Communication studies

Transcription

1 2010/ 2011 Cmmunicatin Studies Arnhem Business Schl Faculty f Business and Management HAN University f Applied Sciences

2 Cmmunicatin studies The HAN Infrmatin Centre Opening hurs: Mnday t Friday 9:00h 17:00h T: F: E: inf@han.nl I: Fr specific questins regarding the Cmmunicatin studies: Esther Eikhut, study crdinatr Cmmunicatin studies T: E: Esther.Eikhut@han.nl 2

3 Cntents Arnhem Business Schl... 4 Prfile f the study prgramme... 5 Fundatin year... 5 Main phase... 5 Main phase - 2 nd Year... 6 Main phase - 3 rd Year... 8 Main phase - 4 th Year... 9 Prfessinal pprtunities

4 Arnhem Business Schl Arnhem Business Schl (ABS) is the internatinal department f the Faculty f Ecnmics and Management f HAN University f Applied Sciences. The campus is spread ver the cities f Arnhem and Nijmegen, with ABS situated in Arnhem. The schl ffers bachelrs and masters degree prgrammes taught in English, in business, lgistics and management t abut 1000 students frm mre than 30 different cuntries. ABS internatinal fcus is reflected in the internatinal themes f the study prgrammes, and in the imprtance given t students spending part f their study abrad. The presence f freign lecturers and the relatinships with a large number f freign cmpanies and institutes f higher educatin are als f great imprtance t the internatinal psitining f the prgrammes. ABS has agreements with abut 80 partner institutes all ver the wrld. Cperatin agreements include student and staff exchange prgrammes, jint research and the develpment f cmmn prjects and degree prgrammes. 4

5 Prfile f the study prgramme In tday s wrld, where internatinal brands are flding the market and glbal cmpetitin is fierce, a qualified Cmmunicatin manager is essential. The necessity f gd external and internal cmmunicatin in an rganizatin is strnger than ever. The Cmmunicatin Studies prgramme (CO) trains students t becme specialists in the field f business, marketing and crprate cmmunicatin. Yu will learn t frmulate strategic cmmunicatin plans and draw up a research plan. Furthermre, yu will learn abut advertising, digital media, design and public relatins, t establish a gd knwledge in all the aspect f the prfessin. Lectures in the CO prgramme are held in small grups, and are taught by prfessinals frm the field f business and Cmmunicatin. The study is well linked t the actual business envirnment, and students get familiar with the newest trends in the glbal market. After successfully cmpleted the Cmmunicatin Studies prgramme, yu will btain a certified bachelr degree in Cmmunicatin. Fundatin year All English bachelr prgrammes begin with the Internatinal Fundatin Year (IFA), which starts at the end f August and at the end f January each year. In the first year, yu are intrduced t the fundamentals f the business wrld, and receive a gd basic knwledge f business and management. Yu will write a business plan based n the theries taught in Marketing, Business Cmmunicatin, Finance, Macr-ecnmics, Organizatinal Behaviur, Lgistics, Human Resurces, Statistics and Accunting. Main phase After successful cmpletin f the fundatin year, yu will enter the main phase f the study prgramme, which lasts fr 3 years. The Cmmunicatin studies prgramme is practical riented; applying skills and knwledge in prjects and assignments is an essential part f the study. By wrking in grups, students simulate a real wrking envirnment. Yu will frm yur wn advertising agency with fellw students, cnduct research fr a real cmpany, and have the pprtunity t cmpete with ther CO students fr the best strategic integrated plans in the Integrated Cmmunicatin Game. Additinal skills, like design, business English and secnd freign language are taught, which are useful fr a future career. The internatinal rientatin f the study is revealed in the cntent f the lectures and the prjects. Furthermre, in rder t expand the internatinal experience, yu will spend part f yur study abrad, studying at ne f the partner universities and ding a wrk placement in a cuntry f yur chice. 5

6 Thrugh the wrk placement, the study abrad and the graduatin assignment, yu will have the pssibility t gain mre knwledge in a specific desired area. At the fllwing pages yu can find a detailed descriptin f each year in the main phase. Main phase - 2 nd Year In the secnd year, yu specialise in and receive a mre detailed and brader picture f the Cmmunicatin field. Five main study units are ffered, which intrduce the essentials f the field, and prvide knwledge and skills thrugh lectures and grup prjects. 1. Marketing Cmmunicatin Yu will learn t translate the rganizatin s strategy int a cmmunicatin plicy, and draw up an peratinal cmmunicatin plan. Furthermre, yu will design an advertising campaign. Study Unit Curses: Marketing Cmmunicatin Prject Management Branding Media Business t Business Design Magazines cvers designed by CO students 2. Prject Internet By acting as marketing cmmunicatin emplyee, yu will write a cherent Direct Marketing plan, and design well-thughtut internet applicatins as a tl t influence the market. Study Unit Curses: Direct Marketing Database Web Design Web writing Internet websites designed by CO students 6

7 3. Internatinal Cmmunicatin & Culture Cultural differences are imprtant t understand when perating in the glbal market. Yu will learn t utline strategies fr adapting t these differences. Furthermre, yu will learn t express yurself fluently in English, and at an intermediate level in a secnd freign language. Study Unit Curses: Business Cmmunicatin Dutch/ French/ German/ Spanish (chse ne) 4. Research In prject grups, yu will cnduct real life internal cmmunicatin research fr an external client. Yu will execute the research and present the results t the client. Study Unit Curses: Research Research Methdlgies Statistics Internal Branding/ Internal Cmmunicatin 5. Public Relatins & Affairs In this study unit yu represent an rganizatin as a spkespersn and a PR advisr, and tgether with yur PR team reslve reputatin prblems. Study Unit Curses: Public Relatins & Public Affairs Prject Management Writing Creativity 7

8 Main phase - 3 rd Year In the third year, yu expand yur knwledge and internatinal rientatin by studying and ding a wrk placement abrad. Study Abrad The cmmunicatin Studies prgram ffers a unique pprtunity t study at a partner institute abrad. Many students use the study abrad semester t specialize in a particular business discipline at a partner university, t learn mre abut the culture f the cuntry, and t imprve their language skills. The study abrad is a minr prgram t stimulate students t deepen r braden their knwledge. The prgram is flexible and yu select the curses independently. Yu can chse frm a wide selectin f partner universities acrss the glbe, which ffer interesting curses fr Cmmunicatin students. Sme institutins that participate in this prgramme are lcated, fr example, in Australia, Spain, USA, UK, New Zealand and Mexic. Studying abrad is giving me the chance t gain additinal knwledge in subjects that interest me, like jurnalism and design. Plus, I get t d it in a different cultural envirnment. I am currently ding my placement at the PR department f the German-Dutch Chamber f Cmmerce in The Hague. I recgnise a lt f things frm my studies already. I have t jin the meetings and take cmputer trainings with the ther emplyees. I have my wn respnsibilities and I feel like I am able t cntribute t the cmpany. Rtem Zur Klapwijk (Israel), Cmmunicatin student Karin Dalhues (Germany), Cmmunicatin Student Wrk Placement A placement abrad gives the study and the CV an added value. Yu will get first-hand experience f business life. Yu will learn nt nly abut business practices, but als abut yur wn perfrmance in a prfessinal situatin. By ding the placement abrad, yu are cnfrnted with different language, culture and habits, and benefit frm having an internatinal wrk experience. As a Cmmunicatin student, yu can d yur wrk placement, fr example, in a cmmercial cmpany, advertising agency, gvernmental institutin r a nn-prfit rganizatin. 8

9 Main phase - 4 th Year In the furth year yu will gain mre knwledge and skills, by cmpleting tw study units in the first semester. These units include the integrated cmmunicatin game and a specialisatin in ne study discipline. The secnd semester will be dedicated t yur graduatin assignment. Integrated Cmmunicatin The prject prvides yu the pprtunity t cmpete with ther CO students fr the best strategic integrated plan. In grups, yu will write an integrated cmmunicatin plan fr an external custmer, cntaining a media plan, a PR plan and an internal cmmunicatin advice. Study Unit Curses: Integrated Cmmunicatin Crprate Strategy Crprate Scial Respnsibility Advice Business Cmmunicatin Design Examples f Graduatin Assignment results: Strategic marketing cmmunicatin plan Branding plan PR plan Cmmunicatin plan Strategic web plan Graduatin Assignment In the secnd semester f the final year yu will undertake a graduatin assignment fr a cmpany. Yu will give an advice n a plicy level t a cmpany, using the knwledge, insight and skills yu have gained during the educatin. This can take place, fr example, in a cmmercial cmpany, advertising agency, gvernmental institutin r a nn-prfit rganizatin. The graduatin assignment can als be executed abrad. 9

10 Prfessinal pprtunities Cmmunicatin specialists have gd career pprtunities, as there are many different pssibilities within the cmmunicatin field. Middle sized and large rganizatins have ften vacancies fr cmmunicatin graduates, usually in the marketing r the cmmunicatin department. Advisr psitins are als pssible, fr example in a gvernmental institutin like municipalities and ministries. Cmmunicatin graduates are als required in ne f the many publishing huses and advertising agencies. Examples f Cmmunicatin functins: Marketing cmmunicatin executive Public Relatins assistant Marketing cmmunicatin advisr Senir accunt manager 10

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12 Accunt directr Marketing cmmunicatin manager Public Relatins manager Prduct manager Crprate cmmunicatin manager Accunt directr advertising agency Media manager Internet manager 12

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15 Appendix / curse descriptin C cluster Business Management Game Descriptin Wrkshp; during fur days in the shift perid students will participate in the management game. A management team shuld at least cnsist f: general manager, marketing manager, lgistics manager and a financial manager. Objectives Running a cmpany by making strategic and tactical decisins. Yu will play this game accrding t rules representing the ecnmic laws t which many Western cmpanies are subject. The curse prvides insight int financial and ecnmic aspects, int interactin f business sectins and it develps teamwrk skills. Cmpetencies The ability t perfrm a variety f cst and revenue calculatins and t transfrm these data int infrmatin needed fr decisin making and the budgeting prcess (management accunting). The ability t cntribute t and evaluate key accunting summaries (prfit and lss accunt, balance sheet and cash-flw statement) and t utline the differences between varius external reprting standards (financial accunting). The ability t actively cntribute t a grup prduct r result. The ability t apply relevant scientific insights, theries and cncepts, t cmbine several subjects, t gather infrmatin and draw cnclusins in a methdical and reflective manner. The ability t define and analyse cmplex situatins, t develp alternative slutins t prblems that are neither straightfrward nr subject t standard prcedures and t assess the effects. The ability t act carefully and punctually and t prduce utput that is literate, numerate and cherent. Tpics decisins cncerning prcurement; prductin; marketing and persnnel; finance; hw t make a liquidity survey; advertising; negtiatins. 15

16 Entry level: Fundatin year. Credits 15 Marketing Cmmunicatin (CMC) Cmpetencies Being able t design, implement, analyse and reprt n research int a cmmunicatin issue Translating rganizatin strategy int cmmunicatin plicy (tactical) Drawing up peratinal cmmunicatin plans within the established plicy plan (drawing up a budget, use f cmmunicatin tls) Designing a campaign Prfessinal Prducts Fr the prject Marketing Cmmunicatin yu will hand in a marketing cmmunicatin plan. Descriptin Yur task is t manage the intrductin f a freign magazine int the Dutch market. (Fcus n readers, advertisers and retailers.). Yu will have t decide n target grups, umfeld, price, marketing psitining / cmpetitrs, distributin, retailers, media, etc. Deliverables: - presentatin t the publisher - Marketing cmmunicatin plan including media and branding Prject Management (CMC-PRM1A) Cnsultancy by yur prject teacher. Marketing Cmmunicatin (CMC-MCO1A) - Building n the fundatins f integrated marketing - Advertising tls - Prmtin tls - Integratin tls - Prducts: plan, presentatin, prt fli Branding (CMC-BRA1A) - Trend watching, brand behavir - Brand values - Symblism and cmmunicatins, prduct and envirnment - Prducts: md bard and presentatin Media (CMC-MED1A) - media research int the Dutch Media landscape - media target audiences - media gals and effects - media strategy - media selectin and criteria - Prducts: media plan as part f verall plan 16

17 - Presentatins n media landscape Business t Business (CMC-BTB1A) - Business t business buying behaviur - Business t business marketing and cmmunicatin - Agency selectin - Prducts: the b-t-b sectin as part f the verall plan Design (CMC-DES1A) Cnsultancy by yur prject teacher. Learning Methds Seminars. Entry level: Fundatin year. Direct Marketing via Internet (CDI) Credits 7.5 Cmpetencies Realising cmmunicatin tls in frm and cntent Prfessinal Prducts Fr the prject Direct Marketing/Internet yu will hand in three prfessinal prducts, namely: - Direct Marketing plan - Internet site - Database with respnse analysis. Descriptin During the internet prject Direct Marketing yu will act as a marketing cmmunicatin emplyee. In this prject yu are asked t write a cherent Direct Marketing plan and a well-thught-ut internet applicatin as a tl t influence the market. In additin yu will design a database that is t be linked t the site. Students will wrk in small grups (tw r three students at the mst) t gain a practical learning experience. In rder t fully cmplete this assignment yu will attend the fllwing supprting mdules. Direct Marketing CDI-DMA1A Yu will gain insight int the pssibilities and functins f direct marketing cmmunicatin. Yu are taught hw t set up a Direct Marketing cmmunicatin plan and carry ut a simple Direct Marketing actin by using the internet. The final assignment, being ne f the prfessinal prducts, is t write a structured Direct Marketing plan. 17

18 Databases CDI-DBA1A Yu are intrduced t the use f databases in a E-cmmerce situatin. Yu will design a database fr the registratin f custmers/prspects and custmer cntacts and yu link this database t the internet site. Yu finish by handing in yur database and a respnse analysis (ne f the prfessinal prducts). Web Design CDI-WDE1A With the aid f the prgramme Dreamweaver yu design an (interactive) web site fr the custmer. Final assignment and prfessinal prduct as well is handing in the final web site, fully designed and styled. Web Writing CDI-WWR1A Hw d yu start writing fr the internet? What are the differences and/r similarities between writing n paper and writing fr the cmputer screen? Hw d yu write an attractive internet text? These and ther questins will be discussed in this mdule. The final prduct is the web site. Learning Methds Seminars. 18

19 D Cluster Public Relatins and Affairs (DPR) Entry level: Fundatin year. Credits 7.5 Cmpetencies Writing a cmmunicatin plan Representing the rganizatin (press cnference) Prfessinal Prducts PR-plan and presentatin / defence plan, press-release, prduct-recall advertisement Descriptin In this prject yu will represent an rganizatin as spkesman and pr-advisr. Tgether with yur pr-team yu will advice (with a prfessinal PR-plan) the staff in rder t reslve PR prblems. Yu will als be able t write a press release, act in a press cnference and write a prduct recall. Mst f all yu will get a glimpse f the ever increasing imprtance f Public Relatins in crprate and public life. During this curse a guest speaker frm a big natinal r internatinal firm f frm a nn-prfit rganizatin will tell his r her side f the PR stry. Dn t miss it! Public relatins and public affairs DPR-PRL1A Prject/tutr hurs DPR-PRO1A In this curse students will wrk in small grups and represent an rganizatin. The grups will write a PR plan. But the PR team will als have t make a press release fr intrducing a new prduct and t discuss what t d when a prduct causes prblems when it is used. Yu will end the curse in practicing all cmpetences in a press cnference. Every week the thery is explicated in class (2 hurs). And fr every week yu will make an assignment related t the thery. Yu will wrk n yur PR plan in the fllwing tw hurs f class. The classes are planned n the same day and usually even right after each ther. When yu wrk n yur PR plan in class, the teacher / tutr will be present. Tpics: Public Relatins Issue management Media relatins, Emplyee relatins Cnsumer relatins, Gvernment relatins Cmmunity relatins Crisis management Marketing PR Writing DPR-WRI1A In these supprting classes yu will get familiar with: 19

20 writing a press release preparing a press cnference, making a speech, acting as a spkespersn (during a crisis) writing a prduct-recall making a presentatin written argumentatin Creativity DPR-CRE1A In these supprting classes yu will learn hw t think creatively. Get challenged and surprised n hw inventive yu can be with new media tls. Yu will need it t write yur PR plan. Learning Methds Prject, tutrials, instructin lectures, guest speaker s lecture. Research (DRE) Entry level All students fllwed: the curse MAN1 in the fundatin year, in which the 7S-mdel has been explained already, and BUC 3 in the C-cluster. the mdules RST1B and RST2B in the fundatin year, in which bth descriptive and inductive statistics are intrduced. Credits 15 Cmpetencies - cmpetency 1: Systematically detecting signals relevant t the rganizatin, interpreting them and assessing them within the cmmunicatin plicy framewrks - cmpetency 2: Being able t design, implement, analyse and reprt n research int a cmmunicatin issue - cmpetency 3: Frmulating advice n general cmmunicatin plicy, selecting the target grup, cmmunicating with internal and external audiences r target grups r psitining a brand and/r rganizatin - cmpetency 5: Drawing up peratinal cmmunicatin plans within the established plicy plan (drawing up a budget, use f cmmunicatin tls) - cmpetency 7: Realizing a cmmunicatin prject - cmpetency 9: Representing the rganizatin (ABS) - cmpetency 10: Implementing an internal cmmunicatin audit Prfessinal Prducts 20

21 The final reprt and presentatin f the research prject fr an external client. Sub-prducts (fr grading and assessments see syllabus Research): 1. debriefing; 2. prject plan; 3. applied research methdlgy; 4. cde bk and primary analysis. Learning Methds The wrk frm in this mdule is cmpetency rientated and prject based. Students wrk in a multi-natinal grup f 8-10 persns. The students independently manage the prcess, guided by a series f part-assignments and a prject tutr wh supervises the prject prcess. The grup meets at least nce per week and attendance is cmpulsry. Descriptin Marketing Research DRE-RES1D The prject grup will execute a marketing research fr an external client and present the results t the client. After cmpletin f this mdule students shuld knw abut and understand the rle f research in the management f business. In additin t that they will have experienced marketing research techniques and can translate the results f research and analysis int relevant recmmendatins including suggestins fr further areas f research. They als are able t reflect at their prject skills and have imprved their prject skills. Research Methdlgy DRE-MRE1C The aim f this mdule is t prvide a cmprehensive and straightfrward verview f the practice f market(-ing) research, the techniques and the day-t-day tasks f the researcher. After cmpletin f this mdule students shuld knw abut and understand the rle f research in the management f business. In additin t that yu will have experienced marketing research techniques. Statistics DRE-RST5A In this mdule we study the prcess f cllecting, editing and analyzing survey data and reprting the results within the cntext f a marketing research prject. We use the statistical sftware package SPSS fr Windws. Objectives: Mastering the fundamentals f gathering, editing, analyzing and presenting the data that are cllected while cnducting market research surveys. Yu are able t apply the survey and statistical techniques frm the fundatin year mdules RST1 and RST2 in the real-live cntext f yur wn marketing research prject. Mastering the sftware package SPSS fr Windws t such an extent that yu can apply it in yur wn marketing research prject. Develping a critical attitude twards the actins f gathering, editing, analyzing and presenting data and twards the results that are btained, bth by yu and by thers. Internal cmmunicatin DRE-ICO1A.5 21

22 In this mdule yu will learn hw t implement an internal cmmunicatin audit. The internal cmmunicatin audit will be based n the cnceptual mdel f TOCOM (frm Wudstra & Gemert, 1994). The lectures and tutr hurs are cmpulsry. Yu will have tw hurs every week, f which ne week thery and individual hmewrk assignments and the next week applying thery n a case study, facilitated by a tutr. Theretical input will be given by lectures and a syllabus, with literature n the subject. The internal cmmunicatin audit will be divided in 6 different steps. Yu will get 6 individual hmewrk assignments linked t the thery classes, where yu have t prve that yu understd the thery. Yu will be graded fr every assignment. The grade fr each assignment has t be minimum 55. Yu can nly miss ne assignment withut cnsequences. If yu miss mre, yu cannt get a grade fr this curse. If yu hand in all the individual assignments, the average f the 5 highest grades will cunt as 25% f yur final grade fr this mdule. In the tutr hurs yu will wrk in subgrups n an internal cmmunicatin audit fr a cmpany, based n a case study. These grup assignments will be given and facilitated during tutr hurs. Befre and during tutr hurs yu wrk in yur subgrup n the different grup assignments, yu can ask questins t the tutr and get extra explanatin n the thery, when needed. Yu can nly miss ne tutr class. If yu miss mre, yu dn t get a grade fr this mdule. The grade fr this part is the average f the grades fr grup assignments and the final presentatin (all have t be at least 55), cunting fr 75% f yur final grade fr this mdule. Internatinal Management (INM2B) Entry Level: Successful cmpletin f bth 1st year prjects and TPM. Credits - Cmpetencies The student is aware f and has insight in the relatinship between his/her persnality and the rganizatin in which he/she wrks. The student cmmunicates persnal and rganizatinal interests effectively bth internally and externally. The student reflects n his/her behaviur in wrk related situatins. The student integrates and cmmunicates insight, awareness and reflectin int a practical apprach in wrk-related situatins. Prfessinal Prducts Prfessinal attitude tward internship abrad. Hand-in assignment / Reflectin papers Descriptin - 22

23 Tpics Learning styles Organizatinal mdels and systems Persnal SWOT Team building Mtivatin Preparatin fr a year abrad Persnal and rganizatinal culture Learning methds Alternating between grup discussins, trainings, games and tests students will deal with jb applicatins and persnal develpment bth frm the pint f view f the individual and the rganizatin. 23

24 E cluster Study Abrad (ESA) Prerequisites Students can nly start with the fllwing qualificatins: A minimum f 30 WF f the wrk lad f all parts f C and D cluster that are based n grup wrk/cmpulsry attendance must have been cncluded. Students wh started their Main Phase in September must meet this requirement by H4 f the first year f their Main Phase enrlment, students wh started their Main Phase in February, must meet this requirement by V2 in the secnd year f their Main Phase enrlment. The RES mdule (prject) has been passed F cluster Placement Prerequisites A minimum f 30 WF f the wrk lad f all parts f C and D cluster that are based n grup wrk/cmpulsry attendance must have been cncluded. Students wh started their Main Phase in September must meet this requirement by H4 f the first year f their Main Phase enrlment, students wh started their Main Phase in February, must meet this requirement by V2 in the secnd year f their Main Phase enrlment. General aim The aim f the placement is t familiarise students with prfessinal practice related t the study prgramme. Main bjectives f the placement - learning t put theretical knwledge int practice; develping scial skills; - understanding the structure and perfrmance f a prfessinal rganisatin; - career rientatin and familiarisatin with future respnsibilities; - bserving the activities and perfrmance f emplyees in the rganisatin at varius levels. Tpics The tpics dealt with very much depend n the nature f the cmpany. 24

25 Learning methds The placement is an educatinal activity in which the student wrks in a prfessinal situatin fr five cnsecutive mnths. The first mnth is devted t btaining a general idea f the rganisatin and its activities. The remainder is spent n prject-related wrk. The level and cntents f the wrk must be attuned t the Cmmunicatin study prgramme. 25

26 G cluster Integrated Cmmunicatin (GIC) Entry Level: Prject Marketing Cmmunicatin Credits 15 Cmpetencies Cmpetencies nrs. 1 until 9 Prfessinal Prducts GAP-analysis, Integrated Cmmunicatin plan, final presentatin Descriptin Integrated Cmmunicatin GIC-PRM In this prject yu will write an Integrated Cmmunicatin plan fr an external custmer with a small grup f students (max. six students a grup). This advice cntains an integrated visin n the strategic marketing cmmunicatin plan including media, public relatins plan and an internal cmmunicatin advice. All grups will d this fr the same custmer. The prject is aimed at applying all knwledge gained during the previus years. During the prcess yu will nt be supervised by a tutr, but a cach is available by appintment. In the secnd term supervisin is als available in the area f styling, again by appintment. The first term cnsists f an analytical phase in which yu gain in-depth knwledge f the identity and image f the custmer. Based n this analysis yu will frmulate statements abut the definitins f a prblem and targets with regard t the custmer s integrated cmmunicatin. At the end f term 1 yu will discuss this analysis during an assessment. After this yu will be infrmed f yur pints f imprvement including if yu may cntinue yur studies r if yu have t imprve yurself first. After the secnd term yu have written an Integrated Cmmunicatin plan. It will als be assessed and yu will be infrmed f pints f imprvement fr the final presentatin f yur recmmendatin. This final presentatin will nt nly be gd as regards t cntent, but shuld be particularly cnvincing as well. The best three grups will receive the invitatin t present their recmmendatin t the custmer, during which the ther grups will als be present. After this the winner f the Game will be annunced. Crprate Strategy GIC-CS With the help f the bk Mind the Gap a GAP analysis is made. Especially brand thinking and identity play an imprtant rle. Based n yur analysis yu frmulate the mst imprtant cmmunicatin bttlenecks within the rganisatin and its surrundings. Crprate Scial Respnsibility GIC-CSR 26

27 Befre yu can start yur graduatin it is imprtant t have a keen eye n the business envirnment and its relatin with the utside wrld: a business desn't exist in islatin. Emplyees depend n a business. Custmers, suppliers and the lcal cmmunity are all affected by it. Prducts, and the way they are made have an impact n the envirnment. Crprate scial respnsibility (CSR) takes all this int accunt and can help create and maintain effective relatinships with all the cmpanies'stake-hlders. In this curse yu will explre the elements f CSR and what it can d t the bttm line f an rganisatin. This part is cncluded by an essay n a CSR subject, Business Cmmunicatin GIC-BUC6A and GIC-BUC7A See curse descriptins: and Learning Methds Prject and frmal lectures and tutrials. 27