Media Pack 2014/2015

Transcription

1 Media Pack 2014/2015

2 THE MAGAZINE AND THE MARKET GROUP TRAVEL IS A GROWTH BUSINESS GROUP TRAVEL ORGANISER MAGAZINE IS THE KEY TO THE MARKET GROUP TRAVEL BUSINESS CAN BE RELIED ON NOW INTO ITS 25 TH SUCCESSFUL YEAR and published eight times annually, Group Travel Organiser magazine has an independently audited ABC average circulation of 9,483 (1st July th June 2013). The May 2013 audit issue of GTO showed a total net circulation of 9,147. Our comprehensive database has identified the key group organisers from company employees, social clubs, special interest groups, retired groups and the like who are responsible for the spending of many millions of pounds a year on group travel on behalf of their memberships. THE NETWORK FOR GROUP TRAVEL PROFESSIONALS Also in this issue GERMANY S ROYAL HERITAGE Discover the beginnings of the Georgian Age SEA CROSSINGS This year s options 2014 Group Travel Shows A full guide to a dozen great events around the UK! COVER FEATURE: Our annual garden and flower shows guide ISSUE 245 January 2014 GARDEN GLORY for groups GROUP EXPERIENCE SPECIAL Chinese groups share their view of Britain Coupled with a strong trade readership who specialise or have specialist departments catering for group travel, it is undoubtedly the most effective magazine covering this important market sector. Advertising in Group Travel Organiser magazine has proven to be the most cost-effective way of establishing and developing a presence in the multi-million pound group travel market.* Audited ABC Average Circulation - 9,483 (1st July th June 2013) The May 2013 audit issue of GTO showed a total net circulation of 9,147. * (2009 National Group Travel Report)

3 EDITORIAL COMMENT What s in GTO? The editorial content of GTO is dedicated specifically to the information needs of the group organiser. As well as profiles of leading GTOs and news of their activities, it includes regular features on destinations in the UK, Europe and further afield and comprehensive information about new attractions, promotions, travel services and other trade products of interest to GTOs. Also included are themed features looking in detail at the marketplace for individual products and services. Every issue contains an Events and Entertainment section which focuses on West End and regional theatre productions, special events, exhibitions, concerts and every aspect of entertainment which might be of interest to a group travel organiser. There is also a lively letters page and information about new posts within the travel industry. A significant amount of the material published in GTO is also available on our website plus much additional material which because of space constraints cannot be included in the magazine. How do we know GTO works? An average of 1,300 sales leads per issue are generated for advertisers through Group Travel Organiser s reader enquiry system. In fact some issues are well in excess of this figure, for example the January 2011 issue produced over 1,922 enquiries. We also know that many readers who require information quickly will bypass this facility and make contact by , phone or through an advertiser s website. The potential to generate immediate real business through GTO is therefore enormous.

4 GROUP TRAVEL MARKET LATEST INDEPENDENT RESEARCH Don t just take our word for it... The National Group Travel Report 2009 published by QA Research Ltd of York in August 2009 has revealed that the UK group travel market is worth 142million. The research showed that articles and advertising in group travel magazines were respectively rated fourth and fifth most important influencing factors when deciding upon which attraction or destination to visit. Recommendation was first, personal experience second and promotional literature from destinations/attractions was third. January is regarded as the most important month to be gathering information when planning future trips. The most popular months for taking those trips are May, June and September. 65% of those questioned were always keen to visit new attractions and destinations, though 54% preferred to do their own organising based on their own research. 72% of respondents to the research have used the web for at least one aspect of their group travel planning compared with a figure of 58% from the 2006 research. The 2009 research showed that 28% have never used the internet to obtain any information 53% have used the web for at least one aspect of their group travel planning. Independent and Unbiased 513 questionnaires were completed and returned. Group Leisure, The Pass and Group Travel Today declined to carry the questionnaire in their publications. For this reason, there is no comparative readership information between the four titles. However, the research did discover the following information: n n n 30% GTO readers also receive and read Group Leisure magazine 37% of GTO readers receive and read The Pass 8% of GTO readers receive and read Group Travel Today The National Group Travel Report published in August 2009 by QA Research Ltd can be downloaded free of charge at

5 READERSHIP PROFILE Others can target group buyers, but with 24 years of diligent circulation development GTO guarantees to reach and influence them. North West 7.17% BY GEOGRAPHICAL LOCATION Other Countries 0.34% Scotland 2.06% Each group varies in size, activity and background but all have the one common interest of group travel. The organiser of each group, the recipient of GTO, is the decision maker and the person who arranges travel and decides destinations, transport and accommodation plans and, therefore, is the person to reach and influence with a supplier s marketing message. Each reader of Group Travel Organiser receives a regular copy of the magazine to help them plan, book and execute travel arrangements for their group. As shown through the latest research, advertisers can be assured that their advertisements will be read, generate results, be costeffective and most importantly influence the right audience. Northern Ireland 0.26% Yorkshire 6.53% Republic of Ireland 0.05% RETIREMENT ASSOCIATIONS Wales 3.44% Midlands 7.17% South West 10.33% SPORTS & SOCIAL CLUBS, COMPANY, AFFILIATED & INDEPENDENT TOUR OPERATORS / WHOLESALERS / COACH OPERATORS MISCELLANEOUS TRAVEL TRADE eg. PR, Event Management, Overseas Tourist Office, Destination Management, Ticketing Agencies SPECIAL INTEREST GROUPS eg. NADFAS, National Trust, Horticultural Societies etc EDUCATIONAL & YOUTH ORGANISATIONS WOMENS ORGANISATIONS MISCELLANEOUS GROUPS eg. Resident Associations, Ethnic Groups 7.79% 7.67% 6.44% 12.98% 12.85% 13.85% Northern 2.21% South East 39.04% East Midlands 7.29% 19.03% East Anglia 4.48% 19.39% London 7.5% GROUP TRAVEL ORGANISER READERSHIP BY TYPE

6 WHAT OUR READERS TELL US I am writing to say that the magazine is getting better and better all the time. With a lot of good ideas and venues, it is a must for GTOs. Over the last year, my group has benefited from the Group Travel Organiser considerably. Thank you once again for this brilliant magazine, and all the hard work that is put into it. Eddy Madge CHARD TRAVEL GROUP I would like to pay tribute to your journal which has been a great help to me when organising the various trips we have made across the country. Your informative articles, advertisements and useful supplements have helped enormously. Mr Elwood WELLS & DISTRICT NATIONAL TRUST CENTRE Thank you for your work in producing such an eye-catching, useful and interesting magazine. Shirley Holloway THE THORNBURY TRAVEL CLUB Many thanks for sending me the magazine. I have found GTO very interesting reading and helpful in planning days out and holidays. Michael Wardle RAYLEIGH MODERN SEQUENCE DANCE CLUB I have been receiving GTO for the past 25 years and I wanted to pass on my thanks. It has been incredibly useful and I have made many memorable trips as a result of your coverage. Joan Reid Basildon Theatre Group The quality of your editorial is the key to readership and something your competitors (which I also receive) have yet to do anything about! In depth information is what organisers need!! Mr M Lock SANDERSTEAD & PURLEY OAKS PROBUS CLUB

7 ADVERTISING RATES Full Colour ADVERTISEMENT SIZE INSERTIONS DOUBLE PAGE SPREAD 2,600 2,525 2,450 FULL PAGE 1,400 1,325 1,250 HALF PAGE QUARTER PAGE Spot Colour Mono ADVERTISEMENT SIZE INSERTIONS DOUBLE PAGE SPREAD 2,350 2,260 2,160 FULL PAGE 1,390 1,325 1,230 HALF PAGE QUARTER PAGE ADVERTISEMENT SIZE INSERTIONS DOUBLE PAGE SPREAD 2,100 2,010 1,910 FULL PAGE 1,240 1,175 1,080 HALF PAGE QUARTER PAGE

8 TECHNICAL SPECIFICATIONS Double page spread (A3) (297x410mm) (inc. bleed 303x426mm) Full Page (A4) (297x210mm) (inc. bleed 303x216mm) Half Page Portrait (270x91mm) Half Page Landscape (130x190mm) Quarter Page Portrait (130x91mm) Quarter Page Portrait (270x44mm) Quarter Page Landscape (62x190mm) * Third Page Landscape (81x190mm) Production information TRIMMED BLEED SIZE n Double Page Spread 303mm x 420mm n Full Page 303mm x 216mm Both these measurements include a bleed of 3mm FULL COLOUR, SPOT OR MONO ADVERTISING All advertisements should be supplied electronically and labelled as: (Enter Name) Advert for (Enter Month) Issue of GTO. This advert is 300dpi CMYK n Mac Format 100mb on CD n Up to QuarkXPress 9 n All image files should be supplied CMYK at no lower than 300dpi resolution n Files can also be supplied in Photoshop (up to version CS6) or in Illustrator (up to version CS6) n Advertisements under 10mb can be ed to production@grouptravelorganiser.com n For larger files send via our website: Please call for a more detailed digital technical specification. NB Please ensure advertisement dimensions do not exceed those which are outlined above. We cannot be held responsible for poor visual quality resulting from low resolution scans. * Limited availability for this size of advertisement. Cost on application.

9 FEATURES PROGRAMME 2014/2015 THE GTO FEATURES FOR 2014/2015 ARE SUBJECT TO POSSIBLE REVISION. VERSION FEBRUARY HISTORIC PROPERTIES UK RIVER CRUISING (DAY TRIPS AND SHORT TRIPS) CASTLES & STATELY HOMES BUXTON FOCUS ON AIR SHOWS WWI & II ANNIVERSARY NEWS AWARDS NEWS CRUISING NEWS BOBI TAS TDS TTS TSE FAIRS MARCH LIVING HISTORY & HERITAGE MUSEUMS AND GALLERIES BRINGING THE PAST TO LIFE TO INCLUDE TRANSPORT ATTRACTIONS/STEAM RAILWAYS HOLIDAY CENTRES YORK THEME PARK NEWS ANIMAL & SEALIFE NEWS Supplements: ANIMAL & SEALIFE GUIDE Supplements: YORKSHIRE APRIL/MAY OCEAN CRUISING OCEAN CRUISING FOCUS ON HALLOWEEN ACTIVITY BREAKS/HOLIDAYS/TRIPS (INCLUDING THEME PARK ATTRACTIONS) FESTIVE BREAKS (INCLUDE RIVER CRUISING XMAS BREAKS) CHRISTMAS MARKETS NEWS FAMILY DAYS OUT NEWS HORSE RACING NEWS AWARDS NEWS JUNE/JULY GUIDED TOURS BEHIND THE SCENES AND SPECIALIST GUIDED TOURS FOR GROUPS FOCUS ON DEVON MARITIME ATTRACTIONS NEWS AQUARIUM NEWS CRUISING NEWS FOCUS ON IRELAND Supplements: GROUP TRAVEL AWARDS REVIEW AUGUST CHRISTMAS PANTOS, ICE SHOWS, BALLET, XMAS SHOWS CHRISTMAS SHOPPING (INCLUDING MARKETS/FESTIVALS/FAIRS) FESTIVE DAYS OUT FOCUS ON SCOTLAND GERMAN NEWS (FOLLOWING RDA) EXCURSIONS SEPTEMBER LONDON LONDON WEST END EXTRA GARDEN NEWS ANIMAL & SEALIFE NEWS FOCUS ON WALES FOCUS ON CORNWALL EXCURSIONS SWGTS WTM Supplements: YORKSHIRE OCTOBER / NOVEMBER JANUARY 2015 OCEAN & RIVER CRUISING GROUP ACCOMMODATION RIVER & OCEAN CRUISING DAYS OUT FOR FAMILIES AND SMALL GROUPS EXCURSIONS TSE FAIRS TES SWGTS Supplements: ESSEX YEARLY PLANNER CULTURAL & HERITAGE TOURS GARDENS & FLOWER SHOW SPECIAL CROSS CHANNEL CROSSINGS AND FERRY ROUTES EXPLORE & ENTERTAIN UPDATE EXCURSIONS GDOF SWGTS TAS TES TSE FAIRS Supplements: KENT