MEDIACARD2015. Yhteishyvä Samarbete Ässä Yhteishyvä.fi S-kanava. förenar. Systrarna. sina krafter INTE KLARAR SIG ENSAM NÄR MORMOR STILIGA HÖSTJACKOR

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1 17/09/14 07:49 8 STILIGA HÖSTJACKOR Husdjur är sällskapliga, de skapar trygghet och aktivitet i vardagen V O L U M E D E A L S At page 9 SA1014_1_23 1 Människans bästa vän ÄGARKUNDERNAS EGEN TIDNING OKTOBER S-GRUPPEN ÖVERVAKAR ARBETSFÖRHÅLLANDENA I RISKLÄNDERNA TAPAA SÄILÖÄ MARJOJEN VITAMIINIT H A ND E LSLA G E T LUOTA RUOAN LAATUUN Tuotevirheisiin puututaan nopeasti MEDLEM MARIA SUO KIEHTOO JA PELOTTAA ASIAKASOMISTAJAN OMA LEHTI ELOKUU 2014 Ruoka-liitteessä tirisevää grillistä Bekanta dig med ägarkundsförmånerna s. 40 Tutustu asiakasomistajaetuihisi s. 68 Pirogfest i Matbilagan NÄR MORMOR INTE KLARAR SIG ENSAM Systrarna förenar sina krafter Yhteishyvä Samarbete Ässä Yhteishyvä.fi S-kanava ässä S-RyhmäläiSten oma lehti 1/2014 Väriä & vauhtia S-ryhmä tuoreen pääjohtajan silmin s. 4 Lähetä lapsi koulutielle pirteissä kuoseissa YH0814_kansi.indd 1 15-vuotias ABCketju uuden edessä s /07/14 11:00 Teemana pt-kauppa Eläinmaailma tuli Kodin Terraan s. 36 Ruokakaupassa kisa kiristyy Asiakas haluaa hyvää, helppoa ja halpaa 01 kansi.indd 1 P.O. Box1, S-RYHMÄ me dia ko rti t.s ok.fi The publisher is. and the cooperative societies with subsidiaries together form the S Group. The S Group engages in grocery store, speciality store, hardware store and roadside service operations, agricultural trade, hotel and restaurant operations, and car sales. 2/10/14 10:49 AM

2 MEDLEM MARIA HANDELSLAGET THE COOP MEMBER S MAGAZINE Founded in Yhteishyvä has national coverage, and, as a general rule, the products and services presented on its pages should be available at S Group outlets of the group s partner enterprise all over the country. The magazine is read by the members of the cooperative societies that make up the S Group, 2 million Finns. Each month they find information on benefits for co-op members, information to support their purchase decisions and hints and ideas for a good life. The magazine also features interesting articles on various subjects, entertainment and inspiration. The circulation is (LT 2013). Tutustu asiakasomistajaetuihisi s. 68 Ruoka-liitteessä tirisevää grillistä 5 TAPAA SÄILÖÄ MARJOJEN VITAMIINIT ASIAKASOMISTAJAN OMA LEHTI ELOKUU 2014 SUO KIEHTOO JA PELOTTAA LUOTA RUOAN LAATUUN Tuotevirheisiin puututaan nopeasti Väriä & vauhtia Lähetä lapsi koulutielle pirteissä kuoseissa YH0814_kansi.indd 1 08/07/14 11:00 CONTACT COSTS 0,00626 (full page advertisement) CIRCULATION (LT 2013) ISSUE (10/14) READERS (KMT Lukija 2013) Bekanta dig med ägarkundsförmånerna s. 40 Samarbete, the sister publication of Yhteishyvä, is one of the largest Swedish-language magazines in Finland. Its readers appreciate the convenience of getting information on co-op member benefits and products in their own language. The circulation of the magazine has grown steadily through recent years; at present it is (LT 2013). ÄGARKUNDERNAS EGEN TIDNING OKTOBER 2014 Pirogfest i Matbilagan S-GRUPPEN ÖVER - VAKAR ARBETS- FÖRHÅLLANDENA I RISKLÄNDERNA Människans bästa vän Husdjur är sällskapliga, de skapar trygghet och aktivitet i vardagen NÄR MORMOR INTE KLARAR SIG ENSAM Systrarna förenar sina krafter 8 STILIGA HÖST- JACKOR CIRCULATION (LT 2013) ISSUE (10/14) SA1014_1_ /09/14 07:49 ISSUE february april june august october december ISSUE DATE RESERVATION MATERIAL P.O. Box1, S-RYHMÄ CONCEPT MANAGER Tanja Kallio Tel (0) tanja.kallio@sok.fi EDITOR-IN-CHIEF SIZE WIDTH mm HEIGHT mm YHTEISHYVÄ SAMARBETE Kai Ovaskainen kai.ovaskainen@sok.fi 2/1 1/1 1/2 vertical 1/2 horizontal ADVERT RESERVATIONS 1/ /4 vertical /4 horizontal full cover rate, VAT 0 %

3 3 ADDITIONAL CHARGES Surcharge for specific position 10 %. For delayed advertising material we charge the cost invoiced by the printing house. AGENCY DISCOUNT We grant authorized advertising and media agencies a 15 % discount. TERMS OF PAYMENT 14 days net PAYMENTS Yhteishyvä, SOK Media Business Id S-Bank FI WITHDRAWAL OF ADVERTISEMENTS Advertisements must be withdrawn before the reservation deadline. SOK Media shall be entitled to full charge for advertisements withdrawn after the deadline. COMPLAINTS Complaint regarding the typography or published advertisements must be lodged within 14 days of the publication day. The magazine s liability for publication errors shall not exceed the price of advertisement. SOK Media reserves the right to decline advertisements at its own discretion. SOK Media does not publish advertorials. Grocery sales products must belong to P2S3 assortment. Availability must be mentioned in consumer goods advertisements. YHTEISHYVÄ INSERT TYPES LOOSE INSERTS WEIGHT g / kpl 41,00 45,00 49,50 53,50 58 Minimum size: 105 x 148 mm RESERVATIONS AND DELIVERY OF CHEC- KING COPIES PL 1, S-ryhmä Reservation deadlines for inserts are the same as those for advertisements. Please check print run estimates with advertising sales prior to printing the insert. The publisher does not accept responsibility for faulty insert distribution due to the last-minute print run changes. CHECKING COPY OF INSERT TO BE DELIVERED TO Hansaprint Oy Sanna Helenius Artukaistentie 10, Turku Tel (0) sanna.helenius@hansaprint.fi PRINTED INSERTS Shipment to be marked with the specification of the magazine, e.g. YH 5/2014. Delivery deadline for inserts will be confirmed case by case. Hansaprint Oy Aikakauslehtitehdas, Sitomo Artukaistentie Turku ADDITIONAL CHARGES For delayed inserts we charge the cost invoiced by the printing house. Inserts for regional print runs are priced individually. VOLUME DEALS At page 9 PRINTING AREA, BLEED PAGE x mm. PLEASE NOTE Text and frames must be at least 10 mm away from the edge. Trimming allowance 5 mm. NUMBER OF COLUMNS 4, width 43 mm PRINTING METHOD Offset rotation SCREEN 60 lines BINDING Stapled PRINTERS Hansaprint Oy PL Turku Tel CONTACT PERSON Sanna Helenius Tel sanna.helenius@hansaprint.fi MATERIAL SPECIFICATIONS p31028-aineisto-ohjeet_ja.html ICC-PROFILE Offsetrotaatio (HSWO): PSO_MFC_Paper_eci.icc INSTRUCTIONS Aikakausmedia: /ADS DELIVERY OF MATERIAL Online transfer: through Aikakausmedia or /ilmoitukset 2/1 420 x mm 1/2 horizontal x 132 mm 1/4 90 x 122 mm 1/1 x mm 1/4 vertical 55 x mm 1/2 vertical 100 x mm 1/4 horizontal x 68 mm NOTE TO THE PUBLICATION SCHEDULE Due to the wide circulation, the use of regional versions and the distribution system of Finland Post, the magazine will be distributed during the three working days preceding the publication date.

4 4 -MARKETING OPPORTUNITIES Yhteishyvä.fi offers its readers versatile and appealing content in a visual, modern and user-friendly web environment. The site offers advertisers excellent advertising solutions and opportunities to be seen next to interesting content. THE SITE S CONTENT IS DIVIDED INTO THE FOLLOWING SECTIONS Food & Recipes Home & Garden Entertainment & Leisure Beauty & Clothing Participate The site has a quick recipe search tool with over 4,000 recipes as well as plenty of other content related to food and nutrition. The Yhteishyvä.fi web service contains a great variety of articles related to exercising, home electronics, fashion, cosmetics, building, furnishing, gardening, children, pets, travelling and responsibility. There are buyer s guides related to various subject areas, essential everyday information, DIY instructions, product reviews and product tests as well as electronic exercises, competitions and surveys. NUMBER OF VISITORS AT YHTEISHYVÄ.FI approx. 120,000 visitors per week PRIME LOCATION 980 x 400 px 20 (CPM) Kilobytes: max 80 kb PANORAMA 980 x 120 px 5 (CPM) Kilobytes: 40 kb VOLUME DEALS At page 9 YHTEISHYVÄ.FI SITE S BANNERS Prime location 980 x 400 px Panorama 980 x 120 px Large lengthened board 160 x 600 px Mobile prime location 300 x 300 px Mobile panorama 300 x 150 px Fish stick px Advertisements will appear in advertisement spots on the Yhteishyvä.fi website. Section-specific allocation is possible. File format: GIF, JPEG, PNG, HTML and SWF Linking: The banner s target URL is provided separately. It must not be embedded in a flash banner. Using letters with dots or other special characters in links should be avoided. Image material (GIF, JPG and PNG): RGB colours are used on the site (all browsers cannot read CMYK colours). Flash material (SWF): The link button (clicktag) in the Flash application must function according to the standard (AS2). mediakortit.sok.fi P.O. Box1, S-RYHMÄ CONCEPT MANAGER Tanja Kallio Tel (0) tanja.kallio@sok.fi LARGE LENGTHENED BOARD 160 x 600 px, 5 (CPM) Kilobytes: max 40 kb EDITOR-IN-CHIEF Kai Ovaskainen kai.ovaskainen@sok.fi BANNER RESERVATIONS

5 5 TEST GROUP A commercial product, through which the advertiser receives media visibility for their product. With the test group, information is obtained about the user s preferences concerning the product tested by the group. The test group can be used for testing both consumer goods sales and grocery sales products. Yhteishyvä.fi will find test group members and, in cooperation with the advertiser, produce a set of questions related to the product delivered to the test group. When the test has been completed, the advertiser will be provided with the answer data on the tested product. Yhteishyvä.fi will provide a test group article in the Osallistu ( Participate ) section and banner visibility on the Yhteishyvä.fi website in order to promote the test group campaign. In addition to banner visibility, advertisers can buy extra visibility for their cam paign in Yhteishyvä magazine. Price: 10,000, excluding VAT COMPETITION A commercial product, through which the advertiser receives media visibility. A survey can be attached to the competition. The participants will take the survey when they participate in the test, and the questions will be drawn up by the advertiser in cooperation with the editorial staff of Yhteishyvä.fi. Alternatively, the competition can be arranged without questions. Yhteishyvä.fi will provide a competition article in the Osallistu section and promotional banner visibility on the Yhteishyvä.fi website. In addition to banner visibility, advertisers can buy extra visibility for their cam paign in Yhteishyvä magazine. Prices start from 2,000, excluding VAT mediakortit.sok.fi

6 6 Trade magazine, which reaches over 42,000 S Group professionals. Ässä provides both topical and background information on the S Group s business operations, personnel development and wellbeing at work. The magazine keeps track of developments in the S Group s business environment and retail trade. It promotes positive team spirit among the personnel and strengthens the S Group s employer image. With Ässä, you will reach trade and service professionals, which makes the magazine an excellent campaign medium for products. ässä S-RyhmäläiSten oma lehti 1/2014 S-ryhmä tuoreen pääjohtajan silmin s vuotias ABCketju uuden edessä s. 32 ISSUE DATE RESERVATION MATERIAL Teemana pt-kauppa Ruokakaupassa kisa kiristyy Asiakas Eläinmaailma tuli Kodin Terraan s. 36 haluaa hyvää, helppoa ja halpaa CIRCULATION SIZE WIDTH mm HEIGHT mm FULL COLOUR RATE 2/ / /2 vertical /2 horizontal /4 vertical /4 horizontal kansi.indd (LT 2013) ISSUE 2/10/14 10:49 AM (4/14) full cover rate, VAT 0 % ADVERT RESERVATIONS P.O. Box1, S-RYHMÄ EDITOR-IN-CHIEF Kirsi Särkkä Tel (0) kirsi.sarkka@sok.fi me dia ko rti t.s ok.fi

7 7 ADDITIONAL CHARGES Surcharge for specific position 10 %. For delayed advertising material we charge the cost invoiced by the printing house. AGENCY DISCOUNT We grant authorized advertising and media agencies a 15 % discount. TERMS OF PAYMENT 14 days net PAYMENTS Ässä, SOK Media Business Id S-Bank FI WITHDRAWAL OF ADVERTISEMENTS Advertisements must be withdrawn before the reservation deadline. SOK Media shall be entitled to full charge for advertisements withdrawn after the deadline. COMPLAINTS Complaint regarding the typography or published advertisements must be lodged within 14 days of the publication day. The magazine s liability for publication errors shall not exceed the price of advertisement. SOK Media reserves the right to decline advertisements at its own discretion. Grocery sales products must belong to P2S3 assortment. Availability must be mentioned in consumer goods advertisements. ÄSSÄ INSERT TYPES 1. Spot-glued inserts 2. Stapled inserts between pages 3. Loose inserts Large insert: Longest edge over 20 cm Small insert: Longest edge less than 20 cm PAGES LARGE CENTS EACH VOLUME DEALS At page 9 SMALL CENTS EACH PRINTING AREA, BLEED PAGE x mm. PLEASE NOTE Text and frames must be at least 10 mm away from the edge. Trimming allowance 5 mm. PRINTING METHOD Offset rotation MATERIAL SPECIFICATIONS Digital, closed format (PDF) INSTRUCTIONS Aikakausmedia: /AdS DELIVERY OF MATERIAL Online transfer: through Aikakausmedia or /ilmoitukset 2/1 420 x mm 1/1 x mm 1/2 vertical 100 x mm BINDING Stapled PRINTERS Oy Scanweb Ab Korjalankatu Kouvola PRINTERS CONTACT PERSON Juha Kähkönen juha.kahkonen@scanweb.fi Leo Sormunen leo.sormunen@scanweb.fi tel. (0) fax (0) GALLERY PROOFS Aste Helsinki Oy Panuntie Helsinki tel (0) fax (0) LAYOUT AND PRODUCTION Aste Helsinki Oy Panuntie Helsinki tel (0) fax (0) /2 horizontal x 132 mm 1/4 vertical 55 x mm 1/4 horizontal x 68 mm

8 8 S-kanava is the portal to everything S Group offers. The main content of S-kanava is bonus details, location details and the job seeker section. S-kanava is an online service through which customers can reach the service range of the entire S Group and its partners and be informed of the benefits of being a co-op owner. S-kanava is a single address for the services of S Group. With regional co-ops, the s editorial staff of S-kanava produce s for S-kanava on recent topics. The channel provides local content and serves visitors in that way, but also provides national information. PANORAMA 980 x 120 px 5 (CPM) Max: 40 kb COMPATIBLE WITH MANY DEVICES S-kanava has been built responsively, i.e. the info outlet on the S Group network shows and functions with different terminal devices: mobile devices, tablets, laptops and desktop computers. NUMBER OF VISITORS per week. S-KANAVA AD SPOTS panorama px 5 (CPM) box px 5 (CPM) Allocation: the banner can be allocated to the relevant co-op s S-kanava channel. File formats: GIF, JPEG, PNG, HTML and SWF. Links: the banner s destination URL is delivered separately. It must not be embedded into the Flash banner. Scandinavian letters and other special characters should be avoided. Image material (GIF, JPG, PNG): the RGB colour model is used on the Internet (not all browsers are compatible with the CMYK colour model). Flash material (SWF): The link button (clicktag) function in the Flash application must adhere to the standard (AS2). BOX 300 x 250 px 5 (CPM) max: 40 kb P.O. Box1, S-RYHMÄ ADVERT RESERVATIONS mediakortit.sok.fi

9 9 VOLUME DEALS 2-5 MAGAZINE OR DISPLAY ADS = 3 % volume discount + 15 % media/advertising agency discount 6-10 MAGAZINE OR DISPLAY ADS = 10 % volume discount + 15 % media/advertising agency discount OVER 10 MAGAZINE OR DISPLAY ADS = 15 % volume discount + 15 % media/advertising agency discount mediakortit.sok.fi