the winner of each category will be awarded an amazing prize by our sponsors. Winning images and further selected photographs will also be given pride of place in the Young Travel Photographers Exhibition at the Family Travel Show, Olympia London on October 1-2, More details and 2016 launch information will be available shortly at

4 MARKETING CAMPAIGN A programme of promotional activities for the Family Travel Show will be carefully planned and precisely executed to ensure this event attracts a high-quality audience of discerning families. The show is supported by a heavyweight, multi-media advertising and marketing campaign, consisting of TV, radio, national newspapers, regional newspapers, specialist cruise and travel magazines, consumer lifestyle titles, parenting websites, outdoor advertising, online and direct marketing. In addition to the advertising and marketing campaign, a dedicated PR campaign will be run in the lead-up to the Family Travel Show to highlight, showcase and promote family travel to the media, giving sponsors and exhibitors valuable pre-show exposure. Newspaper Advertising: A comprehensive advertising and promotional campaign with our official media partners in the Daily Mail and The Mail on Sunday. Mail readers are enthusiastic travellers - an affluent audience they are knowledgeable about travel, always looking to get away and keen to share opinions! In addition we will also be promoting the show within relevant free daily newspapers, targeting the all-important commuter audience. Radio Advertising: On air advertising campaign with the UK s leading commercial radio brand. Heart London attracts close to 2 million listeners every week. FREE tickets for your clients: All exhibitors will receive an allocation of complimentary invitations for their clients to visit the Family Travel Show. The invitation will be personalised to include your company logo with one main image we will print these for you and you can also have it as a downloadable PDF document. The Royal Borough of Kensington and Chelsea: The borough has a higher proportion of high earners than any other local government district in the country. Bordering with the City of Westminster, Hammersmith & Fulham, it has the highest proportion of workers in the financial sector. Olympia s catchment area also has the highest concentration of multimillion pound family homes in London, which we will target with a bespoke DM campaign. Travel and Consumer Lifestyle Media Advertising: A long-lead advertising campaign starting 4-months prior to the show to feature in relevant travel and consumer lifestyle magazines with an emphasis on targeting parents and families. Family Travel Show 2015 Audience Demographics Attendance 7,243 Residential Classification Comfortable Communities 19.48% Affluent acheivers 38.36% Financially Stretched 6.22% Urban Adversity 7.83% Rising Prosperity 26.91% Not Private households 1.2% The Customer Profiling report provides a breakdown of sales by a number of consumer groups, assigned by residential classification. The data is provided by CACI and is known as ACORN (A Classification Of Residential Neighbourhoods). Travel Spend Up to plus Prefer not to say AgE 23% 28% 19% 16% 14% plus 0.8% 27.8% 49.7% 10.3% 11.4% Direct Marketing: Printed leaflets, posters, invitations and direct mail. 250,000 distributed throughout London, Home Counties, the South East and Midlands. Promotional material will be distributed in GP surgeries, schools, nurseries, crèches, leisure centres, gyms and NCT groups. Online Advertising: MPU s, banner adverts, ticket offers and editorial coverage on leading travel websites, local community websites, family blogs and forums. Social Media & Family Blogger Community: We have established active Facebook and Twitter accounts with ever-increasing audiences and engagement through organic growth and paid-for advertising. Promotion: Segmented campaign to Escape Events database.

5 STRAIGHTFORWARD REASONS TO EXHIBIT 1 Get face to face contact with families who want to be inspired WHO SHOULD EXHIBIT The Family Travel Show presents a real opportunity for: Adventure Travel Operators Mobile Telephone Providers Airlines Outdoors & Wildlife Camping & Outdoor Parks Overseas Holiday Properties 3 See an immediate return on your investment Children Fashion Brands Photography & Technology Brands through business generated at the show City Breaks Product Launches 4 enerate valuable sales leads and consumer G research from a highly-relevant audience Cruise Lines Safari Providers Experiential Marketing Self-Catering and Serviced Villas Ferry Operators Ski Operators Glamping Stays Specialist Tour Operators Long Haul Specialists Tourist Boards Luggage & Travel Accessories Travel Insurance Providers 2 Showcase your company and present your products in a way that will bring your brand to life in an upmarket sales and marketing environment 5 Get ahead of your competition and do business with new clients before they do Luxury Resorts 2015 Exhibitors List Baby Case Food and Travel Magazine National Geographic Traveller family The Crees Foundation Bespoke India Travel G Adventures Naturally Belize The Earth Trip Buddy Tag Gusto Nipper Skipper The Family Adventure Company Carnival Cruise Line Greig Smith Travels NOVASOL The Turquoise Holiday Company Cats Protection Hands Up Holidays Opus Camper Tots Too Central America Revealed Heritage Resorts Panasonic TravelSnug CEWE Photobook Journey Latin America Pieroth Unique Holidays Cuba Revealed Kaya Responsible Travel Pioneer Madagascar and Borneo VentureCo Dogs Trust Le Boat Portsonachan Hotel Verbier Exclusive Efteling Theme Park Resort Lonely Planet Kids Sandos Hotels & Resorts Villa Select Esprit Ski Luxtripper Santa s Lapland Virgin Holidays Exodus Luxury Holidays Ski Verbier Wanderlust Travel Magazine Explore Martinhal Beach Resort & Hotel South America Revealed Water By Nature Family Adventure Holidays Mauritius Tourism Promotion Authority St James s Place Western & Oriental Family Traveller Magazine Mercator Travel Sunsail Wild Frontiers Adventure Travel Family Twist MizMundo Adventure & Leisure Travels Sunuva Your Choice Families Worldwide My Family Magazine SuperSkills Experiences Yum Yum Tree Fudge Zambezi Safari & Travel Company

6 GET INVOLVED It is easy to exhibit at the Family Travel Show: simply choose where you want to exhibit and what type of stand you require. Space Only: 320/SQM Includes: carpeted space, free listing on our show website and a free listing in the show guide. Shell Scheme 350/SQM Includes: carpeted space, vinyl infill panel shell scheme, grid ceiling, fascia with company name board, free listing on our show website & a free listing in the show guide. TRADITIONAL Shell Scheme: 400/SQM Supplied with 2.74m stock wall panels, 300mm mdf fascia to open sided elevations, white muslin ceiling cover and exhibitor logo on open sided elevations. The TRADITIONAL Shell Scheme system presents a free build look and feel, but at the fraction of the cost. This package includes a free listing on our show website plus a free listing in the show guide with your company logo included too. All exhibitors receive pre-show, onsite and post-show support from our in-house PR and marketing team. ABOUT THE ORGANISERS We believe the LIVE platform is the most powerful of the marketing mix. No other form of marketing delivers existing and potential customers to your business and allows you to connect face-to-face. Escape Events has been organising specialist travel exhibitions for more than 20 years. Our shows have an emphasis on generating a significant return on investment for sponsors and exhibiting partners because they are: - Relevant - Effective - Highly focused - Entertaining The key to our success lies in combining these essential elements with passion and imagination to build a showcase that s great fun for visitors and measurably successful for sponsors and exhibitors. Shows we have created include: The Adventure Travel Show, The CRUISE Shows, The Spa Show in association with Condé Nast, The Daily Mail Ski Show, Austravel s Australia & New Zealand Travel Shows in London, Manchester and Berlin. CONTACT US To discuss your involvement or to request a floor plan, please contact our team on the details below: Martin Anslow Chris Erasmus Mary Briggs Madeleine Bayliss Danielle Smith Katie Burgess Show Organiser & Founder Sales & Sponsorship Sales & Operations Public Relations & Marketing Public Relations & Marketing Public Relations & Marketing Escape Events Limited, Lower Dane, Hartlip, Kent ME9 7TE T +44 (0) E family@escapeevents.com W familytravelshow.com

7 Escape Events Limited Lower Dane, Hartlip, Kent ME9 7TE T +44 (0) F +44 (0) E info@escapeevents.co.uk W escapeevents.co.uk Organisers of: Publishers of: In partnership with In partnership with OLYMPIA LONDON JANUARY 2017 ADVENTURESHOW.COM NEC, Birmingham September 2016 ADVENTURE TRAVEL CONFERENCE January 2017 Olympia, London SECC, Glasgow 8-9 October 2016 Olympia, London February 2017