The south east s biggest SENIOR TOUR golf event

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1 The south east s biggest SENIOR TOUR golf event WOBURN GOLF CLUB 30 AUGUST 1 SEPTEMBER 2013

2 BACKGROUND Organised by the European Senior Tour, the governing body in Europe for 50+ professional tournament golf and part of the European Tour Group The Travis Perkins plc Senior Masters is one of the premier and best supported European Senior Tour events Now in its 13 th year, golf fans can get up close with leading Senior professionals which to date have included Ian Woosnam, Sam Torrance, Roger Chapman and defending Champion, Des Smyth The tournament benefits from an extensive marketing campaign to drive diverse new audiences Just off J13 of the M1, Woburn is conveniently situated within easy reach of London and the M25, East Midlands and Birmingham, as well as Heathrow and Luton airports With circa 425 golf clubs in the vicinity of Woburn, it is ideally placed to attract a large pool of golf fans LARGE PREMIUM AUDIENCE GROWING AUDIENCE YEAR ON YEAR c23,000 over the 3 tournament days in 2012 Audience Profile 89% Rated the event Good or V Good 78% Play golf regularly 76% Aged 45 and over 61.5 Average planned retirement age 46% ABC1 Premium audience, (33% A) 38% Taken a golf holiday in past year 33% No longer have a mortgage

3 BRANDS EXHIBITING IN 2012 TESTIMONIALS Golfbreaks.com Our first year exhibiting at The Senior Masters proved to be an extremely valuable exercise providing a great opportunity to engage with our target audience. The event was well organised and featured a strong field which no doubt contributed to attracting such a knowledgeable audience of golf fans. We received great support from the event teams and we are looking forward to returning in FootLabs - Working with the European Tour at Woburn for the Travis Perkins plc Senior Masters was an absolute Joy!!... Being the first exhibition of its kind for Footlabs we didn t know what to expect, but the professional and friendly assistance from the European Tour and Woburn staff was very well received...the event was a fantastic opportunity for us to showcase our business and the response from the huge crowds who attended was very positive indeed!...the whole experience was very worthwhile from all aspects of our business and I look forward to our continued involvement with the European Senior Tour in 2013 SMS Sports Marketing Surveys Attendees at the Senior Masters are in the high disposable income; frequent traveller; extensive buyer of products and services categories which businesses crave.

4 WHY EXHIBIT WITH US When compared to other events providing access to a 45+ audience, the Travis Perkins plc Senior Masters would be rated one of the biggest with 8,850 attending on the last day of the 2012 tournament We deliver a truly unique opportunity to engage with the UK s fastest growing, asset and time rich consumer group This audience profile is much more recession proof with guaranteed income and positive future prospects The Commercial Village forms the natural heart of the tournament situated between the 1 st Tee, Clubhouse, practice putting green and the 18 th Green The audience is affluent, they travel and, in high proportions, they frequently invest in a series of financial and lifestyle products

5 BOOK YOUR PLACE NOW The Commercial Village is situated in a prime location ensuring a heavy footfall for our Exhibitors who would be welcomed from categories including but not limited to:- Travel Destinations Health and Lifestyle Financial Services Golf Equipment Retirement Planning Luxury Food & Drink SHELL SCHEME 5 x 5m UNIT PRICES - 2,200 + VAT INCLUDES: Double power socket Flooring and Carpet Named Fascia Board Exhibitor Listing in the Programme 10m x 5m price available upon request

6 Friday 30 August Sunday 1 September 2013 Travis Perkins plc Senior Masters Woburn Golf Club MK17 9LJ Contact us now for more information or to book:- Simon Harris Commercial Manager European Senior Tour Web: Telephone: +44 (0) Mobile: +44 (0)

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