If you have products or services targeted at the 50+customers, you have to be at. Visit us at Life is for living!

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1 If you have products or services targeted at the 50+customers, you have to be at Trade & Technology Exposition Co. (India) Pvt. Ltd. FGP Centre, Commercial Union House, 3rd Floor, 9 Wallace Street, Fort, Mumbai , India. Tel: / 57 / 58, Fax: admin@giftex.in Visit us at Life is for living!

2 2015 Life is for living! Index 1. Who are we? What is The 50+ Show all about? Why exhibit? What does the show have to offer? What is the visitors profile? What is the exhibitors profile? The promotion The action plan

3 Who are we? Trade & Technology Exposition Co. (India) Pvt. Ltd. the name behind India s biggest corporate gifting show, Giftex now brings you The 50+ Show. A first-of-its-kind event in India that presents a unique opportunity for marketers to interact with the fast-growing and most asset-rich demographic group the over 50s. Based on a format that has been garnering increasing popularity and acceptability among both the target group and marketers, across the globe, The 50+ Show promises to breathe new life into this hitherto unexplored section of India s demography. The show will have everything for everyone in the 50+ age group. It will be dotted with wide-ranging seminars, panel sessions, expert advice, presentations, demonstrations and discussions, covering all aspects of life after 50 including financial investment & planning, property, health and travel, home improvements, hobbies, dance, eating out, arts, crafts and more. In short, The 50+ Show presents an excellent opportunity for marketers to showcase and sell products and services targeted at the over 50s, in a truly cost-effective way. And if the grand success of GIFTEX the group s flagship brand over the last 27 years is anything to go by, The 50+ Show promises you the maximum bang for your marketing buck! 2 3

4 What is The 50+ Show all about? Life is for living. And the best time to live it up is after 50. Welcome to The 50+ Show a vibrant showcase for the best that life has to offer to those over 50. To be hosted in major metros across India, every edition of The 50+ Show will span three days that will be packed with a host of activities designed to bring in the active over 50s from within and around the city, and give them an opportunity to discover and luxuriate in the many options life has to offer in their golden years. At The 50+ Show, there will be a lot for the visitors to look forward to. Enlightening seminars, discussions and expert advice on staying healthy and fit, staying solvent, and, more importantly, staying happy in one s sunset years. Entertaining songs and dance performances, engaging workshops on music, dance, cooking, arts and crafts will keep them riveted throughout the day. The 50+ Show is a golden opportunity to engage in and do business with this large and fast-growing target group. 4 5

5 What does the show have to offer? Why exhibit? The 50+ Show, which promises to have something for everybody in the 50+ age group, will be strategically divided into the following zones: Health zone (Health, wellness, fitness & beauty) Promote new & existing products & services Meet your buyers Generate more leads Those stepping into their 50s generally start experiencing age-related health problems. The Health Zone will cover the following topics: beating cancer, curing back pain, good mental health, sharp vision, better hearing, slimming and weight loss, living with diabetes, healthy heart, arthritis, improving on memory loss and acquiring alertness, all-round wellness & health and beauty. Network Make sales Raise industry profile Finance zone (Money, banking, insurance & law) While most constituents in the 50+ age group are comfortably off, there are quite a few who are struggling to live well on a shoe-string budget, helping their families and providing for their children & grandchildren. This finance zone will cater to all, with a repertoire of financial investment planning, savings advice and other professional financial options. Nothing delivers greater and more measurable returns on your marketing investment, than exhibiting at an expo that brings your target audience directly to you. The 50+ Show promises to bring you face-to-face with a sizeable chunk of the active over 50s. This show is an effective promotion and sales tool for large, medium and small businesses. It is a truly cost-effective means of doing business, gathering contacts and reaching out to this large and fast-growing group. Travel, leisure & hobby zone The target group is hungry to explore all the things that they missed out earlier in the busy phase of their lives. Special packages & tours, sight-seeing, economy travels, luxury travels, cruises, adventure outings, city breaks. Property Having hung up their boots and quit everything that came along with their active professional lives, the target group is now open to relocating to or spending their weekends at a quieter place to spend their retired lives. This opens up a plethora of opportunities for new properties, weekend resorts & homes, retirement communes, old age homes, comfortable living & second mortgages. 6 7

6 Lifestyle products & services As mentioned earlier, while the over 50s are growing in age, they are growing younger at heart. Companies offering beauty and personal care products & services have an opportunity to cater to the generation that has both time and money to spare and want to look their best, regardless of their age. This opens the doors for skincare, colour cosmetics and haircare products, spa treatments that focus on pain relief, stress management and relaxation. In addition to the above strategically categorised zones, there will also be an Entertainment Zone specially designed to entertain and enlighten the visitors and keep them relaxed throughout the day. Entertainment zone Strategically placed in the centre, will be an arena for some fun activities that will keep the visitors happily busy with a plethora of options throughout the day. What is the visitors profile? They ve worked hard all their lives. And are now eager to make the most of their sunset years by living the Life is for living philosophy. Having done all the hard work; and with little or no debt left, more or less fixed incomes, ample time and money to spend, they now want to play hard do all the things they couldn t do earlier due to paucity of time or money, explore the good things in life and live the life they ve always dreamt of. They re getting older in age, but younger at heart. For them, life begins at 50! The fact that the older population in India, which stood at 56.7 million ballooned to 72 million in 2001 and is expected to inflate to 137 million by 2021, suggests that The 50+ Show presents a golden opportunity to tap this large and fast-growing demographic group. Get ready to engage in and do business with the affluent over 50s, at The 50+ Show. What is the exhibitors profile? Money & Finance Insurance Banks Financial Institutions Reverse Mortgage Personal Finance Professional Services Health & Wellness Hair & Cosmetic Clinics Medical Devices Eye Clinics Heart Institutes Hearing Aids Hygiene Travel & Leisure Resorts Retirement Resorts Cruises Vacation Packages Tours & Travels Luxury Holidays Property Real Estate Old Age Homes Retirement Communes Adult Living Assisted Living Senior Citizen`s Centres Lifestyle Products Fitness Ayurveda & Herbs Consumer Goods Beauty & Cosmetics Cooking Mobility & Cars The visitors the active and affluent over 50s have ample time and money at their disposal and are looking for the best that life has to offer. So, if you re looking to tap this mature market, with The 50+ Show, the time is ripe! If you are into any of the following (or allied) businesses, and can offer tailor-made solutions relevant to the targeted age group, The 50+ Show is where you could net a lot of customers: Money, banking, insurance and law Health, wellness, fitness & beauty Travel, leisure & hobbies Lifestyle products & services Property The 50+ Show offers you a golden opportunity to cash in on the golden period of people s lives. 8 9

7 The action plan If you have products or services targeted at the 50+ age group, then you have to be at The 50+ Show. To participate, contact us now. Trade & Technology Exposition Co. (India) Pvt. Ltd. FGP Centre, Commercial Union House, 3rd Floor, 9 Wallace Street, Fort, Mumbai , India. Tel.: / 57 / 58, Fax: admin@giftex.in Visit us at The promotion The 50+ Show will be launched with a high-decibel multimedia advertising campaign comprising print, radio and outdoors, to ensure maximum visibility for the event and the title services and footfalls. Besides a comprehensive brand campaign, there will also be campaigns specific to each edition of The 50+ Show, comprising ads in newspapers and magazines, direct mails, marketing, digital advertising and outdoor hoardings. Last, but not the least, there will be promotional offers and schemes too Life is for living! Date : 8th, 9th & 10th May, 2015 Venue : Nehru Centre, Worli, Mumbai Tel. : /

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